{"id":760283,"date":"2023-05-24T10:59:57","date_gmt":"2023-05-24T14:59:57","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/techtarget-named-a-leader-in-b2b-intent-data-providers-report-by-independent-research-firm\/"},"modified":"2023-05-24T10:59:57","modified_gmt":"2023-05-24T14:59:57","slug":"techtarget-named-a-leader-in-b2b-intent-data-providers-report-by-independent-research-firm","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/techtarget-named-a-leader-in-b2b-intent-data-providers-report-by-independent-research-firm\/","title":{"rendered":"TechTarget Named a Leader in B2B Intent Data Providers Report by Independent Research Firm"},"content":{"rendered":"

<\/p>\n

TechTarget Named a Leader in B2B Intent Data Providers Report by Independent Research Firm<\/b><\/p>\n

The Company received highest possible scores in 11 criteria, including Vision, Innovation, Uniqueness of proprietary data and Buying group identification<\/i><\/b><\/p>\n

NEWTON, Mass.–(BUSINESS WIRE<\/a>)–
\nTechTarget, Inc. (Nasdaq: TTGT), the global leader in B2B technology purchase intent data and services today announced that it has been named a Leader in the Forrester Research, Inc. May 2023 report: The Forrester Wave\u2122: B2B Intent Data Providers, Q2 2023<\/a>. The report evaluated fourteen vendors across 26 criteria, grouped into the categories of Current Offering, Strategy, and Market Presence. The report also covers considerations for vendor selection.<\/p>\n

\nTechTarget received the highest possible scores in 11 criteria, among them: Vision; Innovation; Uniqueness of proprietary data; Data granularity; Buying group identification; Compliant data collection; Customer marketing, retention, cross-sell, and upsell; and four more.<\/p>\n

\nAccording to the report, \u201cTechTarget\u2019s ability to deliver opt-in contact-level intent, which is nearly unique in the market, differentiates its product offering.\u201d Further, it stated that, \u201cAt the same time, [TechTarget] offers significant activation capabilities more commonly found in ABM platforms or campaign execution firms.\u201d In addition, the Forrester report noted, \u201cReference customers raved about the customer service and support from TechTarget, highlighting this factor more consistently than references did any other provider in the evaluation.\u201d<\/p>\n

\n\u201cWe are extremely pleased to be recognized as a Leader in Forrester\u2019s inaugural Wave for B2B Intent Data Providers<\/a>,\u201d said Michael Cotoia, CEO of TechTarget. \u201cClients leverage our unique and powerful Prospect-Level IntentTM<\/sup> and comprehensive capabilities to deliver optimum success across their go-to-markets. We believe this recognition validates the significant investments we make in our proprietary data and our commitment to delivering world class solutions for our customers.\u201d<\/p>\n

\nTechTarget has more than 3,000 B2B technology customers representing close to $300 million in annual revenue and achieved this recognition on the strength of its suite of data-driven solutions for B2B marketing and sales teams powered by Priority EngineTM<\/sup> \u2014 a SaaS-based purchase intent insight platform that provides direct, real-time access to ranked accounts and named prospects actively researching purchases in specific technology categories.<\/p>\n

\nTechTarget\u2019s proprietary purchase intent data is uniquely powerful because of how it is made and how it is delivered to B2B tech marketers and sales professionals. The actionable insights within the Priority Engine platform are available because of the depth of original decision-support content spanning thousands of unique IT topics across TechTarget\u2019s network of 150 enterprise technology-specific websites. Because our content is built to aid decision making during buyer’s journeys, our data enables clients to precisely target the right people in active buying centers in the most relevant context possible.<\/p>\n

\nFor more information on why Forrester recognized TechTarget as a leader among top providers, download a complimentary copy of the full The Forrester Wave\u2122: B2B Intent Data Providers, Q2 2023 report<\/a>.<\/p>\n

About TechTarget<\/b><\/p>\n

TechTarget<\/a> (Nasdaq: TTGT) is the global leader in purchase intent-driven marketing and sales services that deliver business impact for enterprise technology companies. By creating abundant, high-quality editorial content across 150 highly targeted technology-specific websites and more than 1,000 channels, TechTarget attracts and nurtures communities of technology buyers researching their companies\u2019 information technology needs. By understanding these buyers\u2019 content consumption behaviors, TechTarget creates the purchase intent insights that fuel efficient and effective marketing and sales activities for clients around the world.<\/p>\n

\nTechTarget has offices in Boston, London, Munich, New York, Paris, Singapore and Sydney. For more information, visit techtarget.com<\/a> and follow us on LinkedIn<\/a>.<\/p>\n

(C) 2023 TechTarget, Inc. All rights reserved. TechTarget and the TechTarget logo are registered trademarks and Priority Engine and Prospect-Level Intent are trademarks of TechTarget. All other trademarks are the property of their respective owners.<\/i><\/p>\n

\"\"<\/p>\n

View source version on businesswire.com: <\/span>https:\/\/www.businesswire.com\/news\/home\/20230523006093\/en\/<\/a><\/span><\/p>\n

Media Inquiries
\n<\/b>
Garrett Mann
\n
Senior Director of Corporate Communications
\n
TechTarget, Inc.
\n
617-431-9371
\n
gmann@techtarget.com<\/a><\/p>\n

KEYWORDS:<\/b> United States North America Massachusetts<\/p>\n

INDUSTRY KEYWORDS:<\/b> Software Internet Professional Services Search Engine Marketing Technology Publishing Marketing Advertising Communications Content Marketing Other Technology Consulting<\/p>\n

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TechTarget Named a Leader in B2B Intent Data Providers Report by Independent Research Firm The Company received highest possible scores in 11 criteria, including Vision, Innovation, Uniqueness of proprietary data and Buying group identification NEWTON, Mass.–(BUSINESS WIRE)– TechTarget, Inc. (Nasdaq: TTGT), the global leader in B2B technology purchase intent data and services today announced that it has been named a Leader in the Forrester Research, Inc. May 2023 report: The Forrester Wave\u2122: B2B Intent Data Providers, Q2 2023. The report evaluated fourteen vendors across 26 criteria, grouped into the categories of Current Offering, Strategy, and Market Presence. The report also covers considerations for vendor selection. TechTarget received the highest possible scores in 11 criteria, among them: Vision; Innovation; Uniqueness of … <\/p>\n

Continue reading “TechTarget Named a Leader in B2B Intent Data Providers Report by Independent Research Firm”<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-760283","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"\nTechTarget Named a Leader in B2B Intent Data Providers Report by Independent Research Firm - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/techtarget-named-a-leader-in-b2b-intent-data-providers-report-by-independent-research-firm\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"TechTarget Named a Leader in B2B Intent Data Providers Report by Independent Research Firm - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"TechTarget Named a Leader in B2B Intent Data Providers Report by Independent Research Firm The Company received highest possible scores in 11 criteria, including Vision, Innovation, Uniqueness of proprietary data and Buying group identification NEWTON, Mass.–(BUSINESS WIRE)– TechTarget, Inc. (Nasdaq: TTGT), the global leader in B2B technology purchase intent data and services today announced that it has been named a Leader in the Forrester Research, Inc. May 2023 report: The Forrester Wave\u2122: B2B Intent Data Providers, Q2 2023. The report evaluated fourteen vendors across 26 criteria, grouped into the categories of Current Offering, Strategy, and Market Presence. The report also covers considerations for vendor selection. 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