{"id":781904,"date":"2023-09-05T18:36:21","date_gmt":"2023-09-05T22:36:21","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/the-honest-company-announces-appointment-of-dave-loretta-as-chief-financial-officer\/"},"modified":"2023-09-05T18:36:21","modified_gmt":"2023-09-05T22:36:21","slug":"the-honest-company-announces-appointment-of-dave-loretta-as-chief-financial-officer","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/the-honest-company-announces-appointment-of-dave-loretta-as-chief-financial-officer\/","title":{"rendered":"The Honest Company Announces Appointment of Dave Loretta as Chief Financial Officer"},"content":{"rendered":"<div class=\"mw_release\">\n<p align=\"center\">\n        \n      <\/p>\n<p align=\"center\">The Honest Company Announces Appointment of Dave Loretta as Chief Financial Officer<\/p>\n<p align=\"left\">LOS ANGELES, Sept.  05, 2023  (GLOBE NEWSWIRE) &#8212; The Honest Company, a digitally-native consumer products company dedicated to creating clean- and sustainably-designed products spanning baby care, beauty, personal care, wellness and household care, today announced Dave Loretta, seasoned finance executive, as the Company\u2019s new Chief Financial Officer, effective September 25, 2023.<\/p>\n<p>\u201cI am pleased to have Dave join Honest as our Chief Financial Officer. He brings a strong track record of driving financial strength and scale across a wide range of modern companies with innovative business models. Dave\u2019s deep knowledge of premium retailing, consumer-centric digital experiences, investor relations, and core financial fundamentals set him apart. As a seasoned public-company CFO with an entrepreneurial spirit, Dave will make a strong addition to our team as we continue scaling Honest to become a larger, more vibrant, and more widely available brand than it is today,\u201d said Carla Vern\u00f3n, CEO of The Honest Company. \u201cAs a leader that has successfully grown revenue at a public company by more than 80%, we\u2019re confident that Dave has what it takes to drive our transformation forward with improved cash flow, increased profitability and higher shareholder value.\u201d<\/p>\n<p>Reporting directly to Vern\u00f3n, Loretta will work alongside Honest\u2019s executive leadership team and lead the Finance, Accounting and Investor Relations organizations. As CFO, he will also work hand-in-hand with leadership to continue strategically executing the Company\u2019s Transformation Initiative, focused on Brand Maximization, Margin Enhancement and Operating Discipline.<\/p>\n<p>With more than 25 years of experience, Loretta most recently served as SVP, Chief Financial Officer of Duluth Trading (DLTH). He joined the company in 2017, two years after its Initial Public Offering, and has since helped grow the business from $400 million in revenue to $700 million. Prior to his leadership role at Duluth Trading, Loretta spent more than 14 years in a series of roles at Nordstrom and Restoration Hardware, where he developed deep retail and consumer product knowledge.<\/p>\n<p>&#8220;I firmly believe Honest is a trailblazing brand driven by a talented and passionate team with an incredible growth runway ahead. I look forward to rolling up my sleeves at this pivotal time in the Company&#8217;s journey and shepherding the financial strategy of the business forward,\u201d said Loretta, incoming Chief Financial Officer of The Honest Company. \u201cWorking hand-in-hand with Carla, the leadership team and the entire finance team, I am confident in what\u2019s ahead as we work to execute on the near-term goals of the Transformation Initiative and create shareholder value in the long run.&#8221;<\/p>\n<p>The appointment of Loretta comes as Kelly Kennedy steps down from her role as CFO after two and a half years with The Honest Company where she helped steward the Company\u2019s successful IPO. Kennedy is looking forward to continuing her leadership through a focus on board service.<\/p>\n<p>Vern\u00f3n commented \u201cI would like to thank Kelly for leading The Honest Company through its history-making IPO, building outstanding Finance, Accounting and Investor Relations teams, and playing a key role in developing the Company\u2019s Transformation Initiative, which is helping drive improved business performance in 2023. We are grateful for her contributions and wish her well in the next chapter of her career.\u201d<\/p>\n<p>The Company anticipates a seamless transition and re-affirms its full year revenue and adjusted EBITDA outlook communicated in its August 8, 2023 second quarter earnings release.<\/p>\n<p>\n        <strong>Forward-Looking Statements<\/strong>\n      <\/p>\n<p>This press release contains forward-looking statements about us and our industry that involve substantial risks and uncertainties. All statements other than statements of historical facts contained in this press release, including statements regarding our future results of operations or financial condition, business strategy and plans and objectives of management for future operations, are forward-looking statements. In some cases, you can identify forward-looking statements because they contain words such as \u201canticipate,\u201d \u201cbelieve,\u201d \u201ccontemplate,\u201d \u201ccontinue,\u201d \u201ccould,\u201d \u201cestimate,\u201d \u201cexpect,\u201d \u201cintend,\u201d \u201cmay,\u201d \u201cplan,\u201d \u201cpotential,\u201d \u201cpredict,\u201d \u201cproject,\u201d \u201cshould,\u201d \u201ctarget,\u201d \u201cwill\u201d or \u201cwould\u201d or the negative of these words or other similar terms or expressions. These forward-looking statements include, but are not limited to, statements concerning Honest becoming larger and a more widely available brand, our transformation forward towards improved cash flow, increased profitability and higher shareholder value, and the impact on the Company\u2019s Transformation Initiative in helping drive improved financial performance for the balance of 2023.<\/p>\n<p>\n        <strong>About The Honest Company<\/strong>\n      <\/p>\n<p>The Honest Company (NASDAQ: HNST) is a digitally-native consumer products company dedicated to creating clean- and sustainably-designed products spanning baby care, beauty, personal care, wellness and household care. Honest products are available via Honest.com, third-party ecommerce customers and approximately 50,000 retail locations across the United States, Canada and Europe. Based in Los Angeles, CA, the Company\u2019s mission, to inspire everyone to love living consciously, is driven by its values of transparency, trust, sustainability and a deep sense of purpose around what matters most to its consumers: their health, their families and their homes. For more information about the Honest Standard and the Company, please visit <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=p0PA4uKYNZ2I-jlgbAg43W2jaFsNMJiorHsk8XRjSEKcIVDe6SHhT9ElKMAMqWplejX1sQP8gw8Ci9_pxcFPdA==\" rel=\"nofollow noopener\" target=\"_blank\"><u>www.honest.com<\/u><\/a>.<\/p>\n<p>\n        <strong>Media Contact:<\/strong>\n      <\/p>\n<p>Jennifer Kroog Rosenberg<br \/>jrosenberg@thehonestcompany.com<\/p>\n<p>A photo accompanying this announcement is available at <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=J530Yk-zIxh1tr_xAVtIrDyYS3rEdNQmUoF2-N7g5B1e-1UyGXH9XAkLmfnzx66TWnxX45TrumYCn1ssV6tI4Iq8naK3jU6ysLjYMu8LDYo4JFJN_vijI9PE22eVoiOGUIT2EWVh--JHyRv8BPqZ2583y65nWmzFXtG5yd3tJBT_d3U7cPwYULLswzFABhweMtfk6W2QRfP_cZ-TOsHZRxdGcQfxP4g1TY8iV2wLNvTGOhxJqVE4WLCIPYZReepkk84SLip18XSQqp_hysYpMA==\" rel=\"nofollow noopener\" target=\"_blank\">https:\/\/www.globenewswire.com\/NewsRoom\/AttachmentNg\/ab210903-cda7-4c29-8dd2-4ceca2761c18<\/a><\/p>\n<p>\u00a0<\/p>\n<p>      <img decoding=\"async\" class=\"__GNW8366DE3E__IMG\" src=\"https:\/\/www.globenewswire.com\/newsroom\/ti?nf=ODkxNzA3MiM1Nzk5ODg4IzIyMDM1OTc=\" \/><br \/>\n      <br \/>\n      <img decoding=\"async\" src=\"https:\/\/ml.globenewswire.com\/media\/NmVlOThmNDAtNDA3YS00ZDZmLThmY2ItZjI0NzZhOWYwNjc3LTEyMTUxNTA=\/tiny\/The-Honest-Company-Inc-.png\" \/>\n    <\/div>\n<div class=\"mw_contactinfo\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>The Honest Company Announces Appointment of Dave Loretta as Chief Financial Officer LOS ANGELES, Sept. 05, 2023 (GLOBE NEWSWIRE) &#8212; The Honest Company, a digitally-native consumer products company dedicated to creating clean- and sustainably-designed products spanning baby care, beauty, personal care, wellness and household care, today announced Dave Loretta, seasoned finance executive, as the Company\u2019s new Chief Financial Officer, effective September 25, 2023. \u201cI am pleased to have Dave join Honest as our Chief Financial Officer. He brings a strong track record of driving financial strength and scale across a wide range of modern companies with innovative business models. Dave\u2019s deep knowledge of premium retailing, consumer-centric digital experiences, investor relations, and core financial fundamentals set him apart. As a seasoned &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/the-honest-company-announces-appointment-of-dave-loretta-as-chief-financial-officer\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;The Honest Company Announces Appointment of Dave Loretta as Chief Financial Officer&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-781904","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The Honest Company Announces Appointment of Dave Loretta as Chief Financial Officer - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/the-honest-company-announces-appointment-of-dave-loretta-as-chief-financial-officer\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Honest Company Announces Appointment of Dave Loretta as Chief Financial Officer - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"The Honest Company Announces Appointment of Dave Loretta as Chief Financial Officer LOS ANGELES, Sept. 05, 2023 (GLOBE NEWSWIRE) &#8212; The Honest Company, a digitally-native consumer products company dedicated to creating clean- and sustainably-designed products spanning baby care, beauty, personal care, wellness and household care, today announced Dave Loretta, seasoned finance executive, as the Company\u2019s new Chief Financial Officer, effective September 25, 2023. \u201cI am pleased to have Dave join Honest as our Chief Financial Officer. He brings a strong track record of driving financial strength and scale across a wide range of modern companies with innovative business models. Dave\u2019s deep knowledge of premium retailing, consumer-centric digital experiences, investor relations, and core financial fundamentals set him apart. 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He brings a strong track record of driving financial strength and scale across a wide range of modern companies with innovative business models. Dave\u2019s deep knowledge of premium retailing, consumer-centric digital experiences, investor relations, and core financial fundamentals set him apart. 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