{"id":762340,"date":"2023-06-08T06:07:42","date_gmt":"2023-06-08T10:07:42","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/adobe-brings-worlds-first-ai-accelerated-content-supply-chain-solution-to-europe-to-fuel-experience-led-growth\/"},"modified":"2023-06-08T06:07:42","modified_gmt":"2023-06-08T10:07:42","slug":"adobe-brings-worlds-first-ai-accelerated-content-supply-chain-solution-to-europe-to-fuel-experience-led-growth","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/adobe-brings-worlds-first-ai-accelerated-content-supply-chain-solution-to-europe-to-fuel-experience-led-growth\/","title":{"rendered":"Adobe Brings World\u2019s First AI-Accelerated Content Supply Chain Solution to Europe To Fuel Experience-Led Growth"},"content":{"rendered":"<p>        <!--.bwalignc { text-align: center; list-style-position: inside }\n.bwlistdisc { list-style-type: disc }body {font:normal small Arial,Helvetica,sans-serif;color:#000;background-color:#fff;padding:24px;margin:0;} a img {border:0;} h3 {font-size:medium;color:#000;margin:0 0 1em 0; text-align:center;}-->  <\/p>\n<p class=\"bwalignc\">\nAdobe Brings World\u2019s First AI-Accelerated Content Supply Chain Solution to Europe To Fuel Experience-Led Growth<\/p>\n<ul class=\"bwlistdisc\">\n<li>\nComprehensive solution connects Adobe Experience Cloud and Adobe Creative Cloud, empowering brands to drive efficiencies and major cost savings while delivering personalization at scale<\/p>\n<\/li>\n<li>\nSolution adds Adobe Firefly for Enterprise to accelerate content creation, offering a creative generative AI solution designed to be commercially safe<\/p>\n<\/li>\n<li>\nTop European brands, consulting firms and agencies adopt solution to transform content operations<\/p>\n<\/li>\n<\/ul>\n<p>LONDON&#8211;(<a href=\"http:\/\/www.businesswire.com\">BUSINESS WIRE<\/a>)&#8211;<br \/>\nToday, at <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fsummit-emea.adobe.com%2Femea%2F&amp;esheet=53417084&amp;newsitemid=20230608005352&amp;lan=en-US&amp;anchor=Adobe+Summit+EMEA+2023&amp;index=1&amp;md5=0397d400e1b055b44e24c0a7e2a0400e\">Adobe Summit EMEA 2023<\/a> \u2013 the industry\u2019s leading Digital Experience Conference \u2013 Adobe (Nasdaq:ADBE) announced enhanced features for its <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fbusiness.adobe.com%2Fproducts%2Fworkfront-aem-assets-cc.html&amp;esheet=53417084&amp;newsitemid=20230608005352&amp;lan=en-US&amp;anchor=Content+Supply+Chain+solution&amp;index=2&amp;md5=6b9cd02ffa769587e4a4991d5b9704e4\">Content Supply Chain solution<\/a> and showcased strong momentum among European customers and partners. Adobe\u2019s solution, which connects <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fbusiness.adobe.com%2Fproducts%2Fjourney-optimizer%2Fadobe-journey-optimizer.html&amp;esheet=53417084&amp;newsitemid=20230608005352&amp;lan=en-US&amp;anchor=Adobe+Experience+Cloud&amp;index=3&amp;md5=0b922ee56a3466693c94234b246bcafb\">Adobe Experience Cloud<\/a> and <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.adobe.com%2Fcreativecloud.html&amp;esheet=53417084&amp;newsitemid=20230608005352&amp;lan=en-US&amp;anchor=Adobe+Creative+Cloud&amp;index=4&amp;md5=174bf70961558fe892f79eca75861f30\">Adobe Creative Cloud<\/a> applications to deliver personalized customer experiences and drive experience-led growth, now includes Adobe Firefly for Enterprise, accelerating content creation with the market\u2019s only commercially safe creative generative AI solution.<\/p>\n<p>\nAdobe\u2019s Content Supply Chain solution improves the end-to-end process of producing and delivering content to fuel effective customer experiences. At most organizations, the content supply chain is a web of disconnected workflows and systems that often break down, challenging teams faced with rising content demands. As a result, many brands are paying spiraling costs, missing revenue opportunities and dealing with team burnout, while struggling to deliver engaging customer experiences that drive real business impact.<\/p>\n<p>\n\u201cAs demand for content continues to surge, Adobe is the only company with the expertise and portfolio to connect the end-to-end content creation and delivery process for optimized performance,\u201d said Amit Ahuja, senior vice president, Adobe Experience Cloud platform and products at Adobe. \u201cWe\u2019re excited to bring our unique Content Supply Chain solution to European customers, empowering them to deliver personalized experiences that translate to substantial business value.\u201d<\/p>\n<p>\nThe world\u2019s largest brands trust Adobe to help them create and deliver engaging content and customer experiences. Accelerated by Firefly and new <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.adobe.com%2Fsensei%2Fgenerative-ai.html&amp;esheet=53417084&amp;newsitemid=20230608005352&amp;lan=en-US&amp;anchor=Adobe+Sensei+GenAI+services&amp;index=5&amp;md5=99c7fd3c65b890996f4259457fb312c1\">Adobe Sensei GenAI services<\/a>, Adobe alone provides the full range of industry-leading creative and experience applications, integrations and services necessary to support every step of the content process \u2013 from planning and production to delivery and analysis. Adobe\u2019s Content Supply Chain solution equips brands to build high-functioning systems that deliver the effective, personalized content customers now expect, while providing leaders with unparalleled visibility and control across operations and costs.<\/p>\n<p>\nKey features include:<\/p>\n<ul class=\"bwlistdisc\">\n<li><b>Scaling content creation with generative AI<\/b>: Adobe\u2019s solution will speed and ease content creation by deeply integrating a variety of generative AI capabilities and services. New Firefly for Enterprise extends commercially viable image generation across teams and companies, empowering millions of enterprise users to leverage Firefly both as a standalone service, and within <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.adobe.com%2Fexpress%2F&amp;esheet=53417084&amp;newsitemid=20230608005352&amp;lan=en-US&amp;anchor=Adobe+Express&amp;index=6&amp;md5=411a36f095f8a8ced6bc106a544269db\">Adobe Express<\/a>, so anyone can quickly and easily generate, edit and share standout, on-brand content. New Sensei GenAI services leverage multiple large language models to generate and modify text-based experiences. Anchored in Adobe Experience Platform, these services bring an organization\u2019s data and content together under a common language model. This rich data set allows brands to train generative AI models on proprietary customer insights, customizing the output for brand-specific use cases. One new feature in Adobe Experience Manager, Marketing Copy Generation, allows brands to quickly create and modify on-brand copy for digital \u201cfront doors\u201d such as websites and mobile apps.\n<\/li>\n<li><b>Easing the burden with automation:<\/b> While all brands must navigate complex data, governance and localization requirements, European companies face special challenges due to a variety of regulations, languages and cultural considerations they must navigate. Adobe\u2019s Content Supply solution automates many of these processes, helping brands deliver relevant, effective content while complying with both customer expectations and regulatory standards.\n<\/li>\n<li><b>The power of Adobe:<\/b> Adobe\u2019s Content Supply Chain solution brings together <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.adobe.com%2Fcreativecloud%2Fbusiness%2Fenterprise.html&amp;esheet=53417084&amp;newsitemid=20230608005352&amp;lan=en-US&amp;anchor=Adobe+Creative+Cloud+for+Enterprise&amp;index=7&amp;md5=e52b2db8c9cf8e9686c2f343d48ebdae\">Adobe Creative Cloud for Enterprise<\/a>, <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fbusiness.adobe.com%2Fproducts%2Fworkfront%2Fmain.html&amp;esheet=53417084&amp;newsitemid=20230608005352&amp;lan=en-US&amp;anchor=Adobe+Workfront&amp;index=8&amp;md5=d3fc7610a85878eefe77083fdfb67a34\">Adobe Workfront<\/a>, <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fbusiness.adobe.com%2Fproducts%2Fexperience-manager%2Fadobe-experience-manager.html&amp;esheet=53417084&amp;newsitemid=20230608005352&amp;lan=en-US&amp;anchor=Adobe+Experience+Manager&amp;index=9&amp;md5=bf5b0fff1745f0218b53a498a2b308cf\">Adobe Experience Manager<\/a>, <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fbusiness.adobe.com%2Fproducts%2Fexperience-platform%2Fadobe-experience-platform.html&amp;esheet=53417084&amp;newsitemid=20230608005352&amp;lan=en-US&amp;anchor=Adobe+Experience+Platform&amp;index=10&amp;md5=c6d4ff27b535544c2b1b1d8b261714e4\">Adobe Experience Platform<\/a>, Adobe Express for Enterprise, <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fframe.io%2F&amp;esheet=53417084&amp;newsitemid=20230608005352&amp;lan=en-US&amp;anchor=Frame.io&amp;index=11&amp;md5=38c3792748c9af2e509ecfeb10b6b35b\">Frame.io<\/a> and Adobe\u2019s Firefly and Sensei GenAI capabilities \u2013 as well as an array of integrations and services.\n<\/li>\n<\/ul>\n<p><b>Customer and Partner Momentum<\/b><\/p>\n<p>\nMany global and European brands are already starting to leverage Adobe\u2019s new solution to scale personalization and achieve efficiencies. Early adopters include luxury clothing brand Asprey, Cisco, Philip Morris and premium all-electric automotive brand smart Europe.<\/p>\n<p>\n\u201cThe prospect of implementing the content supply chain is hugely exciting,\u201d said Aidan Connor, chief technology officer at Asprey. \u201cThe ability to use generative AI to produce quality digital content, faster \u2013 and at scale \u2013 would be a game-changer for Asprey. This innovative technology will save on costs, while empowering us to generate personalized content we need to deliver exceptional customer experiences. Our work with Adobe has already proven incredibly valuable \u2013 one of the biggest advantages has been the way each product works together to transform our digital offering as a brand. We\u2019re incredibly excited at the prospect of optimizing our content creation and elevating our entire digital consumer experience.\u201d<\/p>\n<p>\n\u201cWe at smart Europe are excited about Adobe\u2019s Content Supply Chain solution as it enables us to plan, create, manage, edit, use and customize assets in a single environment, helping us to be cost efficient and reduce complexity across workflows,\u201d explains Bj\u00f6rn Schick, CXO at smart Europe.<\/p>\n<p>\nAdobe is also partnering with top global consulting firms and media agencies \u2013 including Accenture, IBM, Omnicom and Publicis \u2013 to help brands transform and optimize their content supply chains.<\/p>\n<p><b>About Adobe<\/b><\/p>\n<p>\nAdobe is changing the world through digital experiences. For more information, visit <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=http%3A%2F%2Fwww.adobe.com&amp;esheet=53417084&amp;newsitemid=20230608005352&amp;lan=en-US&amp;anchor=www.adobe.com&amp;index=12&amp;md5=95c77e6449df4b7319d1edd58c518b8c\">www.adobe.com<\/a>.<\/p>\n<p>\n\u00a9 2023 Adobe. All rights reserved. Adobe and the Adobe logo are either registered trademarks or trademarks of Adobe in the United States and\/or other countries. All other trademarks are the property of their respective owners.<\/p>\n<p><img decoding=\"async\" alt=\"\" src=\"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20230608005352r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\" style=\"width:0;height:0\" \/><span class=\"bwct31415\" \/><\/p>\n<p id=\"mmgallerylink\"><span id=\"mmgallerylink-phrase\">View source version on businesswire.com: <\/span><span id=\"mmgallerylink-link\"><a href=\"https:\/\/www.businesswire.com\/news\/home\/20230608005352\/en\/\" rel=\"nofollow\">https:\/\/www.businesswire.com\/news\/home\/20230608005352\/en\/<\/a><\/span><\/p>\n<p>\nLisa Davis<br \/>\n<br \/>Adobe<br \/>\n<br \/><a rel=\"nofollow\" href=\"mailto:davisl@adobe.com\">davisl@adobe.com<\/a><\/p>\n<p><b>KEYWORDS:<\/b> Europe United States United Kingdom North America California<\/p>\n<p><b>INDUSTRY KEYWORDS:<\/b> Data Management Technology Communications Digital Marketing Apps\/Applications Software Artificial Intelligence Networks Internet Mobile\/Wireless Content Marketing<\/p>\n<p><b>MEDIA:<\/b><\/p>\n<table cellpadding=\"3\" cellspacing=\"3\">\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Logo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20230608005352\/en\/786044\/3\/AdobeLogo.jpg\" alt=\"Logo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><\/font><\/td>\n<\/tr>\n<\/table>\n","protected":false},"excerpt":{"rendered":"<p>Adobe Brings World\u2019s First AI-Accelerated Content Supply Chain Solution to Europe To Fuel Experience-Led Growth Comprehensive solution connects Adobe Experience Cloud and Adobe Creative Cloud, empowering brands to drive efficiencies and major cost savings while delivering personalization at scale Solution adds Adobe Firefly for Enterprise to accelerate content creation, offering a creative generative AI solution designed to be commercially safe Top European brands, consulting firms and agencies adopt solution to transform content operations LONDON&#8211;(BUSINESS WIRE)&#8211; Today, at Adobe Summit EMEA 2023 \u2013 the industry\u2019s leading Digital Experience Conference \u2013 Adobe (Nasdaq:ADBE) announced enhanced features for its Content Supply Chain solution and showcased strong momentum among European customers and partners. Adobe\u2019s solution, which connects Adobe Experience Cloud and Adobe Creative Cloud &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/adobe-brings-worlds-first-ai-accelerated-content-supply-chain-solution-to-europe-to-fuel-experience-led-growth\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Adobe Brings World\u2019s First AI-Accelerated Content Supply Chain Solution to Europe To Fuel Experience-Led Growth&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-762340","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Adobe Brings World\u2019s First AI-Accelerated Content Supply Chain Solution to Europe To Fuel Experience-Led Growth - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/adobe-brings-worlds-first-ai-accelerated-content-supply-chain-solution-to-europe-to-fuel-experience-led-growth\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Adobe Brings World\u2019s First AI-Accelerated Content Supply Chain Solution to Europe To Fuel Experience-Led Growth - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"Adobe Brings World\u2019s First AI-Accelerated Content Supply Chain Solution to Europe To Fuel Experience-Led Growth Comprehensive solution connects Adobe Experience Cloud and Adobe Creative Cloud, empowering brands to drive efficiencies and major cost savings while delivering personalization at scale Solution adds Adobe Firefly for Enterprise to accelerate content creation, offering a creative generative AI solution designed to be commercially safe Top European brands, consulting firms and agencies adopt solution to transform content operations LONDON&#8211;(BUSINESS WIRE)&#8211; Today, at Adobe Summit EMEA 2023 \u2013 the industry\u2019s leading Digital Experience Conference \u2013 Adobe (Nasdaq:ADBE) announced enhanced features for its Content Supply Chain solution and showcased strong momentum among European customers and partners. 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