{"id":770995,"date":"2023-07-19T14:09:27","date_gmt":"2023-07-19T18:09:27","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/nexstar-names-mitzi-coleman-as-vice-president-and-general-manager-of-its-broadcasting-and-digital-operations-serving-wheeling-west-virginia-and-steubenville-ohio\/"},"modified":"2023-07-19T14:09:27","modified_gmt":"2023-07-19T18:09:27","slug":"nexstar-names-mitzi-coleman-as-vice-president-and-general-manager-of-its-broadcasting-and-digital-operations-serving-wheeling-west-virginia-and-steubenville-ohio","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/nexstar-names-mitzi-coleman-as-vice-president-and-general-manager-of-its-broadcasting-and-digital-operations-serving-wheeling-west-virginia-and-steubenville-ohio\/","title":{"rendered":"Nexstar Names Mitzi Coleman as Vice President and General Manager of Its Broadcasting and Digital Operations Serving Wheeling, West Virginia and Steubenville, Ohio"},"content":{"rendered":"<p>        <!--.bwalignc { text-align: center; list-style-position: inside }body {font:normal small Arial,Helvetica,sans-serif;color:#000;background-color:#fff;padding:24px;margin:0;} a img {border:0;} h3 {font-size:medium;color:#000;margin:0 0 1em 0; text-align:center;}-->  <\/p>\n<p class=\"bwalignc\"><b>Nexstar Names Mitzi Coleman as Vice President and General Manager of Its Broadcasting and Digital Operations Serving Wheeling, West Virginia and Steubenville, Ohio<\/b><\/p>\n<p class=\"bwalignc\"><b><i>Broadcast Sales Leader with 20 Years of Experience Will Oversee WTRF-TV and its Website, Mobile Apps, and Related Social Media Channels<\/i><\/b><\/p>\n<p>IRVING, Texas&#8211;(<a href=\"http:\/\/www.businesswire.com\">BUSINESS WIRE<\/a>)&#8211;<br \/>\nNexstar Media Group, Inc. (NASDAQ: NXST), today announced the appointment of Mitzi Coleman as Vice President and General Manager of its broadcast and digital operations serving Wheeling, West Virginia (DMA #163), Steubenville, Ohio and parts of western Pennsylvania, including WTRF-TV (CBS) and wtrf.com, and their related mobile apps and social media channels. Ms. Coleman is taking over for Roger Lyons, who is retiring after serving as WTRF-TV\u2019s Vice President and General Manager for the past 19 years and a nearly 50-year career in broadcasting. Ms. Coleman will begin her new duties immediately and report to Traci Wilkinson, Senior Vice President and Regional Manager for Nexstar.<\/p>\n<p>\n\u201cMitzi is the ideal choice to succeed Roger and she will build on the station\u2019s well-established legacy of outstanding local news and service to the community,\u201d said Ms. Wilkinson. \u201cThroughout her career, Mitzi has developed a variety of unique and innovative sales, marketing, and sponsorship opportunities for clients and spearheaded the development of new business for both linear and digital platforms. I am looking forward to working with Mitzi as she takes on this new role. Roger has done a tremendous job leading WTRF-TV since it was acquired by Nexstar in 2016, and we wish him well in his retirement.\u201d<\/p>\n<p>\nThroughout her 20+ years in broadcast advertising, Ms. Coleman has consistently demonstrated the ability to grow sales, revenue, and profitability, and the capacity to build highly-effective collaborative sales teams. Since 2020, Ms. Coleman has served as Market Sales Manager and Station Manager for KTVL-TV CBS 10 and its sister station, NTVL-TV Southern Oregon&#8217;s CW 11, in Medford, Oregon, where she was responsible for the long-term strategy and day-to-day operations of both stations, overseeing advertising sales, sponsorships, and the development of new revenue streams. Under her leadership the sales team created and executed several unique sponsorship opportunities for advertisers and marketers, including \u201cFirst Alert Fire,\u201d sponsored by Keep Oregon Green, which provides fire-season tips and updates in conjunction with the Oregon Dept of Forestry. She and her team also developed \u201cAsk The Expert\u201d in partnership with Valley Immediate Care, producing a series of special segments in which a team of medical professionals took viewer calls and the station produced multiple Public Service Announcements with health tips based on the needs of the community. The PSAs and news segments appeared across multiple platforms.<\/p>\n<p>\nBefore joining KTVL-TV\/NTVL-TV, Ms. Coleman served as senior region account manager for Spectrum Reach, leading outreach to large national and regional advertisers including the State of Oregon, a wide variety of auto dealership groups, and numerous medical facilities. Prior to working at Spectrum, she held a variety of broadcast advertising and administrative positions of increasing responsibility.<\/p>\n<p>\n\u201cI am extremely grateful to Nexstar for giving me the opportunity to lead WTRF-TV\u2019s broadcast and digital operations here in Wheeling, and across parts of Ohio and Pennsylvania,\u201d said Ms. Coleman. \u201cI am looking forward to getting to know the community and its viewers and advertisers. This is a great television station with a rich history, and when you combine Nexstar\u2019s commitment to local content and the unique and innovative cross-platform advertising solutions offered to its viewers and clients, the result gives us a distinct advantage over our competitors.\u201d<\/p>\n<p>\nMs. Coleman has been extensively involved in her community throughout her career in broadcasting and advertising, volunteering her time with the Oregon Wine Experience, which raises money for the Asante Foundation, as well as with Worksource Rogue Valley, which provides training and employment opportunities to Southern Oregon residents in need.<\/p>\n<p><b>About Nexstar Media Group, Inc.<\/b><\/p>\n<p>\nNexstar Media Group, Inc. (NASDAQ: NXST) is a leading diversified media company that produces and distributes engaging local and national news, sports and entertainment content across television, streaming and digital platforms, including more than 300,000 hours of news, sports, and entertainment programming each year. Nexstar owns America\u2019s largest local broadcasting group comprised of top network affiliates, with 200 owned or partner stations in 116 U.S. markets reaching 212 million people. Nexstar\u2019s national television properties include The CW, America\u2019s fifth major broadcast network, NewsNation, America\u2019s fastest-growing national news and entertainment cable network reaching 70 million television homes, popular entertainment multicast networks Antenna TV and Rewind TV, and a 31.3% ownership stake in TV Food Network. The Company\u2019s portfolio of digital assets, including The Hill and BestReviews, are collectively a Top 10 U.S. digital news and information property. In addition to delivering exceptional content and service to our communities, Nexstar provides premium multiplatform and video-on-demand advertising opportunities at scale for businesses and brands seeking to leverage the strong consumer engagement of our compelling content offering. For more information, please visit <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=http%3A%2F%2Fnexstar.tv%2F&amp;esheet=53465515&amp;newsitemid=20230719951730&amp;lan=en-US&amp;anchor=nexstar.tv&amp;index=1&amp;md5=10e16ca2f65051ca5c184aa8f98b9a7c\">nexstar.tv<\/a>.<\/p>\n<p><img decoding=\"async\" alt=\"\" src=\"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20230719951730r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\" style=\"width:0;height:0\" \/><span class=\"bwct31415\" \/><\/p>\n<p id=\"mmgallerylink\"><span id=\"mmgallerylink-phrase\">View source version on businesswire.com: <\/span><span id=\"mmgallerylink-link\"><a href=\"https:\/\/www.businesswire.com\/news\/home\/20230719951730\/en\/\" rel=\"nofollow\">https:\/\/www.businesswire.com\/news\/home\/20230719951730\/en\/<\/a><\/span><\/p>\n<p>\nGary Weitman<br \/>\n<br \/>EVP and Chief Communications Officer<br \/>\n<br \/>Nexstar Media Group, Inc.<br \/>\n<br \/>(972) 373-8800 or <a rel=\"nofollow\" href=\"mailto:gweitman@nexstar.tv\">gweitman@nexstar.tv<\/a><\/p>\n<p>\nJoe Jaffoni or Jennifer Neuman<br \/>\n<br \/>JCIR<br \/>\n<br \/>212\/835-8500 or <a rel=\"nofollow\" href=\"mailto:nxst@jcir.com\">nxst@jcir.com<\/a><\/p>\n<p><b>KEYWORDS:<\/b> Ohio West Virginia Pennsylvania Texas United States North America<\/p>\n<p><b>INDUSTRY KEYWORDS:<\/b> Advertising Entertainment Communications Social Media TV and Radio Online Media<\/p>\n<p><b>MEDIA:<\/b><\/p>\n<table cellpadding=\"3\" cellspacing=\"3\">\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Logo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20230719951730\/en\/603042\/3\/Nexstar_NMG_rgb.jpg\" alt=\"Logo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><\/font><\/td>\n<\/tr>\n<\/table>\n","protected":false},"excerpt":{"rendered":"<p>Nexstar Names Mitzi Coleman as Vice President and General Manager of Its Broadcasting and Digital Operations Serving Wheeling, West Virginia and Steubenville, Ohio Broadcast Sales Leader with 20 Years of Experience Will Oversee WTRF-TV and its Website, Mobile Apps, and Related Social Media Channels IRVING, Texas&#8211;(BUSINESS WIRE)&#8211; Nexstar Media Group, Inc. (NASDAQ: NXST), today announced the appointment of Mitzi Coleman as Vice President and General Manager of its broadcast and digital operations serving Wheeling, West Virginia (DMA #163), Steubenville, Ohio and parts of western Pennsylvania, including WTRF-TV (CBS) and wtrf.com, and their related mobile apps and social media channels. Ms. Coleman is taking over for Roger Lyons, who is retiring after serving as WTRF-TV\u2019s Vice President and General Manager for &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/nexstar-names-mitzi-coleman-as-vice-president-and-general-manager-of-its-broadcasting-and-digital-operations-serving-wheeling-west-virginia-and-steubenville-ohio\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Nexstar Names Mitzi Coleman as Vice President and General Manager of Its Broadcasting and Digital Operations Serving Wheeling, West Virginia and Steubenville, Ohio&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-770995","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Nexstar Names Mitzi Coleman as Vice President and General Manager of Its Broadcasting and Digital Operations Serving Wheeling, West Virginia and Steubenville, Ohio - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/nexstar-names-mitzi-coleman-as-vice-president-and-general-manager-of-its-broadcasting-and-digital-operations-serving-wheeling-west-virginia-and-steubenville-ohio\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Nexstar Names Mitzi Coleman as Vice President and General Manager of Its Broadcasting and Digital Operations Serving Wheeling, West Virginia and Steubenville, Ohio - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"Nexstar Names Mitzi Coleman as Vice President and General Manager of Its Broadcasting and Digital Operations Serving Wheeling, West Virginia and Steubenville, Ohio Broadcast Sales Leader with 20 Years of Experience Will Oversee WTRF-TV and its Website, Mobile Apps, and Related Social Media Channels IRVING, Texas&#8211;(BUSINESS WIRE)&#8211; Nexstar Media Group, Inc. (NASDAQ: NXST), today announced the appointment of Mitzi Coleman as Vice President and General Manager of its broadcast and digital operations serving Wheeling, West Virginia (DMA #163), Steubenville, Ohio and parts of western Pennsylvania, including WTRF-TV (CBS) and wtrf.com, and their related mobile apps and social media channels. Ms. Coleman is taking over for Roger Lyons, who is retiring after serving as WTRF-TV\u2019s Vice President and General Manager for &hellip; Continue reading &quot;Nexstar Names Mitzi Coleman as Vice President and General Manager of Its Broadcasting and Digital Operations Serving Wheeling, West Virginia and Steubenville, Ohio&quot;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.marketnewsdesk.com\/index.php\/nexstar-names-mitzi-coleman-as-vice-president-and-general-manager-of-its-broadcasting-and-digital-operations-serving-wheeling-west-virginia-and-steubenville-ohio\/\" \/>\n<meta property=\"og:site_name\" content=\"Market Newsdesk\" \/>\n<meta property=\"article:published_time\" content=\"2023-07-19T18:09:27+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20230719951730r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\" \/>\n<meta name=\"author\" content=\"Newsdesk\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Newsdesk\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/nexstar-names-mitzi-coleman-as-vice-president-and-general-manager-of-its-broadcasting-and-digital-operations-serving-wheeling-west-virginia-and-steubenville-ohio\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/nexstar-names-mitzi-coleman-as-vice-president-and-general-manager-of-its-broadcasting-and-digital-operations-serving-wheeling-west-virginia-and-steubenville-ohio\\\/\"},\"author\":{\"name\":\"Newsdesk\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/#\\\/schema\\\/person\\\/482f27a394d4fda80ecb5499e519d979\"},\"headline\":\"Nexstar Names Mitzi Coleman as Vice President and General Manager of Its Broadcasting and Digital Operations Serving Wheeling, West Virginia and Steubenville, Ohio\",\"datePublished\":\"2023-07-19T18:09:27+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/nexstar-names-mitzi-coleman-as-vice-president-and-general-manager-of-its-broadcasting-and-digital-operations-serving-wheeling-west-virginia-and-steubenville-ohio\\\/\"},\"wordCount\":900,\"image\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/nexstar-names-mitzi-coleman-as-vice-president-and-general-manager-of-its-broadcasting-and-digital-operations-serving-wheeling-west-virginia-and-steubenville-ohio\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/cts.businesswire.com\\\/ct\\\/CT?id=bwnews&amp;sty=20230719951730r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\",\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/nexstar-names-mitzi-coleman-as-vice-president-and-general-manager-of-its-broadcasting-and-digital-operations-serving-wheeling-west-virginia-and-steubenville-ohio\\\/\",\"url\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/nexstar-names-mitzi-coleman-as-vice-president-and-general-manager-of-its-broadcasting-and-digital-operations-serving-wheeling-west-virginia-and-steubenville-ohio\\\/\",\"name\":\"Nexstar Names Mitzi Coleman as Vice President and General Manager of Its Broadcasting and Digital Operations Serving Wheeling, West Virginia and Steubenville, Ohio - 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(NASDAQ: NXST), today announced the appointment of Mitzi Coleman as Vice President and General Manager of its broadcast and digital operations serving Wheeling, West Virginia (DMA #163), Steubenville, Ohio and parts of western Pennsylvania, including WTRF-TV (CBS) and wtrf.com, and their related mobile apps and social media channels. Ms. Coleman is taking over for Roger Lyons, who is retiring after serving as WTRF-TV\u2019s Vice President and General Manager for &hellip; Continue reading \"Nexstar Names Mitzi Coleman as Vice President and General Manager of Its Broadcasting and Digital Operations Serving Wheeling, West Virginia and Steubenville, Ohio\"","og_url":"https:\/\/www.marketnewsdesk.com\/index.php\/nexstar-names-mitzi-coleman-as-vice-president-and-general-manager-of-its-broadcasting-and-digital-operations-serving-wheeling-west-virginia-and-steubenville-ohio\/","og_site_name":"Market Newsdesk","article_published_time":"2023-07-19T18:09:27+00:00","og_image":[{"url":"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20230719951730r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en","type":"","width":"","height":""}],"author":"Newsdesk","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Newsdesk","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/nexstar-names-mitzi-coleman-as-vice-president-and-general-manager-of-its-broadcasting-and-digital-operations-serving-wheeling-west-virginia-and-steubenville-ohio\/#article","isPartOf":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/nexstar-names-mitzi-coleman-as-vice-president-and-general-manager-of-its-broadcasting-and-digital-operations-serving-wheeling-west-virginia-and-steubenville-ohio\/"},"author":{"name":"Newsdesk","@id":"https:\/\/www.marketnewsdesk.com\/#\/schema\/person\/482f27a394d4fda80ecb5499e519d979"},"headline":"Nexstar Names Mitzi Coleman as Vice President and General Manager of Its Broadcasting and Digital Operations Serving Wheeling, West Virginia and Steubenville, Ohio","datePublished":"2023-07-19T18:09:27+00:00","mainEntityOfPage":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/nexstar-names-mitzi-coleman-as-vice-president-and-general-manager-of-its-broadcasting-and-digital-operations-serving-wheeling-west-virginia-and-steubenville-ohio\/"},"wordCount":900,"image":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/nexstar-names-mitzi-coleman-as-vice-president-and-general-manager-of-its-broadcasting-and-digital-operations-serving-wheeling-west-virginia-and-steubenville-ohio\/#primaryimage"},"thumbnailUrl":"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20230719951730r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en","inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/nexstar-names-mitzi-coleman-as-vice-president-and-general-manager-of-its-broadcasting-and-digital-operations-serving-wheeling-west-virginia-and-steubenville-ohio\/","url":"https:\/\/www.marketnewsdesk.com\/index.php\/nexstar-names-mitzi-coleman-as-vice-president-and-general-manager-of-its-broadcasting-and-digital-operations-serving-wheeling-west-virginia-and-steubenville-ohio\/","name":"Nexstar Names Mitzi Coleman as Vice President and General Manager of Its Broadcasting and Digital Operations Serving Wheeling, West Virginia and Steubenville, Ohio - 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