{"id":776416,"date":"2023-08-08T15:55:00","date_gmt":"2023-08-08T19:55:00","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/molson-coors-beverage-company-acquires-blue-run-spirits-further-expanding-its-portfolio-beyond-the-beer-aisle-2\/"},"modified":"2023-08-08T15:55:00","modified_gmt":"2023-08-08T19:55:00","slug":"molson-coors-beverage-company-acquires-blue-run-spirits-further-expanding-its-portfolio-beyond-the-beer-aisle-2","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/molson-coors-beverage-company-acquires-blue-run-spirits-further-expanding-its-portfolio-beyond-the-beer-aisle-2\/","title":{"rendered":"Molson Coors Beverage Company Acquires Blue Run Spirits, Further Expanding Its Portfolio Beyond the Beer Aisle"},"content":{"rendered":"

<\/p>\n

Molson Coors Beverage Company Acquires Blue Run Spirits, <\/b>Further Expanding Its Portfolio Beyond the Beer Aisle<\/b><\/p>\n

Kentucky-based Blue Run complements Molson Coors\u2019 growing spirits portfolio with high-end, <\/i>award-winning bourbon and rye whiskies<\/i><\/p>\n

Blue Run co-founder and CEO Mike Montgomery to lead expanded Coors Spirits Co. team<\/i><\/p>\n

CHICAGO & GEORGETOWN, K.Y.–(BUSINESS WIRE<\/a>)–Molson Coors Beverage Company (“MCBC” or “Molson Coors”) (NYSE: TAP, TAP.A)<\/b> has reached an agreement to acquire Blue Run Spirits<\/a> (\u201cBlue Run\u201d), a visionary and award-winning producer of finely crafted bourbon and rye whiskies. The deal represents another step in Molson Coors\u2019 evolution as a total beverage company while providing Blue Run with resources to continue its growth.<\/p>\n

This press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20230808776583\/en\/<\/a><\/p>\n

\"(Photo:<\/p>\n

(Photo: Business Wire)<\/p>\n<\/div>\n

\nBased in Georgetown, Kentucky, Blue Run is one of the whiskey industry\u2019s most compelling new entrants since the brand\u2019s launch in October 2020. The company has won numerous awards, including Best Small Batch Bourbon – 11 Years Old & Older and Best Single Barrel Bourbon – 11 Years Old & Older at the 2021 San Francisco World Spirits Competition, and most recently was awarded Best High Rye Bourbon at the 2023 New Orleans Spirits Competition. It has also gained international acclaim among whiskey experts and branding aficionados who laud Blue Run\u2019s divergence from traditional industry norms, which Forbes<\/i> has called \u201csneakerizing the bourbon industry<\/a>,\u201d with premium whiskies that generate intense interest with each release.<\/p>\n

\nAs Molson Coors\u2019 first spirits acquisition, the addition of Blue Run boosts the company\u2019s footprint in spirits as it continues to evolve from its storied history as a beer company and premiumize its portfolio. In tandem with the acquisition, Molson Coors has established Coors Spirits Co., an expansion of its existing spirits business, which will house Blue Run, Five Trail Blended American Whiskey, Barmen 1873 Bourbon and future innovation. This acquisition will more than double the size of Molson Coors\u2019 spirits team, further supporting the company\u2019s premiumization strategy.<\/p>\n

\nMolson Coors entered the whiskey space with the 2021 launch of Five Trail Blended American Whiskey (which won double gold at the 2022 San Francisco World Spirits Competition) and the 2022 introduction of Barmen 1873 Bourbon.<\/p>\n

\n\u201cMolson Coors has been on a journey to broaden beyond our beer roots and build powerful brands in growing categories, and Blue Run joining us is an exciting next step as we establish Coors Spirits Co.,\u201d Molson Coors\u2019 Chief Commercial Officer Michelle St. Jacques said. \u201cBlue Run has accomplished in three years what many brands hope to do in a generation and has done it at the luxury end of the whiskey category. Importantly, we are committed to maintaining Blue Run\u2019s well-known quality, design and innovation as we continue to grow our spirits portfolio.\u201d<\/p>\n

\nCurrently available in 31 states, Blue Run, with its trademark butterfly medallion on the bottle, can be found at retail and on-premise accounts in every region of the U.S and online. In March 2023, Blue Run announced plans to build a distillery in Kentucky. Those plans will continue as part of the Molson Coors family. In addition, Blue Run has three new whiskies slated for late summer\/fall release.<\/p>\n

\nBlue Run\u2019s founders \u2013 Mike Montgomery, Tim Sparapani, Jesse McKnight and Andy Brown \u2013 will all remain with the brand. Montgomery will take on an expanded role with Molson Coors as its vice president of Coors Spirits Co. Bourbon Hall of Famer Jim Rutledge will continue to serve as Blue Run\u2019s distillery consultant and liquid advisor and recognized, whiskey community rising star Shaylyn Gammon will serve as whiskey curator for Coors Spirits Co. David Coors will continue to lead Molson Coors\u2019 full-strength spirits strategy and business development as executive chair of Coors Spirits Co.<\/p>\n

\n\u201cSince launching Blue Run, we have always strived to do things a little differently to truly embrace today\u2019s younger, more diverse generation of whiskey drinkers,\u201d Montgomery said. \u201cWe are humbled by how the whiskey community has embraced our vision and that Molson Coors wants to join and support us in this journey.\u201d<\/p>\n

\nBlue Run was represented by Samos Capital of Southlake, TX in the transaction and is legally represented by Foley and Lardner LLP of Milwaukee and Kaplan, Johnson, Abate and Bird LLP of Louisville, in addition to being supported by Joseph Goode and Cody Matthews of Truist Bank of Charlotte, NC. Molson Coors was legally represented by Quarles and Brady LLP of Milwaukee.<\/p>\n

\nEDITOR NOTE: Media images can be found HERE<\/a>.<\/p>\n

ABOUT MOLSON COORS BEVERAGE COMPANY<\/span><\/b><\/p>\n

\nFor more than two centuries, Molson Coors has brewed beverages that unite people for all life’s moments. From Coors Light, Miller Lite, Molson Canadian, Carling, and Staropramen to Coors Banquet, Blue Moon Belgian White, Leinenkugel’s Summer Shandy, Vizzy Hard Seltzer, Topo Chico Hard Seltzer, Simply Spiked Lemonade, Creemore Springs and more, Molson Coors produces some of the most beloved and iconic brands ever made. While the company’s history is rooted in beer, Molson Coors offers a modern portfolio that expands beyond the beer aisle with energy drinks, bottled spirits, ready-to-drink cocktails, cider and more. To learn more about Molson Coors Beverage Company, visit molsoncoors.com<\/a>.<\/p>\n

ABOUT COORS SPIRITS CO.<\/span><\/b><\/p>\n

\nCoors Spirits Co. was established in 2023 to house Molson Coors\u2019 growing spirits division as part of the company\u2019s shift from a beer company to a total beverage company. Molson Coors\u2019 entry into spirits began with the 2021 launch of Five Trail Blended American Whiskey, which gained quick accolades that included Double Gold at the 2022 San Francisco World Spirits Competition. In spring 2023, the company added Barmen 1873 Bourbon (a reference to the hometown of Coors Brewing founder Adolph Coors and the year he established the brewery in Golden, Colo.) to its lineup. And in August of 2023, Molson Coors acquired Blue Run Spirits of Georgetown, Ky, a distiller of luxury bourbons and rye whiskies to complement the portfolio. Further innovation is planned for the years to come.<\/p>\n

ABOUT BLUE RUN SPIRITS<\/span><\/b><\/p>\n

\nGeorgetown, Kentucky-based Blue Run Spirits is an evolution of the traditional spirits company, creating award-winning bourbon and rye whiskies through time-honored traditions matched with inclusive, forward-looking vision. It all starts with the whiskey itself, carefully crafted by Blue Run Distillery Consultant and Liquid Advisor, Bourbon Hall of Famer Jim Rutledge and Whiskey Director Shaylyn Gammon. That precious liquid is then housed in striking packaging adorned with Blue Run\u2019s signature butterfly medallion, marking the metamorphosis of a centuries-old industry as Blue Run reaches across the bar to welcome today\u2019s younger, broader and more diverse whiskey drinker. Blue Run Spirits was founded in 2020 and was named one of the 50 most innovative companies in America by Bloomberg<\/i>.<\/p>\n

MOLSON COORS\u2019 FORWARD-LOOKING STATEMENTS<\/span><\/b><\/p>\n

\nThis press release includes \u201cforward-looking statements\u201d within the meaning of the U.S. federal securities laws, including statements regarding Molson Coors\u2019 strategy and organizational initiatives and goals. Although Molson Coors believes that the assumptions upon which its forward-looking statements are based are reasonable, it can give no assurance that these assumptions will prove to be correct. Actual events or results may differ materially from those contained in the forward-looking statements due to risks, uncertainties and assumptions. These factors include those detailed in Molson Coors\u2019 public filings with the SEC, including its most recent Annual Report on Form 10-K. You should not place undue reliance on forward-looking statements, which speak only as of the date they are made. Molson Coors does not undertake to update any forward-looking or other statements in this release, except as required by law.<\/p>\n

\"\"<\/p>\n

View source version on businesswire.com: <\/span>https:\/\/www.businesswire.com\/news\/home\/20230808776583\/en\/<\/a><\/span><\/p>\n

\nJosh Noel
\n
Josh.Noel@molsoncoors.com<\/a><\/p>\n

KEYWORDS:<\/b> Illinois Kentucky United States North America<\/p>\n

INDUSTRY KEYWORDS:<\/b> Retail Food\/Beverage Wine & Spirits<\/p>\n

MEDIA:<\/b><\/p>\n\n\n\n\n\n\n\n
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Molson Coors Beverage Company Acquires Blue Run Spirits, Further Expanding Its Portfolio Beyond the Beer Aisle Kentucky-based Blue Run complements Molson Coors\u2019 growing spirits portfolio with high-end, award-winning bourbon and rye whiskies Blue Run co-founder and CEO Mike Montgomery to lead expanded Coors Spirits Co. team CHICAGO & GEORGETOWN, K.Y.–(BUSINESS WIRE)–Molson Coors Beverage Company (“MCBC” or “Molson Coors”) (NYSE: TAP, TAP.A) has reached an agreement to acquire Blue Run Spirits (\u201cBlue Run\u201d), a visionary and award-winning producer of finely crafted bourbon and rye whiskies. The deal represents another step in Molson Coors\u2019 evolution as a total beverage company while providing Blue Run with resources to continue its growth. This press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20230808776583\/en\/ (Photo: … <\/p>\n

Continue reading “Molson Coors Beverage Company Acquires Blue Run Spirits, Further Expanding Its Portfolio Beyond the Beer Aisle”<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-776416","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"\nMolson Coors Beverage Company Acquires Blue Run Spirits, Further Expanding Its Portfolio Beyond the Beer Aisle - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/molson-coors-beverage-company-acquires-blue-run-spirits-further-expanding-its-portfolio-beyond-the-beer-aisle-2\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Molson Coors Beverage Company Acquires Blue Run Spirits, Further Expanding Its Portfolio Beyond the Beer Aisle - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"Molson Coors Beverage Company Acquires Blue Run Spirits, Further Expanding Its Portfolio Beyond the Beer Aisle Kentucky-based Blue Run complements Molson Coors\u2019 growing spirits portfolio with high-end, award-winning bourbon and rye whiskies Blue Run co-founder and CEO Mike Montgomery to lead expanded Coors Spirits Co. team CHICAGO & GEORGETOWN, K.Y.–(BUSINESS WIRE)–Molson Coors Beverage Company (“MCBC” or “Molson Coors”) (NYSE: TAP, TAP.A) has reached an agreement to acquire Blue Run Spirits (\u201cBlue Run\u201d), a visionary and award-winning producer of finely crafted bourbon and rye whiskies. 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The deal represents another step in Molson Coors\u2019 evolution as a total beverage company while providing Blue Run with resources to continue its growth. This press release features multimedia. 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