{"id":760802,"date":"2023-05-30T14:07:05","date_gmt":"2023-05-30T18:07:05","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/loandepot-promotes-alec-hanson-to-chief-marketing-officer\/"},"modified":"2023-05-30T14:07:05","modified_gmt":"2023-05-30T18:07:05","slug":"loandepot-promotes-alec-hanson-to-chief-marketing-officer","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/loandepot-promotes-alec-hanson-to-chief-marketing-officer\/","title":{"rendered":"loanDepot promotes Alec Hanson to chief marketing officer"},"content":{"rendered":"

<\/p>\n

loanDepot promotes Alec Hanson to chief marketing officer<\/b><\/p>\n

Mortgage industry veteran brings \u2018mindset of the originator\u2019 to the role<\/i><\/p>\n

IRVINE, Calif.–(BUSINESS WIRE<\/a>)–loanDepot, Inc.<\/a> (“LDI” or “Company”) (NYSE: LDI), one of the nation\u2019s largest retail mortgage lenders, today announced it has promoted veteran mortgage leader Alec Hanson to serve as its chief marketing officer (CMO), effective immediately. Hanson, who joined loanDepot in 2011 and currently serves as the company\u2019s senior vice president of production for the West division, brings nearly two decades of sales and production experience to the role.<\/p>\n

This press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20230530005489\/en\/<\/a><\/p>\n

\"loanDepot,<\/p>\n

loanDepot, Inc. today announced it has promoted veteran mortgage leader Alec Hanson to serve as its chief marketing officer (CMO). (Photo: Business Wire)<\/p>\n<\/div>\n

\nAs CMO, Hanson will lead a consolidated marketing team, overseeing the development of brand, digital marketing, and organic and digital lead generation campaigns that drive awareness and revenue growth while differentiating loanDepot\u2019s marketing engine as a competitive advantage for loan originators. Hanson will also be responsible for the company\u2019s originator-led field-level marketing capabilities.<\/p>\n

\n\u201cAlec is an accomplished leader with an incredible track record and deep knowledge of our business, and I look forward to seeing what he will accomplish in his new role,\u201d said loanDepot, Inc. President and CEO Frank Martell. \u201cWith his production and sales expertise, he brings a unique and valuable perspective that will help us advance our mission of helping even more families accomplish their financial and homeownership goals as we execute on the pillars of our Vision 2025 plan.\u201d<\/p>\n

\nHanson\u2019s impressive career as an originator began in 2004 when he was named Rookie of the Year by Scotsman\u2019s Guide. He received HousingWire\u2019s Rising Star award three times, in 2017, 2019 and 2021, and is the author of \u201cBypassed: A Modern Guide for Local Mortgage Pros Left Behind by the Digital Customer\u201d and loanDepot\u2019s \u201cModern Lending Playbook,\u201d both of which aim to equip, train, and evolve the traditional mortgage professional\u2019s skill sets into the modern era. An industry thought leader with a strong entrepreneurial spirit and deep digital expertise, his \u201cModern Lending\u201d podcast has emerged as an industry go-to, while his new \u201cThe Bright Side\u201d digital newscast seeks to motivate and inspire the industry with good news and humor.<\/p>\n

\nHanson will play a critical role in advancing the company\u2019s Vision 2025 strategic plan, including driving purchase volume with an expanded emphasis on serving first-time homebuyers and diverse communities, as well as supporting profitable, growth-generating initiatives such as the Company\u2019s recently launched HELOC product. With his social media savvy and industry expertise, Hanson understands the evolution of today\u2019s homebuyers and is poised to disrupt the traditional mortgage marketing mindset as he works to further differentiate loanDepot in the minds of its many stakeholders.<\/p>\n

\nSaid Hanson, \u201cI\u2019ve been a part of the loanDepot story for more than a decade now in a variety of roles. This is a phenomenal company, made up of extraordinary people, with an incredible consumer brand built by industry leaders. I\u2019m thrilled to be able to bring my sales-centric mindset and background into this role to further transform our marketing ecosystem both digitally and locally in the communities we serve. Coming from a long line of storytellers, I cannot wait to help continue to tell loanDepot\u2019s story for a long time to come.\u201d<\/p>\n

\nA native of Southern California, Hanson earned his bachelor\u2019s degree in business management and urban development from the University of California, Berkeley. Passion for mortgage lending runs in his family: his father, mortgage legend Dan Hanson, has served the industry for nearly 40 years; his sister Kristin Hanson is one of loanDepot\u2019s top retail originators; and his cousin Aaron Hanson is a top originator within loanDepot\u2019s joint venture channel. Alec can be found at @alecthehanson on all social platforms.<\/p>\n

About loanDepot<\/b><\/p>\n

\nloanDepot (NYSE: LDI; NMLS # 174457) is an equal housing lender and digital commerce company committed to serving its customers throughout the homeownership journey. Since its launch in 2010, loanDepot has revolutionized the mortgage industry with a digital-first approach that makes it easier, faster and less stressful to purchase or refinance a home. Today, as one of the nation’s largest non-bank retail mortgage lenders, loanDepot enables customers to achieve the American dream of homeownership through a broad suite of lending and real estate services that simplify one of life’s most complex transactions. With headquarters in Southern California and offices nationwide, loanDepot is committed to serving the communities in which its team lives and works through a variety of local, regional and national philanthropic efforts.<\/p>\n

\"\"<\/p>\n

View source version on businesswire.com: <\/span>https:\/\/www.businesswire.com\/news\/home\/20230530005489\/en\/<\/a><\/span><\/p>\n

\nJonathan Fine
\n
VP, Public Relations
\n
(781) 248-3963
\n
jfine@loandepot.com<\/a><\/p>\n

KEYWORDS:<\/b> United States North America California<\/p>\n

INDUSTRY KEYWORDS:<\/b> Construction & Property Finance Asset Management Professional Services Technology Electronic Commerce Digital Cash Management\/Digital Assets Residential Building & Real Estate<\/p>\n

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loanDepot, Inc. today announced it has promoted veteran mortgage leader Alec Hanson to serve as its chief marketing officer (CMO). (Photo: Business Wire)<\/font><\/td>\n<\/tr>\n<\/table>\n","protected":false},"excerpt":{"rendered":"

loanDepot promotes Alec Hanson to chief marketing officer Mortgage industry veteran brings \u2018mindset of the originator\u2019 to the role IRVINE, Calif.–(BUSINESS WIRE)–loanDepot, Inc. (“LDI” or “Company”) (NYSE: LDI), one of the nation\u2019s largest retail mortgage lenders, today announced it has promoted veteran mortgage leader Alec Hanson to serve as its chief marketing officer (CMO), effective immediately. Hanson, who joined loanDepot in 2011 and currently serves as the company\u2019s senior vice president of production for the West division, brings nearly two decades of sales and production experience to the role. This press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20230530005489\/en\/ loanDepot, Inc. today announced it has promoted veteran mortgage leader Alec Hanson to serve as its chief marketing officer (CMO). … <\/p>\n

Continue reading “loanDepot promotes Alec Hanson to chief marketing officer”<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-760802","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"\nloanDepot promotes Alec Hanson to chief marketing officer - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/loandepot-promotes-alec-hanson-to-chief-marketing-officer\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"loanDepot promotes Alec Hanson to chief marketing officer - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"loanDepot promotes Alec Hanson to chief marketing officer Mortgage industry veteran brings \u2018mindset of the originator\u2019 to the role IRVINE, Calif.–(BUSINESS WIRE)–loanDepot, Inc. (“LDI” or “Company”) (NYSE: LDI), one of the nation\u2019s largest retail mortgage lenders, today announced it has promoted veteran mortgage leader Alec Hanson to serve as its chief marketing officer (CMO), effective immediately. Hanson, who joined loanDepot in 2011 and currently serves as the company\u2019s senior vice president of production for the West division, brings nearly two decades of sales and production experience to the role. This press release features multimedia. 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