{"id":782591,"date":"2023-09-07T15:34:09","date_gmt":"2023-09-07T19:34:09","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/intuit-mailchimp-launches-new-global-campaign-to-help-marketers-untangle-their-clustomer-problems\/"},"modified":"2023-09-07T15:34:09","modified_gmt":"2023-09-07T19:34:09","slug":"intuit-mailchimp-launches-new-global-campaign-to-help-marketers-untangle-their-clustomer-problems","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/intuit-mailchimp-launches-new-global-campaign-to-help-marketers-untangle-their-clustomer-problems\/","title":{"rendered":"Intuit Mailchimp Launches New Global Campaign to Help Marketers Untangle Their Clustomer Problems"},"content":{"rendered":"<p>        <!--.bwalignc { text-align: center; list-style-position: inside }\n.bwlistdisc { list-style-type: disc }body {font:normal small Arial,Helvetica,sans-serif;color:#000;background-color:#fff;padding:24px;margin:0;} a img {border:0;} h3 {font-size:medium;color:#000;margin:0 0 1em 0; text-align:center;}-->  <\/p>\n<p class=\"bwalignc\">\nIntuit Mailchimp Launches New Global Campaign to Help Marketers Untangle Their Clustomer Problems<\/p>\n<p>ATLANTA&#8211;(<a href=\"http:\/\/www.businesswire.com\">BUSINESS WIRE<\/a>)&#8211;<br \/>\nToday, Intuit Mailchimp (Nasdaq: INTU), the #1 email marketing and automation brand<sup>1<\/sup>, announces the launch of a new global brand and product campaign: \u2018<i>Turn Clustomers Into Customers\u2019<\/i>\u2014all crafted by our in-house agency Wink Creative (named <a rel=\"nofollow\" href=\"https:\/\/mailchimp.com\/in-house-agency-of-the-year\/?ref=newsroom\">Ad Age\u2019s 2023 In-House Agency of the Year<\/a>), with help from our friends at <a rel=\"nofollow\" href=\"https:\/\/prettybird.co\/us\/\">Pretty Bird<\/a>, powerhouse director, <a rel=\"nofollow\" href=\"https:\/\/prettybird.co\/us\/talent\/creators\/calmatic\/brand-content\/\">Calmatic<\/a>, and <a rel=\"nofollow\" href=\"https:\/\/breakfastfordinner.com\/\">Breakfast for Dinner<\/a>.<\/p>\n<p id=\"news-body-cta\">This press release features multimedia. View the full release here: <a href=\"https:\/\/www.businesswire.com\/news\/home\/20230907304483\/en\/\" rel=\"nofollow\">https:\/\/www.businesswire.com\/news\/home\/20230907304483\/en\/<\/a><\/p>\n<div id=\"bwbodyimg\" style=\"width: 480px;float:left;padding-left:0px;padding-right:20px;padding-top:0px;padding-bottom:0px\"><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20230907304483\/en\/1882112\/4\/Clustomer_Header_Image.jpg\" alt=\"Most marketers think they have a Customer problem. In reality, they have a Clustomer problem. (Photo: Business Wire)\" \/><\/p>\n<p style=\"font-size:85%\">Most marketers think they have a Customer problem. In reality, they have a Clustomer problem. (Photo: Business Wire)<\/p>\n<\/div>\n<p>\n\u201cWe are in a unique position to be a marketing company marketing to marketers. So when research revealed that our advanced marketing customer&#8217;s biggest pain point was figuring out better ways to personalize at scale to make the most out of their web of customers, we instantly wanted to visualize that problem in a fun and simple way that marketers could identify with. And thus, the Clustomer idea was born. A tangled mess of customers with different behaviors that have all been grouped together as one audience,\u201d says Jeremy Jones, Group Creative Director, Intuit Mailchimp. \u201cAt Wink, we think it&#8217;s our best, most distinct campaign yet, and we couldn\u2019t be more excited for the world to see it.\u201d<\/p>\n<p><b>So, What\u2019s a Clustomer Anyway?<\/b><\/p>\n<p>\nMost marketers think they have a <i>Customer<\/i> problem. In reality, they have a <i>Clustomer<\/i> problem.<\/p>\n<p>\nWhen marketers fail to segment targets and personalize their messaging to the fullest extent, the result is CLUSTOMERS. Amorphous blobs of undifferentiated customers that all receive the same marketing message. Yuck.<\/p>\n<p>\nThe good news is Mailchimp has advanced marketing capabilities to help release marketers from the Clustomer (and see up to<b> 141% more revenue<\/b> with AI-built predicted segments<sup>2<\/sup>). To help them along the journey, we also recently announced a new generative AI assistant called <a rel=\"nofollow\" href=\"https:\/\/www.mailchimp.com\/newsroom\/introducing-intuit-assist\">Intuit Assist<\/a>, a marketing strategist that will help you draft emails and help save you time.<\/p>\n<p>\nAlso this year, we released <a rel=\"nofollow\" href=\"https:\/\/mailchimp.com\/newsroom\/intuit-mailchimp-launches-over-150-new-and-updated-features\/\">over 150 new and updated features<\/a>, like advanced segmentation, custom reporting, more e-commerce automations and customer journeys, and enhanced support options to help marketers spend less time creating emails and reports, accelerate their e-commerce growth, and reach their customers with truly targeted marketing.<\/p>\n<p>\nThese tools help unlock \u2018personalization at scale\u2019 so that marketers can see their customers and potential customers&#8217; individual needs more clearly: Some need to be reunited with their abandoned shopping carts, some need to be converted, some are ripe for cross-selling. Mailchimp\u2019s advanced personalization tools use real-time behavioral data and automated triggers to take a Clustomer, break it into like-minded targets, then send them personalized marketing.<\/p>\n<p>\nMailchimp customers can tap into their customer data for more personalization than ever before, allowing them to:<\/p>\n<ul class=\"bwlistdisc\">\n<li>\nGet up to <b>7x more orders<\/b> with automated journeys<sup>3<\/sup><\/li>\n<li>\nUse <b>50+ behavior-based triggers<\/b> for advanced personalization<\/p>\n<\/li>\n<li>\nSegment with advanced AI tools for up to <b>141% more revenue<\/b><sup>2<\/sup><\/li>\n<\/ul>\n<p><b>Bringing the Clustomer to Life<\/b><\/p>\n<p>\nThe campaign, targeting advanced marketers around the globe, aims to build a whimsical and ethereal world built off the emotions marketers feel when moving through different phases of the classic marketing funnel.<\/p>\n<p>\nFor example, when marketers are in the early stages of attracting prospective customers and making them aware of a particular product or service they can often feel disordered, confined, and confused. That\u2019s visually represented by the campaign\u2019s hero image of the Clustomer ball.<\/p>\n<p>\nAs marketers begin to build awareness and consideration for purchasing among their target audience the campaign transitions into visuals that evoke feelings like: freeing, graceful, and ethereal.<\/p>\n<p>\nFinally, when marketers reach the coveted stage of converting prospective customers into paid ones, untangling the complex web of their Clustomer problem, the visuals begin to feel more grounded, balanced, and clean. This represents the power and orderliness brought about by Mailchimp\u2019s AI-backed marketing and automation tools.<\/p>\n<p>\nFor media kit and visuals, please reach out to <a rel=\"nofollow\" href=\"mailto:pr@mailchimp.com\">pr@mailchimp.com<\/a>. Follow us on social media: <a rel=\"nofollow\" href=\"https:\/\/www.tiktok.com\/discover\/Mailchimp\">TikTok<\/a>, <a rel=\"nofollow\" href=\"https:\/\/twitter.com\/mailchimp\">Twitter<\/a>, <a rel=\"nofollow\" href=\"https:\/\/www.linkedin.com\/company\/intuitmailchimp\">LinkedIn<\/a>, <a rel=\"nofollow\" href=\"https:\/\/www.instagram.com\/mailchimp\/?hl=en\">Instagram<\/a>.<\/p>\n<p><b>PRODUCTION CREDITS<\/b><\/p>\n<p><b>Agency: Wink Creative at Mailchimp<br \/>\n<br \/><\/b>Katie Potochney, Executive Creative Director<br \/>\n<br \/>Jeremy Jones, Group Creative Director<br \/>\n<br \/>Peter Kehr, ACD Art<br \/>\n<br \/>Curt Mueller, CD Copy<br \/>\n<br \/>Amber Worrell, CD Art<br \/>\n<br \/>Javi Molinos, CD Copy<br \/>\n<br \/>Rhett Kearsley, Executive Producer<br \/>\n<br \/>Rebecca Cunningham, Sr. Producer<br \/>\n<br \/>Mike Margiotta, Senior Producer<br \/>\n<br \/>Luisa Ramos, Sr. Producer, International<br \/>\n<br \/>Emily Enderson, Program Manager<br \/>\n<br \/>Carly Aiken &#8211; Sr. Designer<br \/>\n<br \/>Alex Miller &#8211; Designer<br \/>\n<br \/>Alvin Martinez-Rosado &#8211; Motion Lead<br \/>\n<br \/>Bryan Brasuk &#8211; Motion Designer<br \/>\n<br \/>Rachel Yonda &#8211; Motion Designer<br \/>\n<br \/>Kito Kondowe, Motion Designer<\/p>\n<p><b>Mailchimp Marketing<br \/>\n<br \/><\/b>Michelle Taite, Chief Marketing Officer<br \/>\n<br \/>Mark DiCristina, VP, Brand Experience<br \/>\n<br \/>Mark Lodwick, Sr. Director, Integrated Marketing &amp; Advertising<br \/>\n<br \/>Marissa Prince, Director, Integrated Marketing<br \/>\n<br \/>Rene Hallock, Director Integrated Marketing, International Markets<br \/>\n<br \/>Michael Mitchell, Sr. Director, Brand Marketing<br \/>\n<br \/>Greg Shumchenia, Director, Brand Marketing<\/p>\n<p><b>Production Company: Pretty Bird<br \/>\n<br \/><\/b>Director: Calmatic<br \/>\n<br \/>Suzanne Hargrove , Executive Producer<br \/>\n<br \/>Rachel Main, Assistant Head of Production<br \/>\n<br \/>Melissa Larsen Ekholm, Line Producer<\/p>\n<p><b>Editorial and Sound: PS260<br \/>\n<br \/><\/b>Editor: Maury Loeb<br \/>\n<br \/>Sound Design: Nicole Pettigrew<br \/>\n<br \/>EP: Evann Payne<br \/>\n<br \/>Social Editor: Erica Verga<br \/>\n<\/p>\n<p><b>Color &#8211; Trafik<br \/>\n<br \/><\/b>Colorist: Ricky Gausis<\/p>\n<p><b>Post Production and VFX: The Mill<br \/>\n<br \/><\/b>Hillary Thomas, VFX Executive Producer<br \/>\n<br \/>Scott Tinter, VFX Executive Producer<br \/>\n<br \/>Matt Fuller, VFX Supervisor<\/p>\n<p><b>Stills Production: Breakfast for Dinner<br \/>\n<br \/><\/b>Evan Sheehan, Creative Director<br \/>\n<br \/>Alex Wallbaum, Creative Director<br \/>\n<br \/>Jonathan Spagat, Managing Partner<br \/>\n<br \/>Producer: Morgan Yi<\/p>\n<p><sup>1<\/sup><i>#1 email marketing and automation brand based on competitor brands&#8217; publicly available data on worldwide numbers of customers in 2021\/2022.<\/i><\/p>\n<p><sup>2<\/sup><i>See up to 141% more revenue for users&#8217; connected stores using predictive segmented emails versus non-predictive segmented emails for Jan 1, 2022 &#8211; July 1, 2023 period. Standard and Premium plans only.<\/i><\/p>\n<p><sup>3<\/sup><i>Up to 7x more orders generated through users&#8217; connected stores versus when they used bulk emails for Jan 1, 2022 &#8211; July 1, 2023 period. Features and functionality of Customer Journey Builder varies by plan.<\/i><\/p>\n<p><b>About Intuit Mailchimp:<\/b><\/p>\n<p><a rel=\"nofollow\" href=\"https:\/\/mailchimp.com\/newsroom\/intuit-mailchimp-launches-over-150-new-and-updated-features\/#:~:text=About%20Mailchimp%3A-,Intuit%20Mailchimp,-is%20an%20email\">Intuit Mailchimp<\/a> is an email and marketing automations platform for growing businesses. We empower millions of customers around the world to start and grow their businesses with world-class marketing technology, award-winning customer support, and inspiring content. Mailchimp puts data-backed recommendations at the heart of your marketing, so you can find and engage customers across email, social media, landing pages, and advertising\u2014 automatically and with the power of AI.<\/p>\n<p><b>About Intuit:<\/b><\/p>\n<p><a rel=\"nofollow\" href=\"https:\/\/www.intuit.com\/\">Intuit<\/a> is the global financial technology platform that powers prosperity for the people and communities we serve. With 100 million customers worldwide using <a rel=\"nofollow\" href=\"https:\/\/turbotax.intuit.com\/\">TurboTax<\/a>, <a rel=\"nofollow\" href=\"https:\/\/www.creditkarma.com\/\">Credit Karma<\/a>, <a rel=\"nofollow\" href=\"https:\/\/quickbooks.intuit.com\/\">QuickBooks<\/a>, and <a rel=\"nofollow\" href=\"https:\/\/mailchimp.com\/\">Mailchimp<\/a>, we believe that everyone should have the opportunity to prosper. We never stop working to find new, innovative ways to make that possible. Please visit us at <a rel=\"nofollow\" href=\"http:\/\/intuit.com\/\">Intuit.com<\/a> and find us on <a rel=\"nofollow\" href=\"https:\/\/twitter.com\/Intuit\">social<\/a> for the latest information about Intuit and our products and services.<\/p>\n<p><b>Intuit Mailchimp Forward-Looking Statement Disclaimer<\/b><\/p>\n<p>\nIntuit\u2019s <a rel=\"nofollow\" href=\"https:\/\/investors.intuit.com\/cautions-and-disclaimers\/default.aspx\">forward-looking statement<\/a> applies to the information you see here. Because product and features can change at any time, make your purchasing decisions based on currently available technology.<\/p>\n<p><img decoding=\"async\" alt=\"\" src=\"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20230907304483r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\" style=\"width:0;height:0\" \/><span class=\"bwct31415\" \/><\/p>\n<p id=\"mmgallerylink\"><span id=\"mmgallerylink-phrase\">View source version on businesswire.com: <\/span><span id=\"mmgallerylink-link\"><a href=\"https:\/\/www.businesswire.com\/news\/home\/20230907304483\/en\/\" rel=\"nofollow\">https:\/\/www.businesswire.com\/news\/home\/20230907304483\/en\/<\/a><\/span><\/p>\n<p>\nPress Inquiries for Intuit Mailchimp:<\/p>\n<p>\nChris McGee<br \/>\n<br \/><a rel=\"nofollow\" href=\"mailto:pr@mailchimp.com\">pr@mailchimp.com<\/a><\/p>\n<p><b>KEYWORDS:<\/b> Georgia Australia\/Oceania United States United Kingdom Canada North America Europe<\/p>\n<p><b>INDUSTRY KEYWORDS:<\/b> Software Social Media Professional Services Fintech Data Management Technology Artificial Intelligence Digital Marketing Marketing Advertising Communications Finance<\/p>\n<p><b>MEDIA:<\/b><\/p>\n<table cellpadding=\"3\" cellspacing=\"3\">\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Logo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20230907304483\/en\/1882105\/3\/Mailchimp_Logo_50-50_Black.jpg\" alt=\"Logo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><\/font><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Photo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20230907304483\/en\/1882112\/3\/Clustomer_Header_Image.jpg\" alt=\"Photo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\">Most marketers think they have a Customer problem. In reality, they have a Clustomer problem. (Photo: Business Wire)<\/font><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Photo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20230907304483\/en\/1882113\/3\/Clustomer_Ball.jpg\" alt=\"Photo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\">When marketers are in the early stages of attracting prospective customers and making them aware of a particular product or service they can often feel disordered, confined, and confused. That\u2019s visually represented by the campaign\u2019s hero image of the Clustomer ball. (Photo: Business Wire)<\/font><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Photo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20230907304483\/en\/1882114\/3\/Clustomers_Marketers.jpg\" alt=\"Photo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\">As marketers begin to build \u200cawareness and consideration for purchasing among their target audience the campaign transitions into visuals that evoke feelings like: freeing, graceful, and ethereal. (Photo: Business Wire)<\/font><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Photo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20230907304483\/en\/1882115\/3\/Clustomer_automation.jpg\" alt=\"Photo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\">Finally, when marketers reach the coveted stage of converting prospective customers into paid ones, untangling the complex web of their Clustomer problem, the visuals begin to feel more grounded, balanced, and clean. This represents the power and orderliness brought about by Mailchimp\u2019s AI-backed marketing and automation tools. (Photo: Business Wire)<\/font><\/td>\n<\/tr>\n<\/table>\n","protected":false},"excerpt":{"rendered":"<p>Intuit Mailchimp Launches New Global Campaign to Help Marketers Untangle Their Clustomer Problems ATLANTA&#8211;(BUSINESS WIRE)&#8211; Today, Intuit Mailchimp (Nasdaq: INTU), the #1 email marketing and automation brand1, announces the launch of a new global brand and product campaign: \u2018Turn Clustomers Into Customers\u2019\u2014all crafted by our in-house agency Wink Creative (named Ad Age\u2019s 2023 In-House Agency of the Year), with help from our friends at Pretty Bird, powerhouse director, Calmatic, and Breakfast for Dinner. This press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20230907304483\/en\/ Most marketers think they have a Customer problem. In reality, they have a Clustomer problem. (Photo: Business Wire) \u201cWe are in a unique position to be a marketing company marketing to marketers. So when research revealed &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/intuit-mailchimp-launches-new-global-campaign-to-help-marketers-untangle-their-clustomer-problems\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Intuit Mailchimp Launches New Global Campaign to Help Marketers Untangle Their Clustomer Problems&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-782591","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Intuit Mailchimp Launches New Global Campaign to Help Marketers Untangle Their Clustomer Problems - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/intuit-mailchimp-launches-new-global-campaign-to-help-marketers-untangle-their-clustomer-problems\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Intuit Mailchimp Launches New Global Campaign to Help Marketers Untangle Their Clustomer Problems - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"Intuit Mailchimp Launches New Global Campaign to Help Marketers Untangle Their Clustomer Problems ATLANTA&#8211;(BUSINESS WIRE)&#8211; Today, Intuit Mailchimp (Nasdaq: INTU), the #1 email marketing and automation brand1, announces the launch of a new global brand and product campaign: \u2018Turn Clustomers Into Customers\u2019\u2014all crafted by our in-house agency Wink Creative (named Ad Age\u2019s 2023 In-House Agency of the Year), with help from our friends at Pretty Bird, powerhouse director, Calmatic, and Breakfast for Dinner. This press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20230907304483\/en\/ Most marketers think they have a Customer problem. In reality, they have a Clustomer problem. (Photo: Business Wire) \u201cWe are in a unique position to be a marketing company marketing to marketers. 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