{"id":768794,"date":"2023-07-11T00:03:09","date_gmt":"2023-07-11T04:03:09","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/magnite-research-reveals-increased-adoption-of-streaming-services-in-japan-is-driven-by-ad-supported-content\/"},"modified":"2023-07-11T00:03:09","modified_gmt":"2023-07-11T04:03:09","slug":"magnite-research-reveals-increased-adoption-of-streaming-services-in-japan-is-driven-by-ad-supported-content","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/magnite-research-reveals-increased-adoption-of-streaming-services-in-japan-is-driven-by-ad-supported-content\/","title":{"rendered":"Magnite Research Reveals Increased Adoption of Streaming Services in Japan Is Driven by Ad-Supported Content"},"content":{"rendered":"<h2>\n71% of Japanese TV viewers watch ad-supported streaming services<br \/>\n<\/h2>\n<div class=\"mw_release\">\n<p align=\"left\">TOKYO, July  11, 2023  (GLOBE NEWSWIRE) &#8212; Magnite (NASDAQ: MGNI), the world\u2019s largest independent sell-side advertising company, today unveiled its latest research study \u201cThe Rise of Ad-Supported Streaming Services: An In-depth Look at Viewers\u2019 Changing Habits in Japan.\u201d The research finds that in Japan, adoption of streaming services, which includes television content streamed on any device, is driven by the popularity of ad-supported content and that 71% of TV viewers in the country watch ad-supported streaming services.<\/p>\n<p>TV viewers across different formats are embracing the value exchange between advertising and lower-priced access to premium content, with eight in 10 TV viewers indicating that they would choose to watch free or reduced-cost ad-supported content. In addition, 65% of streamers stated they feel it\u2019s unnecessary to pay for an ad-free service when the same content with ads is available for a lesser fee.<\/p>\n<p>\u201cStreaming TV is paving the way toward a transformed television landscape, with ad-supported content continuing to appeal to consumers and propel streaming\u2019s growth in Japan,\u201d said Ken Harada, Managing Director of Japan at Magnite. \u201cOur research shows that streaming content is being consumed across more devices than ever before, unlocking more opportunities for brands to forge greater connections with their desired audiences and boost impact across screens.\u201d<\/p>\n<p>\n        <strong>Key findings from Magnite\u2019s study include:<\/strong>\n      <\/p>\n<ul type=\"disc\">\n<li>Streaming services have become essential to ad-supported viewers in Japan. 72% of this audience consider streaming services a must-have in their household and 44% said they are watching more streaming content than the year prior, compared to 4% who are watching less.<\/li>\n<li>The premium, high-quality content that streaming TV delivers engenders greater trust than that of social media platforms. 78% of ad-supported streamers trust the ads they see within TV, compared to 60% of social media users who trust ads they see on social media.<\/li>\n<li>Exposure to brands across multiple devices drives purchasing intent. 64% of ad-supported streamers are more likely to make a purchase from a brand that they engaged with across multiple devices.<\/li>\n<\/ul>\n<p>To explore additional insights, please click <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=7H0jzZZQ4GuoiZ-xF4lCX4-BM-_vuWLhChRgv9qJW8v2Mtp0jBYHP9Uv9lOZclLHvHfpAxkvbgFgUuwAC-i52l5VcrXCFb5oXSvWLQFMHAGYsEEgnY9suXpozEa290Yga1iFSe6O4AQWDofBDLIy1y-ki2ZBj3AEM__ZOUfhxiXEO1NmFZ0QB6mdNRtx1e_umPeomvKWJs-GuZVgWzMI0Q==\" rel=\"nofollow noopener\" target=\"_blank\"><u>here<\/u><\/a>.<\/p>\n<p>\n        <strong>Methodology<\/strong><br \/>\n        <br \/>Magnite engaged Harris Interactive to execute an online survey of 1,243 respondents in Japan from April 25 &#8211; May 5, 2023. The respondents are people ages 16-74 who watch 7+ hours of TV a week.<\/p>\n<p>\n        <strong>About Magnite<\/strong><br \/>\n        <br \/>We\u2019re Magnite (NASDAQ: MGNI), the world\u2019s largest independent sell-side advertising company. Publishers use our technology to monetize their content across all screens and formats including CTV, online video, display, and audio. The world&#8217;s leading agencies and brands trust our platform to access brand-safe, high-quality ad inventory and execute billions of advertising transactions each month. Anchored in bustling New York City, sunny Los Angeles, mile high Denver, historic London, colorful Singapore, and down under in Sydney, Magnite has offices across North America, EMEA, LATAM, and APAC.<\/p>\n<p>\n        <strong>Media Contact:<\/strong><br \/>\n        <br \/>Megan Hughes<br \/><a href=\"https:\/\/www.globenewswire.com\/Tracker?data=-L8WSPyrJafHOBXu3MBRH2vWLZ-aGeHKax6M_T7Fn_k7jtVuRAuEbxvgxnquAmp_3gBw3PhilU7_FvOIPNNEAMbV1g6DbTMEwlPDyb-n3ew=\" rel=\"nofollow noopener\" target=\"_blank\">mhughes@magnite.com<\/a>\u00a0<\/p>\n<p>      <img decoding=\"async\" class=\"__GNW8366DE3E__IMG\" src=\"https:\/\/www.globenewswire.com\/newsroom\/ti?nf=ODg3MTcxMyM1Njg0NTg4IzIwMTc0MzE=\" \/><br \/>\n      <br \/>\n      <img decoding=\"async\" src=\"https:\/\/ml.globenewswire.com\/media\/YTExMTY5NDYtOWZlZi00Y2RkLTg5OWMtMDNmNWM1YjA3MzU5LTEwMjkwMDQ=\/tiny\/Magnite-Inc-.png\" \/>\n    <\/div>\n<div class=\"mw_contactinfo\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>71% of Japanese TV viewers watch ad-supported streaming services TOKYO, July 11, 2023 (GLOBE NEWSWIRE) &#8212; Magnite (NASDAQ: MGNI), the world\u2019s largest independent sell-side advertising company, today unveiled its latest research study \u201cThe Rise of Ad-Supported Streaming Services: An In-depth Look at Viewers\u2019 Changing Habits in Japan.\u201d The research finds that in Japan, adoption of streaming services, which includes television content streamed on any device, is driven by the popularity of ad-supported content and that 71% of TV viewers in the country watch ad-supported streaming services. TV viewers across different formats are embracing the value exchange between advertising and lower-priced access to premium content, with eight in 10 TV viewers indicating that they would choose to watch free or reduced-cost &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/magnite-research-reveals-increased-adoption-of-streaming-services-in-japan-is-driven-by-ad-supported-content\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Magnite Research Reveals Increased Adoption of Streaming Services in Japan Is Driven by Ad-Supported Content&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-768794","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Magnite Research Reveals Increased Adoption of Streaming Services in Japan Is Driven by Ad-Supported Content - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/magnite-research-reveals-increased-adoption-of-streaming-services-in-japan-is-driven-by-ad-supported-content\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Magnite Research Reveals Increased Adoption of Streaming Services in Japan Is Driven by Ad-Supported Content - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"71% of Japanese TV viewers watch ad-supported streaming services TOKYO, July 11, 2023 (GLOBE NEWSWIRE) &#8212; Magnite (NASDAQ: MGNI), the world\u2019s largest independent sell-side advertising company, today unveiled its latest research study \u201cThe Rise of Ad-Supported Streaming Services: An In-depth Look at Viewers\u2019 Changing Habits in Japan.\u201d The research finds that in Japan, adoption of streaming services, which includes television content streamed on any device, is driven by the popularity of ad-supported content and that 71% of TV viewers in the country watch ad-supported streaming services. TV viewers across different formats are embracing the value exchange between advertising and lower-priced access to premium content, with eight in 10 TV viewers indicating that they would choose to watch free or reduced-cost &hellip; Continue reading &quot;Magnite Research Reveals Increased Adoption of Streaming Services in Japan Is Driven by Ad-Supported Content&quot;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.marketnewsdesk.com\/index.php\/magnite-research-reveals-increased-adoption-of-streaming-services-in-japan-is-driven-by-ad-supported-content\/\" \/>\n<meta property=\"og:site_name\" content=\"Market Newsdesk\" \/>\n<meta property=\"article:published_time\" content=\"2023-07-11T04:03:09+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.globenewswire.com\/newsroom\/ti?nf=ODg3MTcxMyM1Njg0NTg4IzIwMTc0MzE=\" \/>\n<meta name=\"author\" content=\"Newsdesk\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Newsdesk\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/magnite-research-reveals-increased-adoption-of-streaming-services-in-japan-is-driven-by-ad-supported-content\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/magnite-research-reveals-increased-adoption-of-streaming-services-in-japan-is-driven-by-ad-supported-content\\\/\"},\"author\":{\"name\":\"Newsdesk\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/#\\\/schema\\\/person\\\/482f27a394d4fda80ecb5499e519d979\"},\"headline\":\"Magnite Research Reveals Increased Adoption of Streaming Services in Japan Is Driven by Ad-Supported Content\",\"datePublished\":\"2023-07-11T04:03:09+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/magnite-research-reveals-increased-adoption-of-streaming-services-in-japan-is-driven-by-ad-supported-content\\\/\"},\"wordCount\":479,\"image\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/magnite-research-reveals-increased-adoption-of-streaming-services-in-japan-is-driven-by-ad-supported-content\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.globenewswire.com\\\/newsroom\\\/ti?nf=ODg3MTcxMyM1Njg0NTg4IzIwMTc0MzE=\",\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/magnite-research-reveals-increased-adoption-of-streaming-services-in-japan-is-driven-by-ad-supported-content\\\/\",\"url\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/magnite-research-reveals-increased-adoption-of-streaming-services-in-japan-is-driven-by-ad-supported-content\\\/\",\"name\":\"Magnite Research Reveals Increased Adoption of Streaming Services in Japan Is Driven by Ad-Supported Content - 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