{"id":782540,"date":"2023-09-07T13:33:58","date_gmt":"2023-09-07T17:33:58","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/zoominfo-partners-with-the-trade-desk-to-expand-digital-media-buying-capabilities\/"},"modified":"2023-09-07T13:33:58","modified_gmt":"2023-09-07T17:33:58","slug":"zoominfo-partners-with-the-trade-desk-to-expand-digital-media-buying-capabilities","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/zoominfo-partners-with-the-trade-desk-to-expand-digital-media-buying-capabilities\/","title":{"rendered":"ZoomInfo Partners with The Trade Desk to Expand Digital Media Buying Capabilities"},"content":{"rendered":"

<\/p>\n

ZoomInfo Partners with The Trade Desk to Expand Digital Media Buying Capabilities<\/b><\/p>\n

Integration Allows ZoomInfo\u2019s MarketingOS Customers to Expand Ad Reach, Scale Domestic Audiences, and Deliver Ads Internationally<\/i><\/p>\n

VANCOUVER, Wash.–(BUSINESS WIRE<\/a>)–ZoomInfo<\/a> (NASDAQ: ZI), the go-to-market platform to find, acquire, and grow customers, today announced a strategic integration with global advertising technology leader The Trade Desk<\/a>. Leveraging The Trade Desk\u2019s industry-leading platform, ZoomInfo has expanded its omnichannel ad network to access more premium publishers and deliver display, video, and audio ads internationally for the first time.<\/p>\n

MarketingOS<\/a>, ZoomInfo\u2019s account-based marketing (ABM) platform, is the ideal hub for executing business-to-business (B2B) advertising campaigns, offering dynamic intent market signals and entire categories of intent data that aren\u2019t available anywhere else. It offers the industry\u2019s first in-house B2B demand-side platform (DSP), focused on meeting the needs of companies doing true B2B account-based marketing, and optimized to match critical account context, not high-level insights.<\/p>\n

\nBy directly integrating with top exchanges and supply-side platforms (SSPs), MarketingOS enables customers to buy ads through real-time auctions for placement in top-tier business publications. On the back end, ZoomInfo takes users\u2019 customized audiences and campaign information and executes campaigns programmatically via The Trade Desk\u2019s ad auction process.<\/p>\n

\nMarketingOS customers can now create advertising campaigns that leverage the power of The Trade Desk\u2019s platform innovation, capitalizing on its access to the industry\u2019s widest reach of available inventory. With improved domestic reach and the ability to target new international audiences, customers should see improved campaign performance and better ROI, leading to sustained business growth.<\/p>\n

\n\u201cMarketingOS is the optimal solution for companies looking to target advertising to B2B buyers in a data-driven way,\u201d ZoomInfo Chief Marketing Officer Bryan Law said. \u201cOur industry-leading audience creation capabilities are built on the strongest data foundation in the market, and with The Trade Desk expanding our reach, we can now deliver the best of both worlds. This partnership opens the door for our customers to scale their audiences and unlock new avenues for customer acquisition.\u201d<\/p>\n

\n\u201cIn the world of B2B marketing, companies have tremendous opportunity to supercharge their advertising campaigns, bringing them closer to the right audience,\u201d said Ed Chater, SVP of Global Client Service at The Trade Desk. \u201cZoomInfo is leading the way for B2B and account-based marketing via their MarketingOS platform, and we\u2019re excited to see our innovation power their capabilities that leverage data and decisioned media buying. This is even more exciting when thinking about the available inventory, including connected TV, that can be bought programmatically, which really can change the way B2B marketers plan and execute their campaigns.\u201d<\/p>\n

\nThis integration is currently available to U.S. customers. For more information, please visit ZoomInfo\u2019s audience-based advertising page<\/a>.<\/p>\n

About ZoomInfo<\/b><\/p>\n

\nZoomInfo (NASDAQ: ZI) is the trusted go-to-market platform for businesses to find, acquire, and grow their customers. It delivers accurate, real-time data, insights, and technology to more than 35,000 companies worldwide. Businesses use ZoomInfo to increase efficiency, consolidate technology stacks, and align their sales and marketing teams \u2014 all in one platform. ZoomInfo is a recognized leader in data privacy, with industry-leading GDPR and CCPA compliance and numerous data security and privacy certifications<\/a>. For more information about how ZoomInfo can help businesses grow their revenue at scale, please visit www.zoominfo.com<\/a>.<\/p>\n

About The Trade Desk<\/b><\/p>\n

\nThe Trade Desk\u2122 is a technology company that empowers buyers of advertising. Through its self-service, cloud-based platform, ad buyers can create, manage, and optimize digital advertising campaigns across ad formats and devices. Integrations with major data, inventory, and publisher partners ensure maximum reach and decisioning capabilities, and enterprise APIs enable custom development on top of the platform. Headquartered in Ventura, CA, The Trade Desk has offices across North America, Europe, and Asia Pacific. To learn more, visit thetradedesk.com<\/a> or follow us on Facebook<\/a>, Twitter<\/a>, LinkedIn<\/a> and YouTube<\/a>.<\/p>\n

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View source version on businesswire.com: <\/span>https:\/\/www.businesswire.com\/news\/home\/20230907586183\/en\/<\/a><\/span><\/p>\n

Media
\n<\/b>
Rob Morse
\n
Senior Communications Manager
\n
pr@zoominfo.com<\/a><\/p>\n

KEYWORDS:<\/b> United States North America Washington<\/p>\n

INDUSTRY KEYWORDS:<\/b> Software Search Engine Marketing Marketing Data Management Communications Small Business Professional Services Technology<\/p>\n

MEDIA:<\/b><\/p>\n\n\n\n\n
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ZoomInfo Partners with The Trade Desk to Expand Digital Media Buying Capabilities Integration Allows ZoomInfo\u2019s MarketingOS Customers to Expand Ad Reach, Scale Domestic Audiences, and Deliver Ads Internationally VANCOUVER, Wash.–(BUSINESS WIRE)–ZoomInfo (NASDAQ: ZI), the go-to-market platform to find, acquire, and grow customers, today announced a strategic integration with global advertising technology leader The Trade Desk. Leveraging The Trade Desk\u2019s industry-leading platform, ZoomInfo has expanded its omnichannel ad network to access more premium publishers and deliver display, video, and audio ads internationally for the first time. MarketingOS, ZoomInfo\u2019s account-based marketing (ABM) platform, is the ideal hub for executing business-to-business (B2B) advertising campaigns, offering dynamic intent market signals and entire categories of intent data that aren\u2019t available anywhere else. It offers the … <\/p>\n

Continue reading “ZoomInfo Partners with The Trade Desk to Expand Digital Media Buying Capabilities”<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-782540","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"\nZoomInfo Partners with The Trade Desk to Expand Digital Media Buying Capabilities - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/zoominfo-partners-with-the-trade-desk-to-expand-digital-media-buying-capabilities\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"ZoomInfo Partners with The Trade Desk to Expand Digital Media Buying Capabilities - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"ZoomInfo Partners with The Trade Desk to Expand Digital Media Buying Capabilities Integration Allows ZoomInfo\u2019s MarketingOS Customers to Expand Ad Reach, Scale Domestic Audiences, and Deliver Ads Internationally VANCOUVER, Wash.–(BUSINESS WIRE)–ZoomInfo (NASDAQ: ZI), the go-to-market platform to find, acquire, and grow customers, today announced a strategic integration with global advertising technology leader The Trade Desk. Leveraging The Trade Desk\u2019s industry-leading platform, ZoomInfo has expanded its omnichannel ad network to access more premium publishers and deliver display, video, and audio ads internationally for the first time. MarketingOS, ZoomInfo\u2019s account-based marketing (ABM) platform, is the ideal hub for executing business-to-business (B2B) advertising campaigns, offering dynamic intent market signals and entire categories of intent data that aren\u2019t available anywhere else. 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