{"id":772999,"date":"2023-07-27T08:11:57","date_gmt":"2023-07-27T12:11:57","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/doubleverify-expands-media-quality-authentication-to-youtube-shorts-other-formats\/"},"modified":"2023-07-27T08:11:57","modified_gmt":"2023-07-27T12:11:57","slug":"doubleverify-expands-media-quality-authentication-to-youtube-shorts-other-formats","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/doubleverify-expands-media-quality-authentication-to-youtube-shorts-other-formats\/","title":{"rendered":"DoubleVerify Expands Media Quality Authentication to YouTube Shorts &amp; Other Formats"},"content":{"rendered":"<p>        <!--.bwalignc { text-align: center; list-style-position: inside }\n.bwlistdisc { list-style-type: disc }body {font:normal small Arial,Helvetica,sans-serif;color:#000;background-color:#fff;padding:24px;margin:0;} a img {border:0;} h3 {font-size:medium;color:#000;margin:0 0 1em 0; text-align:center;}-->  <\/p>\n<p class=\"bwalignc\"><b>DoubleVerify Expands Media Quality Authentication to YouTube Shorts &amp; Other Formats<\/b><\/p>\n<p class=\"bwalignc\"><i>Brands benefit from DV\u2019s industry-leading viewability and fraud measurement across YouTube Shorts, Masthead and In-feed Video Formats<\/i><\/p>\n<p>NEW YORK&#8211;(<a href=\"http:\/\/www.businesswire.com\">BUSINESS WIRE<\/a>)&#8211;<a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fdoubleverify.com%2F&amp;esheet=53486823&amp;newsitemid=20230727536890&amp;lan=en-US&amp;anchor=DoubleVerify&amp;index=1&amp;md5=679f3e93b12e037ec00d8f48a780bafe\">DoubleVerify<\/a> (\u201cDV\u201d) (NYSE: DV), a leading software platform for digital media measurement, data and analytics, announced an expansion of its quality solutions with Google\u2019s Ads Data Hub for Measurement Partners, enabling media measurement and helping maximize advertiser performance on YouTube Shorts, Masthead and In-feed Video formats. The release leverages DV\u2019s technology to help advertisers on YouTube Shorts ensure their video ads are viewable, by a human being and are safe from Fraud\/Invalid Traffic (\u201cIVT\u201d).<\/p>\n<p>\nYouTube launched Shorts as a new way for people and businesses to create entertaining, short-form videos using only their mobile phones. Shorts ads provide brands with an immersive, built-for-mobile opportunity to reach high-intent audiences against content aligned with their interests.<\/p>\n<p>\n\u201cWe are excited to expand our solution to include viewability and fraud coverage on YouTube Shorts \u2013 giving global brands greater clarity and confidence in their investments,\u201d said Mark Zagorski, CEO, DoubleVerify. \u201cShort-form videos offer advertisers a high-engagement forum to connect with passionate online communities. This release enables our customers to authenticate their media and maximize campaign effectiveness.\u201d<\/p>\n<p>\nWith DV\u2019s quality verification technology, advertisers on Shorts benefit from:<\/p>\n<ul class=\"bwlistdisc\">\n<li><b>Fraud Measurement<\/b>: For advertising to perform, it must be seen by a real human being. DV identifies and protects advertisers against fraud and IVT \u2013 from compromised devices to bot manipulation.\n<\/li>\n<li><b>Viewability Authentication<\/b>: DV provides comprehensive viewability measurement, offering clarity into whether an ad has the opportunity to be seen and confirming its potential to make an impact.\n<\/li>\n<\/ul>\n<p>\nIn addition, DV also provides viewability and fraud measurement across YouTube Masthead and In-feed Video inventory. Advertisers have access to measurement data and insights across all new inventory through DV Pinnacle<sup>\u24c7<\/sup>, the company\u2019s unified service and analytics reporting platform, to monitor and optimize the performance of their YouTube ads campaigns.<\/p>\n<p>\nDV has provided viewability and fraud measurement across YouTube and Google ad serving solutions since 2011. In 2018, DoubleVerify became a Google measurement partner for Brand Safety and Viewability. In 2020, DV <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fdoubleverify.com%2Fnewsroom%2Fdoubleverify-launches-authentic-brand-safety-on-googles-display-video-360%2F%3Fnews%3D1&amp;esheet=53486823&amp;newsitemid=20230727536890&amp;lan=en-US&amp;anchor=launched&amp;index=2&amp;md5=2d60251e6b33877f0cd96f21b5f9cc42\">launched<\/a> Authentic Brand Suitability on Google Display &amp; Video 360 and, in 2022, DV was the first verification provider to <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fdoubleverify.com%2Fnewsroom%2Fdoubleverify-earns-mrc-accreditation-for-independent-third-party-viewability-reporting-on-youtube%2F%3Fnews%3D1&amp;esheet=53486823&amp;newsitemid=20230727536890&amp;lan=en-US&amp;anchor=earn&amp;index=3&amp;md5=2f30adb1af27e78e5c08ee3656107a3f\">earn<\/a> MRC accreditation for Independent Third-Party Viewability Reporting on YouTube. Earlier this year, DV <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fdoubleverify.com%2Fnewsroom%2Fdoubleverify-launches-dv-campaign-automator-to-streamline-the-entire-trafficking-workflow-in-google-campaign-manager-360%2F%3Fnews%3D1&amp;esheet=53486823&amp;newsitemid=20230727536890&amp;lan=en-US&amp;anchor=launched&amp;index=4&amp;md5=43ade7d5cecb99b42c9a020f4837cf41\">launched<\/a> DV Campaign Automator\u2122 To Streamline The Entire Trafficking Workflow in Google Campaign Manager 360.<\/p>\n<p>\nFor more information about DoubleVerify, visit <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=http%3A%2F%2Fwww.doubleverify.com&amp;esheet=53486823&amp;newsitemid=20230727536890&amp;lan=en-US&amp;anchor=http%3A%2F%2Fwww.doubleverify.com&amp;index=5&amp;md5=478fb72c314d761bab0b697933d54153\">http:\/\/www.doubleverify.com<\/a>.<\/p>\n<p><b>About DoubleVerify<br \/>\n<br \/><\/b>DoubleVerify (\u201cDV\u201d) (NYSE: DV) is a leading software platform for digital media measurement and analytics. Our mission is to make the digital advertising ecosystem stronger, safer and more secure, thereby preserving the fair value exchange between buyers and sellers of digital media. Hundreds of Fortune 500 advertisers employ our unbiased data and analytics to drive campaign quality and effectiveness, and to maximize return on their digital advertising investments \u2013 globally. Learn more at <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=http%3A%2F%2Fwww.doubleverify.com&amp;esheet=53486823&amp;newsitemid=20230727536890&amp;lan=en-US&amp;anchor=www.doubleverify.com&amp;index=6&amp;md5=3c55ff521d85794f9f3daf36d296feaf\">www.doubleverify.com<\/a>.<\/p>\n<p><img decoding=\"async\" alt=\"\" src=\"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20230727536890r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\" style=\"width:0;height:0\" \/><span class=\"bwct31415\" \/><\/p>\n<p id=\"mmgallerylink\"><span id=\"mmgallerylink-phrase\">View source version on businesswire.com: <\/span><span id=\"mmgallerylink-link\"><a href=\"https:\/\/www.businesswire.com\/news\/home\/20230727536890\/en\/\" rel=\"nofollow\">https:\/\/www.businesswire.com\/news\/home\/20230727536890\/en\/<\/a><\/span><\/p>\n<p>\nMedia:<br \/>\n<br \/>Chris Harihar<br \/>\n<br \/><a rel=\"nofollow\" href=\"mailto:chris@crenshawcomm.com\">chris@crenshawcomm.com<\/a><\/p>\n<p><b>KEYWORDS:<\/b> United States North America New York<\/p>\n<p><b>INDUSTRY KEYWORDS:<\/b> Professional Services Data Management Data Analytics Technology Audio\/Video Mobile\/Wireless Software<\/p>\n<p><b>MEDIA:<\/b><\/p>\n<table cellpadding=\"3\" cellspacing=\"3\" \/>\n","protected":false},"excerpt":{"rendered":"<p>DoubleVerify Expands Media Quality Authentication to YouTube Shorts &amp; Other Formats Brands benefit from DV\u2019s industry-leading viewability and fraud measurement across YouTube Shorts, Masthead and In-feed Video Formats NEW YORK&#8211;(BUSINESS WIRE)&#8211;DoubleVerify (\u201cDV\u201d) (NYSE: DV), a leading software platform for digital media measurement, data and analytics, announced an expansion of its quality solutions with Google\u2019s Ads Data Hub for Measurement Partners, enabling media measurement and helping maximize advertiser performance on YouTube Shorts, Masthead and In-feed Video formats. The release leverages DV\u2019s technology to help advertisers on YouTube Shorts ensure their video ads are viewable, by a human being and are safe from Fraud\/Invalid Traffic (\u201cIVT\u201d). YouTube launched Shorts as a new way for people and businesses to create entertaining, short-form videos &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/doubleverify-expands-media-quality-authentication-to-youtube-shorts-other-formats\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;DoubleVerify Expands Media Quality Authentication to YouTube Shorts &amp; Other Formats&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-772999","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>DoubleVerify Expands Media Quality Authentication to YouTube Shorts &amp; Other Formats - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/doubleverify-expands-media-quality-authentication-to-youtube-shorts-other-formats\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"DoubleVerify Expands Media Quality Authentication to YouTube Shorts &amp; Other Formats - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"DoubleVerify Expands Media Quality Authentication to YouTube Shorts &amp; Other Formats Brands benefit from DV\u2019s industry-leading viewability and fraud measurement across YouTube Shorts, Masthead and In-feed Video Formats NEW YORK&#8211;(BUSINESS WIRE)&#8211;DoubleVerify (\u201cDV\u201d) (NYSE: DV), a leading software platform for digital media measurement, data and analytics, announced an expansion of its quality solutions with Google\u2019s Ads Data Hub for Measurement Partners, enabling media measurement and helping maximize advertiser performance on YouTube Shorts, Masthead and In-feed Video formats. The release leverages DV\u2019s technology to help advertisers on YouTube Shorts ensure their video ads are viewable, by a human being and are safe from Fraud\/Invalid Traffic (\u201cIVT\u201d). YouTube launched Shorts as a new way for people and businesses to create entertaining, short-form videos &hellip; Continue reading &quot;DoubleVerify Expands Media Quality Authentication to YouTube Shorts &amp; Other Formats&quot;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.marketnewsdesk.com\/index.php\/doubleverify-expands-media-quality-authentication-to-youtube-shorts-other-formats\/\" \/>\n<meta property=\"og:site_name\" content=\"Market Newsdesk\" \/>\n<meta property=\"article:published_time\" content=\"2023-07-27T12:11:57+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20230727536890r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\" \/>\n<meta name=\"author\" content=\"Newsdesk\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Newsdesk\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/doubleverify-expands-media-quality-authentication-to-youtube-shorts-other-formats\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/doubleverify-expands-media-quality-authentication-to-youtube-shorts-other-formats\\\/\"},\"author\":{\"name\":\"Newsdesk\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/#\\\/schema\\\/person\\\/482f27a394d4fda80ecb5499e519d979\"},\"headline\":\"DoubleVerify Expands Media Quality Authentication to YouTube Shorts &amp; 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