{"id":766781,"date":"2023-06-28T16:20:32","date_gmt":"2023-06-28T20:20:32","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/aoi-adds-michael-ballard-as-senior-director-of-marketing-in-broadband-access\/"},"modified":"2023-06-28T16:20:32","modified_gmt":"2023-06-28T20:20:32","slug":"aoi-adds-michael-ballard-as-senior-director-of-marketing-in-broadband-access","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/aoi-adds-michael-ballard-as-senior-director-of-marketing-in-broadband-access\/","title":{"rendered":"AOI Adds Michael Ballard as Senior Director of Marketing in Broadband Access"},"content":{"rendered":"

\nAOI adds another seasoned leader to its Broadband Access team
\n<\/h2>\n
\n

\n \n <\/p>\n

SUGAR LAND, Texas, June 28, 2023 (GLOBE NEWSWIRE) — Applied Optoelectronics, Inc. (Nasdaq: AAOI), a leading provider of fiber-optic access network products for the cable broadband, internet datacenter, telecom, and fiber-to-the-home (FTTH) markets, today announced the addition of Michael Ballard as Senior Director of Marketing in Broadband Access.<\/p>\n

AOI continues to build its newly formed Broadband Access division. Today the Company added Michael Ballard as Sr. Director of Marketing, leading all Marketing activities for AOI\u2019s Quantum Bandwidth line of broadband access products.<\/p>\n

\u201cMichael Ballard is a seasoned marketing professional with over 20 years of experience specializing in B2B marketing and brings a wealth of expertise in various marketing disciplines, making him a versatile and accomplished leader,\u201d commented Todd McCrum, AOI\u2019s SVP and GM of Broadband Access. \u201cHis experience driving marketing strategy and deep understanding of digital marketing, marketing technology, and analytics make him a great addition to our leadership team.\u201d<\/p>\n

Before joining AOI, Michael built and led high-performing marketing teams at companies such as Cisco Systems, Lenovo, and NEC. He has been recognized by the Business Marketing Association, the Interactive Advertising Bureau, and the Internet Marketing Association for his outstanding achievements. Michael’s innovative use of marketing technology earned him and his team the coveted “Eloqua Markie” award. In addition, Michael has made significant contributions to the marketing industry through his advisory positions with LinkedIn and Demand Gen Report, as well as his role as a mentor with the American Marketing Association.<\/p>\n

\u201cAOI has a reputation with their partners for industry-leading engineering and manufacturing quality,\u201d said Ballard. \u201cI\u2019m excited to join the leadership team as AOI expands their go-to-market strategy and begins sell directly to Cable Service providers.\u201d<\/p>\n

\n About Applied Optoelectronics<\/strong>\n <\/p>\n

Applied Optoelectronics Inc. (AOI) is a leading developer and manufacturer of advanced optical products, including components, modules and equipment. AOI’s products are the building blocks for broadband fiber access networks around the world, where they are used in the CATV broadband, internet datacenter, telecom and FTTH markets. AOI supplies optical networking lasers, components and equipment to tier-1 customers in all four of these markets. In addition to its corporate headquarters, wafer fab and advanced engineering and production facilities in Sugar Land, TX, AOI has engineering and manufacturing facilities in Taipei, Taiwan and Ningbo, China. For additional information, visit www.ao-inc.com<\/a>.\u00a0<\/p>\n

Media Inquiries:
Willis Chen
+1-281-295-1807
wchen@ao-inc.com<\/a><\/p>\n

A photo accompanying this announcement is available at https:\/\/www.globenewswire.com\/NewsRoom\/AttachmentNg\/838f3f42-f5f6-4e38-b952-95b1227a9219<\/a><\/p>\n


\n
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<\/div>\n","protected":false},"excerpt":{"rendered":"

AOI adds another seasoned leader to its Broadband Access team SUGAR LAND, Texas, June 28, 2023 (GLOBE NEWSWIRE) — Applied Optoelectronics, Inc. (Nasdaq: AAOI), a leading provider of fiber-optic access network products for the cable broadband, internet datacenter, telecom, and fiber-to-the-home (FTTH) markets, today announced the addition of Michael Ballard as Senior Director of Marketing in Broadband Access. AOI continues to build its newly formed Broadband Access division. Today the Company added Michael Ballard as Sr. Director of Marketing, leading all Marketing activities for AOI\u2019s Quantum Bandwidth line of broadband access products. \u201cMichael Ballard is a seasoned marketing professional with over 20 years of experience specializing in B2B marketing and brings a wealth of expertise in various marketing disciplines, making … <\/p>\n

Continue reading “AOI Adds Michael Ballard as Senior Director of Marketing in Broadband Access”<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-766781","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"\nAOI Adds Michael Ballard as Senior Director of Marketing in Broadband Access - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/aoi-adds-michael-ballard-as-senior-director-of-marketing-in-broadband-access\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"AOI Adds Michael Ballard as Senior Director of Marketing in Broadband Access - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"AOI adds another seasoned leader to its Broadband Access team SUGAR LAND, Texas, June 28, 2023 (GLOBE NEWSWIRE) — Applied Optoelectronics, Inc. (Nasdaq: AAOI), a leading provider of fiber-optic access network products for the cable broadband, internet datacenter, telecom, and fiber-to-the-home (FTTH) markets, today announced the addition of Michael Ballard as Senior Director of Marketing in Broadband Access. AOI continues to build its newly formed Broadband Access division. 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