{"id":775135,"date":"2023-08-03T13:52:55","date_gmt":"2023-08-03T17:52:55","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/magnite-announces-integration-into-freewheels-tv-platform-allowing-publishers-a-more-aggregated-view-of-demand-across-the-premium-tv-ecosystem\/"},"modified":"2023-08-03T13:52:55","modified_gmt":"2023-08-03T17:52:55","slug":"magnite-announces-integration-into-freewheels-tv-platform-allowing-publishers-a-more-aggregated-view-of-demand-across-the-premium-tv-ecosystem","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/magnite-announces-integration-into-freewheels-tv-platform-allowing-publishers-a-more-aggregated-view-of-demand-across-the-premium-tv-ecosystem\/","title":{"rendered":"Magnite Announces Integration into FreeWheel\u2019s TV Platform,\u00a0Allowing Publishers a More Aggregated View of Demand Across the Premium TV Ecosystem"},"content":{"rendered":"<div class=\"mw_release\">\n<p align=\"left\">NEW YORK, Aug.  03, 2023  (GLOBE NEWSWIRE) &#8212; Today,\u00a0<a href=\"https:\/\/www.globenewswire.com\/Tracker?data=5EqNi_o-4XnLhe6mf-NpFjBAKePcRYA6ctLAdtVmlvN1goZ3z_JZDBvTmn6NwxTCCc-eZNeBMnhUm9EPNCxwxA==\" rel=\"nofollow noopener\" target=\"_blank\"><u>Magnite<\/u><\/a> (NASDAQ: MGNI), the world\u2019s largest independent sell-side advertising company, announced a technical integration with\u00a0<a href=\"https:\/\/www.globenewswire.com\/Tracker?data=XUrfI9Zl5Xr99R62ve3I4d1LS5lMqoUr4XI-Nny7fJm_D2GfI2vRT-z7v2rk38exa5eXYMTG_zZe1-2OghuiIw==\" rel=\"nofollow noopener\" target=\"_blank\"><u>FreeWheel<\/u><\/a>, a global technology platform for the television advertising industry, to enhance the ability of FreeWheel technology users to see multiple sources of demand in one platform, across both programmatic and direct transactions.<\/p>\n<p align=\"left\">\u201cWe are committed to enhancing interoperability across the premium TV ecosystem and welcome Magnite as one of our new integration partners,\u201d said Soo Jin Oh, Chief Strategy Officer at FreeWheel. \u201cBy better integrating Magnite\u2019s programmatic technology, we continue to execute on our goal of maximizing competition and demand for our clients\u2019 inventory via unified ad decisioning within FreeWheel\u2019s TV Platform. Ultimately, this will not only benefit inventory owners and buyers, but also will improve the viewing experience for consumers.\u201d<\/p>\n<p align=\"left\">FreeWheel will integrate programmatic requests from Magnite into its TV platform to provide FreeWheel\u2019s publisher clients with enhanced unified decisioning capabilities, now inclusive of Magnite\u2019s programmatic technology. This means that mutual publisher clients will have better insight into ad creative, frequency capping and holistic management across systems and sales execution types. This will enable those inventory owners on the FreeWheel platform to better maximize yield, while also improving the overall experience for advertisers, including better alignment to media goals and adherence to business rules.<\/p>\n<p align=\"left\">\u201cThe growth of programmatic advertising in streaming video has been transformative, enabling advertisers to reach their audiences with greater accuracy and efficiency than ever before,\u201d said Sean Buckley, Chief Revenue Officer at Magnite. \u201cBy enabling media owners to manage their revenue streams holistically across programmatic and traditional direct sales, this integration with FreeWheel will enable programmatic to remain an integrated part of publishers\u2019 sales strategies and will help accelerate growth even further.\u201d<\/p>\n<p align=\"left\">\u201cEfforts to drive interoperability and unify decisioning across demand sources are key to helping media companies manage inventory and optimize advertising solutions in an increasingly complex TV ecosystem,\u201d said Jill Steinhauser, Senior Vice President, Ad Sales Planning and Operations at Warner Bros. Discovery. \u201cFreeWheel and Magnite are paving the way for greater interoperability and helping to solve for one of the industry\u2019s most pressing challenges.\u201d<\/p>\n<p align=\"left\">\n        <strong>About Magnite<\/strong><br \/>\n        <br \/>We\u2019re Magnite (NASDAQ: MGNI), the world\u2019s largest independent sell-side advertising company. Publishers use our technology to monetize their content across all screens and formats including CTV, online video, display, and audio. The world\u2019s leading agencies and brands trust our platform to access brand-safe, high-quality ad inventory and execute billions of advertising transactions each month. Anchored in bustling New York City, sunny Los Angeles, mile high Denver, historic London, colorful Singapore, and down under in Sydney, Magnite has offices across North America, EMEA, LATAM, and APAC.<\/p>\n<p align=\"left\">\n        <strong>About FreeWheel<\/strong><br \/>\n        <br \/>FreeWheel empowers all segments of The New TV Ecosystem. We are structured to provide the full breadth of solutions the advertising industry needs to achieve their goals. We provide the technology, data enablement and convergent marketplaces required to ensure buyers and sellers can transact across all screens, across all data types, and all sales channels, in order to ensure the ultimate goal \u2013 results for marketers. With offices in New York, San Francisco, Chicago, London, Paris, Beijing, and across the globe, FreeWheel, A Comcast Company, stands to advocate for the entire industry through the FreeWheel Council for Premium Video. For more information, please visit\u00a0<a href=\"https:\/\/www.globenewswire.com\/Tracker?data=FmpqtZt4ja_Co3Gchjh3XOo1Jc3-oB-sDEBBjIB79RRNzObTb-jqzXIenkWpD2GtdtesP9gshZx4qe-jXtXIog==\" rel=\"nofollow noopener\" target=\"_blank\"><u>freewheel.com<\/u><\/a>, and follow us on\u00a0<a href=\"https:\/\/www.globenewswire.com\/Tracker?data=_PdBUBF5iKW-kM_bVe0oaqhwAzTa0AMcn8rSdhKTaFVa0YTTV5SJe8NbYiCJjbZjVe6thkyM7XOp5-qdpvMeog==\" rel=\"nofollow noopener\" target=\"_blank\"><u>Twitter<\/u><\/a> and\u00a0<a href=\"https:\/\/www.globenewswire.com\/Tracker?data=Aor3LCi6qBSTDda1qi-lZcNS8d5MSt2AmD8tJeHTZtUfSTkPGNk8EFVgTJ76iCI43yefaIsyYBoLjU-qor3mcrBuLqkBO0c5NLIBnUG0pLw=\" rel=\"nofollow noopener\" target=\"_blank\"><u>LinkedIn<\/u><\/a>.<\/p>\n<p align=\"left\">\n        <strong>Media Contacts:<\/strong>\n      <\/p>\n<p align=\"left\">Magnite<br \/>Charlstie Veith<br \/>cveith@magnite.com<\/p>\n<p align=\"left\">FreeWheel<br \/>Elaine Wong<br \/>elaine_wong@comcast.com<\/p>\n<p align=\"left\">\n        <strong>Investor Relations Contact:<\/strong>\n      <\/p>\n<p align=\"left\">Nick Kormeluk<br \/>nkormeluk@magnite.com<\/p>\n<p>      <img decoding=\"async\" class=\"__GNW8366DE3E__IMG\" src=\"https:\/\/www.globenewswire.com\/newsroom\/ti?nf=ODg4NTk1MyM1NzMzNTY1IzIwMTc0MzE=\" \/><br \/>\n      <br \/>\n      <img decoding=\"async\" src=\"https:\/\/ml.globenewswire.com\/media\/YzFlYmZlOGMtOTcwNy00MDllLTg2OWQtZDczNDRjYmE2ZmVhLTEwMjkwMDQ=\/tiny\/Magnite-Inc-.png\" \/>\n    <\/div>\n<div class=\"mw_contactinfo\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>NEW YORK, Aug. 03, 2023 (GLOBE NEWSWIRE) &#8212; Today,\u00a0Magnite (NASDAQ: MGNI), the world\u2019s largest independent sell-side advertising company, announced a technical integration with\u00a0FreeWheel, a global technology platform for the television advertising industry, to enhance the ability of FreeWheel technology users to see multiple sources of demand in one platform, across both programmatic and direct transactions. \u201cWe are committed to enhancing interoperability across the premium TV ecosystem and welcome Magnite as one of our new integration partners,\u201d said Soo Jin Oh, Chief Strategy Officer at FreeWheel. \u201cBy better integrating Magnite\u2019s programmatic technology, we continue to execute on our goal of maximizing competition and demand for our clients\u2019 inventory via unified ad decisioning within FreeWheel\u2019s TV Platform. Ultimately, this will not only &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/magnite-announces-integration-into-freewheels-tv-platform-allowing-publishers-a-more-aggregated-view-of-demand-across-the-premium-tv-ecosystem\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Magnite Announces Integration into FreeWheel\u2019s TV Platform,\u00a0Allowing Publishers a More Aggregated View of Demand Across the Premium TV Ecosystem&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-775135","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Magnite Announces Integration into FreeWheel\u2019s TV Platform,\u00a0Allowing Publishers a More Aggregated View of Demand Across the Premium TV Ecosystem - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/magnite-announces-integration-into-freewheels-tv-platform-allowing-publishers-a-more-aggregated-view-of-demand-across-the-premium-tv-ecosystem\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Magnite Announces Integration into FreeWheel\u2019s TV Platform,\u00a0Allowing Publishers a More Aggregated View of Demand Across the Premium TV Ecosystem - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"NEW YORK, Aug. 03, 2023 (GLOBE NEWSWIRE) &#8212; Today,\u00a0Magnite (NASDAQ: MGNI), the world\u2019s largest independent sell-side advertising company, announced a technical integration with\u00a0FreeWheel, a global technology platform for the television advertising industry, to enhance the ability of FreeWheel technology users to see multiple sources of demand in one platform, across both programmatic and direct transactions. \u201cWe are committed to enhancing interoperability across the premium TV ecosystem and welcome Magnite as one of our new integration partners,\u201d said Soo Jin Oh, Chief Strategy Officer at FreeWheel. \u201cBy better integrating Magnite\u2019s programmatic technology, we continue to execute on our goal of maximizing competition and demand for our clients\u2019 inventory via unified ad decisioning within FreeWheel\u2019s TV Platform. 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Market Newsdesk","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.marketnewsdesk.com\/index.php\/magnite-announces-integration-into-freewheels-tv-platform-allowing-publishers-a-more-aggregated-view-of-demand-across-the-premium-tv-ecosystem\/","og_locale":"en_US","og_type":"article","og_title":"Magnite Announces Integration into FreeWheel\u2019s TV Platform,\u00a0Allowing Publishers a More Aggregated View of Demand Across the Premium TV Ecosystem - Market Newsdesk","og_description":"NEW YORK, Aug. 03, 2023 (GLOBE NEWSWIRE) &#8212; Today,\u00a0Magnite (NASDAQ: MGNI), the world\u2019s largest independent sell-side advertising company, announced a technical integration with\u00a0FreeWheel, a global technology platform for the television advertising industry, to enhance the ability of FreeWheel technology users to see multiple sources of demand in one platform, across both programmatic and direct transactions. \u201cWe are committed to enhancing interoperability across the premium TV ecosystem and welcome Magnite as one of our new integration partners,\u201d said Soo Jin Oh, Chief Strategy Officer at FreeWheel. \u201cBy better integrating Magnite\u2019s programmatic technology, we continue to execute on our goal of maximizing competition and demand for our clients\u2019 inventory via unified ad decisioning within FreeWheel\u2019s TV Platform. Ultimately, this will not only &hellip; Continue reading \"Magnite Announces Integration into FreeWheel\u2019s TV Platform,\u00a0Allowing Publishers a More Aggregated View of Demand Across the Premium TV Ecosystem\"","og_url":"https:\/\/www.marketnewsdesk.com\/index.php\/magnite-announces-integration-into-freewheels-tv-platform-allowing-publishers-a-more-aggregated-view-of-demand-across-the-premium-tv-ecosystem\/","og_site_name":"Market Newsdesk","article_published_time":"2023-08-03T17:52:55+00:00","og_image":[{"url":"https:\/\/www.globenewswire.com\/newsroom\/ti?nf=ODg4NTk1MyM1NzMzNTY1IzIwMTc0MzE=","type":"","width":"","height":""}],"author":"Newsdesk","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Newsdesk","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/magnite-announces-integration-into-freewheels-tv-platform-allowing-publishers-a-more-aggregated-view-of-demand-across-the-premium-tv-ecosystem\/#article","isPartOf":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/magnite-announces-integration-into-freewheels-tv-platform-allowing-publishers-a-more-aggregated-view-of-demand-across-the-premium-tv-ecosystem\/"},"author":{"name":"Newsdesk","@id":"https:\/\/www.marketnewsdesk.com\/#\/schema\/person\/482f27a394d4fda80ecb5499e519d979"},"headline":"Magnite Announces Integration into FreeWheel\u2019s TV Platform,\u00a0Allowing Publishers a More Aggregated View of Demand Across the Premium TV Ecosystem","datePublished":"2023-08-03T17:52:55+00:00","mainEntityOfPage":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/magnite-announces-integration-into-freewheels-tv-platform-allowing-publishers-a-more-aggregated-view-of-demand-across-the-premium-tv-ecosystem\/"},"wordCount":604,"image":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/magnite-announces-integration-into-freewheels-tv-platform-allowing-publishers-a-more-aggregated-view-of-demand-across-the-premium-tv-ecosystem\/#primaryimage"},"thumbnailUrl":"https:\/\/www.globenewswire.com\/newsroom\/ti?nf=ODg4NTk1MyM1NzMzNTY1IzIwMTc0MzE=","inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/magnite-announces-integration-into-freewheels-tv-platform-allowing-publishers-a-more-aggregated-view-of-demand-across-the-premium-tv-ecosystem\/","url":"https:\/\/www.marketnewsdesk.com\/index.php\/magnite-announces-integration-into-freewheels-tv-platform-allowing-publishers-a-more-aggregated-view-of-demand-across-the-premium-tv-ecosystem\/","name":"Magnite Announces Integration into FreeWheel\u2019s TV Platform,\u00a0Allowing Publishers a More Aggregated View of Demand Across the Premium TV Ecosystem - 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