{"id":776714,"date":"2023-08-09T05:47:56","date_gmt":"2023-08-09T09:47:56","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/loop-media-announces-strategic-alignment-with-microsoft-advertising\/"},"modified":"2023-08-09T05:47:56","modified_gmt":"2023-08-09T09:47:56","slug":"loop-media-announces-strategic-alignment-with-microsoft-advertising","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/loop-media-announces-strategic-alignment-with-microsoft-advertising\/","title":{"rendered":"Loop Media Announces Strategic Alignment With Microsoft Advertising"},"content":{"rendered":"

<\/p>\n

Loop Media Announces Strategic Alignment With Microsoft Advertising<\/b><\/p>\n

Creates new advertising inventory category for SSP Partnership: CTV Out of Home<\/i><\/p>\n

GLENDALE, Calif.–(BUSINESS WIRE<\/a>)–
\nLoop Media, Inc. (“Loop Media”) (NYSE American: LPTV), the free streaming television media company for business which provides over 2 billion video views every month via restaurants, retail businesses, office buildings, doctors\u2019 offices, airports, bars and college campuses, announced today Microsoft Advertising has created a new inventory category for SSP partnerships, called CTV Out of Home (OOH).<\/p>\n

\nThis first of its kind SSP category will provide an additional distribution category to advertisers and DSPs from which they can access and purchase Loop Media advertising impressions. On other DSP and SSP platforms, Loop Media is categorized as DOOH (Digital Out of Home), CTV (Connected TV), Streaming, or other. This new category expands Loop Media\u2019s potential reach in the marketplace for all potential DOOH advertising buyers, including those advertisers looking to distribute ads on CTV Out of Home service platforms.<\/p>\n

\n\u201cWith this new category, Loop Media may be seen and purchased by an expanded group of advertisers in the marketplace,\u201d said Bob Gruters, Chief Revenue Officer for Loop Media. \u201cMy team and I have been working diligently to get Loop Media positioned well across all revenue advertising categories including Microsoft Advertising\u2019s CTV Out of Home category.\u201d<\/p>\n

\n\u201cWe are pleased to launch our new CTV-OOH library on the Microsoft Advertising platform which provides a path for clients to buy CTV-OOH supply in the proper context with clear labeling in our new venue category packages,\u201d said Erik Zamkoff, Microsoft Advertising, associate director of Marketplace Development. \u201cWe are thrilled to feature Loop CTV-OOH supply in our new venue category packages.\u201d<\/p>\n

\nThis new category premiered on Microsoft Advertising in June 2023. Buyers can access the venue category packages in Microsoft\u2019s Deal Catalogs<\/a> available via Microsoft Advertising’s DSP, Microsoft Invest and 25+ participating DSPs.<\/p>\n

About Loop Media, Inc.<\/b><\/p>\n

\nLoop Media, Inc. (“Loop Media”) (NYSE American: LPTV) is a leading digital out of home (DOOH)TV and digital signage platform optimized for businesses, providing free music video, news, sports and entertainment channels through its Loop TV service. Loop Media is the leading company in the U.S. licensed to stream music videos to businesses through its proprietary Loop Player.<\/p>\n

\nLoop Media\u2019s digital video content reaches millions of viewers in DOOH locations including bars\/restaurants, office buildings, retail businesses, college campuses, airports and on free ad-supported TV platforms and at local gas stations on GSTV terminals in the United States.<\/p>\n

\nLoop is fueled by one of the largest and most important short form entertainment libraries that includes music videos, movie trailers, branded content and live performances. Loop Media\u2019s non-music channels cover a multitude of genres and moods and include sports highlights, lifestyle and travel videos, viral videos and more. Loop Media\u2019s streaming services generate revenue from advertising, sponsorships, integrated marketing, branded content, and from subscriptions.<\/p>\n

\nTo learn more about Loop Media products and applications, please visit us online at Loop.tv<\/a><\/p>\n

\nFollow us on social:<\/p>\n

\nInstagram: @loopforbusiness
\n<\/a>
X (Twitter): @loopforbusiness
\n<\/a>
LinkedIn: https:\/\/www.linkedin.com\/company\/loopforbusiness<\/a><\/p>\n

Safe Harbor Statement and Disclaimer<\/b><\/p>\n

\nThis news release includes “forward-looking statements” within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended, including, but not limited to, Loop Media\u2019s ability to compete in the highly competitive markets in which it operates, statements regarding Loop Media\u2019s ability to develop talent and attract future talent, the success of strategic actions Loop Media is taking, and the impact of strategic transactions. Forward-looking statements give our current expectations, opinion, belief or forecasts of future events and performance. A statement identified by the use of forward-looking words including “will,” “may,” “expects,” “projects,” “anticipates,” “plans,” “believes,” “estimate,” “should,” and certain of the other foregoing statements may be deemed forward-looking statements. Although Loop Media believes that the expectations reflected in such forward-looking statements are reasonable, these statements involve risks and uncertainties that may cause actual future activities and results to be materially different from those suggested or described in this news release. Investors are cautioned that any forward-looking statements are not guarantees of future performance and actual results or developments may differ materially from those projected. The forward-looking statements in this press release are made as of the date hereof. Loop Media takes no obligation to update or correct its own forward-looking statements, except as required by law, or those prepared by third parties that are not paid for by Loop Media. Loop Media\u2019s SEC filings are available at www.sec.gov<\/a>.<\/p>\n

\"\"<\/p>\n

View source version on businesswire.com: <\/span>https:\/\/www.businesswire.com\/news\/home\/20230808207578\/en\/<\/a><\/span><\/p>\n

\nLoop Media Press Contact
\n
Jon Lindsay Phillips
\n
loop@PhillComm.Global<\/a><\/p>\n

\nLoop Media Investor Contact
\n
Jim Cerna, Head of Capital Markets | Loop Media
\n
ir@loop.tv<\/a><\/p>\n

KEYWORDS:<\/b> California United States North America<\/p>\n

INDUSTRY KEYWORDS:<\/b> Digital Marketing Other Entertainment Internet Audio\/Video Advertising Communications Technology Entertainment<\/p>\n

MEDIA:<\/b><\/p>\n\n\n\n\n
Logo<\/b><\/font><\/td>\n<\/tr>\n
\"Logo\"<\/td>\n<\/tr>\n
<\/font><\/td>\n<\/tr>\n<\/table>\n","protected":false},"excerpt":{"rendered":"

Loop Media Announces Strategic Alignment With Microsoft Advertising Creates new advertising inventory category for SSP Partnership: CTV Out of Home GLENDALE, Calif.–(BUSINESS WIRE)– Loop Media, Inc. (“Loop Media”) (NYSE American: LPTV), the free streaming television media company for business which provides over 2 billion video views every month via restaurants, retail businesses, office buildings, doctors\u2019 offices, airports, bars and college campuses, announced today Microsoft Advertising has created a new inventory category for SSP partnerships, called CTV Out of Home (OOH). This first of its kind SSP category will provide an additional distribution category to advertisers and DSPs from which they can access and purchase Loop Media advertising impressions. On other DSP and SSP platforms, Loop Media is categorized as DOOH … <\/p>\n

Continue reading “Loop Media Announces Strategic Alignment With Microsoft Advertising”<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-776714","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"\nLoop Media Announces Strategic Alignment With Microsoft Advertising - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/loop-media-announces-strategic-alignment-with-microsoft-advertising\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Loop Media Announces Strategic Alignment With Microsoft Advertising - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"Loop Media Announces Strategic Alignment With Microsoft Advertising Creates new advertising inventory category for SSP Partnership: CTV Out of Home GLENDALE, Calif.–(BUSINESS WIRE)– Loop Media, Inc. (“Loop Media”) (NYSE American: LPTV), the free streaming television media company for business which provides over 2 billion video views every month via restaurants, retail businesses, office buildings, doctors\u2019 offices, airports, bars and college campuses, announced today Microsoft Advertising has created a new inventory category for SSP partnerships, called CTV Out of Home (OOH). This first of its kind SSP category will provide an additional distribution category to advertisers and DSPs from which they can access and purchase Loop Media advertising impressions. 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