{"id":780840,"date":"2023-08-30T03:03:09","date_gmt":"2023-08-30T07:03:09","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/from-smart-tvs-to-connected-car-xperi-showcases-the-power-of-connected-entertainment\/"},"modified":"2023-08-30T03:03:09","modified_gmt":"2023-08-30T07:03:09","slug":"from-smart-tvs-to-connected-car-xperi-showcases-the-power-of-connected-entertainment","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/from-smart-tvs-to-connected-car-xperi-showcases-the-power-of-connected-entertainment\/","title":{"rendered":"From Smart TVs to Connected Car, Xperi Showcases the Power of Connected Entertainment"},"content":{"rendered":"

<\/p>\n

From Smart TVs to Connected Car, Xperi Showcases the Power of Connected Entertainment<\/b><\/p>\n

Market Adoption Continues with Additional Wins for TiVo OS and Connected Car<\/i><\/p>\n

SAN JOSE, Calif. & BERLIN–(BUSINESS WIRE<\/a>)–
\nAt IFA 2023, Xperi Inc. (NYSE: XPER) will demonstrate its commitment to delivering extraordinary experiences at home and on the go, for millions of people around the world, elevating content and how audiences connect with it in a way that is more intelligent, immersive and personal.<\/p>\n

\nWhether looking for movies, music, TV shows or podcasts, consumers want personalized recommendations that meet their entertainment needs. With a continued increase in the number of services available, personalized search and discovery is more important than ever. Xperi provides a platform for original equipment manufacturers (OEMs) to engage their audience, regardless of whether it is through a smart TV or in the car.<\/p>\n

\n\u201cThe demand for digital entertainment services continues to grow as consumer engagement builds on gains made in recent years,\u201d says Greg Ireland, IDC\u2019s Future Consumer research director. \u201cThe average number of streaming video services used by consumers grew 12% worldwide in the past year, raising the importance for a platform that can integrate an expanding range of services into a personalized interface that is easy-to-use and optimizes content discovery. Streaming platforms are a leading driver of smart TV purchases as consumers highly value those that can deliver on promises of personalization and ease-of-use.\u201d<\/p>\n

Smart TV OEMs Are Increasingly Adopting TiVo OS<\/b><\/p>\n

\nAt IFA 2022, TiVo announced its new operating system (OS) designed for smart TV OEMs that are looking for an unbiased operating system making it easier for people to find, watch and enjoy what they love, on their terms. TiVo serves up the best movies, shows, sports and videos from across live TV, on-demand, streaming services and countless apps \u2013 so there\u2019s less searching and more watching in one integrated experience. This content-first approach delivers a best-in-class discovery and recommendation curation for consumers, with an easy to navigate user interface and natural voice navigation.<\/p>\n

\nTiVo OS is a complete, turnkey solution for OEMs looking to roll out a new generation of smart TVs globally, efficiently and cost-effectively \u2013 delivering a user experience that drives TV demand and viewership. TiVo offers a first-of-its-kind neutral platform that enables OEMs to own their brand experience and gain significantly more control on how viewers consume content. This approach can build brand affinity, and drive TV demand, viewership and retention for content services.<\/p>\n

\nSince TiVo\u2019s original announcement a year ago, three TV OEMs have adopted TiVo OS for their 2024 smart TV models with plans to ship across both Europe and\/or the U.S.<\/p>\n