{"id":781724,"date":"2023-09-04T05:18:01","date_gmt":"2023-09-04T09:18:01","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/forresters-2024-planning-guides-economic-uncertainty-tempers-2024-budget-expectations\/"},"modified":"2023-09-04T05:18:01","modified_gmt":"2023-09-04T09:18:01","slug":"forresters-2024-planning-guides-economic-uncertainty-tempers-2024-budget-expectations","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/forresters-2024-planning-guides-economic-uncertainty-tempers-2024-budget-expectations\/","title":{"rendered":"Forrester\u2019s 2024 Planning Guides: Economic Uncertainty Tempers 2024 Budget Expectations"},"content":{"rendered":"<p>        <!--.bwalignc { text-align: center; list-style-position: inside }\n.bwlistdisc { list-style-type: disc }body {font:normal small Arial,Helvetica,sans-serif;color:#000;background-color:#fff;padding:24px;margin:0;} a img {border:0;} h3 {font-size:medium;color:#000;margin:0 0 1em 0; text-align:center;}-->  <\/p>\n<p class=\"bwalignc\">\nForrester\u2019s 2024 Planning Guides: Economic Uncertainty Tempers 2024 Budget Expectations<\/p>\n<p>LONDON&#8211;(<a href=\"http:\/\/www.businesswire.com\">BUSINESS WIRE<\/a>)&#8211;<br \/>\nAccording to <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.forrester.com%2Fbold%3Futm_source%3Dnewsroom%26utm_medium%3Dpr%2B%26utm_campaign%3Dplanningguides_2023%2B&amp;esheet=53548541&amp;newsitemid=20230904567306&amp;lan=en-US&amp;anchor=Forrester%26%238217%3Bs&amp;index=1&amp;md5=589f3e765a620cab1fd070f251fba843\">Forrester\u2019s<\/a> (Nasdaq: FORR) <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.forrester.com%2Fbold%2Fplanning-guides%2F%3Futm_source%3Dbusinesswire%26utm_medium%3Dpr%26utm_campaign%3Dplanningguides_2024%2522%2520HYPERLINK%2520%2522https%3A%2F%2Fwww.forrester.com%2Fbold%2Fplanning-guides%2F%3Futm_source%3Dbusinesswire%26utm_medium%3Dpr%26utm_campaign%3Dplanningguides_2024&amp;esheet=53548541&amp;newsitemid=20230904567306&amp;lan=en-US&amp;anchor=2024+Planning+Guides&amp;index=2&amp;md5=b2fd53ea8ba5d274ae5db4a66e981006\">2024 Planning Guides<\/a>, more realistic budget expectations will serve leaders well as they enter 2024, but now is not the time to hunker down, as stakeholder expectations for growth remain steadfast. Additionally, to accelerate growth and keep pace with the evolving expectations of empowered digital customers, leaders should invest in AI and in their own digital capabilities instead of relying on service providers. In the next year, European digital leaders expect their firms to spend a whopping average of 28% of their organisation\u2019s digital budget on services. A versatile AI approach can deliver a broad range of solutions across operations that create customer value, cut inefficient complexity, and drive innovation.<\/p>\n<p>\nForrester\u2019s Planning Guides help leaders across technology, marketing, digital, and customer experience (CX) functions during annual budgeting and prioritisation cycles. They provide relevant benchmark operational data and recommendations for areas to experiment, deepen, or divest budget allocations for the coming year. Key insights from Forrester\u2019s 2024 Planning Guides include the following.<\/p>\n<p>\nAreas to increase investment in 2024:<\/p>\n<ul class=\"bwlistdisc\">\n<li><b>AI strategies and tools that deliver customer value.<\/b> To deliver greater customer value, leaders must leverage AI for efficiency and effectiveness. This includes using <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.forrester.com%2Fwhat-it-means%2Fep294-synthetic-data-in-ai%2F%3Futm_source%3Dbusinesswire%26utm_medium%3Dpr%26utm_campaign%3Dplanningguides_2024&amp;esheet=53548541&amp;newsitemid=20230904567306&amp;lan=en-US&amp;anchor=synthetic+data&amp;index=3&amp;md5=8c8db9c236402c8218e0cde384ca5ba9\">synthetic data<\/a> for training and refining AI models and AI-powered <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.forrester.com%2Fblogs%2Fthe-next-generation-of-modern-software-development-is-here%2F%3Futm_source%3Dbusinesswire%26utm_medium%3Dpr%26utm_campaign%3Dplanningguides_2024&amp;esheet=53548541&amp;newsitemid=20230904567306&amp;lan=en-US&amp;anchor=TuringBots&amp;index=4&amp;md5=c4c64e50b54fef016ffaf6a7d53db184\">TuringBots<\/a> to build and deliver higher-quality customer software faster and cheaper.\n<\/li>\n<\/ul>\n<ul class=\"bwlistdisc\">\n<li><b>Digital B2B buyer interactions and self-serve routes to market.<\/b> B2B buyer composition and practices have changed. As such, go-to-market strategies must change, as well. In 2024, businesses should create seamless digital experiences that enable buyers to make product purchases independently through websites, marketplaces, and app stores. They should also consider hiring a revenue operations leader to drive tighter alignment across organisational functions to maximise customer value.\n<\/li>\n<\/ul>\n<p>\nAreas to decrease investment in 2024:<\/p>\n<ul class=\"bwlistdisc\">\n<li><b>Redundant cloud environments and tools across functions.<\/b> While cloud remains the primary focus of advancements in development and AI, leaders should gauge whether adding new cloud environments will shift workloads seamlessly and help their broader IT design.\n<\/li>\n<\/ul>\n<ul class=\"bwlistdisc\">\n<li><b>Digital service providers.<\/b> Digital leaders should evaluate each provider they work with to determine whether the partnership is helping them create customer-focused solutions that advance their organisation\u2019s business strategy.\n<\/li>\n<\/ul>\n<p>\nAreas for experimentation in 2024:<\/p>\n<ul class=\"bwlistdisc\">\n<li><b>Advanced AI capabilities \u2014 including autonomous workplace assistants (AWAs).<\/b> Generative AI\u2019s rapid business progression will prompt organisations to experiment with AWAs to accelerate workplace productivity and innovation.\n<\/li>\n<\/ul>\n<ul class=\"bwlistdisc\">\n<li><b>AI and machine learning security.<\/b> Security leaders should explore new frameworks and vendors in the AI and machine learning security space to both maximise generative AI\u2019s potential and put guardrails in place to minimise its risks.\n<\/li>\n<\/ul>\n<p>\n\u201cEuropean economic indicators are pointing in ambiguous, counterintuitive, and contradictory directions \u2014 making it difficult for business leaders to plan their budget investments for the year ahead,\u201d said Laura Koetzle, VP and group research director at Forrester. \u201cDespite the continued economic volatility, European leaders who prioritise investments that create customer value, improve efficiencies, and create differentiation will see significant gains. Forrester\u2019s Planning Guides provide detailed guidance to business leaders on where to invest, pull back, and strategically experiment to grow and succeed in the coming year.\u201d<\/p>\n<p><b>Resources:<\/b><\/p>\n<ul class=\"bwlistdisc\">\n<li>\nExplore the 2024 Planning Guides hub <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.forrester.com%2Fbold%2Fplanning-guides%3Futm_source%3Dbusinesswire%2BEMEA%26utm_medium%3Dpr%26utm_campaign%3Dplanningguides_2024%26utm_id%3Dplanningguides_2024&amp;esheet=53548541&amp;newsitemid=20230904567306&amp;lan=en-US&amp;anchor=here&amp;index=5&amp;md5=5bc53bdfb73afdf9f8ab8500a7a7e382\">here<\/a>.<\/p>\n<\/li>\n<li><a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.forrester.com%2Fblogs%2Fplanning-guides-2024-europe%2F%3Futm_source%3Dbusinesswire%2BEMEA%26utm_medium%3Dpr%26utm_campaign%3Dplanningguides_2024%26utm_id%3Dplanningguides_2024&amp;esheet=53548541&amp;newsitemid=20230904567306&amp;lan=en-US&amp;anchor=Read&amp;index=6&amp;md5=3d82d4e55fbe10d6405a4e6fdbcae10d\">Read<\/a> more about the investments, divestments, and experiments that business leaders in Europe should pursue in 2024 to deliver customer value.\n<\/li>\n<li>\nDownload Forrester\u2019s Planning Guides 2024 for <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.forrester.com%2Fbold%2Fplanning-guide-2024-b2b-marketing-executive%2F%3Futm_source%3Dbusinesswire%2BEMEA%26utm_medium%3Dpr%26utm_campaign%3Dplanningguides_2024%26utm_id%3Dplanningguides_2024&amp;esheet=53548541&amp;newsitemid=20230904567306&amp;lan=en-US&amp;anchor=B2B+marketing+leaders&amp;index=7&amp;md5=1c5a0d4808ae4f85d7f2b11620080df9\">B2B marketing leaders<\/a>, <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.forrester.com%2Fbold%2Fplanning-guide-2024-customer-experience%2F%3Futm_source%3Dbusinesswire%2BEMEA%26utm_medium%3Dpr%26utm_campaign%3Dplanningguides_2024%26utm_id%3Dplanningguides_2024&amp;esheet=53548541&amp;newsitemid=20230904567306&amp;lan=en-US&amp;anchor=CX+leaders&amp;index=8&amp;md5=6d5ea929aaa52bbbf6be5a222ec1b94e\">CX leaders<\/a>, and <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.forrester.com%2Fbold%2Fplanning-guide-2024-technology-executive%3Futm_source%3Dbusinesswire%2BEMEA%26utm_medium%3Dpr%26utm_campaign%3Dplanningguides_2024%26utm_id%3Dplanningguides_2024&amp;esheet=53548541&amp;newsitemid=20230904567306&amp;lan=en-US&amp;anchor=technology+leaders&amp;index=9&amp;md5=bf89ca8de6a72c77e9d301d702e25442\">technology leaders<\/a>.<\/p>\n<\/li>\n<\/ul>\n<p><b>About Forrester<\/b><\/p>\n<p>\nForrester (Nasdaq: FORR) is one of the most influential research and advisory firms in the world. We help leaders across technology, customer experience, digital, marketing, sales, and product functions use customer obsession to accelerate growth. Through Forrester\u2019s proprietary research, consulting, and events, leaders from around the globe are empowered to be bold at work \u2014 to navigate change and put their customers at the centre of their leadership, strategy, and operations. Our unique insights are grounded in annual surveys of more than 700,000 consumers, business leaders, and technology leaders worldwide; rigorous and objective research methodologies, including Forrester Wave\u2122 evaluations; 70 million real-time feedback votes; and the shared wisdom of our clients. To learn more, visit Forrester.com.<\/p>\n<p><img decoding=\"async\" alt=\"\" src=\"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20230904567306r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\" style=\"width:0;height:0\" \/><span class=\"bwct31415\" \/><\/p>\n<p id=\"mmgallerylink\"><span id=\"mmgallerylink-phrase\">View source version on businesswire.com: <\/span><span id=\"mmgallerylink-link\"><a href=\"https:\/\/www.businesswire.com\/news\/home\/20230904567306\/en\/\" rel=\"nofollow\">https:\/\/www.businesswire.com\/news\/home\/20230904567306\/en\/<\/a><\/span><\/p>\n<p>\nNaomi Thomas<br \/>\n<br \/><a rel=\"nofollow\" href=\"mailto:nathomas@forrester.com\">nathomas@forrester.com<\/a><\/p>\n<p><b>KEYWORDS:<\/b> United Kingdom Europe<\/p>\n<p><b>INDUSTRY KEYWORDS:<\/b> Technology Business Consulting Electronic Commerce Professional Services Artificial Intelligence Marketing Software Digital Marketing Data Analytics Communications Internet Data Management Content Marketing<\/p>\n<p><b>MEDIA:<\/b><\/p>\n<table cellpadding=\"3\" cellspacing=\"3\">\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Logo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20230904567306\/en\/1759468\/3\/Forrester_black_RGB_narrow_%285%29.jpg\" alt=\"Logo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><\/font><\/td>\n<\/tr>\n<\/table>\n","protected":false},"excerpt":{"rendered":"<p>Forrester\u2019s 2024 Planning Guides: Economic Uncertainty Tempers 2024 Budget Expectations LONDON&#8211;(BUSINESS WIRE)&#8211; According to Forrester\u2019s (Nasdaq: FORR) 2024 Planning Guides, more realistic budget expectations will serve leaders well as they enter 2024, but now is not the time to hunker down, as stakeholder expectations for growth remain steadfast. Additionally, to accelerate growth and keep pace with the evolving expectations of empowered digital customers, leaders should invest in AI and in their own digital capabilities instead of relying on service providers. In the next year, European digital leaders expect their firms to spend a whopping average of 28% of their organisation\u2019s digital budget on services. A versatile AI approach can deliver a broad range of solutions across operations that create customer &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/forresters-2024-planning-guides-economic-uncertainty-tempers-2024-budget-expectations\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Forrester\u2019s 2024 Planning Guides: Economic Uncertainty Tempers 2024 Budget Expectations&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-781724","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Forrester\u2019s 2024 Planning Guides: Economic Uncertainty Tempers 2024 Budget Expectations - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/forresters-2024-planning-guides-economic-uncertainty-tempers-2024-budget-expectations\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Forrester\u2019s 2024 Planning Guides: Economic Uncertainty Tempers 2024 Budget Expectations - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"Forrester\u2019s 2024 Planning Guides: Economic Uncertainty Tempers 2024 Budget Expectations LONDON&#8211;(BUSINESS WIRE)&#8211; According to Forrester\u2019s (Nasdaq: FORR) 2024 Planning Guides, more realistic budget expectations will serve leaders well as they enter 2024, but now is not the time to hunker down, as stakeholder expectations for growth remain steadfast. Additionally, to accelerate growth and keep pace with the evolving expectations of empowered digital customers, leaders should invest in AI and in their own digital capabilities instead of relying on service providers. In the next year, European digital leaders expect their firms to spend a whopping average of 28% of their organisation\u2019s digital budget on services. 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Market Newsdesk","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.marketnewsdesk.com\/index.php\/forresters-2024-planning-guides-economic-uncertainty-tempers-2024-budget-expectations\/","og_locale":"en_US","og_type":"article","og_title":"Forrester\u2019s 2024 Planning Guides: Economic Uncertainty Tempers 2024 Budget Expectations - Market Newsdesk","og_description":"Forrester\u2019s 2024 Planning Guides: Economic Uncertainty Tempers 2024 Budget Expectations LONDON&#8211;(BUSINESS WIRE)&#8211; According to Forrester\u2019s (Nasdaq: FORR) 2024 Planning Guides, more realistic budget expectations will serve leaders well as they enter 2024, but now is not the time to hunker down, as stakeholder expectations for growth remain steadfast. Additionally, to accelerate growth and keep pace with the evolving expectations of empowered digital customers, leaders should invest in AI and in their own digital capabilities instead of relying on service providers. In the next year, European digital leaders expect their firms to spend a whopping average of 28% of their organisation\u2019s digital budget on services. A versatile AI approach can deliver a broad range of solutions across operations that create customer &hellip; Continue reading \"Forrester\u2019s 2024 Planning Guides: Economic Uncertainty Tempers 2024 Budget Expectations\"","og_url":"https:\/\/www.marketnewsdesk.com\/index.php\/forresters-2024-planning-guides-economic-uncertainty-tempers-2024-budget-expectations\/","og_site_name":"Market Newsdesk","article_published_time":"2023-09-04T09:18:01+00:00","og_image":[{"url":"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20230904567306r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en","type":"","width":"","height":""}],"author":"Newsdesk","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Newsdesk","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/forresters-2024-planning-guides-economic-uncertainty-tempers-2024-budget-expectations\/#article","isPartOf":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/forresters-2024-planning-guides-economic-uncertainty-tempers-2024-budget-expectations\/"},"author":{"name":"Newsdesk","@id":"https:\/\/www.marketnewsdesk.com\/#\/schema\/person\/482f27a394d4fda80ecb5499e519d979"},"headline":"Forrester\u2019s 2024 Planning Guides: Economic Uncertainty Tempers 2024 Budget Expectations","datePublished":"2023-09-04T09:18:01+00:00","mainEntityOfPage":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/forresters-2024-planning-guides-economic-uncertainty-tempers-2024-budget-expectations\/"},"wordCount":737,"image":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/forresters-2024-planning-guides-economic-uncertainty-tempers-2024-budget-expectations\/#primaryimage"},"thumbnailUrl":"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20230904567306r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en","inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/forresters-2024-planning-guides-economic-uncertainty-tempers-2024-budget-expectations\/","url":"https:\/\/www.marketnewsdesk.com\/index.php\/forresters-2024-planning-guides-economic-uncertainty-tempers-2024-budget-expectations\/","name":"Forrester\u2019s 2024 Planning Guides: Economic Uncertainty Tempers 2024 Budget Expectations - 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