{"id":765911,"date":"2023-06-26T08:03:04","date_gmt":"2023-06-26T12:03:04","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/vinomofo-goes-headless-with-bigcommerce-to-innovate-scale-and-grow-its-brand-worldwide\/"},"modified":"2023-06-26T08:03:04","modified_gmt":"2023-06-26T12:03:04","slug":"vinomofo-goes-headless-with-bigcommerce-to-innovate-scale-and-grow-its-brand-worldwide","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/vinomofo-goes-headless-with-bigcommerce-to-innovate-scale-and-grow-its-brand-worldwide\/","title":{"rendered":"Vinomofo Goes Headless with BigCommerce to Innovate, Scale and Grow its Brand Worldwide"},"content":{"rendered":"<p>        <!--.bwalignc { text-align: center; list-style-position: inside }body {font:normal small Arial,Helvetica,sans-serif;color:#000;background-color:#fff;padding:24px;margin:0;} a img {border:0;} h3 {font-size:medium;color:#000;margin:0 0 1em 0; text-align:center;}-->  <\/p>\n<p class=\"bwalignc\"><b>Vinomofo Goes Headless with BigCommerce to Innovate, Scale and Grow its Brand Worldwide<\/b><\/p>\n<p class=\"bwalignc\"><i>Breadth of APIs, continuous product updates, best-in-breed partner ecosystem, strong customer base and easy integration were instrumental to Vinomofo launching on BigCommerce<\/i><\/p>\n<p>AUSTIN, Texas &amp; SYDNEY&#8211;(<a href=\"http:\/\/www.businesswire.com\">BUSINESS WIRE<\/a>)&#8211;<a rel=\"nofollow\" href=\"http:\/\/www.bigcommerce.com\">BigCommerce<\/a> (Nasdaq: BIGC), a leading Open SaaS ecommerce platform for fast-growing and established B2C and B2B brands, today announced the platform launch of <a rel=\"nofollow\" href=\"https:\/\/www.vinomofo.com\/\">Vinomofo<\/a>, a leading online wine retailer in Australia and Singapore. With BigCommerce, Vinomofo is now able to support horizontal and vertical business expansion and global growth of its brand to reach more customers and broaden its offerings.\n<\/p>\n<p id=\"news-body-cta\">This press release features multimedia. View the full release here: <a href=\"https:\/\/www.businesswire.com\/news\/home\/20230626492021\/en\/\" rel=\"nofollow\">https:\/\/www.businesswire.com\/news\/home\/20230626492021\/en\/<\/a><\/p>\n<div id=\"bwbodyimg\" style=\"width: 480px;float:left;padding-left:0px;padding-right:20px;padding-top:0px;padding-bottom:0px\"><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20230626492021\/en\/1826117\/4\/Screenshot_2023-06-22_at_8.57.56_AM.jpg\" alt=\"With BigCommerce's headless architecture, Vinomofo is now able to support horizontal and vertical business expansion and global growth of its brand to reach more customers and broaden its offerings.  (Graphic: Business Wire)\" \/><\/p>\n<p style=\"font-size:85%\">With BigCommerce&#8217;s headless architecture, Vinomofo is now able to support horizontal and vertical business expansion and global growth of its brand to reach more customers and broaden its offerings.  (Graphic: Business Wire)<\/p>\n<\/div>\n<p>\nHistorically, Vinomofo has utilised a custom-built ecommerce platform that heavily relied on a core internal engineering team to grow the business. In order to enable horizontal and vertical growth, streamline business processes, enhance speed-to-market and cultivate user enablement, Vinomofo recognized it was time to go to the next level.\n<\/p>\n<p>\n\u201cWe originally built a robust ecommerce stack that served the business well for a long time. However, it became challenging to scale and continuously adapt without significant internal custom development and maintenance, which ultimately can slow an ecommerce business down,\u201d said Mitchell Klaassen, chief technology officer at Vinomofo. \u201cIn online retail, the need to innovate and adapt is constant and our biggest challenge was having to build most of these new services ourselves from scratch.\n<\/p>\n<p>\n\u201cWe knew moving to a headless commerce and content architecture, and using integrated best-of-breed technologies was essential. BigCommerce ticked all the boxes, and their support really gave us confidence in the partnership. We have a lot of exciting plans in the pipeline as we look to grow further, and having the support of BigCommerce will be crucial to making this a reality,\u201d Klaassen continued.\n<\/p>\n<p>\nVinomofo is committed to innovating, growing and scaling its brand, people and offerings in Australia and overseas. Furthermore, the company is investing more in and around its ecommerce platform with BigCommerce to improve personal shopping experiences to reach new audiences and better serve its existing customer base.\n<\/p>\n<p>\nRounding out Vinomofo\u2019s headless transformation include integrations with <a rel=\"nofollow\" href=\"https:\/\/www.hubspot.com\/\">Hubspot<\/a>, <a rel=\"nofollow\" href=\"https:\/\/www.contentful.com\/\">Contentful<\/a> CMS, edge hosting and development environment <a rel=\"nofollow\" href=\"https:\/\/www.netlify.com\/\">Netlify<\/a>, <a rel=\"nofollow\" href=\"https:\/\/auth0.com\/\">Auth0<\/a> and other best-in-breed tech tools that deliver the speed and innovation for their brand, internal users and ultimately a more secure and personal user experience for customers.\n<\/p>\n<p>\n\u201cVinomofo migrating from a monolithic suite to a modern headless architecture has literally up leveled them to a rock-solid platform ready to expand and deliver a powerful ecommerce experience for both developer teams and customers,\u201d said Shannon Ingrey, vice president and general manager of BigCommerce in APAC. \u201cThe potential for the Vinomofo brand is endless, and we look forward to going on this growth journey together.\u201d\n<\/p>\n<p>\nVinomofo joins a growing list of food and beverage merchants using BigCommerce including <a rel=\"nofollow\" href=\"http:\/\/www.conolios.com\/\">Con&#8217; Olio Oils &amp; Vinegars<\/a>, <a rel=\"nofollow\" href=\"https:\/\/shop.kingarthurbaking.com\/\">King Arthur Baking Company<\/a>, <a rel=\"nofollow\" href=\"https:\/\/www.marquis-wines.com\/\">Marquis Wine Cellars<\/a>, and <a rel=\"nofollow\" href=\"http:\/\/www.shopwinedirect.com\/\">ShopWineDirect<\/a>.\n<\/p>\n<p>\nTo learn more about BigCommerce\u2019s ecommerce solutions for food and beverage, <a rel=\"nofollow\" href=\"https:\/\/www.bigcommerce.com\/solutions\/food-beverage\/\">click here<\/a>. To learn more about BigCommerce\u2019s headless solutions, <a rel=\"nofollow\" href=\"https:\/\/www.bigcommerce.com\/solutions\/headless-commerce\/\">click here<\/a>.\n<\/p>\n<p><b>About BigCommerce<\/b><\/p>\n<p>\nBigCommerce (Nasdaq: BIGC) is a leading open software-as-a-service (SaaS) ecommerce platform that empowers merchants of all sizes to build, innovate and grow their businesses online. BigCommerce provides merchants sophisticated enterprise-grade functionality, customization and performance with simplicity and ease-of-use. Tens of thousands of B2C and B2B companies across 150 countries and numerous industries use BigCommerce to create beautiful, engaging online stores, including Ben &amp; Jerry\u2019s, Molton Brown, S.C. Johnson, Skullcandy, Solo Stove and Vodafone. Headquartered in Austin, BigCommerce has offices in London, Kyiv, San Francisco and Sydney. For more information, please visit<a rel=\"nofollow\" href=\"http:\/\/www.bigcommerce.com\/\"> www.bigcommerce.com<\/a> or follow us on<a rel=\"nofollow\" href=\"http:\/\/twitter.com\/BigCommerce\"> Twitter<\/a>,<a rel=\"nofollow\" href=\"https:\/\/www.linkedin.com\/company\/bigcommerce\/\"> LinkedIn<\/a>,<a rel=\"nofollow\" href=\"http:\/\/instagram.com\/bigcommerce\"> Instagram<\/a> and<a rel=\"nofollow\" href=\"http:\/\/facebook.com\/bigcommerce\"> Facebook<\/a>.\n<\/p>\n<p>\nBigCommerce\u00ae is a registered trademark of BigCommerce Pty. Ltd. Third-party trademarks and service marks are the property of their respective owners.\n<\/p>\n<p><img decoding=\"async\" alt=\"\" src=\"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20230626492021r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\" style=\"width:0;height:0\" \/><span class=\"bwct31415\" \/><\/p>\n<p id=\"mmgallerylink\"><span id=\"mmgallerylink-phrase\">View source version on businesswire.com: <\/span><span id=\"mmgallerylink-link\"><a href=\"https:\/\/www.businesswire.com\/news\/home\/20230626492021\/en\/\" rel=\"nofollow\">https:\/\/www.businesswire.com\/news\/home\/20230626492021\/en\/<\/a><\/span><\/p>\n<p>\nDana Marruffo<br \/>\n<br \/><a rel=\"nofollow\" href=\"mailto:dana.marruffo@bigcommerce.com\">dana.marruffo@bigcommerce.com<\/a><\/p>\n<p><b>KEYWORDS:<\/b> Australia\/Oceania United States Singapore North America Australia Asia Pacific Texas<\/p>\n<p><b>INDUSTRY KEYWORDS:<\/b> Data Management Other Retail Wine &amp; Spirits Online Retail Technology Payments Specialty Other Technology Retail Software Internet<\/p>\n<p><b>MEDIA:<\/b><\/p>\n<table cellpadding=\"3\" cellspacing=\"3\">\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Logo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20230626492021\/en\/535545\/3\/BigCommerce-logo-dark.jpg\" alt=\"Logo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><\/font><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Photo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20230626492021\/en\/1826117\/3\/Screenshot_2023-06-22_at_8.57.56_AM.jpg\" alt=\"Photo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\">With BigCommerce&#8217;s headless architecture, Vinomofo is now able to support horizontal and vertical business expansion and global growth of its brand to reach more customers and broaden its offerings.  (Graphic: Business Wire)<\/font><\/td>\n<\/tr>\n<\/table>\n","protected":false},"excerpt":{"rendered":"<p>Vinomofo Goes Headless with BigCommerce to Innovate, Scale and Grow its Brand Worldwide Breadth of APIs, continuous product updates, best-in-breed partner ecosystem, strong customer base and easy integration were instrumental to Vinomofo launching on BigCommerce AUSTIN, Texas &amp; SYDNEY&#8211;(BUSINESS WIRE)&#8211;BigCommerce (Nasdaq: BIGC), a leading Open SaaS ecommerce platform for fast-growing and established B2C and B2B brands, today announced the platform launch of Vinomofo, a leading online wine retailer in Australia and Singapore. With BigCommerce, Vinomofo is now able to support horizontal and vertical business expansion and global growth of its brand to reach more customers and broaden its offerings. This press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20230626492021\/en\/ With BigCommerce&#8217;s headless architecture, Vinomofo is now able to support &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/vinomofo-goes-headless-with-bigcommerce-to-innovate-scale-and-grow-its-brand-worldwide\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Vinomofo Goes Headless with BigCommerce to Innovate, Scale and Grow its Brand Worldwide&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-765911","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Vinomofo Goes Headless with BigCommerce to Innovate, Scale and Grow its Brand Worldwide - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/vinomofo-goes-headless-with-bigcommerce-to-innovate-scale-and-grow-its-brand-worldwide\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Vinomofo Goes Headless with BigCommerce to Innovate, Scale and Grow its Brand Worldwide - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"Vinomofo Goes Headless with BigCommerce to Innovate, Scale and Grow its Brand Worldwide Breadth of APIs, continuous product updates, best-in-breed partner ecosystem, strong customer base and easy integration were instrumental to Vinomofo launching on BigCommerce AUSTIN, Texas &amp; SYDNEY&#8211;(BUSINESS WIRE)&#8211;BigCommerce (Nasdaq: BIGC), a leading Open SaaS ecommerce platform for fast-growing and established B2C and B2B brands, today announced the platform launch of Vinomofo, a leading online wine retailer in Australia and Singapore. With BigCommerce, Vinomofo is now able to support horizontal and vertical business expansion and global growth of its brand to reach more customers and broaden its offerings. This press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20230626492021\/en\/ With BigCommerce&#8217;s headless architecture, Vinomofo is now able to support &hellip; Continue reading &quot;Vinomofo Goes Headless with BigCommerce to Innovate, Scale and Grow its Brand Worldwide&quot;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.marketnewsdesk.com\/index.php\/vinomofo-goes-headless-with-bigcommerce-to-innovate-scale-and-grow-its-brand-worldwide\/\" \/>\n<meta property=\"og:site_name\" content=\"Market Newsdesk\" \/>\n<meta property=\"article:published_time\" content=\"2023-06-26T12:03:04+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/mms.businesswire.com\/media\/20230626492021\/en\/1826117\/4\/Screenshot_2023-06-22_at_8.57.56_AM.jpg\" \/>\n<meta name=\"author\" content=\"Newsdesk\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Newsdesk\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/vinomofo-goes-headless-with-bigcommerce-to-innovate-scale-and-grow-its-brand-worldwide\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/vinomofo-goes-headless-with-bigcommerce-to-innovate-scale-and-grow-its-brand-worldwide\\\/\"},\"author\":{\"name\":\"Newsdesk\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/#\\\/schema\\\/person\\\/482f27a394d4fda80ecb5499e519d979\"},\"headline\":\"Vinomofo Goes Headless with BigCommerce to Innovate, Scale and Grow its Brand Worldwide\",\"datePublished\":\"2023-06-26T12:03:04+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/vinomofo-goes-headless-with-bigcommerce-to-innovate-scale-and-grow-its-brand-worldwide\\\/\"},\"wordCount\":777,\"image\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/vinomofo-goes-headless-with-bigcommerce-to-innovate-scale-and-grow-its-brand-worldwide\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/mms.businesswire.com\\\/media\\\/20230626492021\\\/en\\\/1826117\\\/4\\\/Screenshot_2023-06-22_at_8.57.56_AM.jpg\",\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/vinomofo-goes-headless-with-bigcommerce-to-innovate-scale-and-grow-its-brand-worldwide\\\/\",\"url\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/vinomofo-goes-headless-with-bigcommerce-to-innovate-scale-and-grow-its-brand-worldwide\\\/\",\"name\":\"Vinomofo Goes Headless with BigCommerce to Innovate, Scale and Grow its Brand Worldwide - 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With BigCommerce, Vinomofo is now able to support horizontal and vertical business expansion and global growth of its brand to reach more customers and broaden its offerings. This press release features multimedia. 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