{"id":768516,"date":"2023-07-10T09:09:47","date_gmt":"2023-07-10T13:09:47","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/citi-commercial-bank-launches-new-digital-client-platform-citidirect-commercial-banking\/"},"modified":"2023-07-10T09:09:47","modified_gmt":"2023-07-10T13:09:47","slug":"citi-commercial-bank-launches-new-digital-client-platform-citidirect-commercial-banking","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/citi-commercial-bank-launches-new-digital-client-platform-citidirect-commercial-banking\/","title":{"rendered":"Citi Commercial Bank Launches New Digital Client Platform, CitiDirect\u00ae Commercial Banking"},"content":{"rendered":"<p>        <!--body {font:normal small Arial,Helvetica,sans-serif;color:#000;background-color:#fff;padding:24px;margin:0;} a img {border:0;} h3 {font-size:medium;color:#000;margin:0 0 1em 0; text-align:center;}-->  <\/p>\n<p><b>Citi Commercial Bank Launches New Digital Client Platform, CitiDirect<sup>\u00ae<\/sup> Commercial Banking<\/b><\/p>\n<p>NEW YORK&#8211;(<a href=\"http:\/\/www.businesswire.com\">BUSINESS WIRE<\/a>)&#8211;<br \/>\nCiti has announced the launch of a new platform, CitiDirect<sup>\u00ae<\/sup> Commercial Banking, specifically to address the needs of Citi Commercial Bank (CCB) clients. This is part of Citi\u2019s significant strategic investment plan to meet the growing global needs of these clients by delivering a single-entry point digital platform.<\/p>\n<p>\nCitiDirect<sup>\u00ae<\/sup> Commercial Banking brings together Citi\u2019s global products and services into a single digital platform, providing clients with a 360\u00b0 consolidated view of their Citi banking relationship across Cash, Loans, Trade, FX, Servicing and Onboarding.<\/p>\n<p>\nThe platform is currently live in the U.S., with over two thirds of our U.S. client base actively using the platform, and CCB plans to pilot it in the second half of 2023<b \/>across Hong Kong, India, Singapore, and the U.K<b>.<\/b><\/p>\n<p>\nThe CitiDirect<sup>\u00ae<\/sup> Commercial Banking platform<b \/>has been created in close collaboration with CCB clients, and as a result offers an intuitive and seamless digital experience. Key features include access to data driven insights necessary to help inform decision making, efficient management of day-to-day banking interactions with Citi in one place. Clients can also digitally open accounts and request new products and services, extending our self-service features, which significantly enhances the experience for clients as they grow, and their needs evolve.<\/p>\n<p><b>Tasnim Ghiawadwala, Global Head of CCB, commented: <\/b>\u201cThis is an important milestone in delivering on our commitments set out during Citi\u2019s 2022 Investor Day. At the time, we spoke about our intention to deliver on a differentiated client experience through a single digital platform, that will empower clients and save them time, while offering them complete visibility and control. We anticipate that CitiDirect<sup>\u00ae<\/sup> Commercial Banking will continue to evolve to support our clients as they grow their businesses globally.\u201d<\/p>\n<p><b>Mark Sugden, Head of CitiDirect Commercial Banking &amp; Digital Transformation, said: <\/b>\u201cOur new banking platform has been designed and built with a client-centric focus. The outcome is an innovative platform that responds to our clients\u2019 complex needs and their expectations of a simple and intuitive digital banking experience. We are delighted with the response from clients and continue to invest whilst targeting key market roll outs throughout 2023 and beyond.\u201d<\/p>\n<p><b>Shahmir Khaliq, Global Head of Treasury and Trade Solutions, added: <\/b>\u201cThe launch of CitiDirect Commercial Banking demonstrates how our Institutional Clients Group ecosystem works together to deliver excellence for our clients. We are very pleased that our partnership with our colleagues in Commercial Banking has resulted in this new and differentiated service.\u201d<\/p>\n<p><b>More information:<\/b><a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Ficg.citi.com%2Ficghome%2Fwhat-we-think%2Fcommercial-bank%2Finsights%2Fcitidirect-commercial-banking-delivering-the-power-of-citi-on-a-single-platform&amp;esheet=53440861&amp;newsitemid=20230710578701&amp;lan=en-US&amp;anchor=https%3A%2F%2Ficg.citi.com%2Ficghome%2Fwhat-we-think%2Fcommercial-bank%2Finsights%2Fcitidirect-commercial-banking-delivering-the-power-of-citi-on-a-single-platform&amp;index=1&amp;md5=d46598444a83a0545630f4a0134df45c\">https:\/\/icg.citi.com\/icghome\/what-we-think\/commercial-bank\/insights\/citidirect-commercial-banking-delivering-the-power-of-citi-on-a-single-platform<\/a><\/p>\n<p><b>About Citi<\/b><\/p>\n<p>\nCiti is a preeminent banking partner for institutions with cross-border needs, a global leader in wealth management and a valued personal bank in its home market of the United States. Citi does business in nearly 160 countries and jurisdictions, providing corporations, governments, investors, institutions and individuals with a broad range of financial products and services.<\/p>\n<p>\nAdditional information may be found at <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=http%3A%2F%2Fwww.citigroup.com%2F&amp;esheet=53440861&amp;newsitemid=20230710578701&amp;lan=en-US&amp;anchor=www.citigroup.com&amp;index=2&amp;md5=0c1f7c45b6c66461b7a44b02d630f131\">www.citigroup.com<\/a> | Twitter: <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Ftwitter.com%2FCiti&amp;esheet=53440861&amp;newsitemid=20230710578701&amp;lan=en-US&amp;anchor=%40Citi&amp;index=3&amp;md5=22984e1fe4a556255b77cbd6c7a74fce\">@Citi<\/a> | LinkedIn:<a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=http%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fciti&amp;esheet=53440861&amp;newsitemid=20230710578701&amp;lan=en-US&amp;anchor=www.linkedin.com%2Fcompany%2Fciti&amp;index=4&amp;md5=be0754e63ec7714411a01c395f94a3ff\">www.linkedin.com\/company\/citi<\/a> | YouTube: <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=http%3A%2F%2Fwww.youtube.com%2Fciti%257C&amp;esheet=53440861&amp;newsitemid=20230710578701&amp;lan=en-US&amp;anchor=www.youtube.com%2Fciti&amp;index=5&amp;md5=857584d8239a8f04d7ab6e520eb3b040\">www.youtube.com\/citi<\/a> | Facebook: <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=http%3A%2F%2Fwww.facebook.com%2Fciti&amp;esheet=53440861&amp;newsitemid=20230710578701&amp;lan=en-US&amp;anchor=www.facebook.com%2Fciti&amp;index=6&amp;md5=d3276469168646e093b185050f99ddbb\">www.facebook.com\/citi<\/a><\/p>\n<p><img decoding=\"async\" alt=\"\" src=\"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20230710578701r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\" style=\"width:0;height:0\" \/><span class=\"bwct31415\" \/><\/p>\n<p id=\"mmgallerylink\"><span id=\"mmgallerylink-phrase\">View source version on businesswire.com: <\/span><span id=\"mmgallerylink-link\"><a href=\"https:\/\/www.businesswire.com\/news\/home\/20230710578701\/en\/\" rel=\"nofollow\">https:\/\/www.businesswire.com\/news\/home\/20230710578701\/en\/<\/a><\/span><\/p>\n<p><b>Media<br \/>\n<\/b><br \/>Sarah Mac Rory<br \/>\n<br \/><a rel=\"nofollow\" href=\"mailto:sarah.macrory@citi.com\">sarah.macrory@citi.com<br \/>\n<\/a><br \/>+44 207 508 3822<\/p>\n<p><b>KEYWORDS:<\/b> United States North America Canada New York<\/p>\n<p><b>INDUSTRY KEYWORDS:<\/b> Banking Professional Services Finance<\/p>\n<p><b>MEDIA:<\/b><\/p>\n<table cellpadding=\"3\" cellspacing=\"3\">\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Logo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20230710578701\/en\/311741\/3\/00000CitiLogoBlue210_1.jpg\" alt=\"Logo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><\/font><\/td>\n<\/tr>\n<\/table>\n","protected":false},"excerpt":{"rendered":"<p>Citi Commercial Bank Launches New Digital Client Platform, CitiDirect\u00ae Commercial Banking NEW YORK&#8211;(BUSINESS WIRE)&#8211; Citi has announced the launch of a new platform, CitiDirect\u00ae Commercial Banking, specifically to address the needs of Citi Commercial Bank (CCB) clients. This is part of Citi\u2019s significant strategic investment plan to meet the growing global needs of these clients by delivering a single-entry point digital platform. CitiDirect\u00ae Commercial Banking brings together Citi\u2019s global products and services into a single digital platform, providing clients with a 360\u00b0 consolidated view of their Citi banking relationship across Cash, Loans, Trade, FX, Servicing and Onboarding. The platform is currently live in the U.S., with over two thirds of our U.S. client base actively using the platform, and CCB &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/citi-commercial-bank-launches-new-digital-client-platform-citidirect-commercial-banking\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Citi Commercial Bank Launches New Digital Client Platform, CitiDirect\u00ae Commercial Banking&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-768516","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Citi Commercial Bank Launches New Digital Client Platform, CitiDirect\u00ae Commercial Banking - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/citi-commercial-bank-launches-new-digital-client-platform-citidirect-commercial-banking\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Citi Commercial Bank Launches New Digital Client Platform, CitiDirect\u00ae Commercial Banking - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"Citi Commercial Bank Launches New Digital Client Platform, CitiDirect\u00ae Commercial Banking NEW YORK&#8211;(BUSINESS WIRE)&#8211; Citi has announced the launch of a new platform, CitiDirect\u00ae Commercial Banking, specifically to address the needs of Citi Commercial Bank (CCB) clients. This is part of Citi\u2019s significant strategic investment plan to meet the growing global needs of these clients by delivering a single-entry point digital platform. CitiDirect\u00ae Commercial Banking brings together Citi\u2019s global products and services into a single digital platform, providing clients with a 360\u00b0 consolidated view of their Citi banking relationship across Cash, Loans, Trade, FX, Servicing and Onboarding. The platform is currently live in the U.S., with over two thirds of our U.S. client base actively using the platform, and CCB &hellip; Continue reading &quot;Citi Commercial Bank Launches New Digital Client Platform, CitiDirect\u00ae Commercial Banking&quot;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.marketnewsdesk.com\/index.php\/citi-commercial-bank-launches-new-digital-client-platform-citidirect-commercial-banking\/\" \/>\n<meta property=\"og:site_name\" content=\"Market Newsdesk\" \/>\n<meta property=\"article:published_time\" content=\"2023-07-10T13:09:47+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20230710578701r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\" \/>\n<meta name=\"author\" content=\"Newsdesk\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Newsdesk\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/citi-commercial-bank-launches-new-digital-client-platform-citidirect-commercial-banking\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/citi-commercial-bank-launches-new-digital-client-platform-citidirect-commercial-banking\\\/\"},\"author\":{\"name\":\"Newsdesk\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/#\\\/schema\\\/person\\\/482f27a394d4fda80ecb5499e519d979\"},\"headline\":\"Citi Commercial Bank Launches New Digital Client Platform, CitiDirect\u00ae Commercial Banking\",\"datePublished\":\"2023-07-10T13:09:47+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/citi-commercial-bank-launches-new-digital-client-platform-citidirect-commercial-banking\\\/\"},\"wordCount\":564,\"image\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/citi-commercial-bank-launches-new-digital-client-platform-citidirect-commercial-banking\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/cts.businesswire.com\\\/ct\\\/CT?id=bwnews&amp;sty=20230710578701r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\",\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/citi-commercial-bank-launches-new-digital-client-platform-citidirect-commercial-banking\\\/\",\"url\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/citi-commercial-bank-launches-new-digital-client-platform-citidirect-commercial-banking\\\/\",\"name\":\"Citi Commercial Bank Launches New Digital Client Platform, CitiDirect\u00ae Commercial Banking - 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This is part of Citi\u2019s significant strategic investment plan to meet the growing global needs of these clients by delivering a single-entry point digital platform. CitiDirect\u00ae Commercial Banking brings together Citi\u2019s global products and services into a single digital platform, providing clients with a 360\u00b0 consolidated view of their Citi banking relationship across Cash, Loans, Trade, FX, Servicing and Onboarding. The platform is currently live in the U.S., with over two thirds of our U.S. client base actively using the platform, and CCB &hellip; Continue reading \"Citi Commercial Bank Launches New Digital Client Platform, CitiDirect\u00ae Commercial Banking\"","og_url":"https:\/\/www.marketnewsdesk.com\/index.php\/citi-commercial-bank-launches-new-digital-client-platform-citidirect-commercial-banking\/","og_site_name":"Market Newsdesk","article_published_time":"2023-07-10T13:09:47+00:00","og_image":[{"url":"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20230710578701r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en","type":"","width":"","height":""}],"author":"Newsdesk","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Newsdesk","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/citi-commercial-bank-launches-new-digital-client-platform-citidirect-commercial-banking\/#article","isPartOf":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/citi-commercial-bank-launches-new-digital-client-platform-citidirect-commercial-banking\/"},"author":{"name":"Newsdesk","@id":"https:\/\/www.marketnewsdesk.com\/#\/schema\/person\/482f27a394d4fda80ecb5499e519d979"},"headline":"Citi Commercial Bank Launches New Digital Client Platform, CitiDirect\u00ae Commercial Banking","datePublished":"2023-07-10T13:09:47+00:00","mainEntityOfPage":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/citi-commercial-bank-launches-new-digital-client-platform-citidirect-commercial-banking\/"},"wordCount":564,"image":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/citi-commercial-bank-launches-new-digital-client-platform-citidirect-commercial-banking\/#primaryimage"},"thumbnailUrl":"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20230710578701r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en","inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/citi-commercial-bank-launches-new-digital-client-platform-citidirect-commercial-banking\/","url":"https:\/\/www.marketnewsdesk.com\/index.php\/citi-commercial-bank-launches-new-digital-client-platform-citidirect-commercial-banking\/","name":"Citi Commercial Bank Launches New Digital Client Platform, CitiDirect\u00ae Commercial Banking - 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