{"id":773138,"date":"2023-07-27T14:22:12","date_gmt":"2023-07-27T18:22:12","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/american-eagle-dominates-denim-this-back-to-school-through-an-exclusive-product-collaboration-with-maddie-kenzie-ziegler-and-an-ae-jeans-takeover-across-social-feeds\/"},"modified":"2023-07-27T14:22:12","modified_gmt":"2023-07-27T18:22:12","slug":"american-eagle-dominates-denim-this-back-to-school-through-an-exclusive-product-collaboration-with-maddie-kenzie-ziegler-and-an-ae-jeans-takeover-across-social-feeds","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/american-eagle-dominates-denim-this-back-to-school-through-an-exclusive-product-collaboration-with-maddie-kenzie-ziegler-and-an-ae-jeans-takeover-across-social-feeds\/","title":{"rendered":"American Eagle Dominates Denim This Back-to-School Through an Exclusive Product Collaboration With Maddie & Kenzie Ziegler and an AE Jeans Takeover Across Social Feeds"},"content":{"rendered":"

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American Eagle Dominates Denim This Back-to-School Through an Exclusive Product Collaboration With Maddie & Kenzie Ziegler and an AE Jeans Takeover Across Social Feeds<\/b><\/p>\n

Along with a 90s-inspired women\u2019s collection designed by the Ziegler sisters, the brand joins Gen-Z as they head back to school in AE jeans.<\/b><\/p>\n

NEW YORK–(BUSINESS WIRE<\/a>)–
\nAmerican Eagle Outfitters, Inc. (NYSE: AEO) introduces American Eagle\u2019s (AE) back-to-school (BTS) campaign with a focus on the brand\u2019s iconic jeans through a 360 degree approach to product, creative and social that authentically speaks to Gen Z. The brand also announces the debut of AE x Maddie & Kenzie<\/i><\/b>, an exclusive product collaboration designed by Maddie<\/a> and Kenzie Ziegler<\/a>, available online and in-stores beginning today.<\/p>\n

This press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20230726727819\/en\/<\/a><\/p>\n

\"American<\/p>\n

American Eagle Back to School 2023 Campaign featuring Maddie & Kenzie Ziegler (Photo: Business Wire)<\/p>\n<\/div>\n

\n\u201cAE jeans are the #1 brand for women of all ages and men in our core demographic\u2013and we are excited to unleash our denim domination for back-to-school,\u201d said Jennifer Foyle, President & Executive Creative Director \u2013 AE and Aerie<\/b>. \u201cThe socially-connected Ziegler sisters and their personal approach to styling represent a genuine connection to our customer community, providing the inspiration to incorporate AE jeans into any outfit, for any occasion.”<\/p>\n

\nLongtime fans of AE, Maddie and Kenzie paired their elevated approach to outfitting with inspiration from the 90s. Collaborating with the expertise of AE\u2019s design team, the Zieglers sought to design pieces that reflected them, while also alluding to who they are as individuals. From the Ziegler Low Rise Maxi skirt, to the Ziegler Leather Dad Jacket and Vest, the entire capsule of 90s classic ease silhouettes are meant to be mixed, matched, and styled multiple ways. The collection ranges in price from $17.95 – $149.95.<\/p>\n

\n\u201cWe are so excited to be collaborating with American Eagle – a brand that we have not only grown up with, but has allowed us to create something which reflects who we are today,\u201d said Maddie Ziegler<\/b>.<\/p>\n

\n\u201cWe worked closely with the AE team to design pieces that show each of our individual styles while also drawing inspiration from an era that we love so much,\u201d said Kenzie Ziegler<\/b> when asked about the duo\u2019s work on the collection.<\/b><\/p>\n

Back-to-School Newness in AE Jeans<\/span><\/b><\/p>\n

\nHeadlining the brand\u2019s fresh new campaign, and inspired by Maddie and Kenzie\u2019s style, the duo appears in the latest seasonal assortment that features denim fits for all occasions. AE\u2019s BTS collection and expansion of its jeans assortment includes the following styles to create the ultimate \u2018It Fit\u2019:<\/p>\n