{"id":760721,"date":"2023-05-30T07:33:09","date_gmt":"2023-05-30T11:33:09","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/solarwinds-transforms-brand-to-signify-ongoing-evolution-portfolio-expansion-and-customer-empowerment\/"},"modified":"2023-05-30T07:33:09","modified_gmt":"2023-05-30T11:33:09","slug":"solarwinds-transforms-brand-to-signify-ongoing-evolution-portfolio-expansion-and-customer-empowerment","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/solarwinds-transforms-brand-to-signify-ongoing-evolution-portfolio-expansion-and-customer-empowerment\/","title":{"rendered":"SolarWinds Transforms Brand to Signify Ongoing Evolution, Portfolio Expansion, and Customer Empowerment"},"content":{"rendered":"<p>        <!--.bwlistdecimal { list-style-type: decimal }\n.bwlistdisc { list-style-type: disc }body {font:normal small Arial,Helvetica,sans-serif;color:#000;background-color:#fff;padding:24px;margin:0;} a img {border:0;} h3 {font-size:medium;color:#000;margin:0 0 1em 0; text-align:center;}-->  <\/p>\n<p><b>SolarWinds Transforms Brand to Signify Ongoing Evolution, Portfolio Expansion, and Customer Empowerment<\/b><\/p>\n<p>\nRefreshed version of iconic SolarWinds logo and vibrant new brand color palette honor company\u2019s historic success while highlighting future vision<\/p>\n<p>AUSTIN, Texas&#8211;(<a href=\"http:\/\/www.businesswire.com\">BUSINESS WIRE<\/a>)&#8211;<a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=http%3A%2F%2Fwww.solarwinds.com%2F%3Fcmp%3D&amp;esheet=53408298&amp;newsitemid=20230530005098&amp;lan=en-US&amp;anchor=SolarWinds&amp;index=1&amp;md5=313557fb82a3ae336f6cde6af7191d52\">SolarWinds<\/a> (NYSE:SWI), a leading provider of simple, powerful, secure observability and IT management software, today unveiled a new brand reflecting the company\u2019s recent transformative efforts to evolve its business, expand its product portfolio, and enhance its go-to-market strategy.<\/p>\n<p>\nFor nearly 25 years, SolarWinds has provided customers with solutions designed to accelerate their digital transformation efforts and increase their productivity while providing excellent time to value. SolarWinds has built on this success with a new subscription-first business model and artificial intelligence (AI)-powered observability, service management, and database performance management solutions built to provide customers with comprehensive, full-stack visibility across IT environments to support digital transformation.<\/p>\n<p>\n\u201cAs the challenges our customers face have evolved in recent years, we\u2019ve evolved to help overcome them,\u201d said Sudhakar Ramakrishna, president and chief executive officer of SolarWinds. \u201cApplication modernization, cloud adoption, agile software development, and the increased use of artificial intelligence have resulted in increasingly complex hybrid and multi-cloud environments across industries. We\u2019re now serving a broad customer base across IT Ops, DevOps, SecOps, and CloudOps teams. Our new brand is meant to reflect our own business transformation, which has made us better equipped than ever to enrich the lives of our customers by making it easier for them to manage their environments and empower their own digital transformation efforts.\u201d<\/p>\n<p>\nWith a refreshed and modernized version of the iconic SolarWinds logo and a bold and vibrant new color palette, the company\u2019s new brand honors its history while celebrating its vision for the future.<\/p>\n<p>\nThe SolarWinds brand update also includes a digital revamp to improve consistency and usability across the company\u2019s web properties and solutions. This shift exemplifies the company\u2019s strategy under the new unified SolarWinds<sup>\u00ae<\/sup> Platform, which provides a simpler and superior user experience while laying the groundwork for autonomous operations.<\/p>\n<p>\nIn the past year, SolarWinds has effectively transitioned to a subscription-first model, with a 31% year-over-year subscription ARR growth in the first quarter of 2023<sup>1<\/sup>. The company also introduced its integrated, full-stack observability solution built on the SolarWinds Platform\u2014Hybrid Cloud Observability<sup>2<\/sup>; its cloud-native software-as-a-service (SaaS) SolarWinds Observability offering<sup>3<\/sup>; announced new AI features for its IT service management solutions<sup>4<\/sup>; and launched the new Transform Partner Program<sup>5<\/sup> to accelerate managed service provider (MSP) partnerships and revenue opportunities. More than 300,000 customers, including 96% of the Fortune 500<sup>\u00ae<\/sup>, trust SolarWinds to help them manage their complex hybrid IT environments to achieve optimum performance, compliance, and resilience.<\/p>\n<p>\nAdditional Resources<\/p>\n<ol class=\"bwlistdecimal\">\n<li><a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Finvestors.solarwinds.com%2Fnews%2Fnews-details%2F2023%2FSolarWinds-Announces-First-Quarter-2023-Results%2Fdefault.aspx&amp;esheet=53408298&amp;newsitemid=20230530005098&amp;lan=en-US&amp;anchor=SolarWinds+Announces+First+Quarter+2023+Results&amp;index=2&amp;md5=7482feec007a96eb1283c78f7fbf7bdb\">SolarWinds Announces First Quarter 2023 Results<\/a><\/li>\n<li><a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Finvestors.solarwinds.com%2Fnews%2Fnews-details%2F2022%2FSolarWinds-Launches-Comprehensive-Observability-Empowering-Customers-to-Accelerate-Digital-Transformation%2Fdefault.aspx&amp;esheet=53408298&amp;newsitemid=20230530005098&amp;lan=en-US&amp;anchor=SolarWinds+Launches+Comprehensive+Observability%2C+Empowering+Customers+to+Accelerate+Digital+Transformation&amp;index=3&amp;md5=340e475637fb0696518ca4929b509910\">SolarWinds Launches Comprehensive Observability, Empowering Customers to Accelerate Digital Transformation<\/a><\/li>\n<li><a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Finvestors.solarwinds.com%2Fnews%2Fnews-details%2F2022%2FSolarWinds-Announces-Launch-of-SolarWinds-Observability-to-Provide-Comprehensive-Visibility-in-Hybrid-and-Multi-Cloud-Environments%2Fdefault.aspx&amp;esheet=53408298&amp;newsitemid=20230530005098&amp;lan=en-US&amp;anchor=SolarWinds+Announces+Launch+of+SolarWinds+Observability+to+Provide+Comprehensive+Visibility+in+Hybrid+and+Multi-Cloud+Environments&amp;index=4&amp;md5=f5c369348a2ae32ae736b471d537b379\">SolarWinds Announces Launch of SolarWinds Observability to Provide Comprehensive Visibility in Hybrid and Multi-Cloud Environments<\/a><\/li>\n<li><a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Finvestors.solarwinds.com%2Fnews%2Fnews-details%2F2023%2FSolarWinds-Adds-Transformative-AI-Features-to-IT-Service-Management-Solutions%2Fdefault.aspx&amp;esheet=53408298&amp;newsitemid=20230530005098&amp;lan=en-US&amp;anchor=SolarWinds+Adds+Transformative+AI+Features+to+IT+Service+Management+Solutions&amp;index=5&amp;md5=892536ecf6af8c995b83fc0efad5bec0\">SolarWinds Adds Transformative AI Features to IT Service Management Solutions<\/a><\/li>\n<li><a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Finvestors.solarwinds.com%2Fnews%2Fnews-details%2F2023%2FSolarWinds-Announces-Winners-of-2023-Transform-Partner-Awards%2Fdefault.aspx&amp;esheet=53408298&amp;newsitemid=20230530005098&amp;lan=en-US&amp;anchor=SolarWinds+Announces+Winners+of+2023+Transform+Partner+Awards&amp;index=6&amp;md5=bb06f4d6f235e6b7f76a867c8fed880e\">SolarWinds Announces Winners of 2023 Transform Partner Awards<\/a><\/li>\n<\/ol>\n<p>\nConnect with SolarWinds<\/p>\n<ul class=\"bwlistdisc\">\n<li><a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fthwack.solarwinds.com%2F&amp;esheet=53408298&amp;newsitemid=20230530005098&amp;lan=en-US&amp;anchor=THWACK&amp;index=7&amp;md5=5fbda1ea4a7021af637907ea31206a36\">THWACK<\/a><sup>\u00ae<\/sup><\/li>\n<li><a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=http%3A%2F%2Fwww.twitter.com%2Fsolarwinds%3Fcmp%3D&amp;esheet=53408298&amp;newsitemid=20230530005098&amp;lan=en-US&amp;anchor=Twitter&amp;index=8&amp;md5=6c7f6d44eee0907df3c83c40a8542cb3\">Twitter<\/a><sup>\u00ae<\/sup><\/li>\n<li><a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.facebook.com%2FSolarWinds%2F%3Fcmp%3D&amp;esheet=53408298&amp;newsitemid=20230530005098&amp;lan=en-US&amp;anchor=Facebook&amp;index=9&amp;md5=83891ffde918c4948119176318fc471a\">Facebook<\/a><sup>\u00ae<\/sup><\/li>\n<li><a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fsolarwinds%3Fcmp%3D&amp;esheet=53408298&amp;newsitemid=20230530005098&amp;lan=en-US&amp;anchor=LinkedIn&amp;index=10&amp;md5=a2ac4b2e776ab3e26e6fbae4733ff559\">LinkedIn<\/a><sup>\u00ae<\/sup><\/li>\n<\/ul>\n<p><b>#SWI<br \/>\n<br \/><\/b><b>#SWIcorporate<\/b><\/p>\n<p>\nAbout SolarWinds<\/p>\n<p>\nSolarWinds (NYSE:SWI) is a leading provider of simple, powerful, secure observability and IT management software built to enable customers to accelerate their digital transformation. Our solutions provide organizations worldwide\u2014regardless of type, size, or complexity\u2014with a comprehensive and unified view of today\u2019s modern, distributed, and hybrid network environments. We continuously engage with IT service and operations professionals, DevOps and SecOps professionals, and database administrators (DBAs) to understand the challenges they face in maintaining high-performing and highly available hybrid IT infrastructures, applications, and environments. The insights we gain from them, in places like our <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fthwack.solarwinds.com%2F%3FCMP%3D&amp;esheet=53408298&amp;newsitemid=20230530005098&amp;lan=en-US&amp;anchor=THWACK&amp;index=11&amp;md5=c8635d3726b3a6987993a7c626516233\">THWACK <\/a>community, allow us to address customers\u2019 needs now and in the future. Our focus on the user and our commitment to excellence in end-to-end hybrid IT management have established SolarWinds as a worldwide leader in solutions for observability, IT service management, application performance, and database management. Learn more today at <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.solarwinds.com%2F%3FCMP%3D&amp;esheet=53408298&amp;newsitemid=20230530005098&amp;lan=en-US&amp;anchor=www.solarwinds.com&amp;index=12&amp;md5=730167320e37b8d69b64a49748533269\">www.solarwinds.com<\/a>.<\/p>\n<p>\nThis press release contains \u201cforward-looking\u201d statements, which are subject to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995, including statements regarding accelerating managed service provider partnerships and revenue opportunities. These forward-looking statements are based on management&#8217;s beliefs and assumptions and on information currently available to management. Forward-looking statements include all statements that are not historical facts and may be identified by terms such as \u201caim,\u201d \u201canticipate,\u201d \u201cbelieve,\u201d \u201ccan,\u201d \u201ccould,\u201d \u201cseek,\u201d \u201cshould,\u201d \u201cfeel,\u201d \u201cexpect,\u201d \u201cwill,\u201d \u201cwould,\u201d \u201cplan,\u201d \u201cintend,\u201d \u201cestimate,\u201d \u201ccontinue,\u201d or similar expressions and the negatives of those terms. Forward-looking statements involve known and unknown risks, uncertainties and other factors that may cause actual results, performance or achievements to be materially different from any future results, performance or achievements expressed or implied by the forward-looking statements. Factors that could cause or contribute to such differences include, but are not limited to, the risks and uncertainties described more fully in documents filed with or furnished to the Securities and Exchange Commission, including the risk factors discussed in our Annual Report on Form 10-K for the period ended December 31, 2022 filed on February 22, 2023 and our Quarter Report on Form 10-Q for the period ended March 31, 2023 filed on May 4, 2023. All information provided in this release is as of the date hereof and SolarWinds undertakes no duty to update this information except as required by law.<\/p>\n<p><i>The SolarWinds, SolarWinds &amp; Design, Orion, and THWACK trademarks are the exclusive property of SolarWinds Worldwide, LLC or its affiliates, are registered with the U.S. Patent and Trademark Office, and may be registered or pending registration in other countries. All other SolarWinds trademarks, service marks, and logos may be common law marks or are registered or pending registration. All other trademarks mentioned herein are used for identification purposes only and are trademarks of (and may be registered trademarks of) their respective companies.<\/i><\/p>\n<p>\n\u00a9 2023 SolarWinds Worldwide, LLC. All rights reserved.<\/p>\n<p><img decoding=\"async\" alt=\"\" src=\"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20230530005098r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\" style=\"width:0;height:0\" \/><span class=\"bwct31415\" \/><\/p>\n<p id=\"mmgallerylink\"><span id=\"mmgallerylink-phrase\">View source version on businesswire.com: <\/span><span id=\"mmgallerylink-link\"><a href=\"https:\/\/www.businesswire.com\/news\/home\/20230530005098\/en\/\" rel=\"nofollow\">https:\/\/www.businesswire.com\/news\/home\/20230530005098\/en\/<\/a><\/span><\/p>\n<p><b>Media Contacts<br \/>\n<\/b><br \/>John Eddy<br \/>\n<br \/>Goldin Solutions<br \/>\n<br \/>Phone: +1-646-660-8648<br \/>\n<br \/><a rel=\"nofollow\" href=\"mailto:solarwinds@goldinsolutions.com\">solarwinds@goldinsolutions.com<\/a><\/p>\n<p>\nJenne Barbour<br \/>\n<br \/>SolarWinds<br \/>\n<br \/>Phone: +1-512-498-6804<br \/>\n<br \/><a rel=\"nofollow\" href=\"mailto:pr@solarwinds.com\">pr@solarwinds.com<br \/>\n<\/a><\/p>\n<p><b>Investor Contacts<br \/>\n<\/b><br \/>Tim Karaca<br \/>\n<br \/>SolarWinds<br \/>\n<br \/><a rel=\"nofollow\" href=\"mailto:ir@solarwinds.com\">ir@solarwinds.com<\/a><\/p>\n<p><b>KEYWORDS:<\/b> Texas United States North America<\/p>\n<p><b>INDUSTRY KEYWORDS:<\/b> Data Management Technology Software Artificial Intelligence Internet Hardware<\/p>\n<p><b>MEDIA:<\/b><\/p>\n<table cellpadding=\"3\" cellspacing=\"3\">\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Logo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20230530005098\/en\/1804540\/3\/SW_Logo_Web_Orange.jpg\" alt=\"Logo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><\/font><\/td>\n<\/tr>\n<\/table>\n","protected":false},"excerpt":{"rendered":"<p>SolarWinds Transforms Brand to Signify Ongoing Evolution, Portfolio Expansion, and Customer Empowerment Refreshed version of iconic SolarWinds logo and vibrant new brand color palette honor company\u2019s historic success while highlighting future vision AUSTIN, Texas&#8211;(BUSINESS WIRE)&#8211;SolarWinds (NYSE:SWI), a leading provider of simple, powerful, secure observability and IT management software, today unveiled a new brand reflecting the company\u2019s recent transformative efforts to evolve its business, expand its product portfolio, and enhance its go-to-market strategy. For nearly 25 years, SolarWinds has provided customers with solutions designed to accelerate their digital transformation efforts and increase their productivity while providing excellent time to value. SolarWinds has built on this success with a new subscription-first business model and artificial intelligence (AI)-powered observability, service management, and database &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/solarwinds-transforms-brand-to-signify-ongoing-evolution-portfolio-expansion-and-customer-empowerment\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;SolarWinds Transforms Brand to Signify Ongoing Evolution, Portfolio Expansion, and Customer Empowerment&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-760721","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>SolarWinds Transforms Brand to Signify Ongoing Evolution, Portfolio Expansion, and Customer Empowerment - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/solarwinds-transforms-brand-to-signify-ongoing-evolution-portfolio-expansion-and-customer-empowerment\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"SolarWinds Transforms Brand to Signify Ongoing Evolution, Portfolio Expansion, and Customer Empowerment - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"SolarWinds Transforms Brand to Signify Ongoing Evolution, Portfolio Expansion, and Customer Empowerment Refreshed version of iconic SolarWinds logo and vibrant new brand color palette honor company\u2019s historic success while highlighting future vision AUSTIN, Texas&#8211;(BUSINESS WIRE)&#8211;SolarWinds (NYSE:SWI), a leading provider of simple, powerful, secure observability and IT management software, today unveiled a new brand reflecting the company\u2019s recent transformative efforts to evolve its business, expand its product portfolio, and enhance its go-to-market strategy. For nearly 25 years, SolarWinds has provided customers with solutions designed to accelerate their digital transformation efforts and increase their productivity while providing excellent time to value. SolarWinds has built on this success with a new subscription-first business model and artificial intelligence (AI)-powered observability, service management, and database &hellip; Continue reading &quot;SolarWinds Transforms Brand to Signify Ongoing Evolution, Portfolio Expansion, and Customer Empowerment&quot;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.marketnewsdesk.com\/index.php\/solarwinds-transforms-brand-to-signify-ongoing-evolution-portfolio-expansion-and-customer-empowerment\/\" \/>\n<meta property=\"og:site_name\" content=\"Market Newsdesk\" \/>\n<meta property=\"article:published_time\" content=\"2023-05-30T11:33:09+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20230530005098r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\" \/>\n<meta name=\"author\" content=\"Newsdesk\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Newsdesk\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/solarwinds-transforms-brand-to-signify-ongoing-evolution-portfolio-expansion-and-customer-empowerment\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/solarwinds-transforms-brand-to-signify-ongoing-evolution-portfolio-expansion-and-customer-empowerment\\\/\"},\"author\":{\"name\":\"Newsdesk\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/#\\\/schema\\\/person\\\/482f27a394d4fda80ecb5499e519d979\"},\"headline\":\"SolarWinds Transforms Brand to Signify Ongoing Evolution, Portfolio Expansion, and Customer Empowerment\",\"datePublished\":\"2023-05-30T11:33:09+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/solarwinds-transforms-brand-to-signify-ongoing-evolution-portfolio-expansion-and-customer-empowerment\\\/\"},\"wordCount\":1035,\"image\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/solarwinds-transforms-brand-to-signify-ongoing-evolution-portfolio-expansion-and-customer-empowerment\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/cts.businesswire.com\\\/ct\\\/CT?id=bwnews&amp;sty=20230530005098r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\",\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/solarwinds-transforms-brand-to-signify-ongoing-evolution-portfolio-expansion-and-customer-empowerment\\\/\",\"url\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/solarwinds-transforms-brand-to-signify-ongoing-evolution-portfolio-expansion-and-customer-empowerment\\\/\",\"name\":\"SolarWinds Transforms Brand to Signify Ongoing Evolution, Portfolio Expansion, and Customer Empowerment - 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