{"id":765307,"date":"2023-06-22T06:03:47","date_gmt":"2023-06-22T10:03:47","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/doubleverify-extends-media-quality-authentication-to-meta-reels\/"},"modified":"2023-06-22T06:03:47","modified_gmt":"2023-06-22T10:03:47","slug":"doubleverify-extends-media-quality-authentication-to-meta-reels","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/doubleverify-extends-media-quality-authentication-to-meta-reels\/","title":{"rendered":"DoubleVerify Extends Media Quality Authentication to Meta Reels"},"content":{"rendered":"<p>        <!--.bwalignc { text-align: center; list-style-position: inside }\n.bwlistdisc { list-style-type: disc }body {font:normal small Arial,Helvetica,sans-serif;color:#000;background-color:#fff;padding:24px;margin:0;} a img {border:0;} h3 {font-size:medium;color:#000;margin:0 0 1em 0; text-align:center;}-->  <\/p>\n<p class=\"bwalignc\"><b>DoubleVerify Extends Media Quality Authentication to Meta Reels<\/b><\/p>\n<p class=\"bwalignc\"><i>Brands will benefit from DV\u2019s industry-leading viewability and fraud verification across Facebook Reels and Instagram Reels inventory<\/i><\/p>\n<p>NEW YORK&#8211;(<a href=\"http:\/\/www.businesswire.com\">BUSINESS WIRE<\/a>)&#8211;<a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fdoubleverify.com%2F&amp;esheet=53428074&amp;newsitemid=20230622081319&amp;lan=en-US&amp;anchor=DoubleVerify&amp;index=1&amp;md5=d358fe4474240ce76a09f1048f089209\">DoubleVerify<\/a> (\u201cDV\u201d) (NYSE: DV), a leading software platform for digital media measurement, data and analytics, today announced an expansion of its quality solutions with Meta to enable media measurement and help maximize advertiser performance on Facebook and Instagram Reels. This release will leverage DV\u2019s technology to help advertisers on Meta Reels ensure their video ads are viewable, by a human being and are safe from Fraud\/Invalid Traffic (\u201cIVT\u201d).<\/p>\n<p>\n\u201cAs a participant in Meta\u2019s measurement partnership program, we are thrilled to announce that we can measure viewability and fraud on Reels, providing global brands with greater clarity and confidence in their investments on both Facebook and Instagram,\u201d said Mark Zagorski, CEO, DoubleVerify. \u201cThe explosion in short-form, user-generated content is offering advertisers a high-engagement environment to connect with passionate online communities. We can now provide media authentication, and help maximize campaign impact and performance for our mutual advertisers.\u201d<\/p>\n<p>\nWith DV\u2019s quality verification technology, advertisers leveraging Reels ads will benefit from:<\/p>\n<ul class=\"bwlistdisc\">\n<li><b>Fraud Measurement<\/b>: For advertising to perform, it must be seen by a real human being. DV identifies and helps to protect advertisers against fraud and IVT \u2013 from hijacked devices to bot manipulation.\n<\/li>\n<li><b>Viewability Authentication<\/b>: DV provides comprehensive viewability measurement, offering clarity into whether an ad has the opportunity to be seen, shedding light on its impact.\n<\/li>\n<\/ul>\n<p>\nMutual clients will be able to access measurement data and insights through DV Pinnacle<sup>\u24c7<\/sup>, the company\u2019s unified service and analytics reporting platform, to monitor and optimize the quality of their Reels ads campaigns. Reporting will cover Viewability and Fraud across Reels\u2019 video ad format also known as \u201cPost-loop ads\u201d.<\/p>\n<p>\nDV became a participant in Meta\u2019s measurement partnership program in 2017 <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fdoubleverify.com%2Fnewsroom%2Fdoubleverify-launches-digital-fraud-and-viewability-measurement-for-facebook%2F%3Fnews%3D1&amp;esheet=53428074&amp;newsitemid=20230622081319&amp;lan=en-US&amp;anchor=offering&amp;index=2&amp;md5=94fa0ab1183250806ade20a70476933d\">offering<\/a> fraud and viewability measurement on Facebook and Instagram. In 2019, DV <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fdoubleverify.com%2Fnewsroom%2Ffacebook-certifies-doubleverify-to-manage-brand-safety-gives-advertisers-streamlined-brand-safety-controls-across-facebook-inventory%2F%3Fnews%3D1&amp;esheet=53428074&amp;newsitemid=20230622081319&amp;lan=en-US&amp;anchor=launched&amp;index=3&amp;md5=ca280567c3d45148ac6899427766caf4\">launched<\/a> brand safety and suitability on Facebook\u2019s in-stream video inventory, Instant Articles and Audience Network. In 2020, DV <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fdoubleverify.com%2Fnewsroom%2Fdoubleverify-gains-mrc-accreditation-for-integrated-third-party-measurement-on-facebook%2F&amp;esheet=53428074&amp;newsitemid=20230622081319&amp;lan=en-US&amp;anchor=received&amp;index=4&amp;md5=8b7b784da6f12aceadfcbcccd2d52a97\">received<\/a> the Media Rating Council (MRC) accreditation for third-party viewability measurement and reporting for display and video ads on Facebook and Instagram. In 2021, DV <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fdoubleverify.com%2Fnewsroom%2Fdoubleverify-unveils-expanded-brand-safety-brand-suitability-integration-with-facebook%2F%3Fnews%3D1&amp;esheet=53428074&amp;newsitemid=20230622081319&amp;lan=en-US&amp;anchor=announced&amp;index=5&amp;md5=683df33d05216222e83d8ed7ae5a70d1\">announced<\/a> an expanded brand safety and suitability integration with Facebook, extending verification to In-Stream Reserve, while providing new tools to boost control and efficiency.<\/p>\n<p>\nFor more information about DoubleVerify, visit <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=http%3A%2F%2Fwww.doubleverify.com&amp;esheet=53428074&amp;newsitemid=20230622081319&amp;lan=en-US&amp;anchor=http%3A%2F%2Fwww.doubleverify.com&amp;index=6&amp;md5=25b7d6e5a85203fd98774368fc645b9c\">http:\/\/www.doubleverify.com<\/a>.<\/p>\n<p><b>About DoubleVerify<\/b><\/p>\n<p>\nDoubleVerify (\u201cDV\u201d) (NYSE: DV) is a leading software platform for digital media measurement and analytics. Our mission is to make the digital advertising ecosystem stronger, safer and more secure, thereby preserving the fair value exchange between buyers and sellers of digital media. Hundreds of Fortune 500 advertisers employ our unbiased data and analytics to drive campaign quality and effectiveness, and to maximize return on their digital advertising investments \u2013 globally. Learn more at <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=http%3A%2F%2Fwww.doubleverify.com&amp;esheet=53428074&amp;newsitemid=20230622081319&amp;lan=en-US&amp;anchor=www.doubleverify.com&amp;index=7&amp;md5=0da830eea6ea8b8e14af460527fce1d1\">www.doubleverify.com<\/a>.<\/p>\n<p><img decoding=\"async\" alt=\"\" src=\"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20230622081319r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\" style=\"width:0;height:0\" \/><span class=\"bwct31415\" \/><\/p>\n<p id=\"mmgallerylink\"><span id=\"mmgallerylink-phrase\">View source version on businesswire.com: <\/span><span id=\"mmgallerylink-link\"><a href=\"https:\/\/www.businesswire.com\/news\/home\/20230622081319\/en\/\" rel=\"nofollow\">https:\/\/www.businesswire.com\/news\/home\/20230622081319\/en\/<\/a><\/span><\/p>\n<p>\nMedia Contact:<br \/>\n<br \/>Chris Harihar<br \/>\n<br \/><a rel=\"nofollow\" href=\"mailto:chris@crenshawcomm.com\">chris@crenshawcomm.com<\/a><\/p>\n<p><b>KEYWORDS:<\/b> United States North America New York<\/p>\n<p><b>INDUSTRY KEYWORDS:<\/b> Software Networks Marketing Advertising Data Management Communications Technology Apps\/Applications<\/p>\n<p><b>MEDIA:<\/b><\/p>\n<table cellpadding=\"3\" cellspacing=\"3\" \/>\n","protected":false},"excerpt":{"rendered":"<p>DoubleVerify Extends Media Quality Authentication to Meta Reels Brands will benefit from DV\u2019s industry-leading viewability and fraud verification across Facebook Reels and Instagram Reels inventory NEW YORK&#8211;(BUSINESS WIRE)&#8211;DoubleVerify (\u201cDV\u201d) (NYSE: DV), a leading software platform for digital media measurement, data and analytics, today announced an expansion of its quality solutions with Meta to enable media measurement and help maximize advertiser performance on Facebook and Instagram Reels. This release will leverage DV\u2019s technology to help advertisers on Meta Reels ensure their video ads are viewable, by a human being and are safe from Fraud\/Invalid Traffic (\u201cIVT\u201d). \u201cAs a participant in Meta\u2019s measurement partnership program, we are thrilled to announce that we can measure viewability and fraud on Reels, providing global brands &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/doubleverify-extends-media-quality-authentication-to-meta-reels\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;DoubleVerify Extends Media Quality Authentication to Meta Reels&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-765307","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>DoubleVerify Extends Media Quality Authentication to Meta Reels - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/doubleverify-extends-media-quality-authentication-to-meta-reels\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"DoubleVerify Extends Media Quality Authentication to Meta Reels - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"DoubleVerify Extends Media Quality Authentication to Meta Reels Brands will benefit from DV\u2019s industry-leading viewability and fraud verification across Facebook Reels and Instagram Reels inventory NEW YORK&#8211;(BUSINESS WIRE)&#8211;DoubleVerify (\u201cDV\u201d) (NYSE: DV), a leading software platform for digital media measurement, data and analytics, today announced an expansion of its quality solutions with Meta to enable media measurement and help maximize advertiser performance on Facebook and Instagram Reels. This release will leverage DV\u2019s technology to help advertisers on Meta Reels ensure their video ads are viewable, by a human being and are safe from Fraud\/Invalid Traffic (\u201cIVT\u201d). \u201cAs a participant in Meta\u2019s measurement partnership program, we are thrilled to announce that we can measure viewability and fraud on Reels, providing global brands &hellip; Continue reading &quot;DoubleVerify Extends Media Quality Authentication to Meta Reels&quot;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.marketnewsdesk.com\/index.php\/doubleverify-extends-media-quality-authentication-to-meta-reels\/\" \/>\n<meta property=\"og:site_name\" content=\"Market Newsdesk\" \/>\n<meta property=\"article:published_time\" content=\"2023-06-22T10:03:47+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20230622081319r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\" \/>\n<meta name=\"author\" content=\"Newsdesk\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Newsdesk\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/doubleverify-extends-media-quality-authentication-to-meta-reels\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/doubleverify-extends-media-quality-authentication-to-meta-reels\\\/\"},\"author\":{\"name\":\"Newsdesk\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/#\\\/schema\\\/person\\\/482f27a394d4fda80ecb5499e519d979\"},\"headline\":\"DoubleVerify Extends Media Quality Authentication to Meta Reels\",\"datePublished\":\"2023-06-22T10:03:47+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/doubleverify-extends-media-quality-authentication-to-meta-reels\\\/\"},\"wordCount\":520,\"image\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/doubleverify-extends-media-quality-authentication-to-meta-reels\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/cts.businesswire.com\\\/ct\\\/CT?id=bwnews&amp;sty=20230622081319r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\",\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/doubleverify-extends-media-quality-authentication-to-meta-reels\\\/\",\"url\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/doubleverify-extends-media-quality-authentication-to-meta-reels\\\/\",\"name\":\"DoubleVerify Extends Media Quality Authentication to Meta Reels - 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Market Newsdesk","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.marketnewsdesk.com\/index.php\/doubleverify-extends-media-quality-authentication-to-meta-reels\/","og_locale":"en_US","og_type":"article","og_title":"DoubleVerify Extends Media Quality Authentication to Meta Reels - Market Newsdesk","og_description":"DoubleVerify Extends Media Quality Authentication to Meta Reels Brands will benefit from DV\u2019s industry-leading viewability and fraud verification across Facebook Reels and Instagram Reels inventory NEW YORK&#8211;(BUSINESS WIRE)&#8211;DoubleVerify (\u201cDV\u201d) (NYSE: DV), a leading software platform for digital media measurement, data and analytics, today announced an expansion of its quality solutions with Meta to enable media measurement and help maximize advertiser performance on Facebook and Instagram Reels. This release will leverage DV\u2019s technology to help advertisers on Meta Reels ensure their video ads are viewable, by a human being and are safe from Fraud\/Invalid Traffic (\u201cIVT\u201d). \u201cAs a participant in Meta\u2019s measurement partnership program, we are thrilled to announce that we can measure viewability and fraud on Reels, providing global brands &hellip; Continue reading \"DoubleVerify Extends Media Quality Authentication to Meta Reels\"","og_url":"https:\/\/www.marketnewsdesk.com\/index.php\/doubleverify-extends-media-quality-authentication-to-meta-reels\/","og_site_name":"Market Newsdesk","article_published_time":"2023-06-22T10:03:47+00:00","og_image":[{"url":"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20230622081319r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en","type":"","width":"","height":""}],"author":"Newsdesk","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Newsdesk","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/doubleverify-extends-media-quality-authentication-to-meta-reels\/#article","isPartOf":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/doubleverify-extends-media-quality-authentication-to-meta-reels\/"},"author":{"name":"Newsdesk","@id":"https:\/\/www.marketnewsdesk.com\/#\/schema\/person\/482f27a394d4fda80ecb5499e519d979"},"headline":"DoubleVerify Extends Media Quality Authentication to Meta Reels","datePublished":"2023-06-22T10:03:47+00:00","mainEntityOfPage":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/doubleverify-extends-media-quality-authentication-to-meta-reels\/"},"wordCount":520,"image":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/doubleverify-extends-media-quality-authentication-to-meta-reels\/#primaryimage"},"thumbnailUrl":"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20230622081319r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en","inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/doubleverify-extends-media-quality-authentication-to-meta-reels\/","url":"https:\/\/www.marketnewsdesk.com\/index.php\/doubleverify-extends-media-quality-authentication-to-meta-reels\/","name":"DoubleVerify Extends Media Quality Authentication to Meta Reels - 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