{"id":775749,"date":"2023-08-07T00:03:05","date_gmt":"2023-08-07T04:03:05","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/mattel-unveils-additional-products-celebrating-barbie-the-movie\/"},"modified":"2023-08-07T00:03:05","modified_gmt":"2023-08-07T04:03:05","slug":"mattel-unveils-additional-products-celebrating-barbie-the-movie","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/mattel-unveils-additional-products-celebrating-barbie-the-movie\/","title":{"rendered":"Mattel Unveils Additional Products Celebrating Barbie\u2122 The Movie"},"content":{"rendered":"<p>        <!--.bwalignc { text-align: center; list-style-position: inside }\n.bwlistdisc { list-style-type: disc }body {font:normal small Arial,Helvetica,sans-serif;color:#000;background-color:#fff;padding:24px;margin:0;} a img {border:0;} h3 {font-size:medium;color:#000;margin:0 0 1em 0; text-align:center;}-->  <\/p>\n<p class=\"bwalignc\"><b>Mattel Unveils Additional Products Celebrating Barbie\u2122 The Movie<\/b><\/p>\n<p class=\"bwalignc\"><i>Following the widely \u2014 and wildly \u2014 successful debut of BARBIE in theaters, new products feature even more looks inspired by scenes in the film<\/i><\/p>\n<p>EL SEGUNDO, Calif.&#8211;(<a href=\"http:\/\/www.businesswire.com\">BUSINESS WIRE<\/a>)&#8211;<br \/>\nMattel, Inc. (NASDAQ: MAT) announced today an expansion of the Barbie\u2122 The Movie product collection inspired by the <i>BARBIE\u2122 <\/i>film created in partnership with Warner Bros. Pictures. Barbie The Movie, now in theaters, has not only captured the hearts of audiences worldwide, but has shattered multiple box office records while surpassing $1 billion at the global box office and seeing Greta Gerwig make history as the first woman to reach the milestone as a solo director.<\/p>\n<p id=\"news-body-cta\">This press release features multimedia. View the full release here: <a href=\"https:\/\/www.businesswire.com\/news\/home\/20230806340613\/en\/\" rel=\"nofollow\">https:\/\/www.businesswire.com\/news\/home\/20230806340613\/en\/<\/a><\/p>\n<div id=\"bwbodyimg\" style=\"width: 474px;float:left;padding-left:0px;padding-right:20px;padding-top:0px;padding-bottom:0px\"><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20230806340613\/en\/1860357\/4\/HRF28_W_23_172.jpg\" alt=\"Mattel Unveils Additional Products Celebrating Barbie\u2122 The Movie (Photo: Business Wire)\" \/><\/p>\n<p style=\"font-size:85%\">Mattel Unveils Additional Products Celebrating Barbie\u2122 The Movie (Photo: Business Wire)<\/p>\n<\/div>\n<p>\nThe expanded collection features new looks worn by the film\u2019s iconic Barbie and Ken characters, as well as exciting additions including a \u201cWeird Barbie\u201d doll inspired by the beloved character and a 4-pack of Hot Wheels\u00ae Corvettes inspired by Barbie and Ken\u2019s cars in the film.<\/p>\n<p>\n\u201cWe are thrilled to see how much love and excitement Barbie The Movie has already sparked among fans,\u201d said Lisa McKnight, Executive Vice President and Chief Brand Officer, Mattel. \u201cWith the latest editions to the collection, we are offering even more ways for fans to immerse themselves in Barbie Land and celebrate the characters and stories they see on screen. Barbie continues to be the cultural event of the summer, and as we chart Mattel\u2019s path forward, she will continue to serve as an icon of empowerment and inspiration for generations to come.\u201d<\/p>\n<p>\nThe expanded collection of Barbie\u2122 The Movie products includes:<\/p>\n<ul class=\"bwlistdisc\">\n<li><b>Barbie The Movie Ken Doll in Inline Skating Outfit: <\/b>Wears a retro-inspired sleeveless jacket, athletic shorts, and matching visor, recreating the iconic skating look worn in the feature film.\n<\/li>\n<li><b>Barbie The Movie Doll in Inline Skating Outfit: <\/b>Sports a neon leotard, electric pink biker shorts with a matching visor, and neon green skate gear, inspired by the iconic skating look worn by Margot Robbie as Barbie in the film.\n<\/li>\n<li><b>Barbie The Movie Doll in Pink Power Jumpsuit: <\/b>Wears a bubblegum-colored jumpsuit, chunky oversized sunglasses, a colorful hair scarf, and white wedge sneakers, inspired by one of the film\u2019s iconic scenes.\n<\/li>\n<li><b>Barbie The Movie Ken Doll Wearing Faux Fur Coat and Black Fringe Vest: <\/b>Models a black moto-fringe vest, and a matching \u2018KEN\u201d belt bag under the super swaggy faux fur coat recreating one of Ken\u2019s most unforgettable film looks.\n<\/li>\n<li><b>Barbie The Movie Ken Doll Wearing Black and White Western Outfit: <\/b>Embodies the ultimate urban cowboy in a western outfit, including a vintage white embroidered shirt, cowboy hat, boots, and black belt.\n<\/li>\n<li><b>Barbie The Movie Weird Barbie Doll: <\/b>Wears a bright pink dress with colorful artwork and puffy sleeves, complete with green snakeskin boots and short, tousled hair to emulate a doll that\u2019s been \u201cplayed with too much.\u201d\n<\/li>\n<li><b>Hot Wheels Barbie Corvette 4-Pack from Barbie The Movie, Set of 4 Premium 1:64 Scale Die-Cast Cars: <\/b>Inspired by the cars in the film, each Corvette in the 4-pack set is 1:64 scale and has elevated deco execution with Real Riders tires and Metal\/Metal body and chassis \u2013 including a never-before-seen yellow corvette based on the car Ken drives in the film.\n<\/li>\n<\/ul>\n<p>\nThe expanded Mattel collection of Barbie\u2122 The Movie products builds upon the initial June 2023 launch of movie toys from UNO\u00ae, Hot Wheels, Fisher-Price\u00ae, MEGA\u2122 and Barbie. These latest items are available in collectible packaging and are available for pre-sale now at retailers nationwide and <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fshop.mattel.com%2Fcollections%2Fbarbie-the-movie&amp;esheet=53509578&amp;newsitemid=20230806340613&amp;lan=en-US&amp;anchor=Mattel+Shop&amp;index=1&amp;md5=17fd5b1631848725385997fd24055437\">Mattel Shop<\/a> for an SRP of $25 to $75.<\/p>\n<p><b>About Barbie The Movie<\/b><\/p>\n<p>\nTo live in Barbie Land is to be a perfect being in a perfect place. Unless you have a full-on existential crisis. Or you\u2019re a Ken. Warner Bros. Pictures Presents A Heyday Films Production, A LuckyChap Entertainment Production, An NB\/GG Pictures Production, A Mattel Production, \u201cBARBIE,\u201d directed by Greta Gerwig, starring Margot Robbie, Ryan Gosling, America Ferrera, Kate McKinnon, Issa Rae, Rhea Perlman, and Will Ferrell. The film is written by Greta Gerwig &amp; Noah Baumbach, based on \u201cBarbie\u201d by Mattel, and produced by David Heyman, Margot Robbie, Tom Ackerley and Robbie Brenner. The executive producers are Gerwig, Baumbach, Ynon Kreiz, Richard Dickson, Michael Sharp, Josey McNamara, Courtenay Valenti, Toby Emmerich and Cate Adams. The film is distributed worldwide by Warner Bros. Pictures and is currently in theaters everywhere.<\/p>\n<p><b>About Mattel<\/b><\/p>\n<p>\nMattel is a leading global toy company and owner of one of the strongest catalogs of children\u2019s and family entertainment franchises in the world. We create innovative products and experiences that inspire, entertain, and develop children through play. We engage consumers through our portfolio of iconic brands, including Barbie\u00ae, Hot Wheels\u00ae, Fisher-Price\u00ae, American Girl\u00ae, Thomas &amp; Friends\u00ae, UNO\u00ae, Masters of the Universe\u00ae, Monster High\u00ae and MEGA\u00ae, as well as other popular intellectual properties that we own or license in partnership with global entertainment companies. Our offerings include film and television content, gaming and digital experiences, music, and live events. We operate in 35 locations and our products are available in more than 150 countries in collaboration with the world\u2019s leading retail and ecommerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering children to explore the wonder of childhood and reach their full potential. Visit us online at <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.mattel.com%2F&amp;esheet=53509578&amp;newsitemid=20230806340613&amp;lan=en-US&amp;anchor=mattel.com&amp;index=2&amp;md5=26bf7ee4c3518fb85b92c89dd24c677a\">mattel.com<\/a>.<\/p>\n<p>\nMAT-BARB<\/p>\n<p><img decoding=\"async\" alt=\"\" src=\"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20230806340613r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\" style=\"width:0;height:0\" \/><span class=\"bwct31415\" \/><\/p>\n<p id=\"mmgallerylink\"><span id=\"mmgallerylink-phrase\">View source version on businesswire.com: <\/span><span id=\"mmgallerylink-link\"><a href=\"https:\/\/www.businesswire.com\/news\/home\/20230806340613\/en\/\" rel=\"nofollow\">https:\/\/www.businesswire.com\/news\/home\/20230806340613\/en\/<\/a><\/span><\/p>\n<p><b>News Media<\/b><\/p>\n<p>\nDevin Tucker<br \/>\n<br \/><a rel=\"nofollow\" href=\"mailto:devin.tucker@mattel.com\">devin.tucker@mattel.com<\/a><\/p>\n<p>\nAly Lloyd<br \/>\n<br \/><a rel=\"nofollow\" href=\"mailto:Aly.lloyd@mattel.com\">Aly.lloyd@mattel.com<\/a><\/p>\n<p><b>KEYWORDS:<\/b> California United States North America<\/p>\n<p><b>INDUSTRY KEYWORDS:<\/b> Film &amp; Motion Pictures Teens Children Licensing (Entertainment) Online Retail Consumer Retail Entertainment<\/p>\n<p><b>MEDIA:<\/b><\/p>\n<table cellpadding=\"3\" cellspacing=\"3\">\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Logo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20230806340613\/en\/1379242\/3\/UPDATED_MATTEL_LOGO_2022.jpg\" alt=\"Logo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><\/font><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Photo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20230806340613\/en\/1860357\/3\/HRF28_W_23_172.jpg\" alt=\"Photo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\">Mattel Unveils Additional Products Celebrating Barbie\u2122 The Movie (Photo: Business Wire)<\/font><\/td>\n<\/tr>\n<\/table>\n","protected":false},"excerpt":{"rendered":"<p>Mattel Unveils Additional Products Celebrating Barbie\u2122 The Movie Following the widely \u2014 and wildly \u2014 successful debut of BARBIE in theaters, new products feature even more looks inspired by scenes in the film EL SEGUNDO, Calif.&#8211;(BUSINESS WIRE)&#8211; Mattel, Inc. (NASDAQ: MAT) announced today an expansion of the Barbie\u2122 The Movie product collection inspired by the BARBIE\u2122 film created in partnership with Warner Bros. Pictures. Barbie The Movie, now in theaters, has not only captured the hearts of audiences worldwide, but has shattered multiple box office records while surpassing $1 billion at the global box office and seeing Greta Gerwig make history as the first woman to reach the milestone as a solo director. This press release features multimedia. View the &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/mattel-unveils-additional-products-celebrating-barbie-the-movie\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Mattel Unveils Additional Products Celebrating Barbie\u2122 The Movie&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-775749","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Mattel Unveils Additional Products Celebrating Barbie\u2122 The Movie - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/mattel-unveils-additional-products-celebrating-barbie-the-movie\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mattel Unveils Additional Products Celebrating Barbie\u2122 The Movie - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"Mattel Unveils Additional Products Celebrating Barbie\u2122 The Movie Following the widely \u2014 and wildly \u2014 successful debut of BARBIE in theaters, new products feature even more looks inspired by scenes in the film EL SEGUNDO, Calif.&#8211;(BUSINESS WIRE)&#8211; Mattel, Inc. (NASDAQ: MAT) announced today an expansion of the Barbie\u2122 The Movie product collection inspired by the BARBIE\u2122 film created in partnership with Warner Bros. Pictures. Barbie The Movie, now in theaters, has not only captured the hearts of audiences worldwide, but has shattered multiple box office records while surpassing $1 billion at the global box office and seeing Greta Gerwig make history as the first woman to reach the milestone as a solo director. This press release features multimedia. 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(NASDAQ: MAT) announced today an expansion of the Barbie\u2122 The Movie product collection inspired by the BARBIE\u2122 film created in partnership with Warner Bros. Pictures. Barbie The Movie, now in theaters, has not only captured the hearts of audiences worldwide, but has shattered multiple box office records while surpassing $1 billion at the global box office and seeing Greta Gerwig make history as the first woman to reach the milestone as a solo director. This press release features multimedia. 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