{"id":771397,"date":"2023-07-20T16:29:54","date_gmt":"2023-07-20T20:29:54","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/techtarget-delivers-new-workflows-and-expanded-opportunity-intelligence-to-drive-breakthrough-gtm-performance-in-latest-release-of-priority-engine-platform\/"},"modified":"2023-07-20T16:29:54","modified_gmt":"2023-07-20T20:29:54","slug":"techtarget-delivers-new-workflows-and-expanded-opportunity-intelligence-to-drive-breakthrough-gtm-performance-in-latest-release-of-priority-engine-platform","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/techtarget-delivers-new-workflows-and-expanded-opportunity-intelligence-to-drive-breakthrough-gtm-performance-in-latest-release-of-priority-engine-platform\/","title":{"rendered":"TechTarget Delivers New Workflows and Expanded Opportunity Intelligence to Drive Breakthrough GTM Performance in Latest Release of Priority Engine Platform"},"content":{"rendered":"<p>        <!--.bwlistdisc { list-style-type: disc }body {font:normal small Arial,Helvetica,sans-serif;color:#000;background-color:#fff;padding:24px;margin:0;} a img {border:0;} h3 {font-size:medium;color:#000;margin:0 0 1em 0; text-align:center;}-->  <\/p>\n<p><b>TechTarget Delivers New Workflows and Expanded Opportunity Intelligence to Drive Breakthrough GTM Performance in Latest Release of Priority Engine Platform<\/b><\/p>\n<p><b><i>New enhancements help teams better operationalize TechTarget\u2019s proprietary Prospect-Level Intent data across more of the go-to-market and expand the power of its unique audiences to additional use cases<\/i><\/b><\/p>\n<p>NEWTON, Mass.&#8211;(<a href=\"http:\/\/www.businesswire.com\">BUSINESS WIRE<\/a>)&#8211;<a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=http%3A%2F%2Fwww.techtarget.com%2F&amp;esheet=53470840&amp;newsitemid=20230720821113&amp;lan=en-US&amp;anchor=TechTarget%2C+Inc.&amp;index=1&amp;md5=106e69e089bb7772c323b8545fcbb8a3\">TechTarget, Inc.<\/a> (Nasdaq: TTGT), the global leader in B2B technology purchase intent data and services, today announced major enhancements to help Tech Sales, Marketing and RevOps teams leverage its proprietary Prospect-Level Intent\u2122 data. With this latest release of its <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=http%3A%2F%2Fwww.techtarget.com%2FPriority-Engine&amp;esheet=53470840&amp;newsitemid=20230720821113&amp;lan=en-US&amp;anchor=Priority+Engine&amp;index=2&amp;md5=9d49e05bd34872003395f38bf1de5f21\">Priority Engine<\/a>\u2122 platform, TechTarget delivers new insights and workflows for greater productivity and ROI yield. The release includes standard and custom Salesforce CRM changes that enable enterprise tech organizations to significantly accelerate opportunities through the pipeline and win more of them.<\/p>\n<p>\nConceived to unlock the power of Prospect-Level Intent for more go-to-market practitioners, the release provides greater access to TechTarget\u2019s uniquely valuable enterprise tech-buying audiences within clients\u2019 own systems. It is now easier than ever for organizations to source buyers in a real buying context, influence and convert them, and then accelerate their opportunity progression.<\/p>\n<p>\nTechTarget analyses show that Prospect-Level Intent is critical to accelerating both marketing and sales performance. Email nurture campaigns leveraging active buyers and prospect interests commonly result in dramatically higher CTRs vs. cold contact outreach. Similarly, when sales reps reach out to active prospects showing intent, they deliver significantly higher call conversion rate. The impact on sales productivity and marketing ROI is outstanding. According to recent TechTarget research across 92,600 accounts and 368,000 opportunities, opportunities influenced by TechTarget moved to closed\/won status at a 35% faster rate than others.<\/p>\n<p>\n\u201cWhen B2B tech buyers need to solve business problems, they come to TechTarget first because we provide both the independent decision-support editorial content they respect and the vendor content they seek in a context that caters to their buying \u2018jobs-to-be-done\u2019\u201d said Michael Cotoia, Chief Executive Officer, TechTarget. \u201cPriority Engine provides our clients with deep insight into these buying team and buyer\u2019s journey interactions so they can better capitalize on real demand taking shape in their markets. This release gets this proprietary data directly into more GTM users\u2019 hands and makes it easier for them to drive critical impact for their organizations.\u201d<\/p>\n<p>\nHighlights of the release include:<\/p>\n<ul class=\"bwlistdisc\">\n<li><b>New UI &amp; Navigation.<\/b> New navigation makes it faster for sales reps to monitor changes within accounts and leverage granular intent insights, such as new buying team members engaging, named prospects and customers researching competitors, or accounts accessing late-stage decision-making content.\n<\/li>\n<li><b>Detailed Account Journey Visualization.<\/b> New Account Journeys increase seller effectiveness by showcasing the key demand-related activities occurring within each account, both in clients own systems and on the TechTarget network, so that they can prioritize and personalize more effectively.\n<\/li>\n<li><b>Streamlined User Management &amp; Administration.<\/b> Target account list and territory management has been simplified as has user and seat license administration. New usage dashboards provide unprecedented visibility for more effective onboarding and change management.\n<\/li>\n<li><b>More intelligent sync with SFDC to Ensure Territories are Always Up to Date<\/b>. Automatic real-time territory synchronization removes manual intervention and ensures maximum routing accuracy and sales productivity.\n<\/li>\n<li><b>New First- and Third-party Data Integration.<\/b> Augmenting data through standard and custom Salesforce field syncing increases accuracy and enhances impact via data views in CRM, innovative next best action identification and third-party data combinations with other solutions providers for Sales, Marketing and ABM efforts alike.\n<\/li>\n<li><b>New Opportunity Dashboard.<\/b> Directly integrated with Salesforce, Priority Engine\u2019s new Opportunity Dashboard allows for quick evaluation of how best to act on an opportunity as it takes shape. Users can see how Salesforce opportunities are progressing, where GTM team actions and TechTarget have influenced them and where teams should focus for optimum outcomes.\n<\/li>\n<\/ul>\n<p>\nTechTarget\u2019s clients are exceptionally bullish on the potential this release holds for their businesses:<\/p>\n<ul class=\"bwlistdisc\">\n<li>\n\u201cWe\u2019re super excited about the new Priority Engine functionality,\u201d said Reyni Warsen, ABM Field Specialist, Service Express. \u201cUsing our own Salesforce fields to create target lists, fuel 6sense campaigns with Priority Engine data, and create more accurate sales territories is going to change the game for us, saving us time and significantly improving our workflow.\u201d<\/p>\n<\/li>\n<\/ul>\n<ul class=\"bwlistdisc\">\n<li>\n\u201cNo matter your stack, realizing the value of RevOps sinks or swims based on the accuracy and quality of the intent and contact data \u2013 and TechTarget has that in droves,\u201d said <i>Sales Community <\/i>Founder Randy Seidl, \u201cThe backbone of any successful GTM revenue motion isn\u2019t how many tools you have, it\u2019s about the insights and data that you\u2019re using in them that unlocks value. If you haven\u2019t checked out the unique contact data and intent TechTarget &amp; Priority Engine offer, you should take a look.\u201d<\/p>\n<\/li>\n<\/ul>\n<p>\nTechTarget, the top provider of Prospect-Level Intent data for Enterprise Tech, has received many recent accolades in 2023. It was recently named a leader in <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.techtarget.com%2Frecognized-by-forrester-as-a-leader-in-b2b-intent-data%2F&amp;esheet=53470840&amp;newsitemid=20230720821113&amp;lan=en-US&amp;anchor=The+Forrester+Wave%2C+B2B+Intent+Data+Providers%2C+Q2+2023&amp;index=3&amp;md5=a11d7920bac416e78032e8e524cf04c4\">The Forrester Wave, B2B Intent Data Providers, Q2 2023<\/a>. According to this research, \u201cTechTarget\u2019s ability to deliver opt-in contact-level intent, which is nearly unique in the market, differentiates its product offering. Its signals are rarely duplicative among other providers, given its exclusive capture from owned media, and its analytics capabilities exceed those of other walled-garden providers.\u201d <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.techtarget.com%2Fresources%2Fspark-matrix-for-account-based-marketing-platforms-2023%2F&amp;esheet=53470840&amp;newsitemid=20230720821113&amp;lan=en-US&amp;anchor=Quadrant+Knowledge+Solutions%26%238217%3B+SPARK+Matrix%2C+Account-Based+Marketing+Platform%2C+2023&amp;index=4&amp;md5=d322aadbd65b9dd032f7d4d6e60196ca\">Quadrant Knowledge Solutions\u2019 SPARK Matrix, Account-Based Marketing Platform, 2023<\/a> recognized TechTarget as an ABM leader, and in June, Priority Engine also <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.techtarget.com%2Fpress-release%2Ftechtarget-wins-two-2023-siia-codie-awards-for-marketing-and-sales-excellence%2F&amp;esheet=53470840&amp;newsitemid=20230720821113&amp;lan=en-US&amp;anchor=won+%282%29+2023+CODiE+Awards+for+Best+Sales+%26amp%3B+Marketing+Intelligence+Solution+and+Best+Marketing+Solution&amp;index=5&amp;md5=ac2b048b2605ff4a7166a784b15077f9\">won (2) 2023 CODiE Awards for Best Sales &amp; Marketing Intelligence Solution and Best Marketing Solution<\/a>.<\/p>\n<p>\nThe Company credits this continued recognition to the significant value and ROI its customers seek from it and consistently achieve. Uniquely powerful both because of how they are made and how useful they are in fueling B2B tech go-to-markets, the insights available from the Priority Engine platform are only achievable because they are generated by the combination of deep original decision-support content delivered in a buying-relevant context. And TechTarget\u2019s expansive network of 150 sites and more than 1,000 topical video channels assures the scale that more global clients have grown to depend on, all of it accessible through Priority Engine, in clients\u2019 own systems and via TechTarget\u2019s broad suite of marketing, sales engagement and go-to-market services.<\/p>\n<p>\nFor more information on TechTarget Priority Engine, visit <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.techtarget.com%2Fproducts%2Fpriority-engine%2F&amp;esheet=53470840&amp;newsitemid=20230720821113&amp;lan=en-US&amp;anchor=www.techtarget.com%2FPriority-Engine&amp;index=6&amp;md5=633b2e6a4a33b8e941d8df973b55bd8b\">www.techtarget.com\/Priority-Engine<\/a>.<\/p>\n<p><b>About TechTarget<\/b><\/p>\n<p><a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.techtarget.com%2F&amp;esheet=53470840&amp;newsitemid=20230720821113&amp;lan=en-US&amp;anchor=TechTarget&amp;index=7&amp;md5=9a4ca7209d3413e8ef87bf86b0b8d6c1\">TechTarget<\/a> (Nasdaq: TTGT) is the global leader in purchase intent-driven marketing and sales services that deliver business impact for enterprise technology companies. By creating abundant, high-quality editorial content across 150 highly targeted technology-specific websites and more than 1,000 channels, TechTarget attracts and nurtures communities of technology buyers researching their companies\u2019 information technology needs. By understanding these buyers\u2019 content consumption behaviors, TechTarget creates the purchase intent insights that fuel efficient and effective marketing and sales activities for clients around the world.<\/p>\n<p>\nTechTarget has offices in Boston, London, Munich, New York, Paris, Singapore and Sydney. For more information, visit <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.techtarget.com%2F&amp;esheet=53470840&amp;newsitemid=20230720821113&amp;lan=en-US&amp;anchor=techtarget.com&amp;index=8&amp;md5=4b97c43507c577d8035734d08986418c\">techtarget.com<\/a> and follow us on <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Ftechtarget%2F&amp;esheet=53470840&amp;newsitemid=20230720821113&amp;lan=en-US&amp;anchor=LinkedIn&amp;index=9&amp;md5=d0b8342fd5549cd8eda6d6b5c5d13c3a\">LinkedIn<\/a>.<\/p>\n<p><i>(C) 2023 TechTarget, Inc. All rights reserved. TechTarget and the TechTarget logo are registered trademarks and Priority Engine and Prospect-Level Intent are trademarks of TechTarget. All other trademarks are the property of their respective owners.<\/i><\/p>\n<p><img decoding=\"async\" alt=\"\" src=\"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20230720821113r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\" style=\"width:0;height:0\" \/><span class=\"bwct31415\" \/><\/p>\n<p id=\"mmgallerylink\"><span id=\"mmgallerylink-phrase\">View source version on businesswire.com: <\/span><span id=\"mmgallerylink-link\"><a href=\"https:\/\/www.businesswire.com\/news\/home\/20230720821113\/en\/\" rel=\"nofollow\">https:\/\/www.businesswire.com\/news\/home\/20230720821113\/en\/<\/a><\/span><\/p>\n<p>\nGarrett Mann<br \/>\n<br \/>Vice President, Corporate Communications<br \/>\n<br \/>TechTarget, Inc.<br \/>\n<br \/>617-431-9371<br \/>\n<br \/><a rel=\"nofollow\" href=\"mailto:gmann@techtarget.com\">gmann@techtarget.com<\/a><\/p>\n<p><b>KEYWORDS:<\/b> United States North America Massachusetts<\/p>\n<p><b>INDUSTRY KEYWORDS:<\/b> Marketing Advertising Communications Technology Internet Publishing<\/p>\n<p><b>MEDIA:<\/b><\/p>\n<table cellpadding=\"3\" cellspacing=\"3\">\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Logo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20230720821113\/en\/1670045\/3\/TechTarget_RGB.jpg\" alt=\"Logo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><\/font><\/td>\n<\/tr>\n<\/table>\n","protected":false},"excerpt":{"rendered":"<p>TechTarget Delivers New Workflows and Expanded Opportunity Intelligence to Drive Breakthrough GTM Performance in Latest Release of Priority Engine Platform New enhancements help teams better operationalize TechTarget\u2019s proprietary Prospect-Level Intent data across more of the go-to-market and expand the power of its unique audiences to additional use cases NEWTON, Mass.&#8211;(BUSINESS WIRE)&#8211;TechTarget, Inc. (Nasdaq: TTGT), the global leader in B2B technology purchase intent data and services, today announced major enhancements to help Tech Sales, Marketing and RevOps teams leverage its proprietary Prospect-Level Intent\u2122 data. With this latest release of its Priority Engine\u2122 platform, TechTarget delivers new insights and workflows for greater productivity and ROI yield. The release includes standard and custom Salesforce CRM changes that enable enterprise tech organizations to significantly &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/techtarget-delivers-new-workflows-and-expanded-opportunity-intelligence-to-drive-breakthrough-gtm-performance-in-latest-release-of-priority-engine-platform\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;TechTarget Delivers New Workflows and Expanded Opportunity Intelligence to Drive Breakthrough GTM Performance in Latest Release of Priority Engine Platform&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-771397","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>TechTarget Delivers New Workflows and Expanded Opportunity Intelligence to Drive Breakthrough GTM Performance in Latest Release of Priority Engine Platform - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/techtarget-delivers-new-workflows-and-expanded-opportunity-intelligence-to-drive-breakthrough-gtm-performance-in-latest-release-of-priority-engine-platform\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"TechTarget Delivers New Workflows and Expanded Opportunity Intelligence to Drive Breakthrough GTM Performance in Latest Release of Priority Engine Platform - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"TechTarget Delivers New Workflows and Expanded Opportunity Intelligence to Drive Breakthrough GTM Performance in Latest Release of Priority Engine Platform New enhancements help teams better operationalize TechTarget\u2019s proprietary Prospect-Level Intent data across more of the go-to-market and expand the power of its unique audiences to additional use cases NEWTON, Mass.&#8211;(BUSINESS WIRE)&#8211;TechTarget, Inc. (Nasdaq: TTGT), the global leader in B2B technology purchase intent data and services, today announced major enhancements to help Tech Sales, Marketing and RevOps teams leverage its proprietary Prospect-Level Intent\u2122 data. With this latest release of its Priority Engine\u2122 platform, TechTarget delivers new insights and workflows for greater productivity and ROI yield. 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