{"id":764743,"date":"2023-06-20T09:41:48","date_gmt":"2023-06-20T13:41:48","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/dts-celebrates-30-years-of-sensational-creating-impactful-entertainment-experiences-for-audiences-everywhere\/"},"modified":"2023-06-20T09:41:48","modified_gmt":"2023-06-20T13:41:48","slug":"dts-celebrates-30-years-of-sensational-creating-impactful-entertainment-experiences-for-audiences-everywhere","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/dts-celebrates-30-years-of-sensational-creating-impactful-entertainment-experiences-for-audiences-everywhere\/","title":{"rendered":"DTS Celebrates 30 Years of Sensational: Creating Impactful Entertainment Experiences for Audiences Everywhere"},"content":{"rendered":"<p>        <!--.bwalignc { text-align: center; list-style-position: inside }\n.bwlistdisc { list-style-type: disc }body {font:normal small Arial,Helvetica,sans-serif;color:#000;background-color:#fff;padding:24px;margin:0;} a img {border:0;} h3 {font-size:medium;color:#000;margin:0 0 1em 0; text-align:center;}-->  <\/p>\n<p class=\"bwalignc\"><b>DTS Celebrates 30 Years of Sensational: Creating Impactful Entertainment Experiences for Audiences Everywhere<\/b><\/p>\n<p class=\"bwalignc\"><b>New report highlights how personalized and immersive entertainment experiences are important to consumers<\/b><\/p>\n<p>SAN JOSE, Calif.&#8211;(<a href=\"http:\/\/www.businesswire.com\">BUSINESS WIRE<\/a>)&#8211;<a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=http%3A%2F%2Fwww.dts.com&amp;esheet=53421943&amp;newsitemid=20230620288091&amp;lan=en-US&amp;anchor=DTS&amp;index=1&amp;md5=1a26027e860f7b4fc0c98c846713b7d7\">DTS<\/a>, Inc., a wholly owned subsidiary of entertainment technology company <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fxperi.com%2Fcompany%2F&amp;esheet=53421943&amp;newsitemid=20230620288091&amp;lan=en-US&amp;anchor=Xperi+Inc.&amp;index=2&amp;md5=d47dac413737405f54033de9171b3ce6\">Xperi Inc.<\/a> (NYSE: XPER) and the company that launched a revolutionary multichannel sound delivery system for film on June 11, 1993 with the release of Jurassic Park, celebrates its <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fdts.com%2F30th%2F&amp;esheet=53421943&amp;newsitemid=20230620288091&amp;lan=en-US&amp;anchor=30+year+anniversary&amp;index=3&amp;md5=1b979ff6e16ea4b280cff84d480dd09d\">30 year anniversary<\/a>.<\/p>\n<p>\nDTS technology innovation and expertise have been raising the bar for immersive, intuitive entertainment. Today, DTS continues to push the limits of sight and sound in every environment &#8211; theater, living room, car, and on mobile devices.<\/p>\n<p>\n\u201cWhen you felt and heard the impact of the DTS soundtrack for Jurassic Park in 1993, we knew we were onto something,\u201d said Jon Kirchner, CEO, Xperi. \u201cWe\u2019ve come a long way since our theater breakthrough moment and the pace of innovation and change of the industry has me excited about a future where you can have an always-on, anytime, anywhere, on any device higher quality experience &#8211; whether it&#8217;s music, movies, video games, or some other kind of content.\u201d<\/p>\n<p>\nMarking the brand\u2019s 30<sup>th<\/sup> anniversary, DTS released its <i>Tuning In To Sensational Entertainment<\/i><i>Trends<\/i> report uncovering consumers\u2019 preferences and habits around their entertainment experiences, at home and on the go. The survey, done in partnership with Opinium, showcases that sound quality is very to somewhat important to 85% of respondents when watching shows or movies on TV.<\/p>\n<p>\nSound and sensing are the unsung hero of the entertainment experience, but when people don\u2019t have clear sound quality it can lead to negative viewing and listening experiences. More than half (58%) of respondents have differing sound needs compared to other people with whom they\u2019re viewing shows and movies, leading to issues like listening on a lower\/higher volume than ideal (33%), watching content separately (19%) and even having arguments about sound level (17%).<\/p>\n<p><b>Additional <i>Tuning In To Sensational Entertainment Trends<\/i> Report Highlights<\/b><\/p>\n<ul class=\"bwlistdisc\">\n<li>\nStreamline home entertainment set-up: Respondents are looking to simplify their home entertainment set-up by preferring interconnected home systems that take 5-minutes or less to set up (72%); are compatible with their current systems (71%); work over Wi-Fi (63%).<\/p>\n<\/li>\n<li>\nAudio amplifies gaming experiences: Gamer respondents are seeking the perfect auditory companion to complement their gameplay, listening most frequently to audio through their TV (47%), using headphones (41%) or through their smartphone (40%).<\/p>\n<\/li>\n<li>\nEvolving preferences in the connected car: As more drivers view their vehicles as a third space, drivers would most like their vehicle to offer a more comfortable physical environment (41%); automatically understand their seat position, temperature, lighting and entertainment choices when they enter the vehicle (39%); and possess an even better audio system\/sound (38%) than they already have according to a separate survey from Xperi.<sup>1<\/sup><\/li>\n<li>\nBreaking through the noise: Multitasking has become the norm and made true entertainment immersion a challenge at home. Putting on a streaming video or music service at home is often paired with scrolling on phones (45%), cleaning the house (42%), cooking (40%) or exercising (27%).<\/p>\n<\/li>\n<\/ul>\n<p>\nFind more information from the report <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fgo.dts.com%2FDTS_30th_Survey&amp;esheet=53421943&amp;newsitemid=20230620288091&amp;lan=en-US&amp;anchor=here&amp;index=4&amp;md5=edec187db78b6f1bc45fd522a24ffb8f\">here<\/a>.<\/p>\n<p><b>Opinium Methodology<\/b><\/p>\n<p>\nThe DTS <i>Tuning In To Sensational Entertainment Trends<\/i> survey was administered to 4,000 adults, 18 and older, living in the U.S. and U.K. between April 18- 24, 2023 (2,000 U.S., 2,000 U.K.). Both surveys were weighted to nationally representative criteria.<\/p>\n<p><b>CARAVAN TITLES Methodology<\/b><\/p>\n<p><sup>1<\/sup>This data is from research conducted by Xperi and CARAVAN\u00ae, and a report titled: \u201c<a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fdts.com%2Fwp-content%2Fuploads%2F2022%2F12%2FSurvey_Vehicle-Third-Space_DTS.pdf&amp;esheet=53421943&amp;newsitemid=20230620288091&amp;lan=en-US&amp;anchor=The+Vehicle+as+a+Third+Space&amp;index=5&amp;md5=4ac2e4abfa7433e68cca50be8171bdba\">The Vehicle as a Third Space<\/a>.\u201d The study surveyed 844 people from the U.S. who currently own or lease a vehicle. Fieldwork took place between August 26-28, 2022.<\/p>\n<p><b>About DTS, Inc.<\/b><\/p>\n<p>\nSince 1993, DTS has been dedicated to making the world sound better. Through its pioneering audio solutions for mobile devices, home theater systems, cinema and beyond, DTS provides incredibly high-quality, immersive and engaging audio experiences to listeners everywhere. Now, DTS is powering imaging and sensing technologies as well. For more information, please visit <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=http%3A%2F%2Fwww.dts.com&amp;esheet=53421943&amp;newsitemid=20230620288091&amp;lan=en-US&amp;anchor=www.dts.com&amp;index=6&amp;md5=36f2ffba87e7afd6e6d0d65745938b0c\">www.dts.com<\/a>.<\/p>\n<p><b>About Xperi Inc.<\/b><\/p>\n<p>\nXperi invents, develops, and delivers technologies that enable extraordinary experiences. Xperi technologies, delivered via its brands (DTS\u00ae, HD Radio\u2122, TiVo\u00ae), and by its startup, Perceive, and IMAX Enhanced, an IMAX and DTS partnership, have been integrated into billions of consumer devices and media platforms worldwide, powering smart devices, connected cars and entertainment experiences. Xperi has created a unified ecosystem that reaches highly engaged consumers driving increased value for partners, customers and consumers.<\/p>\n<p>\n\u00a92023 Xperi Inc. All Rights Reserved. Xperi\u00ae, TiVo\u00ae, DTS\u00ae, HD Radio\u2122, Perceive\u00ae and their respective logos are trademark(s) or registered trademark(s) of Xperi Inc. or its subsidiaries in the United States and other countries. All other trademarks and content are the property of their respective owners.<\/p>\n<p>\nXPER &#8211; P<\/p>\n<p><img decoding=\"async\" alt=\"\" src=\"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20230620288091r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\" style=\"width:0;height:0\" \/><span class=\"bwct31415\" \/><\/p>\n<p id=\"mmgallerylink\"><span id=\"mmgallerylink-phrase\">View source version on businesswire.com: <\/span><span id=\"mmgallerylink-link\"><a href=\"https:\/\/www.businesswire.com\/news\/home\/20230620288091\/en\/\" rel=\"nofollow\">https:\/\/www.businesswire.com\/news\/home\/20230620288091\/en\/<\/a><\/span><\/p>\n<p><b>Xperi Media:<br \/>\n<\/b><br \/>Allyse Sanchez, Xperi<br \/>\n<br \/><a rel=\"nofollow\" href=\"mailto:Allyse.sanchez@xperi.com\">Allyse.sanchez@xperi.com<\/a><\/p>\n<p><b>KEYWORDS:<\/b> United States North America California<\/p>\n<p><b>INDUSTRY KEYWORDS:<\/b> Technology Audio\/Video Hardware Consumer Electronics<\/p>\n<p><b>MEDIA:<\/b><\/p>\n<table cellpadding=\"3\" cellspacing=\"3\">\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Logo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20230620288091\/en\/764789\/3\/DTS_Logotype_Orange_Gradient.jpg\" alt=\"Logo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><\/font><\/td>\n<\/tr>\n<\/table>\n","protected":false},"excerpt":{"rendered":"<p>DTS Celebrates 30 Years of Sensational: Creating Impactful Entertainment Experiences for Audiences Everywhere New report highlights how personalized and immersive entertainment experiences are important to consumers SAN JOSE, Calif.&#8211;(BUSINESS WIRE)&#8211;DTS, Inc., a wholly owned subsidiary of entertainment technology company Xperi Inc. (NYSE: XPER) and the company that launched a revolutionary multichannel sound delivery system for film on June 11, 1993 with the release of Jurassic Park, celebrates its 30 year anniversary. DTS technology innovation and expertise have been raising the bar for immersive, intuitive entertainment. Today, DTS continues to push the limits of sight and sound in every environment &#8211; theater, living room, car, and on mobile devices. \u201cWhen you felt and heard the impact of the DTS soundtrack for &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/dts-celebrates-30-years-of-sensational-creating-impactful-entertainment-experiences-for-audiences-everywhere\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;DTS Celebrates 30 Years of Sensational: Creating Impactful Entertainment Experiences for Audiences Everywhere&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-764743","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>DTS Celebrates 30 Years of Sensational: Creating Impactful Entertainment Experiences for Audiences Everywhere - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/dts-celebrates-30-years-of-sensational-creating-impactful-entertainment-experiences-for-audiences-everywhere\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"DTS Celebrates 30 Years of Sensational: Creating Impactful Entertainment Experiences for Audiences Everywhere - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"DTS Celebrates 30 Years of Sensational: Creating Impactful Entertainment Experiences for Audiences Everywhere New report highlights how personalized and immersive entertainment experiences are important to consumers SAN JOSE, Calif.&#8211;(BUSINESS WIRE)&#8211;DTS, Inc., a wholly owned subsidiary of entertainment technology company Xperi Inc. (NYSE: XPER) and the company that launched a revolutionary multichannel sound delivery system for film on June 11, 1993 with the release of Jurassic Park, celebrates its 30 year anniversary. DTS technology innovation and expertise have been raising the bar for immersive, intuitive entertainment. Today, DTS continues to push the limits of sight and sound in every environment &#8211; theater, living room, car, and on mobile devices. \u201cWhen you felt and heard the impact of the DTS soundtrack for &hellip; Continue reading &quot;DTS Celebrates 30 Years of Sensational: Creating Impactful Entertainment Experiences for Audiences Everywhere&quot;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.marketnewsdesk.com\/index.php\/dts-celebrates-30-years-of-sensational-creating-impactful-entertainment-experiences-for-audiences-everywhere\/\" \/>\n<meta property=\"og:site_name\" content=\"Market Newsdesk\" \/>\n<meta property=\"article:published_time\" content=\"2023-06-20T13:41:48+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20230620288091r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\" \/>\n<meta name=\"author\" content=\"Newsdesk\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Newsdesk\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/dts-celebrates-30-years-of-sensational-creating-impactful-entertainment-experiences-for-audiences-everywhere\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/dts-celebrates-30-years-of-sensational-creating-impactful-entertainment-experiences-for-audiences-everywhere\\\/\"},\"author\":{\"name\":\"Newsdesk\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/#\\\/schema\\\/person\\\/482f27a394d4fda80ecb5499e519d979\"},\"headline\":\"DTS Celebrates 30 Years of Sensational: Creating Impactful Entertainment Experiences for Audiences Everywhere\",\"datePublished\":\"2023-06-20T13:41:48+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/dts-celebrates-30-years-of-sensational-creating-impactful-entertainment-experiences-for-audiences-everywhere\\\/\"},\"wordCount\":818,\"image\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/dts-celebrates-30-years-of-sensational-creating-impactful-entertainment-experiences-for-audiences-everywhere\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/cts.businesswire.com\\\/ct\\\/CT?id=bwnews&amp;sty=20230620288091r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\",\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/dts-celebrates-30-years-of-sensational-creating-impactful-entertainment-experiences-for-audiences-everywhere\\\/\",\"url\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/dts-celebrates-30-years-of-sensational-creating-impactful-entertainment-experiences-for-audiences-everywhere\\\/\",\"name\":\"DTS Celebrates 30 Years of Sensational: Creating Impactful Entertainment Experiences for Audiences Everywhere - 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(NYSE: XPER) and the company that launched a revolutionary multichannel sound delivery system for film on June 11, 1993 with the release of Jurassic Park, celebrates its 30 year anniversary. DTS technology innovation and expertise have been raising the bar for immersive, intuitive entertainment. Today, DTS continues to push the limits of sight and sound in every environment &#8211; theater, living room, car, and on mobile devices. \u201cWhen you felt and heard the impact of the DTS soundtrack for &hellip; Continue reading \"DTS Celebrates 30 Years of Sensational: Creating Impactful Entertainment Experiences for Audiences Everywhere\"","og_url":"https:\/\/www.marketnewsdesk.com\/index.php\/dts-celebrates-30-years-of-sensational-creating-impactful-entertainment-experiences-for-audiences-everywhere\/","og_site_name":"Market Newsdesk","article_published_time":"2023-06-20T13:41:48+00:00","og_image":[{"url":"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20230620288091r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en","type":"","width":"","height":""}],"author":"Newsdesk","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Newsdesk","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/dts-celebrates-30-years-of-sensational-creating-impactful-entertainment-experiences-for-audiences-everywhere\/#article","isPartOf":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/dts-celebrates-30-years-of-sensational-creating-impactful-entertainment-experiences-for-audiences-everywhere\/"},"author":{"name":"Newsdesk","@id":"https:\/\/www.marketnewsdesk.com\/#\/schema\/person\/482f27a394d4fda80ecb5499e519d979"},"headline":"DTS Celebrates 30 Years of Sensational: Creating Impactful Entertainment Experiences for Audiences Everywhere","datePublished":"2023-06-20T13:41:48+00:00","mainEntityOfPage":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/dts-celebrates-30-years-of-sensational-creating-impactful-entertainment-experiences-for-audiences-everywhere\/"},"wordCount":818,"image":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/dts-celebrates-30-years-of-sensational-creating-impactful-entertainment-experiences-for-audiences-everywhere\/#primaryimage"},"thumbnailUrl":"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20230620288091r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en","inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/dts-celebrates-30-years-of-sensational-creating-impactful-entertainment-experiences-for-audiences-everywhere\/","url":"https:\/\/www.marketnewsdesk.com\/index.php\/dts-celebrates-30-years-of-sensational-creating-impactful-entertainment-experiences-for-audiences-everywhere\/","name":"DTS Celebrates 30 Years of Sensational: Creating Impactful Entertainment Experiences for Audiences Everywhere - 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