{"id":761781,"date":"2023-06-06T08:25:31","date_gmt":"2023-06-06T12:25:31","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/viants-new-consumer-study-dives-into-sustainabilitys-impact\/"},"modified":"2023-06-06T08:25:31","modified_gmt":"2023-06-06T12:25:31","slug":"viants-new-consumer-study-dives-into-sustainabilitys-impact","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/viants-new-consumer-study-dives-into-sustainabilitys-impact\/","title":{"rendered":"Viant\u2019s New Consumer Study Dives Into Sustainability\u2019s Impact"},"content":{"rendered":"<p>        <!--.bwalignc { text-align: center; list-style-position: inside }\n.bwlistdisc { list-style-type: disc }body {font:normal small Arial,Helvetica,sans-serif;color:#000;background-color:#fff;padding:24px;margin:0;} a img {border:0;} h3 {font-size:medium;color:#000;margin:0 0 1em 0; text-align:center;}-->  <\/p>\n<p class=\"bwalignc\"><b>Viant\u2019s New Consumer Study Dives Into Sustainability\u2019s Impact<\/b><\/p>\n<p class=\"bwalignc\"><b><i>Over two-thirds of consumers<\/i><\/b><b><i>between the ages of 18 and 34 are likely to purchase from companies <\/i><i>committed to Sustainability.<\/i><\/b><\/p>\n<p>IRVINE, Calif.&#8211;(<a href=\"http:\/\/www.businesswire.com\">BUSINESS WIRE<\/a>)&#8211;<a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.viantinc.com%2F&amp;esheet=53415672&amp;newsitemid=20230606005445&amp;lan=en-US&amp;anchor=Viant+Technology+Inc.&amp;index=1&amp;md5=74723a91adb6e8883fb13b78f6c652b5\">Viant Technology Inc.<\/a><b \/>(NASDAQ: DSP), a leading people-based advertising technology company, today released the findings from its new <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.adtricity.com%2Finsights%2Fsustainability-consumer-research%2F&amp;esheet=53415672&amp;newsitemid=20230606005445&amp;lan=en-US&amp;anchor=Consumer+Sustainability+Study&amp;index=2&amp;md5=5c1041eea2fde3efed18714a7f96547d\">Consumer Sustainability Study<\/a>, revealing that over two-thirds of consumers between the ages of 18 and 34 are likely to purchase from companies committed to sustainability. Furthermore, of the more than 1,000 consumers surveyed, 69 percent agreed that businesses have a responsibility to reduce their environmental impact. As sustainability priorities continue to grow among brands, Viant\u2019s new report underscores the importance of sustainability for consumers and how sustainability is a key driver of consumer purchasing decisions.<\/p>\n<p>\nKey takeaways from Viant\u2019s Consumer Sustainability Study:<\/p>\n<ul class=\"bwlistdisc\">\n<li><b>When it comes to sustainability, consumers prefer action over words: <\/b>When asked how important it was for brands to take action towards reducing their carbon footprint, versus just talking about their commitment to sustainability, 65 percent of consumers cited that action was important.\n<\/li>\n<li><b>Gen Z and Millennials hold businesses accountable for sustainability: <\/b>Consumers 18-34 years old feel most strongly that businesses have a responsibility to reduce their environmental impact, more so than those 35 and older.\n<\/li>\n<li><b>Renewable energy can positively impact brand perception, especially among younger consumers:<\/b> Almost three-quarters (74%) of consumers between the ages of 18 and 34 expressed that they would view a brand positively if they are utilizing renewable energy sources. When analyzing all age groups (18+) surveyed, 67 percent of consumers cited that they would view a brand positively if they are utilizing renewable energy sources.\n<\/li>\n<\/ul>\n<p>\n\u201cOur latest research demonstrates that consumers are increasingly looking for brands to not only talk about sustainability and about reducing their carbon footprint, but to take real action,\u201d said Jon Schulz, Chief Marketing Officer, Viant. \u201cAs sustainability remains top of mind for both brands and their customers, we are pleased to offer our clients a number of leading-edge solutions, including our <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.adtricity.com%2F&amp;esheet=53415672&amp;newsitemid=20230606005445&amp;lan=en-US&amp;anchor=Adtricity&amp;index=3&amp;md5=3b15616c751156b5dd86acc850dd6fca\">Adtricity<\/a> program, which help brands take real action to achieve their sustainability goals.\u201d<\/p>\n<p>\nIn addition to releasing these research findings, this week, Viant is also hosting a webinar focused on <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.viantinc.com%2Fcompany%2Fevents%2Fsustainability-webinar%2F&amp;esheet=53415672&amp;newsitemid=20230606005445&amp;lan=en-US&amp;anchor=Driving+Sustainability+in+Advertising+through+Supply+Path+Optimization&amp;index=4&amp;md5=b0308bbfce0d7485d4390788e6db1325\">Driving Sustainability in Advertising through Supply Path Optimization<\/a> with Tim Vanderhook (CEO and Co-Founder, Viant), Brian O\u2019Kelly (CEO and Co-Founder, Scope3), Kieley Taylor (Global Head of Partnerships, GroupM) and moderator Hillary Slattery (Director, Programmatic, Product, IAB Tech Lab).<\/p>\n<p>\nTo further support brands and agencies in understanding their carbon footprint from advertising, this week Viant launched its new <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.adtricity.com%2Fcarbon-emissions-calculator%2F&amp;esheet=53415672&amp;newsitemid=20230606005445&amp;lan=en-US&amp;anchor=Carbon+Emissions+Calculator&amp;index=5&amp;md5=f60cc3314dd6094211a4b094d1feef1e\">Carbon Emissions Calculator<\/a> to help advertisers assess the carbon impact of their digital campaigns.<\/p>\n<p>\nTo learn more about the findings from Viant\u2019s Consumer Sustainability Study, please <b><a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.adtricity.com%2Finsights%2Fsustainability-consumer-research%2F&amp;esheet=53415672&amp;newsitemid=20230606005445&amp;lan=en-US&amp;anchor=click+here.&amp;index=6&amp;md5=183e29bbd0cc7cbd842fe7c69b0bc180\">click here.<\/a><\/b><\/p>\n<p><b>About Viant\u2019s Consumer Sustainability Study<\/b><\/p>\n<p>\nThis survey was fielded online and reached a total of n=1,197 respondents. Respondents were consumers in the US (18+) who were representative of the national population. The survey was fielded between May, 1<sup>st<\/sup>, 2023 \u2013 May, 2<sup>nd<\/sup>, 2023.<\/p>\n<p><b>About Viant<\/b><\/p>\n<p>\nViant\u00ae (NASDAQ: DSP) is a leading advertising technology company that enables marketers to plan, execute and measure omnichannel ad campaigns through a cloud-based platform. Viant\u2019s self-service Demand Side Platform, Adelphic\u00ae, powers programmatic advertising across Connected TV, Linear TV, mobile, desktop, audio, gaming and digital out-of-home channels. As an organization committed to sustainability, Viant\u2019s Adtricity\u00ae carbon reduction program helps clients achieve their sustainability goals. In the past year, Viant was recognized as a Leader in the DSP category, earned Great Place to Work\u00ae certification, became a founding member of Ad Net Zero, and Co-Founders Tim and Chris Vanderhook were named EY Entrepreneurs of the Year. To learn more, please visit <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.viantinc.com%2F&amp;esheet=53415672&amp;newsitemid=20230606005445&amp;lan=en-US&amp;anchor=viantinc.com&amp;index=7&amp;md5=059ffb207e03a2d3e223337771231e43\">viantinc.com<\/a>.<\/p>\n<p><img decoding=\"async\" alt=\"\" src=\"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20230606005445r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\" style=\"width:0;height:0\" \/><span class=\"bwct31415\" \/><\/p>\n<p id=\"mmgallerylink\"><span id=\"mmgallerylink-phrase\">View source version on businesswire.com: <\/span><span id=\"mmgallerylink-link\"><a href=\"https:\/\/www.businesswire.com\/news\/home\/20230606005445\/en\/\" rel=\"nofollow\">https:\/\/www.businesswire.com\/news\/home\/20230606005445\/en\/<\/a><\/span><\/p>\n<p><b>Media:<br \/>\n<\/b><br \/>Marielle Gilbert Lyon<br \/>\n<br \/><a rel=\"nofollow\" href=\"mailto:press@viantinc.com\">press@viantinc.com<\/a><\/p>\n<p><b>KEYWORDS:<\/b> California United States North America<\/p>\n<p><b>INDUSTRY KEYWORDS:<\/b> Advertising Communications Technology Environment Sustainability Internet<\/p>\n<p><b>MEDIA:<\/b><\/p>\n<table cellpadding=\"3\" cellspacing=\"3\">\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Logo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20230606005445\/en\/1811700\/3\/Viant_Logo_-_Knockout_-_711_CP.jpg\" alt=\"Logo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><\/font><\/td>\n<\/tr>\n<\/table>\n","protected":false},"excerpt":{"rendered":"<p>Viant\u2019s New Consumer Study Dives Into Sustainability\u2019s Impact Over two-thirds of consumersbetween the ages of 18 and 34 are likely to purchase from companies committed to Sustainability. IRVINE, Calif.&#8211;(BUSINESS WIRE)&#8211;Viant Technology Inc.(NASDAQ: DSP), a leading people-based advertising technology company, today released the findings from its new Consumer Sustainability Study, revealing that over two-thirds of consumers between the ages of 18 and 34 are likely to purchase from companies committed to sustainability. Furthermore, of the more than 1,000 consumers surveyed, 69 percent agreed that businesses have a responsibility to reduce their environmental impact. As sustainability priorities continue to grow among brands, Viant\u2019s new report underscores the importance of sustainability for consumers and how sustainability is a key driver of consumer purchasing &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/viants-new-consumer-study-dives-into-sustainabilitys-impact\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Viant\u2019s New Consumer Study Dives Into Sustainability\u2019s Impact&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-761781","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Viant\u2019s New Consumer Study Dives Into Sustainability\u2019s Impact - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/viants-new-consumer-study-dives-into-sustainabilitys-impact\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Viant\u2019s New Consumer Study Dives Into Sustainability\u2019s Impact - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"Viant\u2019s New Consumer Study Dives Into Sustainability\u2019s Impact Over two-thirds of consumersbetween the ages of 18 and 34 are likely to purchase from companies committed to Sustainability. IRVINE, Calif.&#8211;(BUSINESS WIRE)&#8211;Viant Technology Inc.(NASDAQ: DSP), a leading people-based advertising technology company, today released the findings from its new Consumer Sustainability Study, revealing that over two-thirds of consumers between the ages of 18 and 34 are likely to purchase from companies committed to sustainability. Furthermore, of the more than 1,000 consumers surveyed, 69 percent agreed that businesses have a responsibility to reduce their environmental impact. As sustainability priorities continue to grow among brands, Viant\u2019s new report underscores the importance of sustainability for consumers and how sustainability is a key driver of consumer purchasing &hellip; Continue reading &quot;Viant\u2019s New Consumer Study Dives Into Sustainability\u2019s Impact&quot;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.marketnewsdesk.com\/index.php\/viants-new-consumer-study-dives-into-sustainabilitys-impact\/\" \/>\n<meta property=\"og:site_name\" content=\"Market Newsdesk\" \/>\n<meta property=\"article:published_time\" content=\"2023-06-06T12:25:31+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20230606005445r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\" \/>\n<meta name=\"author\" content=\"Newsdesk\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Newsdesk\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/viants-new-consumer-study-dives-into-sustainabilitys-impact\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/viants-new-consumer-study-dives-into-sustainabilitys-impact\\\/\"},\"author\":{\"name\":\"Newsdesk\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/#\\\/schema\\\/person\\\/482f27a394d4fda80ecb5499e519d979\"},\"headline\":\"Viant\u2019s New Consumer Study Dives Into Sustainability\u2019s Impact\",\"datePublished\":\"2023-06-06T12:25:31+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/viants-new-consumer-study-dives-into-sustainabilitys-impact\\\/\"},\"wordCount\":643,\"image\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/viants-new-consumer-study-dives-into-sustainabilitys-impact\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/cts.businesswire.com\\\/ct\\\/CT?id=bwnews&amp;sty=20230606005445r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\",\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/viants-new-consumer-study-dives-into-sustainabilitys-impact\\\/\",\"url\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/viants-new-consumer-study-dives-into-sustainabilitys-impact\\\/\",\"name\":\"Viant\u2019s New Consumer Study Dives Into Sustainability\u2019s Impact - 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IRVINE, Calif.&#8211;(BUSINESS WIRE)&#8211;Viant Technology Inc.(NASDAQ: DSP), a leading people-based advertising technology company, today released the findings from its new Consumer Sustainability Study, revealing that over two-thirds of consumers between the ages of 18 and 34 are likely to purchase from companies committed to sustainability. Furthermore, of the more than 1,000 consumers surveyed, 69 percent agreed that businesses have a responsibility to reduce their environmental impact. As sustainability priorities continue to grow among brands, Viant\u2019s new report underscores the importance of sustainability for consumers and how sustainability is a key driver of consumer purchasing &hellip; Continue reading \"Viant\u2019s New Consumer Study Dives Into Sustainability\u2019s Impact\"","og_url":"https:\/\/www.marketnewsdesk.com\/index.php\/viants-new-consumer-study-dives-into-sustainabilitys-impact\/","og_site_name":"Market Newsdesk","article_published_time":"2023-06-06T12:25:31+00:00","og_image":[{"url":"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20230606005445r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en","type":"","width":"","height":""}],"author":"Newsdesk","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Newsdesk","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/viants-new-consumer-study-dives-into-sustainabilitys-impact\/#article","isPartOf":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/viants-new-consumer-study-dives-into-sustainabilitys-impact\/"},"author":{"name":"Newsdesk","@id":"https:\/\/www.marketnewsdesk.com\/#\/schema\/person\/482f27a394d4fda80ecb5499e519d979"},"headline":"Viant\u2019s New Consumer Study Dives Into Sustainability\u2019s Impact","datePublished":"2023-06-06T12:25:31+00:00","mainEntityOfPage":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/viants-new-consumer-study-dives-into-sustainabilitys-impact\/"},"wordCount":643,"image":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/viants-new-consumer-study-dives-into-sustainabilitys-impact\/#primaryimage"},"thumbnailUrl":"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20230606005445r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en","inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/viants-new-consumer-study-dives-into-sustainabilitys-impact\/","url":"https:\/\/www.marketnewsdesk.com\/index.php\/viants-new-consumer-study-dives-into-sustainabilitys-impact\/","name":"Viant\u2019s New Consumer Study Dives Into Sustainability\u2019s Impact - 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