{"id":762942,"date":"2023-06-12T08:03:50","date_gmt":"2023-06-12T12:03:50","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/clemson-university-selects-sprinklr-to-power-research-and-train-next-generation-of-social-media-professionals\/"},"modified":"2023-06-12T08:03:50","modified_gmt":"2023-06-12T12:03:50","slug":"clemson-university-selects-sprinklr-to-power-research-and-train-next-generation-of-social-media-professionals","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/clemson-university-selects-sprinklr-to-power-research-and-train-next-generation-of-social-media-professionals\/","title":{"rendered":"Clemson University Selects Sprinklr to Power Research and Train Next Generation of Social Media Professionals"},"content":{"rendered":"

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Clemson University Selects Sprinklr to Power Research and Train Next Generation of Social Media Professionals<\/b><\/p>\n

Students use Sprinklr to conduct research for local organizations and prepare for a job in social media<\/i><\/p>\n

NEW YORK–(BUSINESS WIRE<\/a>)–Sprinklr<\/a> (NYSE: CXM), the unified customer experience management (Unified-CXM) platform for modern enterprises, today announced that Clemson University\u2019s Social Media Listening Center<\/a> is leveraging Sprinklr\u2019s AI-powered research product suite \u2013 Sprinklr Insights<\/b><\/a> \u2013 to help students prepare for the jobs of the future while supporting social media research for the university and local organizations.<\/p>\n

\nClemson turned to Sprinklr to replace its social media lab\u2019s legacy technology and help the university achieve three goals:<\/p>\n

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  1. \nTrain the next generation of social media professionals.<\/p>\n<\/li>\n
  2. \nPower academic research with social media data and insights.<\/p>\n<\/li>\n
  3. \nHelp students gain real-life experience by conducting digital research for local organizations.<\/p>\n<\/li>\n<\/ol>\n

    \n\u201cHaving this resource [Sprinklr] on campus and having students come up to me after they\u2019ve had a year or two of experience working in the real world and telling me they got their first job or their first internship because they had this experience on their resume is an incredible thing for us,\u201d said Brandon Boatwright, Assistant Professor and Director of Clemson University\u2019s Social Media Listening Center (SMLC). <\/b>\u201cWe often use Sprinklr for its capacity to pull data from hundreds of millions of different sources, and my colleagues will tell me this saves them hours of time in data collection. And that\u2019s because we don\u2019t just pull reams of data. Sprinklr helps us get the right amount of data and the right kind of data that they need for their studies.\u201d<\/p>\n

    \nClemson\u2019s SMLC receives many requests for Sprinklr\u2019s social and digital data insights from university faculty for their respective research projects. This past year, an assistant professor in Clemson\u2019s communication department used Sprinklr to pull data and analyze conversations around minor league baseball during the pandemic. Virginia Harrison\u2019s research, \u201cSave Our Spikes\u201d: Social Media Advocacy and Fan Reaction to the End of Minor League Baseball<\/b><\/a>, was published in the prestigious Communication & Sport Journal.<\/p>\n

    \nThe SMLC also has an internship program where students use Sprinklr to provide research and analytics services for the university, local small businesses, and nonprofits.<\/p>\n

    \n\u201cDigital research and social media marketing skills are in high demand, and half of the top 10 in-demand jobs in 2022 posted on LinkedIn<\/a> were in the digital or media space,\u201d said Paul Herman, Senior Vice President, Global Digital Transformation Services at Sprinklr<\/b>. \u201cWe\u2019re thrilled to help Clemson University prepare its students for the future job market while also transforming the way research is done in an academic setting.\u201d<\/p>\n

    Additional Information:<\/b><\/p>\n