{"id":770000,"date":"2023-07-14T10:13:31","date_gmt":"2023-07-14T14:13:31","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/penn-entertainment-completes-migration-of-barstool-sportsbook-casino-to-proprietary-technology-platform\/"},"modified":"2023-07-14T10:13:31","modified_gmt":"2023-07-14T14:13:31","slug":"penn-entertainment-completes-migration-of-barstool-sportsbook-casino-to-proprietary-technology-platform","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/penn-entertainment-completes-migration-of-barstool-sportsbook-casino-to-proprietary-technology-platform\/","title":{"rendered":"PENN Entertainment Completes Migration of Barstool Sportsbook &amp; Casino to Proprietary Technology Platform"},"content":{"rendered":"<p>        <!--.bwalignc { text-align: center; list-style-position: inside }\n.bwlistdisc { list-style-type: disc }body {font:normal small Arial,Helvetica,sans-serif;color:#000;background-color:#fff;padding:24px;margin:0;} a img {border:0;} h3 {font-size:medium;color:#000;margin:0 0 1em 0; text-align:center;}-->  <\/p>\n<p class=\"bwalignc\"><b>PENN Entertainment Completes Migration of Barstool Sportsbook &amp; Casino to Proprietary Technology Platform<\/b><\/p>\n<p class=\"bwalignc\"><i>&#8211; Major Product Improvements Significantly Upgrade User Experience with <\/i><i>Streamlined Navigation, Faster Load Times, Expanded Wagering Markets, Enhanced Promotions, More Barstool Exclusives and Deeper Integrations with theScore app &#8211;<\/i><\/p>\n<p>WYOMISSING, Pa.&#8211;(<a href=\"http:\/\/www.businesswire.com\">BUSINESS WIRE<\/a>)&#8211;<br \/>\nPENN Entertainment, Inc. (\u201cPENN\u201d or the \u201cCompany\u201d) (Nasdaq: PENN) is pleased to announce that it has released a new and improved Barstool Sportsbook &amp; Casino following the successful full-scale migration to the Company\u2019s proprietary online gaming technology platform (\u201cPENN Interactive Gaming Platform\u201d).<b \/>The migration to PENN\u2019s custom technology stack in the U.S. is a major achievement that brings all components of its online gaming operation in-house and significantly enhances the Barstool Sportsbook product offering.<\/p>\n<p>\nThe migration to the state-of-the-art technology platform was completed simultaneously across all 16 jurisdictions where Barstool Sportsbook operates during the MLB All-Star Break. The platform deployment and product upgrade completes PENN\u2019s long-term strategic objective to achieve technology independence, which includes the acquisition of Score Media and Gaming Inc. (\u201ctheScore\u201d) and launch of Penn Game Studios in 2021.<\/p>\n<p>\nCustom built for the North American market, the vertically integrated technology stack increases platform stability and is designed to be easily scalable to expand into new markets and meet evolving regulatory requirements. The Company has also fully upgraded the Barstool Sportsbook product with numerous enhancements, including:<\/p>\n<ul class=\"bwlistdisc\">\n<li>\nStreamlined navigation and search across sportsbook markets and casino games<\/p>\n<\/li>\n<li>\nMore wagering markets, including expanded player props and in-game betting<\/p>\n<\/li>\n<li>\nGreater personalization capabilities, enhanced promotions and more Barstool exclusive offers<\/p>\n<\/li>\n<li>\nFaster load times, deposits and withdrawals<\/p>\n<\/li>\n<li>\nImproved cash out availability<\/p>\n<\/li>\n<li>\nDeeper integrations with theScore media app, allowing users to build and track their betslips within theScore<\/p>\n<\/li>\n<\/ul>\n<p>\n\u201cMigrating onto our proprietary technology platform and introducing a fully upgraded Barstool Sportsbook is a milestone achievement,\u201d said Jay Snowden, CEO and President of PENN Entertainment. \u201cHaving full control of our product and roadmap will lead to improved operational efficiency and the ability to quickly introduce new features, bespoke promotions and wagering markets. I want to congratulate our Interactive team members who worked tirelessly to ensure a successful on schedule migration, which better positions us to compete in the online gaming space.\u201d<\/p>\n<p>\n\u201cA technology migration of this scale requires an enormous amount of coordination and planning, and I\u2019m extremely proud of our Interactive team who stepped up to the challenge to execute this complex project on time and with minimal disruption to customers,\u201d said Benjie Levy, Head of Penn Interactive and President and COO, theScore. \u201cDeploying our technology infrastructure puts our experienced in-house team, who built the platform from the ground up, in full control of the end-to-end customer journey and all product development. With this proven technology powering a significantly enhanced Barstool Sportsbook, we are primed to deliver a world class online sportsbook and casino experience to customers in the U.S.\u201d<\/p>\n<p><i>*Barstool Sportsbook &amp; Casino assets for media use are available to download <\/i><a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.dropbox.com%2Fsh%2F6qetid9ryah0ex4%2FAADoNdPZHf4hIao8unMy-naia%3Fdl%3D0&amp;esheet=53454074&amp;newsitemid=20230712030831&amp;lan=en-US&amp;anchor=here&amp;index=1&amp;md5=cbcd206290b58cd79404cb6b80e34754\"><i>here<\/i><\/a><b><i>.<\/i><\/b><\/p>\n<p><b>About PENN Entertainment<\/b><\/p>\n<p>\nPENN Entertainment, Inc. (Nasdaq: PENN) is North America\u2019s leading provider of integrated entertainment, sports content and casino gaming experiences. PENN operates 43 properties in 20 states, online sports betting in 17 jurisdictions and iCasino in five jurisdictions under a portfolio of well-recognized brands, including Hollywood Casino\u00ae, L\u2019Auberge\u00ae, Barstool Sportsbook and Casino\u2122 and theScore Bet Sportsbook and Casino\u00ae. In 2023, PENN completed its acquisition of Barstool Sports, Inc. (\u201cBarstool\u201d). Barstool\u2019s vast audience, combined with the reach and highly engaged user base of Score Media and Gaming Inc. (\u201ctheScore\u201d), provide us with a significant digital footprint and growing customer ecosystem. PENN\u2019s highly differentiated strategy, which is focused on organic cross-sell opportunities, is reinforced by its investments in market-leading retail casinos, sports media assets and technology, including a state-of-the-art, fully integrated digital sports and online casino betting platform and an in-house iCasino content studio. The Company\u2019s portfolio is further bolstered by its industry-leading PENN Play\u2122 customer loyalty program, which offers its approximately 27 million members a unique set of rewards and experiences across our various channels. PENN is deeply committed to fostering a culture that welcomes a diverse set of customers and dedicated team members. The Company has been consistently ranked in the top two as \u201cEmployer of First Choice\u201d over the last nine years in the Bristol Associates-Spectrum Gaming\u2019s Executive Satisfaction Survey. In addition, as a long-standing good corporate citizen, PENN is also committed to creating a culture of responsible gaming, being a trusted and valued member of its communities and acting as a responsible steward of our finite natural resources.<\/p>\n<p><img decoding=\"async\" alt=\"\" src=\"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20230712030831r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\" style=\"width:0;height:0\" \/><span class=\"bwct31415\" \/><\/p>\n<p id=\"mmgallerylink\"><span id=\"mmgallerylink-phrase\">View source version on businesswire.com: <\/span><span id=\"mmgallerylink-link\"><a href=\"https:\/\/www.businesswire.com\/news\/home\/20230712030831\/en\/\" rel=\"nofollow\">https:\/\/www.businesswire.com\/news\/home\/20230712030831\/en\/<\/a><\/span><\/p>\n<p>\nEric Schippers<br \/>\n<br \/>Senior Vice President, Public Affairs<br \/>\n<br \/>PENN Entertainment<br \/>\n<br \/><a rel=\"nofollow\" href=\"mailto:eric.schippers@pennentertainment.com\">eric.schippers@pennentertainment.com<\/a><\/p>\n<p>\nDan Sabreen<br \/>\n<br \/>Vice President, Communications<br \/>\n<br \/>PENN Entertainment<br \/>\n<br \/><a rel=\"nofollow\" href=\"mailto:dan.sabreen@pennentertainment.com\">dan.sabreen@pennentertainment.com<\/a><\/p>\n<p><b>KEYWORDS:<\/b> United States North America Pennsylvania<\/p>\n<p><b>INDUSTRY KEYWORDS:<\/b> Other Entertainment General Entertainment Mobile Entertainment Technology Apps\/Applications Electronic Games Casino\/Gaming Entertainment<\/p>\n<p><b>MEDIA:<\/b><\/p>\n<table cellpadding=\"3\" cellspacing=\"3\">\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Logo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20230712030831\/en\/1535204\/3\/penn_logo_hor_color_rgb_pos_jpg.jpg\" alt=\"Logo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><\/font><\/td>\n<\/tr>\n<\/table>\n","protected":false},"excerpt":{"rendered":"<p>PENN Entertainment Completes Migration of Barstool Sportsbook &amp; Casino to Proprietary Technology Platform &#8211; Major Product Improvements Significantly Upgrade User Experience with Streamlined Navigation, Faster Load Times, Expanded Wagering Markets, Enhanced Promotions, More Barstool Exclusives and Deeper Integrations with theScore app &#8211; WYOMISSING, Pa.&#8211;(BUSINESS WIRE)&#8211; PENN Entertainment, Inc. (\u201cPENN\u201d or the \u201cCompany\u201d) (Nasdaq: PENN) is pleased to announce that it has released a new and improved Barstool Sportsbook &amp; Casino following the successful full-scale migration to the Company\u2019s proprietary online gaming technology platform (\u201cPENN Interactive Gaming Platform\u201d).The migration to PENN\u2019s custom technology stack in the U.S. is a major achievement that brings all components of its online gaming operation in-house and significantly enhances the Barstool Sportsbook product offering. The migration &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/penn-entertainment-completes-migration-of-barstool-sportsbook-casino-to-proprietary-technology-platform\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;PENN Entertainment Completes Migration of Barstool Sportsbook &amp; Casino to Proprietary Technology Platform&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-770000","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>PENN Entertainment Completes Migration of Barstool Sportsbook &amp; Casino to Proprietary Technology Platform - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/penn-entertainment-completes-migration-of-barstool-sportsbook-casino-to-proprietary-technology-platform\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"PENN Entertainment Completes Migration of Barstool Sportsbook &amp; Casino to Proprietary Technology Platform - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"PENN Entertainment Completes Migration of Barstool Sportsbook &amp; Casino to Proprietary Technology Platform &#8211; Major Product Improvements Significantly Upgrade User Experience with Streamlined Navigation, Faster Load Times, Expanded Wagering Markets, Enhanced Promotions, More Barstool Exclusives and Deeper Integrations with theScore app &#8211; WYOMISSING, Pa.&#8211;(BUSINESS WIRE)&#8211; PENN Entertainment, Inc. (\u201cPENN\u201d or the \u201cCompany\u201d) (Nasdaq: PENN) is pleased to announce that it has released a new and improved Barstool Sportsbook &amp; Casino following the successful full-scale migration to the Company\u2019s proprietary online gaming technology platform (\u201cPENN Interactive Gaming Platform\u201d).The migration to PENN\u2019s custom technology stack in the U.S. is a major achievement that brings all components of its online gaming operation in-house and significantly enhances the Barstool Sportsbook product offering. The migration &hellip; Continue reading &quot;PENN Entertainment Completes Migration of Barstool Sportsbook &amp; Casino to Proprietary Technology Platform&quot;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.marketnewsdesk.com\/index.php\/penn-entertainment-completes-migration-of-barstool-sportsbook-casino-to-proprietary-technology-platform\/\" \/>\n<meta property=\"og:site_name\" content=\"Market Newsdesk\" \/>\n<meta property=\"article:published_time\" content=\"2023-07-14T14:13:31+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20230712030831r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\" \/>\n<meta name=\"author\" content=\"Newsdesk\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Newsdesk\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/penn-entertainment-completes-migration-of-barstool-sportsbook-casino-to-proprietary-technology-platform\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/penn-entertainment-completes-migration-of-barstool-sportsbook-casino-to-proprietary-technology-platform\\\/\"},\"author\":{\"name\":\"Newsdesk\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/#\\\/schema\\\/person\\\/482f27a394d4fda80ecb5499e519d979\"},\"headline\":\"PENN Entertainment Completes Migration of Barstool Sportsbook &amp; 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(\u201cPENN\u201d or the \u201cCompany\u201d) (Nasdaq: PENN) is pleased to announce that it has released a new and improved Barstool Sportsbook &amp; Casino following the successful full-scale migration to the Company\u2019s proprietary online gaming technology platform (\u201cPENN Interactive Gaming Platform\u201d).The migration to PENN\u2019s custom technology stack in the U.S. is a major achievement that brings all components of its online gaming operation in-house and significantly enhances the Barstool Sportsbook product offering. 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