{"id":776406,"date":"2023-08-08T15:29:25","date_gmt":"2023-08-08T19:29:25","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/german-retailer-netto-hits-milestone-in-commitment-to-a-future-with-optimized-checkout-and-more-efficient-plastic-recycling\/"},"modified":"2023-08-08T15:29:25","modified_gmt":"2023-08-08T19:29:25","slug":"german-retailer-netto-hits-milestone-in-commitment-to-a-future-with-optimized-checkout-and-more-efficient-plastic-recycling","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/german-retailer-netto-hits-milestone-in-commitment-to-a-future-with-optimized-checkout-and-more-efficient-plastic-recycling\/","title":{"rendered":"German Retailer Netto Hits Milestone in Commitment to a Future with Optimized Checkout and More Efficient Plastic Recycling"},"content":{"rendered":"<p>        <!--.bwalignc { text-align: center; list-style-position: inside }\n.bwlistdisc { list-style-type: disc }body {font:normal small Arial,Helvetica,sans-serif;color:#000;background-color:#fff;padding:24px;margin:0;} a img {border:0;} h3 {font-size:medium;color:#000;margin:0 0 1em 0; text-align:center;}-->  <\/p>\n<p class=\"bwalignc\"><b>German Retailer Netto Hits Milestone in Commitment to a Future with Optimized Checkout and More Efficient Plastic Recycling<\/b><\/p>\n<p class=\"bwalignc\"><i>Netto Store Brand Food and Beverage Products are Digimarc Recycle-Ready<\/i><\/p>\n<ul class=\"bwlistdisc\">\n<li>\nDigimarc partnership: non-visible digital watermarks ensure easier scanning and valuable packaging design<\/p>\n<\/li>\n<li>\nSustainable: Digimarc Recycle enables a future with optimized plastic recycling<\/p>\n<\/li>\n<\/ul>\n<p>BEAVERTON, Ore.&#8211;(<a href=\"http:\/\/www.businesswire.com\">BUSINESS WIRE<\/a>)&#8211;<a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.digimarc.com%2F&amp;esheet=53512773&amp;newsitemid=20230808509063&amp;lan=en-US&amp;anchor=Digimarc+Corporation&amp;index=1&amp;md5=86b1ebfaa5c99730d220ffcfd6fbba73\">Digimarc Corporation<\/a> (NASDAQ: DMRC) and the German retailer <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.netto-online.de%2Fueber-netto%2FVerantwortung.chtm&amp;esheet=53512773&amp;newsitemid=20230808509063&amp;lan=en-US&amp;anchor=Netto+Marken-Discount&amp;index=2&amp;md5=6211d0c2f3aef4df71f66b7aa35f2295\">Netto Marken-Discount<\/a> announced an important milestone in delivering an easier, more efficient checkout while ensuring Netto-branded products at Netto\u2019s 4,300 stores nationwide, are Digimarc Recycle-ready. Netto private labeled food and beverage products are now digitized using Digimarc\u2019s product digitization technology, including incorporating covert Digimarc digital watermarks into the packaging.<\/p>\n<p id=\"news-body-cta\">This press release features multimedia. View the full release here: <a href=\"https:\/\/www.businesswire.com\/news\/home\/20230808509063\/en\/\" rel=\"nofollow\">https:\/\/www.businesswire.com\/news\/home\/20230808509063\/en\/<\/a><\/p>\n<div id=\"bwbodyimg\" style=\"width: 480px;float:left;padding-left:0px;padding-right:20px;padding-top:0px;padding-bottom:0px\"><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20230808509063\/en\/1861707\/4\/Netto_Digimarc_Image.jpg\" alt=\"German retailer Netto Marken-Discount announced an important milestone in delivering an easier, more efficient checkout while ensuring Netto-branded products at Netto\u2019s 4,300 stores nationwide are Digimarc Recycle-ready. (Photo: Business Wire)\" \/><\/p>\n<p style=\"font-size:85%\">German retailer Netto Marken-Discount announced an important milestone in delivering an easier, more efficient checkout while ensuring Netto-branded products at Netto\u2019s 4,300 stores nationwide are Digimarc Recycle-ready. (Photo: Business Wire)<\/p>\n<\/div>\n<p>\n\u201cIt is exciting to partner with retailers like Netto that are setting the example for the rest of the industry and leading the way for a circular economy,\u201d said Digimarc CEO Riley McCormack. \u201cMore sustainable packaging is becoming a business imperative, and Digimarc\u2019s digital watermarks are transforming recycling as a validated way to improve circularity dramatically.\u201d<\/p>\n<p>\n\u201cWe initially cooperated with Digimarc to optimize our checkout by digitizing our private label food and beverage products with Digimarc\u2019s technology,\u201d said Christina Stylianou, Netto Corporate Spokesperson. \u201cNetto is now also well positioned to adopt Digimarc Recycle by leveraging the same Digimarc digital watermarking technology that makes the checkout easier and more efficient. We are ready and excited for Digimarc Recycle to come to Germany in the near future.\u201d<\/p>\n<p>\nRetailers like Netto implement Digimarc\u2019s digital watermarking, imperceptible to the human eye, across a package&#8217;s or label artwork&#8217;s surface area. The covert nature of digital watermarks works well with packaging designs and branding. Netto has enhanced 1000s of food and beverage packages with digital watermarks.<\/p>\n<p>\nSince 2018, Netto Marken-Discount has been the first and only retailer in Germany to integrate Digimarc&#8217;s digital watermarks on the packaging of its private-label food range. \u201cThe fact that Digimarc digital watermarks didn\u2019t obscure our branding and therefore enhanced packaging was another important factor in selecting Digimarc as a long-term partner,\u201d added Ms. Stylianou.<\/p>\n<p><b>Leading the Way to Circularity<\/b><\/p>\n<p>\nNetto boasts an extensive sustainability program \u2014 assuming responsibility for business outcomes is part of the Netto corporate culture. The retailer focuses on four areas: the careful use of resources, a sustainable purchasing strategy, fair trade and cooperation, and social commitment. In addition to expanding Netto\u2019s sustainable private-label products, the retailer is reducing its ecological footprint through initiatives focused on climate protection, biodiversity, freshwater, and resources.<\/p>\n<p>\n\u201cAt Netto, we are committed to less plastic packaging, more recycling, and more responsibility,\u201d said Ms. Stylianou. \u201cDigimarc is a valued partner in supporting us in achieving our sustainability goals as we look to the future.\u201d<\/p>\n<p><b>Commitment to End Plastic Pollution Worldwide<\/b><\/p>\n<p>\nThe technology to effect change exists today. Digimarc Recycle represents a revolution in the sortation of plastic waste and recycling. By linking covert digital watermarks (used to deterministically identify plastic packaging to any desired level of granularity) with an extensible cloud-based repository of product attributes (such as brand, SKU, product variant, packaging composition, food\/non-food use, etc.), Digimarc Recycle overcomes the limitations of today\u2019s optical sorting technologies to drive a step-change improvement in the quality and quantity of recyclate. Moreover, the same information used to drive this advanced sortation in facilities can provide product-specific and location-based disposal instructions via a brand-owned direct-to-consumer digital communication channel accessed via on-pack watermarks or QR codes.<\/p>\n<p>\nIn addition to providing the information necessary to power advanced sortation at recycling facilities, Digimarc Recycle captures and provides a holistic view of the post-purchase product journey, unlocking never-before-seen data benefitting stakeholders across the value chain.<\/p>\n<p>\nDigimarc Recycle is expected to launch soon in France and Canada, with conversations ongoing in other countries around the globe. In addition, Digimarc\u2019s product digitization technology has recently been chosen to guard the integrity of a <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.digimarc.com%2Fpress-releases%2F2023%2F05%2F10%2Fdigimarc-signs-multi-year-30-million-plus-contract-protect-authenticity&amp;esheet=53512773&amp;newsitemid=20230808509063&amp;lan=en-US&amp;anchor=national+deposit-return+system&amp;index=3&amp;md5=0511e31e68f3a6ba98cf4691e1f8782d\">national deposit-return system<\/a> (DRS), further extending the power of Digimarc\u2019s technology to promote a more sustainable world.<\/p>\n<p>\n\u201cWe look forward to our continued work with Netto and other retailers and brands to end plastic pollution. The solution begins with a commitment to act. I want to thank Netto Marken-Discount for being a wonderful partner to Digimarc, and to the planet,\u201d McCormack concluded.<\/p>\n<p><b>About Netto Marken-Discount<\/b><\/p>\n<p>\nNetto Marken-Discount is one of the leading companies in food retailing with more than 4,300 stores, around 84,000 employees, 21 million customers every week and a turnover of 15.8 billion euros. With around 5,000 articles and a focus on fresh products, Netto Marken-Discount has the largest food assortment in the discount sector. Assuming responsibility is part of Netto&#8217;s corporate culture &#8211; the retailer focuses on four key areas: Social commitment, fair cooperation, careful use of resources and aligning the purchasing strategy with sustainability aspects. Netto is a partner of WWF Germany: in addition to expanding and promoting its more sustainable private label range, Netto is also working to further reduce its own ecological footprint by focusing on climate protection, biodiversity, fresh water and resources.<\/p>\n<p><b>About Digimarc<\/b><\/p>\n<p><a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.digimarc.com%2F&amp;esheet=53512773&amp;newsitemid=20230808509063&amp;lan=en-US&amp;anchor=Digimarc+Corporation&amp;index=4&amp;md5=6a906012b23c5cb8ececbf939911e630\">Digimarc Corporation<\/a> (NASDAQ: DMRC) is a global leader in product digitization. A pioneer in digital watermarks, Digimarc connects every physical and digital item to a digital twin that captures product data, records events and interactions, and enables powerful new automations. Trusted to deter counterfeiting of global currency for more than 20 years, Digimarc is also recognized for ensuring product authenticity, improving plastics recycling, and more, with a commitment to promoting a prosperous, safer, and more sustainable world. See more at<a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.digimarc.com%2F%3Futm_source%3Dwebsite%26utm_medium%3Dpress%2Brelease%26utm_campaign%3DDRS%2BProgram&amp;esheet=53512773&amp;newsitemid=20230808509063&amp;lan=en-US&amp;anchor=Digimarc.com&amp;index=5&amp;md5=966d80dfa4958f6ea85b92c90daa7827\"> Digimarc.com<\/a>.<\/p>\n<p><img decoding=\"async\" alt=\"\" src=\"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20230808509063r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\" style=\"width:0;height:0\" \/><span class=\"bwct31415\" \/><\/p>\n<p id=\"mmgallerylink\"><span id=\"mmgallerylink-phrase\">View source version on businesswire.com: <\/span><span id=\"mmgallerylink-link\"><a href=\"https:\/\/www.businesswire.com\/news\/home\/20230808509063\/en\/\" rel=\"nofollow\">https:\/\/www.businesswire.com\/news\/home\/20230808509063\/en\/<\/a><\/span><\/p>\n<p>\nSusan Baldwin<br \/>\n<br \/>Digimarc Corporate Communications<br \/>\n<br \/>509-939-1137<br \/>\n<br \/><a rel=\"nofollow\" href=\"mailto:PR@digimarc.com\">PR@digimarc.com<\/a><\/p>\n<p>\nNikki Habibi<br \/>\n<br \/>The Hoffman Agency<br \/>\n<br \/>971-226-4375<br \/>\n<br \/><a rel=\"nofollow\" href=\"mailto:Digimarc@hoffman.com\">Digimarc@hoffman.com<\/a><\/p>\n<p><b>KEYWORDS:<\/b> Germany Europe United States North America Oregon<\/p>\n<p><b>INDUSTRY KEYWORDS:<\/b> Technology Packaging Retail Recycling Manufacturing Transport Environment IOT (Internet of Things) Sustainability Supermarket Data Management Security Logistics\/Supply Chain Management Food\/Beverage<\/p>\n<p><b>MEDIA:<\/b><\/p>\n<table cellpadding=\"3\" cellspacing=\"3\">\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Logo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20230808509063\/en\/1861702\/3\/Digimarc_Logo_NEW.jpg\" alt=\"Logo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><\/font><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Logo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20230808509063\/en\/1861703\/3\/Netto_Logo_gelber_Hintergrund.jpg\" alt=\"Logo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><\/font><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Photo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20230808509063\/en\/1861707\/3\/Netto_Digimarc_Image.jpg\" alt=\"Photo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\">German retailer Netto Marken-Discount announced an important milestone in delivering an easier, more efficient checkout while ensuring Netto-branded products at Netto\u2019s 4,300 stores nationwide are Digimarc Recycle-ready. (Photo: Business Wire)<\/font><\/td>\n<\/tr>\n<\/table>\n","protected":false},"excerpt":{"rendered":"<p>German Retailer Netto Hits Milestone in Commitment to a Future with Optimized Checkout and More Efficient Plastic Recycling Netto Store Brand Food and Beverage Products are Digimarc Recycle-Ready Digimarc partnership: non-visible digital watermarks ensure easier scanning and valuable packaging design Sustainable: Digimarc Recycle enables a future with optimized plastic recycling BEAVERTON, Ore.&#8211;(BUSINESS WIRE)&#8211;Digimarc Corporation (NASDAQ: DMRC) and the German retailer Netto Marken-Discount announced an important milestone in delivering an easier, more efficient checkout while ensuring Netto-branded products at Netto\u2019s 4,300 stores nationwide, are Digimarc Recycle-ready. Netto private labeled food and beverage products are now digitized using Digimarc\u2019s product digitization technology, including incorporating covert Digimarc digital watermarks into the packaging. This press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20230808509063\/en\/ &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/german-retailer-netto-hits-milestone-in-commitment-to-a-future-with-optimized-checkout-and-more-efficient-plastic-recycling\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;German Retailer Netto Hits Milestone in Commitment to a Future with Optimized Checkout and More Efficient Plastic Recycling&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-776406","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>German Retailer Netto Hits Milestone in Commitment to a Future with Optimized Checkout and More Efficient Plastic Recycling - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/german-retailer-netto-hits-milestone-in-commitment-to-a-future-with-optimized-checkout-and-more-efficient-plastic-recycling\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"German Retailer Netto Hits Milestone in Commitment to a Future with Optimized Checkout and More Efficient Plastic Recycling - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"German Retailer Netto Hits Milestone in Commitment to a Future with Optimized Checkout and More Efficient Plastic Recycling Netto Store Brand Food and Beverage Products are Digimarc Recycle-Ready Digimarc partnership: non-visible digital watermarks ensure easier scanning and valuable packaging design Sustainable: Digimarc Recycle enables a future with optimized plastic recycling BEAVERTON, Ore.&#8211;(BUSINESS WIRE)&#8211;Digimarc Corporation (NASDAQ: DMRC) and the German retailer Netto Marken-Discount announced an important milestone in delivering an easier, more efficient checkout while ensuring Netto-branded products at Netto\u2019s 4,300 stores nationwide, are Digimarc Recycle-ready. Netto private labeled food and beverage products are now digitized using Digimarc\u2019s product digitization technology, including incorporating covert Digimarc digital watermarks into the packaging. This press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20230808509063\/en\/ &hellip; Continue reading &quot;German Retailer Netto Hits Milestone in Commitment to a Future with Optimized Checkout and More Efficient Plastic Recycling&quot;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.marketnewsdesk.com\/index.php\/german-retailer-netto-hits-milestone-in-commitment-to-a-future-with-optimized-checkout-and-more-efficient-plastic-recycling\/\" \/>\n<meta property=\"og:site_name\" content=\"Market Newsdesk\" \/>\n<meta property=\"article:published_time\" content=\"2023-08-08T19:29:25+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/mms.businesswire.com\/media\/20230808509063\/en\/1861707\/4\/Netto_Digimarc_Image.jpg\" \/>\n<meta name=\"author\" content=\"Newsdesk\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Newsdesk\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/german-retailer-netto-hits-milestone-in-commitment-to-a-future-with-optimized-checkout-and-more-efficient-plastic-recycling\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/german-retailer-netto-hits-milestone-in-commitment-to-a-future-with-optimized-checkout-and-more-efficient-plastic-recycling\\\/\"},\"author\":{\"name\":\"Newsdesk\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/#\\\/schema\\\/person\\\/482f27a394d4fda80ecb5499e519d979\"},\"headline\":\"German Retailer Netto Hits Milestone in Commitment to a Future with Optimized Checkout and More Efficient Plastic Recycling\",\"datePublished\":\"2023-08-08T19:29:25+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/german-retailer-netto-hits-milestone-in-commitment-to-a-future-with-optimized-checkout-and-more-efficient-plastic-recycling\\\/\"},\"wordCount\":1071,\"image\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/german-retailer-netto-hits-milestone-in-commitment-to-a-future-with-optimized-checkout-and-more-efficient-plastic-recycling\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/mms.businesswire.com\\\/media\\\/20230808509063\\\/en\\\/1861707\\\/4\\\/Netto_Digimarc_Image.jpg\",\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/german-retailer-netto-hits-milestone-in-commitment-to-a-future-with-optimized-checkout-and-more-efficient-plastic-recycling\\\/\",\"url\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/german-retailer-netto-hits-milestone-in-commitment-to-a-future-with-optimized-checkout-and-more-efficient-plastic-recycling\\\/\",\"name\":\"German Retailer Netto Hits Milestone in Commitment to a Future with Optimized Checkout and More Efficient Plastic Recycling - 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