{"id":769015,"date":"2023-07-11T14:42:29","date_gmt":"2023-07-11T18:42:29","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/roku-brings-shopify-checkout-to-tv-streaming-2\/"},"modified":"2023-07-11T14:42:29","modified_gmt":"2023-07-11T18:42:29","slug":"roku-brings-shopify-checkout-to-tv-streaming-2","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/roku-brings-shopify-checkout-to-tv-streaming-2\/","title":{"rendered":"Roku Brings Shopify Checkout to TV Streaming"},"content":{"rendered":"<p>        <!--.bwalignc { text-align: center; list-style-position: inside }body {font:normal small Arial,Helvetica,sans-serif;color:#000;background-color:#fff;padding:24px;margin:0;} a img {border:0;} h3 {font-size:medium;color:#000;margin:0 0 1em 0; text-align:center;}-->  <\/p>\n<p class=\"bwalignc\"><b>Roku Brings Shopify Checkout to TV Streaming<\/b><\/p>\n<p class=\"bwalignc\"><i>For the first time ever, viewers will be able to purchase products directly from Shopify Merchant ads on the largest screen in the home, simply by pressing OK on the Roku Remote<\/i><\/p>\n<p>SAN JOSE, Calif.&#8211;(<a href=\"http:\/\/www.businesswire.com\">BUSINESS WIRE<\/a>)&#8211;<br \/>\nToday, Roku (Nasdaq: ROKU), the #1 TV streaming platform in the U.S., Canada, and Mexico*, announced a first-of-its-kind partnership with Shopify that provides viewers the ability to purchase products from Shopify merchants directly from their TV through Roku Action Ads.<\/p>\n<p>\nUpon seeing an ad for a Shopify merchant, viewers can simply press OK on their Roku remote to learn more about the product and purchase it directly from their TV. They will be able to check out with Roku Pay, Roku\u2019s payments platform, and return to their streaming experience once they have completed the purchase. Purchasers will receive email confirmation of their order directly from the merchant once the transaction has been processed.<\/p>\n<p>\nIn this latest integration with Roku Action Ads, Roku brings a seamless checkout experience to ads being streamed on the platform. Roku Action Ads are any advertisements on Roku streaming devices that provide a down funnel action, such as sending users a text, scanning a QR code, or making a purchase. Integrating Shopify purchases into Action Ads is the first commerce integration for independent Shopify merchants on TV streaming, creating a completely new advertising channel for Shopify merchants to explore. Men\u2019s apparel brand True Classic, the game-based connected rower Ergatta, and wellness brand Olly have signed on as initial partners.<\/p>\n<p>\n\u201cBringing a Shopify purchase experience to television for merchants is an industry first, and innovation opportunities like these are precisely the reason I came to Roku,\u201d said Peter Hamilton, Senior Director of Ad Innovation at Roku. \u201cRoku democratizes access to TV advertising, and now, we\u2019re collapsing the funnel for Shopify\u2019s merchants. This is a great example of Roku\u2019s unique platform position to make advertisers unmissable across the streamer\u2019s journey, from power on to purchase complete.\u201d<\/p>\n<p>\n\u201cOffering a great purchase experience for customers and having sound channel measurement are critical to True Classic&#8217;s success,\u201d said Paige Decker, Vice President, Growth at True Classic. \u201cRoku Action Ads address both these needs, providing a frictionless path to purchase for customers while allowing us to measure the impact of this strategy with the end-to-end Shopify integration. Merging performance-based tactics with the scale of TV is a win-win, and we are excited to explore Roku\u2019s innovation.\u201d<\/p>\n<p>\n\u201cOur commerce efforts are all about meeting our target consumers where they are, and providing a seamless path to purchase,\u201d said Saaj Parikh, Director of Marketing, Ergatta. \u201cIntegrating the Shopify shopping experience on the Roku platform is a no-brainer for us. We\u2019re thrilled to start experimenting with Roku Action Ads and tap into the scale of Roku.\u201d<\/p>\n<p>\nThis unique experience shortens the advertising funnel from brand awareness to purchase on the largest screen in the home. Shopify advertisers receive more customer data and insight into purchasing trends, plus point-of-sale access to Roku\u2019s audience, marking a major milestone for Roku\u2019s ongoing commerce partnership with Shopify. Now, viewers can purchase directly from the screen.<\/p>\n<p>\n\u201cShopify is on a mission to make commerce better for everyone, and by partnering with Roku to make Shopify Checkout available through new channels, we are making it easier for more brands to drive deeper engagement with shoppers and reach new audiences,\u201d said Mani Fazeli, Director of Product, Checkout at Shopify.<\/p>\n<p>\nTo learn more about Roku and Shopify, visit our <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fadvertising.roku.com%2Fresources%2Fblog%2Froku-shopify-partner-to-bring-checkout-to-tv-streaming%3Futm_medium%3Dnews%26utm_source%3Dpr%26utm_campaign%3Dcmp_us_blog&amp;esheet=53448235&amp;newsitemid=20230711763864&amp;lan=en-US&amp;anchor=blog&amp;index=1&amp;md5=17f098b22fcf943b26c08360a8c55ca3\">blog<\/a>.<\/p>\n<p><i>*based on hours streamed, December 2022, Hypothesis Group<\/i><\/p>\n<p><b>About Roku, Inc.<\/b><\/p>\n<p>\nRoku pioneered streaming on TV. We connect users to the content they love, enable content publishers to build and monetize large audiences, and provide advertisers with unique capabilities to engage consumers. Roku TV\u2122 models, Roku streaming players, and TV-related audio devices are available in various countries around the world through direct retail sales and\/or licensing arrangements with TV OEM brands. Roku-branded TVs and Roku Smart Home products are sold exclusively in the United States. Roku also operates The Roku Channel, the home of free and premium entertainment with exclusive access to Roku Originals. The Roku Channel is available in the United States, Canada, Mexico, and the United Kingdom. Roku is headquartered in San Jose, Calif., U.S.A.<\/p>\n<p><i>This press release contains \u201cforward-looking\u201d statements that are based on our beliefs and assumptions and on information currently available to us on the date of this press release. Forward-looking statements may involve known and unknown risks, uncertainties and other factors that may cause our actual results, performance or achievements to be materially different from those expressed or implied by the forward-looking statements. These statements include but are not limited to those related to the features, advertising capabilities, benefits, growth, and reach of the Roku platform; trends related to TV streaming, marketing, shopping, and advertising; and Roku\u2019s partnership with Shopify, including the features, benefits, timing, and availability of the Roku application in the Shopify App Store. Except as required by law, Roku assumes no obligation to update these forward-looking statements publicly, or to update the reasons actual results could differ materially from those anticipated in the forward-looking statements, even if new information becomes available in the future. Important factors that could cause Roku\u2019s actual results to differ materially are detailed from time to time in the reports Roku, Inc. files with the Securities and Exchange Commission, including Roku\u2019s Annual Report on Form 10-K for the year ended December 31, 2022, and Roku\u2019s Quarterly Report on Form 10-Q for the quarter ended March 31, 2023. Copies of reports filed with the SEC are posted on Roku\u2019s website and are available from Roku without charge.<\/i><\/p>\n<p>\nRoku is a registered trademark, and Roku TV is a trademark of Roku, Inc. in the U.S. and in other countries. Tradenames, trademarks, and service marks of other companies appearing in this press release are the property of their respective holders.<\/p>\n<p><img decoding=\"async\" alt=\"\" src=\"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20230711763864r2&amp;sid=flmnd&amp;distro=nx&amp;lang=en\" style=\"width:0;height:0\" \/><span class=\"bwct31415\" \/><\/p>\n<p id=\"mmgallerylink\"><span id=\"mmgallerylink-phrase\">View source version on businesswire.com: <\/span><span id=\"mmgallerylink-link\"><a href=\"https:\/\/www.businesswire.com\/news\/home\/20230711763864\/en\/\" rel=\"nofollow\">https:\/\/www.businesswire.com\/news\/home\/20230711763864\/en\/<\/a><\/span><\/p>\n<p><b>Media Contact<br \/>\n<\/b><br \/><b>Roku<br \/>\n<\/b><br \/>Sarah Saul<br \/>\n<br \/><a rel=\"nofollow\" href=\"mailto:AdsPR@roku.com\">AdsPR@roku.com<br \/>\n<\/a><\/p>\n<p><b>Shopify<br \/>\n<\/b><br \/><a rel=\"nofollow\" href=\"mailto:Press@shopify.com\">press@shopify.com<\/a><\/p>\n<p><b>KEYWORDS:<\/b> California United States North America<\/p>\n<p><b>INDUSTRY KEYWORDS:<\/b> Technology Retail Audio\/Video Entertainment Online Retail Electronic Commerce Software Advertising Other Entertainment Communications Internet TV and Radio Hardware Consumer Electronics<\/p>\n<p><b>MEDIA:<\/b><\/p>\n<table cellpadding=\"3\" cellspacing=\"3\">\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Logo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20230711763864\/en\/839622\/3\/roku-logo_Purple.jpg\" alt=\"Logo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><\/font><\/td>\n<\/tr>\n<\/table>\n","protected":false},"excerpt":{"rendered":"<p>Roku Brings Shopify Checkout to TV Streaming For the first time ever, viewers will be able to purchase products directly from Shopify Merchant ads on the largest screen in the home, simply by pressing OK on the Roku Remote SAN JOSE, Calif.&#8211;(BUSINESS WIRE)&#8211; Today, Roku (Nasdaq: ROKU), the #1 TV streaming platform in the U.S., Canada, and Mexico*, announced a first-of-its-kind partnership with Shopify that provides viewers the ability to purchase products from Shopify merchants directly from their TV through Roku Action Ads. Upon seeing an ad for a Shopify merchant, viewers can simply press OK on their Roku remote to learn more about the product and purchase it directly from their TV. They will be able to check out &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/roku-brings-shopify-checkout-to-tv-streaming-2\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Roku Brings Shopify Checkout to TV Streaming&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-769015","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Roku Brings Shopify Checkout to TV Streaming - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/roku-brings-shopify-checkout-to-tv-streaming-2\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Roku Brings Shopify Checkout to TV Streaming - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"Roku Brings Shopify Checkout to TV Streaming For the first time ever, viewers will be able to purchase products directly from Shopify Merchant ads on the largest screen in the home, simply by pressing OK on the Roku Remote SAN JOSE, Calif.&#8211;(BUSINESS WIRE)&#8211; Today, Roku (Nasdaq: ROKU), the #1 TV streaming platform in the U.S., Canada, and Mexico*, announced a first-of-its-kind partnership with Shopify that provides viewers the ability to purchase products from Shopify merchants directly from their TV through Roku Action Ads. Upon seeing an ad for a Shopify merchant, viewers can simply press OK on their Roku remote to learn more about the product and purchase it directly from their TV. 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Upon seeing an ad for a Shopify merchant, viewers can simply press OK on their Roku remote to learn more about the product and purchase it directly from their TV. 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