{"id":763743,"date":"2023-06-14T12:03:05","date_gmt":"2023-06-14T16:03:05","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/quad-debuts-new-built-on-quad-brand-campaign\/"},"modified":"2023-06-14T12:03:05","modified_gmt":"2023-06-14T16:03:05","slug":"quad-debuts-new-built-on-quad-brand-campaign","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/quad-debuts-new-built-on-quad-brand-campaign\/","title":{"rendered":"Quad Debuts New \u201cBuilt on Quad\u201d Brand Campaign"},"content":{"rendered":"<p>        <!--body {font:normal small Arial,Helvetica,sans-serif;color:#000;background-color:#fff;padding:24px;margin:0;} a img {border:0;} h3 {font-size:medium;color:#000;margin:0 0 1em 0; text-align:center;}-->  <\/p>\n<p>\nQuad Debuts New \u201cBuilt on Quad\u201d Brand Campaign<\/p>\n<p>SUSSEX, Wis.&#8211;(<a href=\"http:\/\/www.businesswire.com\">BUSINESS WIRE<\/a>)&#8211;<br \/>\nQuad\/Graphics, Inc. (NYSE: QUAD), a global marketing experience (MX) company, is rolling out \u201cBuilt on Quad.\u201d This new campaign showcases Quad\u2019s latest brand identity and marks the company\u2019s first large-scale marketing and advertising effort in its 52-year history. Quad\u2019s new brand campaign will run through digital, OOH, print, events, experiential, direct mail, sponsorship and sales assets. It will also be showcased at the 2023 Cannes Lions Festival of Creativity, including the Nice C\u00f4te d&#8217;Azur Airport.<\/p>\n<p id=\"news-body-cta\">This press release features multimedia. View the full release here: <a href=\"https:\/\/www.businesswire.com\/news\/home\/20230614844054\/en\/\" rel=\"nofollow\">https:\/\/www.businesswire.com\/news\/home\/20230614844054\/en\/<\/a><\/p>\n<p>\nQuad provides end-to-end marketing solutions that removes friction wherever it occurs in the marketing journey for more than 2,900 clients, including Sirius XM, Amazon, the Albertsons Companies, and other major brands. The &#8220;Built on Quad\u201d campaign focuses on the company\u2019s strength as a one-stop partner for the modern marketer, and it also pays homage to its roots as one of the largest and most successful commercial printers in North America. The company prints and mails more than 8 billion pieces per year.<\/p>\n<p>\n\u201cIn 2006, when I succeeded my father, I wanted to build on what he started and grow it into something unparalleled for the marketplace,\u201d said Joel Quadracci, Chairman, President and Chief Executive Officer, Quad. \u201cToday, we are meeting that moment. We\u2019re renowned for our work in printing and direct mail, but those only represent a fraction of our capabilities. Our new story and brand expression encompasses everything that we are and marks an exciting juncture for the company\u2019s evolution. We\u2019re thrilled to introduce the new, reinvigorated Quad.\u201d<\/p>\n<p>\nQuad\u2019s mission is to deliver a better marketing experience so its clients can focus on delivering the best customer experience. As an MX company, Quad combines unparalleled integration capabilities with quantifiable business impact. Quad\u2019s mission is validated by insights from recent Forrester research, which affirms that while marketers have a functional mandate to operate in today\u2019s increasingly complex marketing environment, they have an emotional need to eliminate the complication caused by poorly integrated marketing ecosystems. Quad\u2019s uniquely integrated marketing platform helps solve this dilemma. The new campaign focuses on Quad\u2019s roll-up-its-sleeves \u2018maker culture\u2019 and covers the full breadth of Quad\u2019s products and services, including creative, intelligence, content, direct, media, packaging, production and in-store.<\/p>\n<p>\n\u201cThis is a huge moment for the Quad brand as most marketers have an historical impression of what Quad can do for them. Now with this very strong signal, we are telling the most complete story of our offerings as a modern marketing company that provides excellence at scale,&#8221; said Josh Golden, Quad\u2019s Chief Marketing Officer. \u201cOur \u2018Built on Quad\u2019 campaign speaks both to our foundational history as well as how we are widening the aperture of our integrated offerings all under one roof in service to the marketer. This work also creates more visibility around our culture of makers, which deserves to be celebrated. It\u2019s exciting to bring Quad\u2019s story to the marketplace in this way.\u201d<\/p>\n<p>\nAbout Quad<\/p>\n<p>\nQuad (NYSE: QUAD) is a global marketing experience company that gives brands a more streamlined, impactful, flexible and frictionless way to go to market and reach consumers. Quad\u2019s strategic priorities are powered by three key competitive advantages that include integrated marketing platform excellence, ongoing innovation, and culture and social purpose. The company\u2019s integrated marketing platform is powered by a set of core specialties including strategy and consulting, data and analytics, technology solutions, media services, creative and content solutions, and managed services.<\/p>\n<p>\nServing more than 2,900 clients, Quad has approximately 15,000 people working in 14 countries around the world.<\/p>\n<p><img decoding=\"async\" alt=\"\" src=\"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20230614844054r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\" style=\"width:0;height:0\" \/><span class=\"bwct31415\" \/><\/p>\n<p id=\"mmgallerylink\"><span id=\"mmgallerylink-phrase\">View source version on businesswire.com: <\/span><span id=\"mmgallerylink-link\"><a href=\"https:\/\/www.businesswire.com\/news\/home\/20230614844054\/en\/\" rel=\"nofollow\">https:\/\/www.businesswire.com\/news\/home\/20230614844054\/en\/<\/a><\/span><\/p>\n<p>\nKaren Arena<br \/>\n<br \/>Marketing Communications<br \/>\n<br \/>732-407-8510<br \/>\n<br \/><a rel=\"nofollow\" href=\"mailto:karena@quad.com\">karena@quad.com<\/a><\/p>\n<p><b>KEYWORDS:<\/b> United States North America Wisconsin<\/p>\n<p><b>INDUSTRY KEYWORDS:<\/b> Marketing Advertising Digital Marketing Communications Content Marketing Other Communications Media<\/p>\n<p><b>MEDIA:<\/b><\/p>\n<table cellpadding=\"3\" cellspacing=\"3\">\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Logo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20230614844054\/en\/1751358\/3\/Quad_Wordmark_Logo_2023_386x108.jpg\" alt=\"Logo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><\/font><\/td>\n<\/tr>\n<\/table>\n","protected":false},"excerpt":{"rendered":"<p>Quad Debuts New \u201cBuilt on Quad\u201d Brand Campaign SUSSEX, Wis.&#8211;(BUSINESS WIRE)&#8211; Quad\/Graphics, Inc. (NYSE: QUAD), a global marketing experience (MX) company, is rolling out \u201cBuilt on Quad.\u201d This new campaign showcases Quad\u2019s latest brand identity and marks the company\u2019s first large-scale marketing and advertising effort in its 52-year history. Quad\u2019s new brand campaign will run through digital, OOH, print, events, experiential, direct mail, sponsorship and sales assets. It will also be showcased at the 2023 Cannes Lions Festival of Creativity, including the Nice C\u00f4te d&#8217;Azur Airport. This press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20230614844054\/en\/ Quad provides end-to-end marketing solutions that removes friction wherever it occurs in the marketing journey for more than 2,900 clients, including Sirius XM, &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/quad-debuts-new-built-on-quad-brand-campaign\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Quad Debuts New \u201cBuilt on Quad\u201d Brand Campaign&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-763743","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Quad Debuts New \u201cBuilt on Quad\u201d Brand Campaign - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/quad-debuts-new-built-on-quad-brand-campaign\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Quad Debuts New \u201cBuilt on Quad\u201d Brand Campaign - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"Quad Debuts New \u201cBuilt on Quad\u201d Brand Campaign SUSSEX, Wis.&#8211;(BUSINESS WIRE)&#8211; Quad\/Graphics, Inc. (NYSE: QUAD), a global marketing experience (MX) company, is rolling out \u201cBuilt on Quad.\u201d This new campaign showcases Quad\u2019s latest brand identity and marks the company\u2019s first large-scale marketing and advertising effort in its 52-year history. Quad\u2019s new brand campaign will run through digital, OOH, print, events, experiential, direct mail, sponsorship and sales assets. It will also be showcased at the 2023 Cannes Lions Festival of Creativity, including the Nice C\u00f4te d&#8217;Azur Airport. This press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20230614844054\/en\/ Quad provides end-to-end marketing solutions that removes friction wherever it occurs in the marketing journey for more than 2,900 clients, including Sirius XM, &hellip; Continue reading &quot;Quad Debuts New \u201cBuilt on Quad\u201d Brand Campaign&quot;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.marketnewsdesk.com\/index.php\/quad-debuts-new-built-on-quad-brand-campaign\/\" \/>\n<meta property=\"og:site_name\" content=\"Market Newsdesk\" \/>\n<meta property=\"article:published_time\" content=\"2023-06-14T16:03:05+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20230614844054r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\" \/>\n<meta name=\"author\" content=\"Newsdesk\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Newsdesk\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/quad-debuts-new-built-on-quad-brand-campaign\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/quad-debuts-new-built-on-quad-brand-campaign\\\/\"},\"author\":{\"name\":\"Newsdesk\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/#\\\/schema\\\/person\\\/482f27a394d4fda80ecb5499e519d979\"},\"headline\":\"Quad Debuts New \u201cBuilt on Quad\u201d Brand Campaign\",\"datePublished\":\"2023-06-14T16:03:05+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/quad-debuts-new-built-on-quad-brand-campaign\\\/\"},\"wordCount\":668,\"image\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/quad-debuts-new-built-on-quad-brand-campaign\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/cts.businesswire.com\\\/ct\\\/CT?id=bwnews&amp;sty=20230614844054r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\",\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/quad-debuts-new-built-on-quad-brand-campaign\\\/\",\"url\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/quad-debuts-new-built-on-quad-brand-campaign\\\/\",\"name\":\"Quad Debuts New \u201cBuilt on Quad\u201d Brand Campaign - 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