{"id":769655,"date":"2023-07-13T11:15:54","date_gmt":"2023-07-13T15:15:54","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/prudential-and-nayya-partner-to-bring-personalized-benefits-to-millions-of-american-employees\/"},"modified":"2023-07-13T11:15:54","modified_gmt":"2023-07-13T15:15:54","slug":"prudential-and-nayya-partner-to-bring-personalized-benefits-to-millions-of-american-employees","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/prudential-and-nayya-partner-to-bring-personalized-benefits-to-millions-of-american-employees\/","title":{"rendered":"Prudential and Nayya partner to bring personalized benefits to millions of American employees"},"content":{"rendered":"<p>        <!--body {font:normal small Arial,Helvetica,sans-serif;color:#000;background-color:#fff;padding:24px;margin:0;} a img {border:0;} h3 {font-size:medium;color:#000;margin:0 0 1em 0; text-align:center;}-->  <\/p>\n<p><b>Prudential and Nayya partner to bring personalized benefits to millions of American employees<\/b><\/p>\n<p><b>63% of employees say they aren\u2019t confident when choosing benefit plans that best fit their unique needs<\/b><\/p>\n<p>NEWARK, N.J.&#8211;(<a href=\"http:\/\/www.businesswire.com\">BUSINESS WIRE<\/a>)&#8211;<br \/>\nPrudential Financial, Inc. (NYSE: PRU) announced today it has formed a strategic partnership with Nayya, a leading benefits experience platform, to harness artificial intelligence and data science that empowers employees to make better workplace benefits decisions.<\/p>\n<p id=\"news-body-cta\">This press release features multimedia. View the full release here: <a href=\"https:\/\/www.businesswire.com\/news\/home\/20230713368288\/en\/\" rel=\"nofollow\">https:\/\/www.businesswire.com\/news\/home\/20230713368288\/en\/<\/a><\/p>\n<div id=\"bwbodyimg\" style=\"width: 480px;float:left;padding-left:0px;padding-right:20px;padding-top:0px;padding-bottom:0px\"><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20230713368288\/en\/1839746\/4\/Mike_Estep_9.22.jpg\" alt=\"Michael Estep, Head of Product, Prudential Group Insurance (Photo: Business Wire)\" \/><\/p>\n<p style=\"font-size:85%\">Michael Estep, Head of Product, Prudential Group Insurance (Photo: Business Wire)<\/p>\n<\/div>\n<p>\nThe new partnership will allow Prudential Group Insurance clients to take advantage of Nayya\u2019s benefits decision support tool during open enrollment, which will help their employees better understand their benefit options and make smart decisions.<\/p>\n<p>\nAs healthcare costs and complexity continue to increase in the U.S., many employees are confused about how to select cost-effective benefits that meet their personal needs. According to Nayya\u2019s <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2F7047256.fs1.hubspotusercontent-na1.net%2Fhubfs%2F7047256%2F2022%2520Research%2520Reports%2520-%2520Healthcare%2520Crisis%2FUnpacking%2520the%2520Healthcare%2520Crisis.pdf&amp;esheet=53451201&amp;newsitemid=20230713368288&amp;lan=en-US&amp;anchor=research&amp;index=1&amp;md5=96821327cdf9d8e2cbf856c7431c4c1d\">research<\/a>, 63% of employees say they don\u2019t understand their benefits, despite the billions of dollars invested in benefits education by companies. Nayya\u2019s platform allows companies to leverage health and financial wellness data to provide real-time, personalized benefits recommendations for their employees, as well as year-round guidance to make the most of their benefits.<\/p>\n<p>\n\u201cOur goal is to help employers better educate and engage their employees during moments that matter,\u201d said Michael Estep, head of product for Prudential Group Insurance. \u201cWe are transforming the enrollment experience by providing simple yet powerful ways to help employers be the rock their employees can rely on when selecting workplace benefits.\u201d<\/p>\n<p>\nSina Chehrazi, Nayya\u2019s founder and chief executive officer, said the company\u2019s partnership with Prudential represents a key milestone in employee empowerment. \u201cEmployers are spending more on benefits than ever before and they want to enable their employees to make informed decisions to maximize their health and financial wellness,\u201d Chehrazi said. \u201cPrudential\u2019s leadership is bringing innovation to the benefits experience with scale and pace. It will change the trajectory of our industry and our ecosystem in positive ways.\u201d<\/p>\n<p>\nFor more information, please visit <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.prudential.com%2Femployers%2Fgroup-insurance&amp;esheet=53451201&amp;newsitemid=20230713368288&amp;lan=en-US&amp;anchor=prudential.com%2Femployers%2Fgroup-insurance&amp;index=2&amp;md5=08838691ae737d2d34e40fbf5e67b7b5\">prudential.com\/employers\/group-insurance<\/a> or <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.nayya.com%2F&amp;esheet=53451201&amp;newsitemid=20230713368288&amp;lan=en-US&amp;anchor=nayya.com&amp;index=3&amp;md5=142b2bf64e1f507eb58b65da3b6b1574\">nayya.com<\/a>.<\/p>\n<p><b>ABOUT PRUDENTIAL<\/b><\/p>\n<p>\nPrudential Financial, Inc. (<a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Finvestor.prudential.com%2Fhome%2Fdefault.aspx&amp;esheet=53451201&amp;newsitemid=20230713368288&amp;lan=en-US&amp;anchor=NYSE%3A+PRU&amp;index=4&amp;md5=9c92a00406fb89320450653cb369306c\">NYSE: PRU<\/a>), a global financial services leader and premier active global investment manager with approximately $1.4 trillion in assets under management as of March 31, 2023, has operations in the United States, Asia, Europe, and Latin America. Prudential\u2019s diverse and talented employees help make lives better and create financial opportunity for more people by expanding access to investing, insurance, and retirement security. Prudential\u2019s iconic Rock symbol has stood for strength, stability, expertise and innovation for nearly 150 years. For more information, please visit <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fnews.prudential.com%2F&amp;esheet=53451201&amp;newsitemid=20230713368288&amp;lan=en-US&amp;anchor=news.prudential.com&amp;index=5&amp;md5=f18217743f748f8d946634c13fc2b1d9\">news.prudential.com<\/a>.<\/p>\n<p>\nPrudential Group Insurance manufactures and distributes a full range of group life, long-term and short-term disability and corporate and trust-owned life insurance in the U.S. to institutional clients primarily for use within employee and membership benefit plans. The business also sells critical illness, accidental death and dismemberment and other ancillary coverages. In addition, the business provides plan administrative services in connection with its insurance coverages, and administrative services for employee paid and unpaid leave, including FMLA, ADA, and PFL.<\/p>\n<p><b>ABOUT NAYYA<\/b><\/p>\n<p>\nFounded in 2019, Nayya is a new age, software and data infrastructure company transforming the way employees understand, choose and use their benefits, driving better financial outcomes for employees and employers. Year round, Nayya analyzes data to ensure that the right benefits and point solutions are provided to employees when they need it most. Nayya\u2019s mission is to give consumers financial peace on their best days, and confidence on their worst. Nayya is headquartered in New York, N.Y. For more information, please visit <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.nayya.com%2F&amp;esheet=53451201&amp;newsitemid=20230713368288&amp;lan=en-US&amp;anchor=nayya.com&amp;index=6&amp;md5=78e04cd1cb4e7dc893d6907d5655b129\">nayya.com<\/a>.<\/p>\n<p>\n1071502-00001-00<\/p>\n<p><b>CONNECT WITH US:<br \/>\n<br \/><\/b><b>Visit <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=http%3A%2F%2Fwww.prudential.com%2F&amp;esheet=53451201&amp;newsitemid=20230713368288&amp;lan=en-US&amp;anchor=prudential.com&amp;index=7&amp;md5=a3a533c68e9dfae5804c4149fd6f06e1\">prudential.com<br \/>\n<\/a><br \/><\/b><b>Follow on <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fprudential-financial%2F&amp;esheet=53451201&amp;newsitemid=20230713368288&amp;lan=en-US&amp;anchor=LinkedIn&amp;index=8&amp;md5=d1b1cce493e72db2689dcd8549dd7d21\">LinkedIn<\/a><\/b><\/p>\n<p><img decoding=\"async\" alt=\"\" src=\"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20230713368288r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\" style=\"width:0;height:0\" \/><span class=\"bwct31415\" \/><\/p>\n<p id=\"mmgallerylink\"><span id=\"mmgallerylink-phrase\">View source version on businesswire.com: <\/span><span id=\"mmgallerylink-link\"><a href=\"https:\/\/www.businesswire.com\/news\/home\/20230713368288\/en\/\" rel=\"nofollow\">https:\/\/www.businesswire.com\/news\/home\/20230713368288\/en\/<\/a><\/span><\/p>\n<p><b>MEDIA:<br \/>\n<\/b><br \/><b>Prudential Financial<br \/>\n<\/b><br \/><b>Marisa Amador<br \/>\n<\/b><br \/><b>+1 973-802-8969<br \/>\n<\/b><br \/><b><a rel=\"nofollow\" href=\"mailto:marisa.amador@prudential.com\">marisa.amador@prudential.com<\/a><\/b><\/p>\n<p><b>Nayya<br \/>\n<br \/>Kate Caballero<br \/>\n<br \/>+1 646-932-2719<br \/>\n<br \/><a rel=\"nofollow\" href=\"mailto:kcaballero@nayya.com\">kcaballero@nayya.com<br \/>\n<\/a><br \/><\/b><\/p>\n<p><b>KEYWORDS:<\/b> United States North America New York New Jersey<\/p>\n<p><b>INDUSTRY KEYWORDS:<\/b> Consulting Data Management Personal Finance Technology Professional Services Apps\/Applications Software Artificial Intelligence Insurance Human Resources Finance<\/p>\n<p><b>MEDIA:<\/b><\/p>\n<table cellpadding=\"3\" cellspacing=\"3\">\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Logo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20230713368288\/en\/459467\/3\/Pru_4c.jpg\" alt=\"Logo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><\/font><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Photo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20230713368288\/en\/1839746\/3\/Mike_Estep_9.22.jpg\" alt=\"Photo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\">Michael Estep, Head of Product, Prudential Group Insurance (Photo: Business Wire)<\/font><\/td>\n<\/tr>\n<\/table>\n","protected":false},"excerpt":{"rendered":"<p>Prudential and Nayya partner to bring personalized benefits to millions of American employees 63% of employees say they aren\u2019t confident when choosing benefit plans that best fit their unique needs NEWARK, N.J.&#8211;(BUSINESS WIRE)&#8211; Prudential Financial, Inc. (NYSE: PRU) announced today it has formed a strategic partnership with Nayya, a leading benefits experience platform, to harness artificial intelligence and data science that empowers employees to make better workplace benefits decisions. This press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20230713368288\/en\/ Michael Estep, Head of Product, Prudential Group Insurance (Photo: Business Wire) The new partnership will allow Prudential Group Insurance clients to take advantage of Nayya\u2019s benefits decision support tool during open enrollment, which will help their employees better understand their &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/prudential-and-nayya-partner-to-bring-personalized-benefits-to-millions-of-american-employees\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Prudential and Nayya partner to bring personalized benefits to millions of American employees&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-769655","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Prudential and Nayya partner to bring personalized benefits to millions of American employees - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/prudential-and-nayya-partner-to-bring-personalized-benefits-to-millions-of-american-employees\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Prudential and Nayya partner to bring personalized benefits to millions of American employees - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"Prudential and Nayya partner to bring personalized benefits to millions of American employees 63% of employees say they aren\u2019t confident when choosing benefit plans that best fit their unique needs NEWARK, N.J.&#8211;(BUSINESS WIRE)&#8211; Prudential Financial, Inc. (NYSE: PRU) announced today it has formed a strategic partnership with Nayya, a leading benefits experience platform, to harness artificial intelligence and data science that empowers employees to make better workplace benefits decisions. This press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20230713368288\/en\/ Michael Estep, Head of Product, Prudential Group Insurance (Photo: Business Wire) The new partnership will allow Prudential Group Insurance clients to take advantage of Nayya\u2019s benefits decision support tool during open enrollment, which will help their employees better understand their &hellip; Continue reading &quot;Prudential and Nayya partner to bring personalized benefits to millions of American employees&quot;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.marketnewsdesk.com\/index.php\/prudential-and-nayya-partner-to-bring-personalized-benefits-to-millions-of-american-employees\/\" \/>\n<meta property=\"og:site_name\" content=\"Market Newsdesk\" \/>\n<meta property=\"article:published_time\" content=\"2023-07-13T15:15:54+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/mms.businesswire.com\/media\/20230713368288\/en\/1839746\/4\/Mike_Estep_9.22.jpg\" \/>\n<meta name=\"author\" content=\"Newsdesk\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Newsdesk\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/prudential-and-nayya-partner-to-bring-personalized-benefits-to-millions-of-american-employees\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/prudential-and-nayya-partner-to-bring-personalized-benefits-to-millions-of-american-employees\\\/\"},\"author\":{\"name\":\"Newsdesk\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/#\\\/schema\\\/person\\\/482f27a394d4fda80ecb5499e519d979\"},\"headline\":\"Prudential and Nayya partner to bring personalized benefits to millions of American employees\",\"datePublished\":\"2023-07-13T15:15:54+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/prudential-and-nayya-partner-to-bring-personalized-benefits-to-millions-of-american-employees\\\/\"},\"wordCount\":722,\"image\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/prudential-and-nayya-partner-to-bring-personalized-benefits-to-millions-of-american-employees\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/mms.businesswire.com\\\/media\\\/20230713368288\\\/en\\\/1839746\\\/4\\\/Mike_Estep_9.22.jpg\",\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/prudential-and-nayya-partner-to-bring-personalized-benefits-to-millions-of-american-employees\\\/\",\"url\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/prudential-and-nayya-partner-to-bring-personalized-benefits-to-millions-of-american-employees\\\/\",\"name\":\"Prudential and Nayya partner to bring personalized benefits to millions of American employees - 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(NYSE: PRU) announced today it has formed a strategic partnership with Nayya, a leading benefits experience platform, to harness artificial intelligence and data science that empowers employees to make better workplace benefits decisions. This press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20230713368288\/en\/ Michael Estep, Head of Product, Prudential Group Insurance (Photo: Business Wire) The new partnership will allow Prudential Group Insurance clients to take advantage of Nayya\u2019s benefits decision support tool during open enrollment, which will help their employees better understand their &hellip; Continue reading \"Prudential and Nayya partner to bring personalized benefits to millions of American employees\"","og_url":"https:\/\/www.marketnewsdesk.com\/index.php\/prudential-and-nayya-partner-to-bring-personalized-benefits-to-millions-of-american-employees\/","og_site_name":"Market Newsdesk","article_published_time":"2023-07-13T15:15:54+00:00","og_image":[{"url":"https:\/\/mms.businesswire.com\/media\/20230713368288\/en\/1839746\/4\/Mike_Estep_9.22.jpg","type":"","width":"","height":""}],"author":"Newsdesk","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Newsdesk","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/prudential-and-nayya-partner-to-bring-personalized-benefits-to-millions-of-american-employees\/#article","isPartOf":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/prudential-and-nayya-partner-to-bring-personalized-benefits-to-millions-of-american-employees\/"},"author":{"name":"Newsdesk","@id":"https:\/\/www.marketnewsdesk.com\/#\/schema\/person\/482f27a394d4fda80ecb5499e519d979"},"headline":"Prudential and Nayya partner to bring personalized benefits to millions of American employees","datePublished":"2023-07-13T15:15:54+00:00","mainEntityOfPage":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/prudential-and-nayya-partner-to-bring-personalized-benefits-to-millions-of-american-employees\/"},"wordCount":722,"image":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/prudential-and-nayya-partner-to-bring-personalized-benefits-to-millions-of-american-employees\/#primaryimage"},"thumbnailUrl":"https:\/\/mms.businesswire.com\/media\/20230713368288\/en\/1839746\/4\/Mike_Estep_9.22.jpg","inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/prudential-and-nayya-partner-to-bring-personalized-benefits-to-millions-of-american-employees\/","url":"https:\/\/www.marketnewsdesk.com\/index.php\/prudential-and-nayya-partner-to-bring-personalized-benefits-to-millions-of-american-employees\/","name":"Prudential and Nayya partner to bring personalized benefits to millions of American employees - 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