{"id":781747,"date":"2023-09-05T04:03:05","date_gmt":"2023-09-05T08:03:05","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/interdigital-to-showcase-energy-aware-video-solutions-and-critical-codec-contributions-at-ibc-2023\/"},"modified":"2023-09-05T04:03:05","modified_gmt":"2023-09-05T08:03:05","slug":"interdigital-to-showcase-energy-aware-video-solutions-and-critical-codec-contributions-at-ibc-2023","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/interdigital-to-showcase-energy-aware-video-solutions-and-critical-codec-contributions-at-ibc-2023\/","title":{"rendered":"InterDigital to Showcase Energy Aware Video Solutions\u00a0and Critical Codec Contributions at IBC 2023"},"content":{"rendered":"
\n

WILMINGTON, Del., Sept. 05, 2023 (GLOBE NEWSWIRE) — Alongside research and innovation in wireless and AI technologies, InterDigital, Inc. (Nasdaq: IDCC) is enabling diverse and immersive video experiences while innovating solutions that mitigate energy consumption. InterDigital will showcase cutting-edge video innovation at IBC, one of the industry\u2019s leading content and technology shows taking place in Amsterdam from September 15 \u2013 18, 2023. At IBC, InterDigital will showcase an array of research contributions to video codecs, advanced HDR solutions, and pioneering innovations in energy aware media technologies at the Media Coding Industry Forum (MC-IF) and Ultra HD Forum booths, and the IABM Lounge.<\/p>\n

At the MC-IF booth, located in Hall 8 at Booth B45 (8.B45)<\/em>, InterDigital will spotlight VVC contributions and energy aware media solutions that help reduce a video screen\u2019s energy consumption by intelligently optimizing pixel brightness. The featured demonstration, \u201cDVB Native IP End-to-End VVC Encoding of Energy-Aware HDR Content,\u201d was designed by InterDigital alongside ATEME, ENENSYS, and IETR as part of the collaborative 3EMS2 project and proposes a method to reduce energy consumption by adjusting the peak brightness of the HDR screen. The adjustment is made possible by a Versatile Supplemental Enhancement Information (VSEI) message at the encoder side that indicates the extent to which the screen\u2019s peak brightness can be reduced, while maintaining the objective quality of the HDR content using SL-HDR technology. The demo will leverage InterDigital and partners contributions to the VVC codec, which is capable of a 40% reduction in bitrate on streamed video with no perceptible decrease in image quality.<\/p>\n

At the Ultra HD Forum booth, located in Hall 10 Booth C09 (10.C09)<\/em>, InterDigital will showcase demos on energy aware media and Advanced HDR solutions. Specifically, InterDigital will demonstrate pioneering innovations in Pixel Value Reduction (PVR) solutions that balance the ability to reduce the brightness of an image, and consequently reduce the amount of energy consumed, while maximizing the perceived visual quality to the viewer. As global video consumption grows, InterDigital\u2019s solution makes small reductions in pixel brightness, which cannot be perceived by the viewer, amounting to colossal energy savings across billions of screens and devices worldwide. In addition, InterDigital\u2019s contributions to Advanced HDR by Technicolor\u00ae solutions will be shown in the demonstration of an \u201cEffective HDR\/SDR Single Master Workflow with Dynamic and Static Solutions,\u201d alongside partners KPN, LGE and Ross Video. The demo will address the challenges of producing premium HDR live events and deriving SDR content in a single workflow, ensuring that creative intent and highest quality content is passed to the consumer, whether in HDR or SDR, UHD or HD.<\/p>\n

Advanced HDR by Technicolor\u00ae solutions, developed jointly by Philips and InterDigital, will also be shown at the IABM Lounge <\/em>at IBC. Advanced HDR by Technicolor\u00ae is a suite of High Dynamic Range (HDR) production, distribution and display solutions that leverage machine learning technology to maximize image quality and enhance the consumer viewing experience. The demos will showcase the increasingly important role Advanced HDR solutions play in broadcast and streaming services, especially in delivering live sports and events. Advanced HDR is offering invite-only demonstrations of Dynamic Conversion Solutions and Efficient Solution to Deliver Premium HDR and SDR Services.<\/p>\n

\u201cWe\u2019re excited to return to IBC to display both the quality of our video innovation and the value of our industry partnerships and collaborations,\u201d said Lionel Oisel, VP, Head of Video Labs, InterDigital. \u201cOur engineers contribute to the cutting-edge capabilities of video codecs and new energy aware media solutions and our collaboration with industry groups like MC-IF and Ultra HD Forum help amplify our impact.\u201d<\/p>\n

Alongside the demos, a technical paper jointly developed by InterDigital and Philips addressing their research collaboration on video-based immersive codecs will be presented at IBC. The presentation will detail the real-time implementation of InterDigital and Philips\u2019 jointly developed evaluation platform for use cases that utilize the MPEG volumetric (V3C) and 2D video standards (VVC, HEVC) and explain how the platform enables interoperability within existing and emerging XR ecosystems and can be applied for new applications like telelearning, free-viewpoint sport replays, and 3D telepresence. Philips Senior Scientist Bart Kroon will present the technical paper at IBC on Saturday, September 16 from 11:45 \u2013 13:15<\/em>. Learn more here<\/a>.<\/p>\n

In addition, InterDigital\u2019s Erik Reinhard will participate in a partner session on \u201cUnlocking Sustainability: Innovating a Greener Future in Broadcast and Media,\u201d joining the discussion on behalf of ITU-R. The session will invite diverse industry experts to share and discuss sustainable strategies that harness the ability to drive positive change and inspire collective action. The session will take place on Sunday, September 17 from 14:00 \u2013 17:00<\/em>. Learn more here<\/a>.<\/p>\n

To learn more about IBC, please click here<\/a>.<\/p>\n

\n About InterDigital<\/strong>\u00a0\u00ae<\/sup><\/p>\n

InterDigital develops mobile and video technologies that are at the core of devices, networks, and services worldwide. We solve many of the industry\u2019s most critical and complex technical challenges, inventing solutions for more efficient broadband networks, better video delivery, and richer multimedia experiences years ahead of market deployment. InterDigital has licenses and strategic relationships with many of the world\u2019s leading technology companies. Founded in 1972, InterDigital is listed on Nasdaq.<\/p>\n

InterDigital is a registered trademark of InterDigital, Inc.<\/p>\n

For more information, visit:\u00a0www.interdigital.com<\/a>.<\/p>\n

\n InterDigital Contact:<\/strong>
\n
Roya Stephens
Email:\u00a0roya.stephens@interdigital.com<\/a>
+1 (202) 349-1714\u00a0<\/p>\n


\n
\n \n <\/div>\n

<\/div>\n","protected":false},"excerpt":{"rendered":"

WILMINGTON, Del., Sept. 05, 2023 (GLOBE NEWSWIRE) — Alongside research and innovation in wireless and AI technologies, InterDigital, Inc. (Nasdaq: IDCC) is enabling diverse and immersive video experiences while innovating solutions that mitigate energy consumption. InterDigital will showcase cutting-edge video innovation at IBC, one of the industry\u2019s leading content and technology shows taking place in Amsterdam from September 15 \u2013 18, 2023. At IBC, InterDigital will showcase an array of research contributions to video codecs, advanced HDR solutions, and pioneering innovations in energy aware media technologies at the Media Coding Industry Forum (MC-IF) and Ultra HD Forum booths, and the IABM Lounge. At the MC-IF booth, located in Hall 8 at Booth B45 (8.B45), InterDigital will spotlight VVC contributions and … <\/p>\n

Continue reading “InterDigital to Showcase Energy Aware Video Solutions\u00a0and Critical Codec Contributions at IBC 2023”<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-781747","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"\nInterDigital to Showcase Energy Aware Video Solutions\u00a0and Critical Codec Contributions at IBC 2023 - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/interdigital-to-showcase-energy-aware-video-solutions-and-critical-codec-contributions-at-ibc-2023\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"InterDigital to Showcase Energy Aware Video Solutions\u00a0and Critical Codec Contributions at IBC 2023 - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"WILMINGTON, Del., Sept. 05, 2023 (GLOBE NEWSWIRE) — Alongside research and innovation in wireless and AI technologies, InterDigital, Inc. (Nasdaq: IDCC) is enabling diverse and immersive video experiences while innovating solutions that mitigate energy consumption. InterDigital will showcase cutting-edge video innovation at IBC, one of the industry\u2019s leading content and technology shows taking place in Amsterdam from September 15 \u2013 18, 2023. At IBC, InterDigital will showcase an array of research contributions to video codecs, advanced HDR solutions, and pioneering innovations in energy aware media technologies at the Media Coding Industry Forum (MC-IF) and Ultra HD Forum booths, and the IABM Lounge. 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