{"id":766547,"date":"2023-06-28T05:08:05","date_gmt":"2023-06-28T09:08:05","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/forrester-european-customers-do-not-trust-their-banks\/"},"modified":"2023-06-28T05:08:05","modified_gmt":"2023-06-28T09:08:05","slug":"forrester-european-customers-do-not-trust-their-banks","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/forrester-european-customers-do-not-trust-their-banks\/","title":{"rendered":"Forrester: European Customers Do Not Trust Their Banks"},"content":{"rendered":"

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Forrester: European Customers Do Not Trust Their Banks<\/b><\/p>\n

Faced with economic and cost-of-living challenges, customers expect stronger levels of empathy and dependability from their banks<\/i><\/p>\n

LONDON–(BUSINESS WIRE<\/a>)–
\nAccording to Forrester\u2019s<\/a> (Nasdaq: FORR) Financial Services Customer Trust Index<\/a>, not a single UK, French, or Italian bank demonstrates strong levels of trust with its customers. Furthermore, many customers believe that European banks lack empathy and dependability, the most crucial attributes necessary to securing their trust, especially in a volatile economic environment.<\/p>\n

\nForrester surveyed nearly 7,400 online adults across France, Italy, and the UK about their primary bank to measure and benchmark trust. Built upon Forrester\u2019s seven levers of trust, the Financial Services Customer Trust Index offers data and insights to help brands assess customer trust, identify gaps, and prioritise improvements that drive growth. When banks enable greater trust with their customers, they can reap financial, competitive, and reputational benefits, including customers recommending the bank to others, being able to enter new or adjacent markets, and seeing customers be more willing to forgive them for mistakes.<\/p>\n

Key findings include the following:<\/b><\/p>\n