{"id":768632,"date":"2023-07-10T13:28:41","date_gmt":"2023-07-10T17:28:41","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/mobil-1-encourages-drivers-to-break-free-in-new-campaign-celebrating-the-love-of-driving\/"},"modified":"2023-07-10T13:28:41","modified_gmt":"2023-07-10T17:28:41","slug":"mobil-1-encourages-drivers-to-break-free-in-new-campaign-celebrating-the-love-of-driving","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/mobil-1-encourages-drivers-to-break-free-in-new-campaign-celebrating-the-love-of-driving\/","title":{"rendered":"Mobil 1\u2122 Encourages Drivers to \u2018Break Free\u2019 in New Campaign Celebrating the Love of Driving"},"content":{"rendered":"<p>        <!--.bwalignc { text-align: center; list-style-position: inside }body {font:normal small Arial,Helvetica,sans-serif;color:#000;background-color:#fff;padding:24px;margin:0;} a img {border:0;} h3 {font-size:medium;color:#000;margin:0 0 1em 0; text-align:center;}-->  <\/p>\n<p class=\"bwalignc\"><b>Mobil 1<\/b>\u2122<b> Encourages Drivers to \u2018Break Free\u2019 in New Campaign Celebrating the Love of Driving<\/b><\/p>\n<p class=\"bwalignc\"><i>Multichannel campaign inspires consumers everywhere to rediscover the joys of driving and reconnect with the open road<\/i><\/p>\n<p>SPRING, Texas&#8211;(<a href=\"http:\/\/www.businesswire.com\">BUSINESS WIRE<\/a>)&#8211;<br \/>\nMobil 1\u2122, the world\u2019s leading synthetic motor oil brand, invites consumers nationwide to step away from their devices and celebrate the love of driving together with the launch of its new brand campaign, \u201cBreaking Free.\u201d<\/p>\n<p id=\"news-body-cta\">This press release features multimedia. View the full release here: <a href=\"https:\/\/www.businesswire.com\/news\/home\/20230705340577\/en\/\" rel=\"nofollow\">https:\/\/www.businesswire.com\/news\/home\/20230705340577\/en\/<\/a><\/p>\n<div id=\"bwbodyimg\" style=\"width: 480px;float:left;padding-left:0px;padding-right:20px;padding-top:0px;padding-bottom:0px\"><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20230705340577\/en\/1832922\/4\/Breaking_Free_1.jpg\" alt=\"Mobil 1 &quot;Breaking Free&quot; (Photo: Business Wire)\" \/><\/p>\n<p style=\"font-size:85%\">Mobil 1 &#8220;Breaking Free&#8221; (Photo: Business Wire)<\/p>\n<\/div>\n<p>\n\u201cBreaking Free\u201d is not just a campaign; it represents a philosophy rooted in freedom, appreciation of the journey, and the transformative power of the open road to make your worries melt away. And it\u2019s a shared philosophy; over half of Americans identify that some of life\u2019s most cherished moments happen in the car* \u2013 from the excitement of getting your driver\u2019s license, family road trips, to singing to music as the miles pass by.<\/p>\n<p>\n\u201cWe dedicate this campaign to our most loyal Mobil 1 consumers,\u201d explains Bryce Huschka, Consumer Marketing Manager, on behalf of Mobil 1. \u201cFor nearly 50 years, we\u2019ve been talking about our incredible technology advancements, such as longer drain intervals and fuel economy savings. But we were reminded in our research that the consumers we want to reach are very different \u2013 they\u2019re not all obsessed with the latest engine wear protection. What ties them together is their inspirational stories of what driving means to them.\u201d<\/p>\n<p>\nThe goal is to launch a multi-year brand platform that broadens the appeal of the category and opens the door for more people to find their joy in driving \u2013 spotlighting human stories instead of technical specifications. The centerpiece of the launch is a film that makes visible the invisible threads that keep us all overconnected.<\/p>\n<p>\n&#8220;As we sat down together to create the campaign, we each shared our version of the story \u2013 explaining how technology had crept further into our lives, and the rejuvenation that even a quick drive can bring to the soul,\u201d shares Matt Pruett, Group Creative Director at advertising agency Martin Williams. &#8220;In one example, a father shared the story of his three-year-old coming home with a crayon family portrait showing him in front of a computer and smartphone. Developing this work caused a lot of us to examine our own relationships with technology and the impacts of being constantly connected.\u201d<\/p>\n<p>\nThe campaign will run across television, print, digital, video and out-of-home executions. It was produced by Stink Films and directed by the Fridman Sisters \u2013 a directing duo made up of Lina and Maira Fridman, who have a talent for telling cinematic visual stories in ways that captivate viewers. They have worked with several top brands across industries and have gained global recognition for their award-winning commercials. Advertising agency Martin Williams led the creative for the brand.<\/p>\n<p>\n\u201cOur new brand platform will be an umbrella for everything we do going forward with our products, partners and driving experiences for consumers,\u201d adds Huschka. \u201cWe have a few exciting surprises up our sleeves as we embark on our 50<sup>th<\/sup> anniversary next year as well as an open invitation to others that share our passion to collaborate \u2013 for the love of driving.\u201d<\/p>\n<p>\nTo learn more about the campaign, please visit <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fcloud.carcare.mobil.com%2Floveofdriving%3Fv%3Dlod%26utm_medium%3Dreferral%26utm_source%3Dpr%26utm_campaign%3Dus_lub_con_mobil1_brand-brkfree_na_brand_aw%26utm_content%3Du_na_brkfree-vty_txtlk_vty_na_gen_nat&amp;esheet=53438505&amp;newsitemid=20230705340577&amp;lan=en-US&amp;anchor=loveofdriving.us&amp;index=1&amp;md5=27bb34cef2c8c163ff5052d0f76d3428\">loveofdriving.us<\/a>, which features the full film as well as branded content, and follow along on social media via @<a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=http%3A%2F%2Fwww.instagram.com%2Fmobil1&amp;esheet=53438505&amp;newsitemid=20230705340577&amp;lan=en-US&amp;anchor=mobil1&amp;index=2&amp;md5=faf928315b8a500f1373619496707542\">mobil1<\/a>.<\/p>\n<p><i>*<\/i><i>per survey commissioned by Metromile, a digital insurer, and conducted by OnePoll<\/i><\/p>\n<p><b>About Mobil 1<\/b><\/p>\n<p>\nMobil 1, the world\u2019s leading synthetic motor oil brand, is a brand that has been trusted for more vehicle miles than any one of us sees in our lifetime. Designed to empower our love of driving, Mobil 1 advanced synthetic motor oil features anti-wear technology that provides performance beyond our conventional motor oils \u2013 that means more time behind the wheel than under the hood. This technology allows Mobil 1 advanced synthetic motor oil to meet or exceed the toughest standards of vehicle manufacturers and tuning shops, all while providing exceptional protection against engine wear, under normal or even some of the most extreme conditions. Join us. For the love of driving.<\/p>\n<p><img decoding=\"async\" alt=\"\" src=\"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20230705340577r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\" style=\"width:0;height:0\" \/><span class=\"bwct31415\" \/><\/p>\n<p id=\"mmgallerylink\"><span id=\"mmgallerylink-phrase\">View source version on businesswire.com: <\/span><span id=\"mmgallerylink-link\"><a href=\"https:\/\/www.businesswire.com\/news\/home\/20230705340577\/en\/\" rel=\"nofollow\">https:\/\/www.businesswire.com\/news\/home\/20230705340577\/en\/<\/a><\/span><\/p>\n<p>\n832-625-4000<\/p>\n<p><b>KEYWORDS:<\/b> Texas United States North America<\/p>\n<p><b>INDUSTRY KEYWORDS:<\/b> Marketing Advertising Communications Other Automotive Oil\/Gas Performance &amp; Special Interest Energy Vacation Automotive Motor Sports Social Media Transportation Travel Other Transport Men Family Extreme Sports Transport Consumer General Automotive Automotive Manufacturing Sports Manufacturing Public Relations\/Investor Relations<\/p>\n<p><b>MEDIA:<\/b><\/p>\n<table cellpadding=\"3\" cellspacing=\"3\">\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Logo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20230705340577\/en\/1832919\/3\/Mobil_1_H_RGB-TM.jpg\" alt=\"Logo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><\/font><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Photo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20230705340577\/en\/1832922\/3\/Breaking_Free_1.jpg\" alt=\"Photo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\">Mobil 1 &#8220;Breaking Free&#8221; (Photo: Business Wire)<\/font><\/td>\n<\/tr>\n<\/table>\n","protected":false},"excerpt":{"rendered":"<p>Mobil 1\u2122 Encourages Drivers to \u2018Break Free\u2019 in New Campaign Celebrating the Love of Driving Multichannel campaign inspires consumers everywhere to rediscover the joys of driving and reconnect with the open road SPRING, Texas&#8211;(BUSINESS WIRE)&#8211; Mobil 1\u2122, the world\u2019s leading synthetic motor oil brand, invites consumers nationwide to step away from their devices and celebrate the love of driving together with the launch of its new brand campaign, \u201cBreaking Free.\u201d This press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20230705340577\/en\/ Mobil 1 &#8220;Breaking Free&#8221; (Photo: Business Wire) \u201cBreaking Free\u201d is not just a campaign; it represents a philosophy rooted in freedom, appreciation of the journey, and the transformative power of the open road to make your worries melt away. &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/mobil-1-encourages-drivers-to-break-free-in-new-campaign-celebrating-the-love-of-driving\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Mobil 1\u2122 Encourages Drivers to \u2018Break Free\u2019 in New Campaign Celebrating the Love of Driving&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-768632","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Mobil 1\u2122 Encourages Drivers to \u2018Break Free\u2019 in New Campaign Celebrating the Love of Driving - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/mobil-1-encourages-drivers-to-break-free-in-new-campaign-celebrating-the-love-of-driving\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mobil 1\u2122 Encourages Drivers to \u2018Break Free\u2019 in New Campaign Celebrating the Love of Driving - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"Mobil 1\u2122 Encourages Drivers to \u2018Break Free\u2019 in New Campaign Celebrating the Love of Driving Multichannel campaign inspires consumers everywhere to rediscover the joys of driving and reconnect with the open road SPRING, Texas&#8211;(BUSINESS WIRE)&#8211; Mobil 1\u2122, the world\u2019s leading synthetic motor oil brand, invites consumers nationwide to step away from their devices and celebrate the love of driving together with the launch of its new brand campaign, \u201cBreaking Free.\u201d This press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20230705340577\/en\/ Mobil 1 &#8220;Breaking Free&#8221; (Photo: Business Wire) \u201cBreaking Free\u201d is not just a campaign; it represents a philosophy rooted in freedom, appreciation of the journey, and the transformative power of the open road to make your worries melt away. &hellip; Continue reading &quot;Mobil 1\u2122 Encourages Drivers to \u2018Break Free\u2019 in New Campaign Celebrating the Love of Driving&quot;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.marketnewsdesk.com\/index.php\/mobil-1-encourages-drivers-to-break-free-in-new-campaign-celebrating-the-love-of-driving\/\" \/>\n<meta property=\"og:site_name\" content=\"Market Newsdesk\" \/>\n<meta property=\"article:published_time\" content=\"2023-07-10T17:28:41+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/mms.businesswire.com\/media\/20230705340577\/en\/1832922\/4\/Breaking_Free_1.jpg\" \/>\n<meta name=\"author\" content=\"Newsdesk\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Newsdesk\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/mobil-1-encourages-drivers-to-break-free-in-new-campaign-celebrating-the-love-of-driving\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/mobil-1-encourages-drivers-to-break-free-in-new-campaign-celebrating-the-love-of-driving\\\/\"},\"author\":{\"name\":\"Newsdesk\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/#\\\/schema\\\/person\\\/482f27a394d4fda80ecb5499e519d979\"},\"headline\":\"Mobil 1\u2122 Encourages Drivers to \u2018Break Free\u2019 in New Campaign Celebrating the Love of Driving\",\"datePublished\":\"2023-07-10T17:28:41+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/mobil-1-encourages-drivers-to-break-free-in-new-campaign-celebrating-the-love-of-driving\\\/\"},\"wordCount\":780,\"image\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/mobil-1-encourages-drivers-to-break-free-in-new-campaign-celebrating-the-love-of-driving\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/mms.businesswire.com\\\/media\\\/20230705340577\\\/en\\\/1832922\\\/4\\\/Breaking_Free_1.jpg\",\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/mobil-1-encourages-drivers-to-break-free-in-new-campaign-celebrating-the-love-of-driving\\\/\",\"url\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/mobil-1-encourages-drivers-to-break-free-in-new-campaign-celebrating-the-love-of-driving\\\/\",\"name\":\"Mobil 1\u2122 Encourages Drivers to \u2018Break Free\u2019 in New Campaign Celebrating the Love of Driving - 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Market Newsdesk","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.marketnewsdesk.com\/index.php\/mobil-1-encourages-drivers-to-break-free-in-new-campaign-celebrating-the-love-of-driving\/","og_locale":"en_US","og_type":"article","og_title":"Mobil 1\u2122 Encourages Drivers to \u2018Break Free\u2019 in New Campaign Celebrating the Love of Driving - Market Newsdesk","og_description":"Mobil 1\u2122 Encourages Drivers to \u2018Break Free\u2019 in New Campaign Celebrating the Love of Driving Multichannel campaign inspires consumers everywhere to rediscover the joys of driving and reconnect with the open road SPRING, Texas&#8211;(BUSINESS WIRE)&#8211; Mobil 1\u2122, the world\u2019s leading synthetic motor oil brand, invites consumers nationwide to step away from their devices and celebrate the love of driving together with the launch of its new brand campaign, \u201cBreaking Free.\u201d This press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20230705340577\/en\/ Mobil 1 &#8220;Breaking Free&#8221; (Photo: Business Wire) \u201cBreaking Free\u201d is not just a campaign; it represents a philosophy rooted in freedom, appreciation of the journey, and the transformative power of the open road to make your worries melt away. &hellip; Continue reading \"Mobil 1\u2122 Encourages Drivers to \u2018Break Free\u2019 in New Campaign Celebrating the Love of Driving\"","og_url":"https:\/\/www.marketnewsdesk.com\/index.php\/mobil-1-encourages-drivers-to-break-free-in-new-campaign-celebrating-the-love-of-driving\/","og_site_name":"Market Newsdesk","article_published_time":"2023-07-10T17:28:41+00:00","og_image":[{"url":"https:\/\/mms.businesswire.com\/media\/20230705340577\/en\/1832922\/4\/Breaking_Free_1.jpg","type":"","width":"","height":""}],"author":"Newsdesk","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Newsdesk","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/mobil-1-encourages-drivers-to-break-free-in-new-campaign-celebrating-the-love-of-driving\/#article","isPartOf":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/mobil-1-encourages-drivers-to-break-free-in-new-campaign-celebrating-the-love-of-driving\/"},"author":{"name":"Newsdesk","@id":"https:\/\/www.marketnewsdesk.com\/#\/schema\/person\/482f27a394d4fda80ecb5499e519d979"},"headline":"Mobil 1\u2122 Encourages Drivers to \u2018Break Free\u2019 in New Campaign Celebrating the Love of Driving","datePublished":"2023-07-10T17:28:41+00:00","mainEntityOfPage":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/mobil-1-encourages-drivers-to-break-free-in-new-campaign-celebrating-the-love-of-driving\/"},"wordCount":780,"image":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/mobil-1-encourages-drivers-to-break-free-in-new-campaign-celebrating-the-love-of-driving\/#primaryimage"},"thumbnailUrl":"https:\/\/mms.businesswire.com\/media\/20230705340577\/en\/1832922\/4\/Breaking_Free_1.jpg","inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/mobil-1-encourages-drivers-to-break-free-in-new-campaign-celebrating-the-love-of-driving\/","url":"https:\/\/www.marketnewsdesk.com\/index.php\/mobil-1-encourages-drivers-to-break-free-in-new-campaign-celebrating-the-love-of-driving\/","name":"Mobil 1\u2122 Encourages Drivers to \u2018Break Free\u2019 in New Campaign Celebrating the Love of Driving - 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