{"id":761248,"date":"2023-06-01T10:33:02","date_gmt":"2023-06-01T14:33:02","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/doubleverify-expands-marketplace-suite-to-include-dvs-brand-safety-floor-offering-industry-leading-quality-measurement-and-optimization-tools-to-platforms\/"},"modified":"2023-06-01T10:33:02","modified_gmt":"2023-06-01T14:33:02","slug":"doubleverify-expands-marketplace-suite-to-include-dvs-brand-safety-floor-offering-industry-leading-quality-measurement-and-optimization-tools-to-platforms","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/doubleverify-expands-marketplace-suite-to-include-dvs-brand-safety-floor-offering-industry-leading-quality-measurement-and-optimization-tools-to-platforms\/","title":{"rendered":"DoubleVerify Expands Marketplace Suite to Include DV\u2019s Brand Safety Floor, Offering Industry-Leading Quality Measurement and Optimization Tools to Platforms"},"content":{"rendered":"<p>        <!--.bwalignc { text-align: center; list-style-position: inside }\n.bwlistdisc { list-style-type: disc }body {font:normal small Arial,Helvetica,sans-serif;color:#000;background-color:#fff;padding:24px;margin:0;} a img {border:0;} h3 {font-size:medium;color:#000;margin:0 0 1em 0; text-align:center;}-->  <\/p>\n<p class=\"bwalignc\"><b>DoubleVerify Expands Marketplace Suite to Include DV\u2019s Brand Safety Floor, Offering Industry-Leading Quality Measurement and Optimization Tools to Platforms<\/b><\/p>\n<p class=\"bwalignc\"><i>DV Marketplace Suite combines robust pre- and post-bid quality analytics and optimization tools<\/i><\/p>\n<p>NEW YORK&#8211;(<a href=\"http:\/\/www.businesswire.com\">BUSINESS WIRE<\/a>)&#8211;<a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fdoubleverify.com%2F&amp;esheet=53411763&amp;newsitemid=20230601005728&amp;lan=en-US&amp;anchor=DoubleVerify&amp;index=1&amp;md5=7ba7705980a3f9c5da68a6896dec7dbe\">DoubleVerify<\/a> (\u201cDV\u201d) (NYSE: DV), a leading software platform for digital media measurement, data and analytics, today announced the launch of DV Marketplace Suite, a comprehensive toolkit that enables supply-side and demand-side platforms, marketplaces, ad exchanges, and retail media networks to implement network-wide brand safety, fraud, viewability and contextual controls. DV Marketplace Suite builds on DV\u2019s successful platform offering and introduces a new brand safety product, creating a singular point of integration for platforms to leverage DV\u2019s industry-leading quality solutions.<\/p>\n<p>\nDV Marketplace Suite is a comprehensive quality measurement and analytics solution that can be used by platforms to help maximize revenue and inventory quality. Its combination of pre-bid controls and post-bid insights are invaluable for supply-side and demand-side platforms that are looking to grow business with advertisers and publishers alike. Today\u2019s launch includes widespread availability of DV\u2019s Brand Safety Floor, a solution that aligns with the standards established by the Global Alliance for Responsible Media (GARM). DV\u2019s Brand Safety Floor launched to select customers earlier this year, and has since been adopted by several of the world\u2019s largest platforms. It enables DV customers to seamlessly align monetization policy to the brand safety standards established by GARM.<\/p>\n<p>\n\u201cDV has serviced global platforms with our best-in-class media quality solutions for years, helping to address critical challenges related to IVT prevention and viewability optimization.\u201d said Steven Woolway, EVP of Business Development at DoubleVerify. \u201cWith the launch of DV Marketplace Suite, we are building off this success by creating a holistic solution that addresses the emerging need for brand safety insights that are aligned with industry standards. DV Marketplace Suite is the only solution that holistically addresses pre-bid and post-bid brand safety, fraud, viewability and contextual challenges all through a single integration.\u201d<\/p>\n<p>\nDV Marketplace Suite is powered by widely-accredited measurement technology that benefits both supply-side and demand-side platforms in the following ways:<\/p>\n<ul class=\"bwlistdisc\">\n<li><b>Fraud Protection: <\/b>Combined pre-bid avoidance and post-bid measurement gives platforms the most comprehensive fraud protection on the market\n<\/li>\n<li><b>Viewability Measurement: <\/b>Empowers platforms to make real-time and long term optimizations for viewability across all of its inventory with thorough insights based on MRC-accredited measurements\n<\/li>\n<li><b>Brand Safety and Suitability: <\/b>Helps ensure that brands feel safe with their ad spend with the industry\u2019s first verification solution to align with APB (Advertiser Protection Bureau) and GARM (Global Alliance for Responsible Media) standards, including DV\u2019s <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fdoubleverify.com%2Fnewsroom%2Fdoubleverify-launches-brand-suitability-tiers-forging-alignment-between-advertisers-publishers%2F&amp;esheet=53411763&amp;newsitemid=20230601005728&amp;lan=en-US&amp;anchor=Brand+Safety+Floor+and+Brand+Suitability+Tiers&amp;index=2&amp;md5=958efdda2df5d271799f6d7cc057bbd3\">Brand Safety Floor and Brand Suitability Tiers<\/a><\/li>\n<li><b>Contextual Categories<\/b>: Enables platforms to leverage DV\u2019s contextual classifications, which are aligned with the IAB\u2019s standard categories, to package premium contextual segments of inventory\n<\/li>\n<li><b>DSP Integrations:<\/b> Provides advertising clients with solutions to effectively seek out fraud-free, viewable and brand suitable inventory\n<\/li>\n<\/ul>\n<p>\n\u201cOur partnership with DoubleVerify plays an important role in ensuring high quality inventory in our exchange and empowering our customers to create and deploy comprehensive brand safety, viewability and fraud controls across campaigns,\u201d said Jay Baum, Chief Data Partnerships Officer, Tremor International. \u201cWe are excited to maximize DV Marketplace Suite solutions to elevate our offerings and limit inventory waste.\u201d<\/p>\n<p>\nAt launch, platforms using DV Marketplace Suite include Teads, PulsePoint, AdTheorent, Undertone, A Perion Company, among others.<\/p>\n<p>\nTo learn more about DV Marketplace Suite and DV\u2019s efforts to help platforms maximize efficiency and media quality, benefiting both buy-side and sell-side, visit <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fdoubleverify.com%2Fmarketplaces%2F&amp;esheet=53411763&amp;newsitemid=20230601005728&amp;lan=en-US&amp;anchor=https%3A%2F%2Fdoubleverify.com%2Fmarketplaces%2F&amp;index=3&amp;md5=96179d3861eda499eab61e43f12a11ba\">https:\/\/doubleverify.com\/marketplaces\/<\/a>.<\/p>\n<p><b>About DoubleVerify<\/b><\/p>\n<p>\nDoubleVerify is a leading software platform for digital media measurement and analytics. Our mission is to make the digital advertising ecosystem stronger, safer and more secure, thereby preserving the fair value exchange between buyers and sellers of digital media. Hundreds of Fortune 500 advertisers employ our unbiased data and analytics to drive campaign quality and effectiveness, and to maximize return on their digital advertising investments \u2013 globally.<\/p>\n<p><img decoding=\"async\" alt=\"\" src=\"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20230601005728r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\" style=\"width:0;height:0\" \/><span class=\"bwct31415\" \/><\/p>\n<p id=\"mmgallerylink\"><span id=\"mmgallerylink-phrase\">View source version on businesswire.com: <\/span><span id=\"mmgallerylink-link\"><a href=\"https:\/\/www.businesswire.com\/news\/home\/20230601005728\/en\/\" rel=\"nofollow\">https:\/\/www.businesswire.com\/news\/home\/20230601005728\/en\/<\/a><\/span><\/p>\n<p>\nMedia:<br \/>\n<br \/>Chris Harihar<br \/>\n<br \/><a rel=\"nofollow\" href=\"mailto:chris@crenshawcomm.com\">chris@crenshawcomm.com<\/a><\/p>\n<p><b>KEYWORDS:<\/b> New York United States North America<\/p>\n<p><b>INDUSTRY KEYWORDS:<\/b> Technology Advertising Communications Professional Services Media Software Digital Marketing Data Analytics Data Management<\/p>\n<p><b>MEDIA:<\/b><\/p>\n<table cellpadding=\"3\" cellspacing=\"3\" \/>\n","protected":false},"excerpt":{"rendered":"<p>DoubleVerify Expands Marketplace Suite to Include DV\u2019s Brand Safety Floor, Offering Industry-Leading Quality Measurement and Optimization Tools to Platforms DV Marketplace Suite combines robust pre- and post-bid quality analytics and optimization tools NEW YORK&#8211;(BUSINESS WIRE)&#8211;DoubleVerify (\u201cDV\u201d) (NYSE: DV), a leading software platform for digital media measurement, data and analytics, today announced the launch of DV Marketplace Suite, a comprehensive toolkit that enables supply-side and demand-side platforms, marketplaces, ad exchanges, and retail media networks to implement network-wide brand safety, fraud, viewability and contextual controls. DV Marketplace Suite builds on DV\u2019s successful platform offering and introduces a new brand safety product, creating a singular point of integration for platforms to leverage DV\u2019s industry-leading quality solutions. DV Marketplace Suite is a comprehensive quality &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/doubleverify-expands-marketplace-suite-to-include-dvs-brand-safety-floor-offering-industry-leading-quality-measurement-and-optimization-tools-to-platforms\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;DoubleVerify Expands Marketplace Suite to Include DV\u2019s Brand Safety Floor, Offering Industry-Leading Quality Measurement and Optimization Tools to Platforms&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-761248","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>DoubleVerify Expands Marketplace Suite to Include DV\u2019s Brand Safety Floor, Offering Industry-Leading Quality Measurement and Optimization Tools to Platforms - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/doubleverify-expands-marketplace-suite-to-include-dvs-brand-safety-floor-offering-industry-leading-quality-measurement-and-optimization-tools-to-platforms\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"DoubleVerify Expands Marketplace Suite to Include DV\u2019s Brand Safety Floor, Offering Industry-Leading Quality Measurement and Optimization Tools to Platforms - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"DoubleVerify Expands Marketplace Suite to Include DV\u2019s Brand Safety Floor, Offering Industry-Leading Quality Measurement and Optimization Tools to Platforms DV Marketplace Suite combines robust pre- and post-bid quality analytics and optimization tools NEW YORK&#8211;(BUSINESS WIRE)&#8211;DoubleVerify (\u201cDV\u201d) (NYSE: DV), a leading software platform for digital media measurement, data and analytics, today announced the launch of DV Marketplace Suite, a comprehensive toolkit that enables supply-side and demand-side platforms, marketplaces, ad exchanges, and retail media networks to implement network-wide brand safety, fraud, viewability and contextual controls. DV Marketplace Suite builds on DV\u2019s successful platform offering and introduces a new brand safety product, creating a singular point of integration for platforms to leverage DV\u2019s industry-leading quality solutions. 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DV Marketplace Suite builds on DV\u2019s successful platform offering and introduces a new brand safety product, creating a singular point of integration for platforms to leverage DV\u2019s industry-leading quality solutions. 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