{"id":761225,"date":"2023-06-01T09:08:14","date_gmt":"2023-06-01T13:08:14","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/heinz-unveils-first-global-creative-brand-platform-in-over-150-years\/"},"modified":"2023-06-01T09:08:14","modified_gmt":"2023-06-01T13:08:14","slug":"heinz-unveils-first-global-creative-brand-platform-in-over-150-years","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/heinz-unveils-first-global-creative-brand-platform-in-over-150-years\/","title":{"rendered":"HEINZ\u00ae Unveils First Global Creative Brand Platform in Over 150 Years"},"content":{"rendered":"

<\/p>\n

HEINZ<\/b>\u00ae Unveils First Global Creative Brand Platform in Over 150 Years<\/b><\/p>\n

New positioning<\/i>celebrates and showcases real fans\u2019 irrational love for the brand<\/i><\/p>\n

CHICAGO, PITTSBURGH & LONDON–(BUSINESS WIRE<\/a>)–
\nToday, HEINZ announces \u201cIt Has to be HEINZ<\/i>,\u201d a new global platform marking the first time in its 150-year history where the brand is unified under one creative strategy. The campaign pays homage to the brand by celebrating the irrational love people have for HEINZ \u2013 from real fans\u2019 personal love affairs with the brand, to the love and care its products are made with.<\/p>\n

This press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20230601005186\/en\/<\/a><\/p>\n

\"HEINZ<\/p>\n

HEINZ announces its first new global platform in its 150-year history \u201cIt Has to be HEINZ,\u201d inspired by real-life stories of fans\u2019 undeniable love of HEINZ (Graphic: Business Wire)<\/p>\n<\/div>\n

\nAnchored by Kraft HEINZ\u2019s largest media investment to date, the global creative platform demonstrates the unmatched love generations of people all over the world have for HEINZ \u2013 from Ketchup to Beanz and everything in-between(z). The fan stories featured in the creative \u2013 such as HEINZ tattoos, carrying condiment packets in purses, and smuggling tins of Beanz through airport security \u2013 are sourced from social media, news articles, and through word of mouth.<\/p>\n

\n\u201cAs we looked to unify the brand under one global brand platform, we dove into the world of our consumers and found that they all shared one thing: the irrational lengths they go to for HEINZ products,\u201d said Diana Frost, Chief Growth Officer, North American Zone at The Kraft HEINZ Company. \u201cAs a brand obsessed with our consumers, we created \u2018It Has to be HEINZ\u2019 as our love song back to them, our fans are our muses.\u201d<\/p>\n

\nFor over 150 years, HEINZ has been on a quest to do the common thing uncommonly well. Today, unparalleled quality remains at the core of the brand\u2019s beliefs and practices, from the careful selection of only the highest quality ingredients by its seven \u201cTomato Masters\u201d, to its goal of sourcing 100% sustainable ketchup by 2025. Each step is meticulously considered to make sure the unmistakable taste of HEINZ is delivered every time.<\/p>\n

\n\u201cOur fans may go to irrational lengths for HEINZ products, but the feeling is mutual \u2013 we\u2019re just as obsessed with our products as they are and can\u2019t wait to share it with the world,\u201d said Cristina Kenz, Chief Growth Officer, International Zone at The Kraft HEINZ Company. \u201cThis irrational love is also driving a larger transformation at Kraft HEINZ, where we\u2019re moving at the speed of culture to surprise and delight our consumers with insight-led innovations and authentic brand experiences.\u201d<\/p>\n

\nThe campaign, developed in partnership with Wieden+Kennedy, features five vignette-style spots of true and could-be-true stories, celebrating the unmatched love people have for HEINZ Ketchup and Beanz. The new platform will be featured across channels, targeting mass reach and high impact placements through TV, online video, cinema, social, and out-of-home. \u201cIt Has to be HEINZ<\/i>\u201d will debut in the U.S., Canada, the U.K. and Germany, and will roll out to additional markets over the next six months.<\/p>\n

\nTo follow along, check out @Heinz<\/a>, @Heinz_ca<\/a> and @heinz_uk <\/a>on Instagram and @Heinz_us<\/a>, @heinz_ca<\/a> and @heinzuk<\/a> on TikTok.<\/p>\n

About the Kraft HEINZ Company<\/b><\/p>\n

\nWe are driving transformation at The Kraft HEINZ Company (Nasdaq: KHC), inspired by our Purpose, Let\u2019s Make Life Delicious. Consumers are at the center of everything we do. With 2022 net sales of approximately $26 billion, we are committed to growing our iconic and emerging food and beverage brands on a global scale. We leverage our scale and agility to unleash the full power of Kraft HEINZ across a portfolio of six consumer-driven product platforms. As global citizens, we\u2019re dedicated to making a sustainable, ethical impact while helping feed the world in healthy, responsible ways. Learn more about our journey by visiting www.kraftheinzcompany.com<\/a> or following us on LinkedIn and Twitter.<\/p>\n

\"\"<\/p>\n

View source version on businesswire.com: <\/span>https:\/\/www.businesswire.com\/news\/home\/20230601005186\/en\/<\/a><\/span><\/p>\n

\nJenna Thornton
\n
The Kraft HEINZ Company (N.A. Inquiries)
\n<\/i>
Jenna.Thornton@kraftheinz.com<\/a><\/p>\n

\nMarissa Munnings
\n
The Kraft HEINZ Company (International Inquiries)
\n<\/i>
Marissa.Munnings@kraftheinz.com<\/a><\/p>\n

KEYWORDS:<\/b> Illinois Pennsylvania Europe United States United Kingdom North America<\/p>\n

INDUSTRY KEYWORDS:<\/b> Digital Marketing Social Media Marketing Content Marketing Advertising Communications Food\/Beverage Retail<\/p>\n

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HEINZ announces its first new global platform in its 150-year history \u201cIt Has to be HEINZ,\u201d inspired by real-life stories of fans\u2019 undeniable love of HEINZ (Graphic: Business Wire)<\/font><\/td>\n<\/tr>\n<\/table>\n","protected":false},"excerpt":{"rendered":"

HEINZ\u00ae Unveils First Global Creative Brand Platform in Over 150 Years New positioningcelebrates and showcases real fans\u2019 irrational love for the brand CHICAGO, PITTSBURGH & LONDON–(BUSINESS WIRE)– Today, HEINZ announces \u201cIt Has to be HEINZ,\u201d a new global platform marking the first time in its 150-year history where the brand is unified under one creative strategy. The campaign pays homage to the brand by celebrating the irrational love people have for HEINZ \u2013 from real fans\u2019 personal love affairs with the brand, to the love and care its products are made with. This press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20230601005186\/en\/ HEINZ announces its first new global platform in its 150-year history \u201cIt Has to be HEINZ,\u201d inspired … <\/p>\n

Continue reading “HEINZ\u00ae Unveils First Global Creative Brand Platform in Over 150 Years”<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-761225","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"\nHEINZ\u00ae Unveils First Global Creative Brand Platform in Over 150 Years - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/heinz-unveils-first-global-creative-brand-platform-in-over-150-years\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"HEINZ\u00ae Unveils First Global Creative Brand Platform in Over 150 Years - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"HEINZ\u00ae Unveils First Global Creative Brand Platform in Over 150 Years New positioningcelebrates and showcases real fans\u2019 irrational love for the brand CHICAGO, PITTSBURGH & LONDON–(BUSINESS WIRE)– Today, HEINZ announces \u201cIt Has to be HEINZ,\u201d a new global platform marking the first time in its 150-year history where the brand is unified under one creative strategy. 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