{"id":760379,"date":"2023-05-24T17:12:01","date_gmt":"2023-05-24T21:12:01","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/nike-announces-senior-leadership-changes-to-deepen-consumer-led-growth-and-marketplace-advantage\/"},"modified":"2023-05-24T17:12:01","modified_gmt":"2023-05-24T21:12:01","slug":"nike-announces-senior-leadership-changes-to-deepen-consumer-led-growth-and-marketplace-advantage","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/nike-announces-senior-leadership-changes-to-deepen-consumer-led-growth-and-marketplace-advantage\/","title":{"rendered":"NIKE Announces Senior Leadership Changes to Deepen Consumer-Led Growth and Marketplace Advantage"},"content":{"rendered":"

<\/p>\n

NIKE Announces Senior Leadership Changes to Deepen Consumer-Led Growth and Marketplace Advantage<\/b><\/p>\n

Heidi O\u2019Neill Becomes President, Consumer, Product & Brand<\/i><\/b><\/p>\n

C<\/i>raig Williams Becomes President, Geographies & Marketplace<\/i><\/b><\/p>\n

BEAVERTON, Ore.–(BUSINESS WIRE<\/a>)–
\nNIKE, Inc. (NYSE:NKE) announced senior leadership changes today that will continue to build on its strong momentum and underscore Nike\u2019s commitment to product innovation, serving athletes and unrivaled brand storytelling while driving deeper integration across the business.<\/p>\n

This press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20230524005917\/en\/<\/a><\/p>\n

\"\"<\/div>\n

Heidi O\u2019Neill<\/b>, currently President, Consumer & Marketplace, will become President, Consumer, Product & Brand, NIKE, Inc., and Craig Williams<\/b>, currently President, Jordan Brand, will become President, Geographies & Marketplace, NIKE, Inc. Matthew Friend<\/b>, EVP & Chief Financial Officer, NIKE, Inc., will expand his responsibilities to include Procurement, Global Places & Services and Demand and Supply Management.<\/p>\n

\n\u201cWe\u2019re driving even greater focus and integration across our business and teams through these changes, doubling down on what Nike does best: seamlessly serving athletes with compelling product,\u201d said John Donahoe<\/b>, President & CEO, NIKE, Inc. \u201cOur brand momentum is strong, our innovation pipeline is unmatched, and our strategy is working. What continues to be clear is that there\u2019s so much more potential ahead of us.\u201d<\/p>\n

\n\u201cThese shifts will allow us to streamline our focus across product, brand storytelling and marketplace, mining deep consumer insights to deliver breakthrough innovation and engagement, while building long-term growth and profitability,\u201d said Donahoe.<\/p>\n

\nAligning against its next chapter of growth, O\u2019Neill will lead Nike\u2019s global product engine and fully integrate its brand marketing storytelling to build deep relationships and engagement with the brand. Both Global Brand Marketing and Global Sports Marketing will also report to O\u2019Neill. A 24-year Nike veteran, O\u2019Neill most recently served as Nike\u2019s President, Consumer & Marketplace, leading Nike\u2019s marketplace and four geographic operating regions. Previous roles included President, Nike Direct, accelerating Nike\u2019s retail and digital-commerce business. O\u2019Neill was also responsible for creating and leading Nike Women\u2019s business.<\/p>\n

\nWilliams will lead Nike\u2019s four geographies and marketplace across its Direct and wholesale business. In addition, Williams will lead Nike\u2019s Supply Chain and Logistics. Williams joined NIKE, Inc. in 2019 as President, Jordan Brand. During this period, Williams has led Jordan Brand through unprecedented growth — doubling revenue in the last four years, becoming the second-largest footwear brand in the United States. In addition to stewarding Jordan Brand at the intersection of sport, culture and community, Williams has decades of enterprise experience building global brands and creating deep consumer relationships.<\/p>\n

\nO\u2019Neill and Williams will be supported by a deep bench of leadership across Nike and, together, will lead the business through its next phase of innovation and growth, serving future generations of athletes. Sarah Mensah<\/b>, Vice President\/GM, North America, will become President, Jordan Brand. Scott Uzzell<\/b>, currently CEO, Converse will become Vice President\/GM, North America, reporting to Williams. Uzzell\u2019s successor will be named shortly. Jordan Brand and Converse will report to John Donahoe<\/b>.<\/p>\n

Andy Campion, <\/b>Chief Operating Officer, will take on a new leadership role as Managing Director, Strategic Business Ventures. In his new role, Campion will work closely with Donahoe to identify and pursue new business opportunities to drive disproportionate growth for the company. As part of his new role, Campion will oversee Nike Virtual Studios (NVS) and lead teams across Nike\u2019s World Headquarters and Los Angeles-based offices.<\/p>\n

Michael Spillane<\/b>, President, Consumer Creation will retire from NIKE, Inc. later in 2023 after 16 years with the company. We thank Michael for his extensive contributions to the brand.<\/p>\n

About NIKE, Inc.<\/a><\/p>\n

\nNIKE, Inc., based near Beaverton, Oregon, is the world’s leading designer, marketer and distributor of authentic athletic footwear, apparel, equipment and accessories for a wide variety of sports and fitness activities. Converse, a wholly-owned NIKE, Inc. subsidiary brand, designs, markets and distributes athletic lifestyle footwear, apparel and accessories. For more information, NIKE, Inc.\u2019s earnings releases and other financial information are available on the Internet at http:\/\/investors.nike.com<\/a>. Individuals can also visit http:\/\/news.nike.com<\/a> and follow @NIKE.<\/p>\n

\"\"<\/p>\n

View source version on businesswire.com: <\/span>https:\/\/www.businesswire.com\/news\/home\/20230524005917\/en\/<\/a><\/span><\/p>\n

\nMedia Contact:
\n
Virginia Rustique-Petteni
\n
media.relations@nike.com<\/a><\/p>\n

\nInvestor Contact:
\n
Paul Trussell
\n
investor.relations@nike.com<\/a><\/p>\n

KEYWORDS:<\/b> United States North America Oregon<\/p>\n

INDUSTRY KEYWORDS:<\/b> Textiles Department Stores Sports General Sports Other Retail Manufacturing Fashion Retail Footwear Online Retail<\/p>\n

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Craig Williams, President, Geographies & Marketplace, NIKE, Inc. (Photo: Business Wire)<\/font><\/td>\n<\/tr>\n
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Heidi O\u2019Neill, President, Consumer, Product & Brand, NIKE, Inc. (Photo: Business Wire)<\/font><\/td>\n<\/tr>\n
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NIKE Announces Senior Leadership Changes to Deepen Consumer-Led Growth and Marketplace Advantage Heidi O\u2019Neill Becomes President, Consumer, Product & Brand Craig Williams Becomes President, Geographies & Marketplace BEAVERTON, Ore.–(BUSINESS WIRE)– NIKE, Inc. (NYSE:NKE) announced senior leadership changes today that will continue to build on its strong momentum and underscore Nike\u2019s commitment to product innovation, serving athletes and unrivaled brand storytelling while driving deeper integration across the business. This press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20230524005917\/en\/ Heidi O\u2019Neill, currently President, Consumer & Marketplace, will become President, Consumer, Product & Brand, NIKE, Inc., and Craig Williams, currently President, Jordan Brand, will become President, Geographies & Marketplace, NIKE, Inc. Matthew Friend, EVP & Chief Financial Officer, NIKE, Inc., will expand … <\/p>\n

Continue reading “NIKE Announces Senior Leadership Changes to Deepen Consumer-Led Growth and Marketplace Advantage”<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-760379","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"\nNIKE Announces Senior Leadership Changes to Deepen Consumer-Led Growth and Marketplace Advantage - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/nike-announces-senior-leadership-changes-to-deepen-consumer-led-growth-and-marketplace-advantage\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"NIKE Announces Senior Leadership Changes to Deepen Consumer-Led Growth and Marketplace Advantage - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"NIKE Announces Senior Leadership Changes to Deepen Consumer-Led Growth and Marketplace Advantage Heidi O\u2019Neill Becomes President, Consumer, Product & Brand Craig Williams Becomes President, Geographies & Marketplace BEAVERTON, Ore.–(BUSINESS WIRE)– NIKE, Inc. (NYSE:NKE) announced senior leadership changes today that will continue to build on its strong momentum and underscore Nike\u2019s commitment to product innovation, serving athletes and unrivaled brand storytelling while driving deeper integration across the business. This press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20230524005917\/en\/ Heidi O\u2019Neill, currently President, Consumer & Marketplace, will become President, Consumer, Product & Brand, NIKE, Inc., and Craig Williams, currently President, Jordan Brand, will become President, Geographies & Marketplace, NIKE, Inc. 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