{"id":761789,"date":"2023-06-06T08:31:01","date_gmt":"2023-06-06T12:31:01","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/near-intelligence-reveals-visitation-to-shopping-centers-up-19-despite-looming-recession-in-its-commercial-real-estate-report\/"},"modified":"2023-06-06T08:31:01","modified_gmt":"2023-06-06T12:31:01","slug":"near-intelligence-reveals-visitation-to-shopping-centers-up-19-despite-looming-recession-in-its-commercial-real-estate-report","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/near-intelligence-reveals-visitation-to-shopping-centers-up-19-despite-looming-recession-in-its-commercial-real-estate-report\/","title":{"rendered":"Near Intelligence Reveals Visitation to Shopping Centers Up 19% Despite Looming Recession in its Commercial Real Estate Report"},"content":{"rendered":"<p>        <!--.bwlistdisc { list-style-type: disc }body {font:normal small Arial,Helvetica,sans-serif;color:#000;background-color:#fff;padding:24px;margin:0;} a img {border:0;} h3 {font-size:medium;color:#000;margin:0 0 1em 0; text-align:center;}-->  <\/p>\n<p><b>Near Intelligence Reveals Visitation to Shopping Centers Up 19% Despite Looming Recession in its Commercial Real Estate Report<\/b><\/p>\n<ul class=\"bwlistdisc\">\n<li><i>Report identifies five trends to revitalize shopping centers and adapt to changing consumer preferences<\/i><\/li>\n<li><i>Entertainment, Food &amp; Mixed-Use Developments draw more visitors and keep them lingering longer<\/i><\/li>\n<\/ul>\n<p>PASADENA, Calif.&#8211;(<a href=\"http:\/\/www.businesswire.com\">BUSINESS WIRE<\/a>)&#8211;<a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=http%3A%2F%2Fwww.near.com%2F&amp;esheet=53405525&amp;newsitemid=20230606005002&amp;lan=en-US&amp;anchor=Near+Intelligence%2C+Inc.&amp;index=1&amp;md5=9288598e105f322166191874c6ac3da1\">Near Intelligence, Inc.<\/a> (Nasdaq: NIR) (\u201cNear\u201d or the \u201cCompany\u201d), a global leader in privacy-led data intelligence on people, places, and products, today released a report, \u201c<a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fbusiness.near.com%2Fcre-trends-to-revitalize-shopping-centers&amp;esheet=53405525&amp;newsitemid=20230606005002&amp;lan=en-US&amp;anchor=Commercial+Real+Estate+Trends+to+Revitalize+Shopping+Centers&amp;index=2&amp;md5=e0120b953197870d20d0b32fd49e72db\">Commercial Real Estate Trends to Revitalize Shopping Centers<\/a>\u201d which identifies five top trends to help shopping centers draw in more visitors and adapt to changing consumer preferences in the face of a looming recession.<\/p>\n<p>\nDespite economic concerns, when looking at the performance of shopping centers overall, in Q4 of 2022, visitation increased 19% from Q4 in 2021. This growth shows the increasing eagerness of US consumers to return to normalcy when it comes to shopping, dining, and entertainment.<\/p>\n<p>\nThe study emphasizes that to thrive in the new world of consumer behavior, malls must offer unique dining, retail, entertainment, and other experiences that shoppers cannot find just anywhere.<\/p>\n<p>\n&#8220;If there\u2019s any one constant when it comes to consumer behavior, it\u2019s change. The trends that are resonating now are likely to be different in a few years, or even a few months. In order to future-proof, malls and shopping centers must leverage data analytics to personalize the shopping experience and create engaging and convenient experiences that keep customers coming back for more,&#8221; said Cate Zovod, VP of Product and Industry Marketing at Near.<\/p>\n<p><b>Unique experiences expand reach<br \/>\n<br \/><\/b>Shopping centers offering interactive experiences and entertainment help to increase visitation from a wider geographical area.<\/p>\n<ul class=\"bwlistdisc\">\n<li>\nSeismique, an interactive art exhibit that features 40,000 square feet of Instagram-friendly art installations, replaced a former big box retailer in a struggling center.<\/p>\n<\/li>\n<li>\nUpon opening it, a boost of visitors traveled a median distance of 28 miles to get to the attraction &#8211; far beyond the trade area for the rest of the mall.<\/p>\n<\/li>\n<\/ul>\n<p><b>Eatertainment keeps customers on-site longer<br \/>\n<br \/><\/b>While casual dining chains have struggled in recent years, Eatertainment has thrived thanks to more upscale menus and a focus on the experience.<\/p>\n<ul class=\"bwlistdisc\">\n<li>\nConsumers spent longer in Eatertainment anchors than any other type &#8211; spending a median of 60 minutes in an Eatertainment venue.<\/p>\n<\/li>\n<li>\nMeanwhile, Big Box and Grocery Anchors had roughly half that dwell time, as consumers hurry to finish their errands.<\/p>\n<\/li>\n<\/ul>\n<p><b>Consumers also prefer dwelling at mixed-use developments<br \/>\n<br \/><\/b>The study found that mixed-use developments had visitors spending a longer time there than other types of malls.<\/p>\n<ul class=\"bwlistdisc\">\n<li>\nThe median dwell time at mixed-use malls in Near\u2019s study was 60 minutes, higher than any other.<\/p>\n<\/li>\n<li>\nThis could be partially explained by how many multi-use developments are planned to create a community feel, with open park-like spaces creating an experience for residents and visitors alike to linger and enjoy.<\/p>\n<\/li>\n<\/ul>\n<p><b>Consumers travel for healthcare<br \/>\n<br \/><\/b>Having medical offices and medtail in malls offers several opportunities for both the medical industry and mall owners.<\/p>\n<ul class=\"bwlistdisc\">\n<li>\nMedical offices can bring additional foot traffic to malls, potentially leading to increased revenue for mall owners and other retailers.<\/p>\n<\/li>\n<li>\nAmong the malls in the study, healthcare anchors drew visitors from the farthest median distance &#8211; 13.6 miles &#8211; even surpassing experiential anchors.<\/p>\n<\/li>\n<\/ul>\n<p><b>Centers engage directly with customers<br \/>\n<br \/><\/b>While shopping centers have traditionally left retailers to handle direct interactions with customers, malls are increasingly connecting with customers across social media, loyalty programs, livestreaming, and more.<\/p>\n<ul class=\"bwlistdisc\">\n<li>\nWestfield Group allows their mall loyalty program customers to link their credit card to their account, automatically adding loyalty points with each purchase &#8211; and offering appealing rewards from discounts to free meals.<\/p>\n<\/li>\n<li>\nTheir Westfield Garden State Plaza location attracts 2-3x more visitors than other shopping centers in the area, who spend an average of 58 minutes at Westfield versus 36 minutes for the average shopping center in New Jersey.<\/p>\n<\/li>\n<\/ul>\n<p><b>Read the full Future of Malls report here:<\/b><a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fbusiness.near.com%2Fcre-trends-to-revitalize-shopping-centers&amp;esheet=53405525&amp;newsitemid=20230606005002&amp;lan=en-US&amp;anchor=CRE+Trends+to+Revitalize+Shopping+Centers&amp;index=3&amp;md5=0a8f94c6d32464ceb505bb7bf2173995\">CRE Trends to Revitalize Shopping Centers<\/a><\/p>\n<p><b>About Near<\/b><\/p>\n<p>\nNear, a global, full-stack data intelligence software-as-a-service (\u201cSaaS\u201d) platform, curates one of the world\u2019s largest sources of intelligence on people, places, and products. The Near platform\u2019s patented technology processes data from an estimated 1.6 billion unique user IDs and 70 million points of interests, in more than 44 countries. Near\u2019s data and insights empower marketing and operations teams to understand consumers\u2019 online and offline behaviors, affinities, and attributes in order to engage them and grow their businesses. With a presence in Los Angeles, Paris, Bangalore, Singapore, Sydney, and Tokyo, Near serves scaled enterprises in retail, real estate, restaurant\/QSR, travel\/tourism, telecom, and financial services. For more information, please visit <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fnear.com%2F&amp;esheet=53405525&amp;newsitemid=20230606005002&amp;lan=en-US&amp;anchor=https%3A%2F%2Fnear.com&amp;index=4&amp;md5=b5d8b9d73159c970f896046d758ae665\">https:\/\/near.com<\/a>.<\/p>\n<p><img decoding=\"async\" alt=\"\" src=\"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20230606005002r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\" style=\"width:0;height:0\" \/><span class=\"bwct31415\" \/><\/p>\n<p id=\"mmgallerylink\"><span id=\"mmgallerylink-phrase\">View source version on businesswire.com: <\/span><span id=\"mmgallerylink-link\"><a href=\"https:\/\/www.businesswire.com\/news\/home\/20230606005002\/en\/\" rel=\"nofollow\">https:\/\/www.businesswire.com\/news\/home\/20230606005002\/en\/<\/a><\/span><\/p>\n<p><b>Near &#8211;<br \/>\n<\/b><br \/><i>Media Inquiries<br \/>\n<\/i><br \/>Kat Harwood, Near<br \/>\n<br \/><a rel=\"nofollow\" href=\"mailto:PR@near.com\">PR@near.com<\/a><\/p>\n<p><i>Investor Relations<br \/>\n<\/i><br \/>Marc P. Griffin, ICR<br \/>\n<br \/><a rel=\"nofollow\" href=\"mailto:Marc.Griffin@icrinc.com\">Marc.Griffin@icrinc.com<\/a><\/p>\n<p><b>KEYWORDS:<\/b> California New Jersey United States North America<\/p>\n<p><b>INDUSTRY KEYWORDS:<\/b> Technology Mobile\/Wireless Retail Other Travel Travel Online Retail Restaurant\/Bar Department Stores Other Technology Software Networks Internet Data Management Security<\/p>\n<p><b>MEDIA:<\/b><\/p>\n<table cellpadding=\"3\" cellspacing=\"3\">\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Logo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20230606005002\/en\/1748690\/3\/Near-Logo-%281147x445%29.jpg\" alt=\"Logo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><\/font><\/td>\n<\/tr>\n<\/table>\n","protected":false},"excerpt":{"rendered":"<p>Near Intelligence Reveals Visitation to Shopping Centers Up 19% Despite Looming Recession in its Commercial Real Estate Report Report identifies five trends to revitalize shopping centers and adapt to changing consumer preferences Entertainment, Food &amp; Mixed-Use Developments draw more visitors and keep them lingering longer PASADENA, Calif.&#8211;(BUSINESS WIRE)&#8211;Near Intelligence, Inc. (Nasdaq: NIR) (\u201cNear\u201d or the \u201cCompany\u201d), a global leader in privacy-led data intelligence on people, places, and products, today released a report, \u201cCommercial Real Estate Trends to Revitalize Shopping Centers\u201d which identifies five top trends to help shopping centers draw in more visitors and adapt to changing consumer preferences in the face of a looming recession. Despite economic concerns, when looking at the performance of shopping centers overall, in Q4 &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/near-intelligence-reveals-visitation-to-shopping-centers-up-19-despite-looming-recession-in-its-commercial-real-estate-report\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Near Intelligence Reveals Visitation to Shopping Centers Up 19% Despite Looming Recession in its Commercial Real Estate Report&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-761789","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Near Intelligence Reveals Visitation to Shopping Centers Up 19% Despite Looming Recession in its Commercial Real Estate Report - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/near-intelligence-reveals-visitation-to-shopping-centers-up-19-despite-looming-recession-in-its-commercial-real-estate-report\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Near Intelligence Reveals Visitation to Shopping Centers Up 19% Despite Looming Recession in its Commercial Real Estate Report - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"Near Intelligence Reveals Visitation to Shopping Centers Up 19% Despite Looming Recession in its Commercial Real Estate Report Report identifies five trends to revitalize shopping centers and adapt to changing consumer preferences Entertainment, Food &amp; Mixed-Use Developments draw more visitors and keep them lingering longer PASADENA, Calif.&#8211;(BUSINESS WIRE)&#8211;Near Intelligence, Inc. (Nasdaq: NIR) (\u201cNear\u201d or the \u201cCompany\u201d), a global leader in privacy-led data intelligence on people, places, and products, today released a report, \u201cCommercial Real Estate Trends to Revitalize Shopping Centers\u201d which identifies five top trends to help shopping centers draw in more visitors and adapt to changing consumer preferences in the face of a looming recession. 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(Nasdaq: NIR) (\u201cNear\u201d or the \u201cCompany\u201d), a global leader in privacy-led data intelligence on people, places, and products, today released a report, \u201cCommercial Real Estate Trends to Revitalize Shopping Centers\u201d which identifies five top trends to help shopping centers draw in more visitors and adapt to changing consumer preferences in the face of a looming recession. Despite economic concerns, when looking at the performance of shopping centers overall, in Q4 &hellip; Continue reading \"Near Intelligence Reveals Visitation to Shopping Centers Up 19% Despite Looming Recession in its Commercial Real Estate Report\"","og_url":"https:\/\/www.marketnewsdesk.com\/index.php\/near-intelligence-reveals-visitation-to-shopping-centers-up-19-despite-looming-recession-in-its-commercial-real-estate-report\/","og_site_name":"Market Newsdesk","article_published_time":"2023-06-06T12:31:01+00:00","og_image":[{"url":"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20230606005002r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en","type":"","width":"","height":""}],"author":"Newsdesk","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Newsdesk","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/near-intelligence-reveals-visitation-to-shopping-centers-up-19-despite-looming-recession-in-its-commercial-real-estate-report\/#article","isPartOf":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/near-intelligence-reveals-visitation-to-shopping-centers-up-19-despite-looming-recession-in-its-commercial-real-estate-report\/"},"author":{"name":"Newsdesk","@id":"https:\/\/www.marketnewsdesk.com\/#\/schema\/person\/482f27a394d4fda80ecb5499e519d979"},"headline":"Near Intelligence Reveals Visitation to Shopping Centers Up 19% Despite Looming Recession in its Commercial Real Estate Report","datePublished":"2023-06-06T12:31:01+00:00","mainEntityOfPage":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/near-intelligence-reveals-visitation-to-shopping-centers-up-19-despite-looming-recession-in-its-commercial-real-estate-report\/"},"wordCount":846,"image":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/near-intelligence-reveals-visitation-to-shopping-centers-up-19-despite-looming-recession-in-its-commercial-real-estate-report\/#primaryimage"},"thumbnailUrl":"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20230606005002r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en","inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/near-intelligence-reveals-visitation-to-shopping-centers-up-19-despite-looming-recession-in-its-commercial-real-estate-report\/","url":"https:\/\/www.marketnewsdesk.com\/index.php\/near-intelligence-reveals-visitation-to-shopping-centers-up-19-despite-looming-recession-in-its-commercial-real-estate-report\/","name":"Near Intelligence Reveals Visitation to Shopping Centers Up 19% Despite Looming Recession in its Commercial Real Estate Report - 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