{"id":759712,"date":"2023-05-19T09:09:07","date_gmt":"2023-05-19T13:09:07","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/southern-tide-and-lilly-pulitzer-launch-south-carolina-inspired-capsule-collection\/"},"modified":"2023-05-19T09:09:07","modified_gmt":"2023-05-19T13:09:07","slug":"southern-tide-and-lilly-pulitzer-launch-south-carolina-inspired-capsule-collection","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/southern-tide-and-lilly-pulitzer-launch-south-carolina-inspired-capsule-collection\/","title":{"rendered":"Southern Tide and Lilly Pulitzer Launch South Carolina-Inspired Capsule Collection"},"content":{"rendered":"<p>        <!--.bwalignc { text-align: center; list-style-position: inside }body {font:normal small Arial,Helvetica,sans-serif;color:#000;background-color:#fff;padding:24px;margin:0;} a img {border:0;} h3 {font-size:medium;color:#000;margin:0 0 1em 0; text-align:center;}-->  <\/p>\n<p class=\"bwalignc\"><b>Southern Tide and Lilly Pulitzer Launch South Carolina-Inspired Capsule Collection<\/b><\/p>\n<p>GREENVILLE, S.C.&#8211;(<a href=\"http:\/\/www.businesswire.com\">BUSINESS WIRE<\/a>)&#8211;<a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fsoutherntide.com%2F&amp;esheet=53403394&amp;newsitemid=20230519005067&amp;lan=en-US&amp;anchor=Southern+Tide&amp;index=1&amp;md5=545e41c8fab03e0d7832423224fe7386\">Southern Tide<\/a>, the premier coastal lifestyle and apparel brand, and <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.lillypulitzer.com%2F&amp;esheet=53403394&amp;newsitemid=20230519005067&amp;lan=en-US&amp;anchor=Lilly+Pulitzer&amp;index=2&amp;md5=cd2e8c5b0a71311bb72923327e6ce907\">Lilly Pulitzer<\/a>, the leader in women\u2019s resort wear, have partnered to launch a men\u2019s and youth capsule collection. This collection celebrates Lilly Pulitzer\u2019s introduction to the menswear category by combining the well-known brand\u2019s iconic resort prints with Southern Tide\u2019s signature silhouettes.<\/p>\n<p id=\"news-body-cta\">This press release features multimedia. View the full release here: <a href=\"https:\/\/www.businesswire.com\/news\/home\/20230519005067\/en\/\" rel=\"nofollow\">https:\/\/www.businesswire.com\/news\/home\/20230519005067\/en\/<\/a><\/p>\n<div id=\"bwbodyimg\" style=\"width: 320px;float:left;padding-left:0px;padding-right:20px;padding-top:0px;padding-bottom:0px\"><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20230519005067\/en\/1798337\/4\/ST-Lilly-Collaboration_%281%29.jpg\" alt=\"Southern Tide and Lilly Pulitzer Launch South Carolina-Inspired Capsule Collection (Photo: Business Wire)\" \/><\/p>\n<p style=\"font-size:85%\">Southern Tide and Lilly Pulitzer Launch South Carolina-Inspired Capsule Collection (Photo: Business Wire)<\/p>\n<\/div>\n<p>\n\u201cWe are thrilled to work alongside the creatives at Lilly Pulitzer as they make their debut into men\u2019s resort activewear, a category in which Southern Tide has seen continued success,\u201d said Carey Ann Campbell, CEO of Southern Tide. &#8220;We look forward to expanding upon our innovative fabrics and styles, while connecting both brands to audiences with a love for the coast.&#8221;<\/p>\n<p>\nBoth Southern Tide and Lilly Pulitzer are beloved brands and together, the partners believe in creating and unveiling products that embrace spontaneity, optimism, and adventure without compromising performance. The shared brand values and craftsmanship are emphasized in this men\u2019s and youth capsule collection, which consists of 16 new pieces: short sleeve sport shirts, patented cooling and moisture-wicking golf shorts, swim trunks, performance polos, and boxers. Prices start at $38.00 for men\u2019s pieces and $69.50 for youth.<\/p>\n<p>\nThe Southern Tide x Lilly Pulitzer collection showcases two original, hand-painted prints from Lilly Pulitzer, which offer a charming insider\u2019s view of South Carolina\u2019s rich history and abundant wildlife. In shades of blue, green and pink, the \u201cLilly Loves SC\u201d print captures the spirit of quintessential South Carolina locations including Charleston, Kiawah Island, Columbia, Greenville, and the Hilton Head Lighthouse. The \u201cCroc &amp; Lock It\u201d print juxtaposes flowy painted flowers with crocodiles drawn in textured, waxy watercolor crayon. This print also includes the Southern Tide Skipjack and the signature \u201cLilly\u201d logo, combining both brands\u2019 iconic motifs to bring the collaboration to life.<\/p>\n<p>\n\u201cLilly Pulitzer is a lifestyle brand that offers everything you need for your resort day, from sun up to sun down. One thing that was missing? Great resort wear for the men in the family! We are proud to partner with Southern Tide to pair their expertise in fabrication and men\u2019s design with our hand-painted, original prints,\u201d said Michelle Kelly, CEO of Lilly Pulitzer.<\/p>\n<p>\nThe capsule collection will be available on both brands\u2019 websites at <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=http%3A%2F%2Fwww.southerntide.com&amp;esheet=53403394&amp;newsitemid=20230519005067&amp;lan=en-US&amp;anchor=www.southerntide.com&amp;index=3&amp;md5=3fedc1511e76d4401b008bcf94a6cad9\">www.southerntide.com<\/a> and <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=http%3A%2F%2Fwww.lillypulitzer.com&amp;esheet=53403394&amp;newsitemid=20230519005067&amp;lan=en-US&amp;anchor=www.lillypulitzer.com&amp;index=4&amp;md5=aafffda8dae9c80e33d8d9da7381693c\">www.lillypulitzer.com<\/a>, as well as in Southern Tide and Lilly Pulitzer stores and select retailers.<\/p>\n<p><b>About Southern Tide<\/b><\/p>\n<p>\nFounded in 2006, Southern Tide is a Greenville, S.C.-based lifestyle apparel brand that boasts exceptional craftsmanship and classic design. Southern Tide is best known for its Skipjack Polo, deemed by many to be the finest, most comfortable polo shirt. Innovative, yet timeless in its youthful style, Southern Tide offers an array of apparel and accessory products for men, women, and kids that deliver their authentic lifestyle through quality, experience, and service. Southern Tide is available for purchase in company-owned Southern Tide stores, in Southern Tide Signature Stores, and online at <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=http%3A%2F%2Fwww.southerntide.com&amp;esheet=53403394&amp;newsitemid=20230519005067&amp;lan=en-US&amp;anchor=www.southerntide.com&amp;index=5&amp;md5=c38b79f5518203b42366690e8a13e947\">www.southerntide.com<\/a>. Products can also be found at more than 850 specialty retailers and premium department stores in more than 49 states across the United States. Southern Tide is a wholly-owned subsidiary of Oxford Industries (NYSE: OXM).<\/p>\n<p><b>About Lilly Pulitzer<\/b><\/p>\n<p>\nIn 1959-ish, Lilly Pulitzer set out to create her own happiness, opening a juice stand in Palm Beach. In need of an everyday uniform, she asked her dressmaker for something to camouflage splashes of citrus juice. The result? A comfortable, sleeveless shift dress made of colorful printed cotton. Since those early days, Lilly designs have been beloved for their casual glamour, vibrant optimism, and endlessly joyful spirit. Lilly was an original with the confidence to break all the rules, the humility to pull it off, and the vision to make women feel as good as they look. Today, her spirit is reflected in the brand\u2019s imaginative prints and lively colors, which inspire everyone to shine bright and stand out. Visit <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=http%3A%2F%2Fwww.lillypulitzer.com&amp;esheet=53403394&amp;newsitemid=20230519005067&amp;lan=en-US&amp;anchor=www.lillypulitzer.com&amp;index=6&amp;md5=a089c1126709997d789b503d662ea78e\">www.lillypulitzer.com<\/a> to learn more. Lilly Pulitzer is a wholly-owned subsidiary of Oxford Industries (NYSE: OXM).<\/p>\n<p><img decoding=\"async\" alt=\"\" src=\"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20230519005067r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\" style=\"width:0;height:0\" \/><span class=\"bwct31415\" \/><\/p>\n<p id=\"mmgallerylink\"><span id=\"mmgallerylink-phrase\">View source version on businesswire.com: <\/span><span id=\"mmgallerylink-link\"><a href=\"https:\/\/www.businesswire.com\/news\/home\/20230519005067\/en\/\" rel=\"nofollow\">https:\/\/www.businesswire.com\/news\/home\/20230519005067\/en\/<\/a><\/span><\/p>\n<p>\nMedia Contact: Kelle Knight<br \/>\n<br \/>Droese Public Relations<br \/>\n<br \/><a rel=\"nofollow\" href=\"mailto:kelle@droesepr.com\">kelle@droesepr.com<\/a><\/p>\n<p><b>KEYWORDS:<\/b> South Carolina United States North America<\/p>\n<p><b>INDUSTRY KEYWORDS:<\/b> Lifestyle Children Online Retail Specialty Department Stores Women Fashion Men Retail Consumer Teens<\/p>\n<p><b>MEDIA:<\/b><\/p>\n<table cellpadding=\"3\" cellspacing=\"3\">\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Logo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20230519005067\/en\/1798247\/3\/lilly_pulitzer1.jpg\" alt=\"Logo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><\/font><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Logo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20230519005067\/en\/1798248\/3\/Southern_Tide_Logo.jpg\" alt=\"Logo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><\/font><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Photo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20230519005067\/en\/1798337\/3\/ST-Lilly-Collaboration_%281%29.jpg\" alt=\"Photo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\">Southern Tide and Lilly Pulitzer Launch South Carolina-Inspired Capsule Collection (Photo: Business Wire)<\/font><\/td>\n<\/tr>\n<\/table>\n","protected":false},"excerpt":{"rendered":"<p>Southern Tide and Lilly Pulitzer Launch South Carolina-Inspired Capsule Collection GREENVILLE, S.C.&#8211;(BUSINESS WIRE)&#8211;Southern Tide, the premier coastal lifestyle and apparel brand, and Lilly Pulitzer, the leader in women\u2019s resort wear, have partnered to launch a men\u2019s and youth capsule collection. This collection celebrates Lilly Pulitzer\u2019s introduction to the menswear category by combining the well-known brand\u2019s iconic resort prints with Southern Tide\u2019s signature silhouettes. This press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20230519005067\/en\/ Southern Tide and Lilly Pulitzer Launch South Carolina-Inspired Capsule Collection (Photo: Business Wire) \u201cWe are thrilled to work alongside the creatives at Lilly Pulitzer as they make their debut into men\u2019s resort activewear, a category in which Southern Tide has seen continued success,\u201d said Carey Ann &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/southern-tide-and-lilly-pulitzer-launch-south-carolina-inspired-capsule-collection\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Southern Tide and Lilly Pulitzer Launch South Carolina-Inspired Capsule Collection&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-759712","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Southern Tide and Lilly Pulitzer Launch South Carolina-Inspired Capsule Collection - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/southern-tide-and-lilly-pulitzer-launch-south-carolina-inspired-capsule-collection\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Southern Tide and Lilly Pulitzer Launch South Carolina-Inspired Capsule Collection - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"Southern Tide and Lilly Pulitzer Launch South Carolina-Inspired Capsule Collection GREENVILLE, S.C.&#8211;(BUSINESS WIRE)&#8211;Southern Tide, the premier coastal lifestyle and apparel brand, and Lilly Pulitzer, the leader in women\u2019s resort wear, have partnered to launch a men\u2019s and youth capsule collection. This collection celebrates Lilly Pulitzer\u2019s introduction to the menswear category by combining the well-known brand\u2019s iconic resort prints with Southern Tide\u2019s signature silhouettes. This press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20230519005067\/en\/ Southern Tide and Lilly Pulitzer Launch South Carolina-Inspired Capsule Collection (Photo: Business Wire) \u201cWe are thrilled to work alongside the creatives at Lilly Pulitzer as they make their debut into men\u2019s resort activewear, a category in which Southern Tide has seen continued success,\u201d said Carey Ann &hellip; Continue reading &quot;Southern Tide and Lilly Pulitzer Launch South Carolina-Inspired Capsule Collection&quot;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.marketnewsdesk.com\/index.php\/southern-tide-and-lilly-pulitzer-launch-south-carolina-inspired-capsule-collection\/\" \/>\n<meta property=\"og:site_name\" content=\"Market Newsdesk\" \/>\n<meta property=\"article:published_time\" content=\"2023-05-19T13:09:07+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/mms.businesswire.com\/media\/20230519005067\/en\/1798337\/4\/ST-Lilly-Collaboration_%281%29.jpg\" \/>\n<meta name=\"author\" content=\"Newsdesk\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Newsdesk\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/southern-tide-and-lilly-pulitzer-launch-south-carolina-inspired-capsule-collection\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/southern-tide-and-lilly-pulitzer-launch-south-carolina-inspired-capsule-collection\\\/\"},\"author\":{\"name\":\"Newsdesk\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/#\\\/schema\\\/person\\\/482f27a394d4fda80ecb5499e519d979\"},\"headline\":\"Southern Tide and Lilly Pulitzer Launch South Carolina-Inspired Capsule Collection\",\"datePublished\":\"2023-05-19T13:09:07+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/southern-tide-and-lilly-pulitzer-launch-south-carolina-inspired-capsule-collection\\\/\"},\"wordCount\":782,\"image\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/southern-tide-and-lilly-pulitzer-launch-south-carolina-inspired-capsule-collection\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/mms.businesswire.com\\\/media\\\/20230519005067\\\/en\\\/1798337\\\/4\\\/ST-Lilly-Collaboration_%281%29.jpg\",\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/southern-tide-and-lilly-pulitzer-launch-south-carolina-inspired-capsule-collection\\\/\",\"url\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/southern-tide-and-lilly-pulitzer-launch-south-carolina-inspired-capsule-collection\\\/\",\"name\":\"Southern Tide and Lilly Pulitzer Launch South Carolina-Inspired Capsule Collection - 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This collection celebrates Lilly Pulitzer\u2019s introduction to the menswear category by combining the well-known brand\u2019s iconic resort prints with Southern Tide\u2019s signature silhouettes. This press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20230519005067\/en\/ Southern Tide and Lilly Pulitzer Launch South Carolina-Inspired Capsule Collection (Photo: Business Wire) \u201cWe are thrilled to work alongside the creatives at Lilly Pulitzer as they make their debut into men\u2019s resort activewear, a category in which Southern Tide has seen continued success,\u201d said Carey Ann &hellip; Continue reading \"Southern Tide and Lilly Pulitzer Launch South Carolina-Inspired Capsule Collection\"","og_url":"https:\/\/www.marketnewsdesk.com\/index.php\/southern-tide-and-lilly-pulitzer-launch-south-carolina-inspired-capsule-collection\/","og_site_name":"Market Newsdesk","article_published_time":"2023-05-19T13:09:07+00:00","og_image":[{"url":"https:\/\/mms.businesswire.com\/media\/20230519005067\/en\/1798337\/4\/ST-Lilly-Collaboration_%281%29.jpg","type":"","width":"","height":""}],"author":"Newsdesk","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Newsdesk","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/southern-tide-and-lilly-pulitzer-launch-south-carolina-inspired-capsule-collection\/#article","isPartOf":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/southern-tide-and-lilly-pulitzer-launch-south-carolina-inspired-capsule-collection\/"},"author":{"name":"Newsdesk","@id":"https:\/\/www.marketnewsdesk.com\/#\/schema\/person\/482f27a394d4fda80ecb5499e519d979"},"headline":"Southern Tide and Lilly Pulitzer Launch South Carolina-Inspired Capsule Collection","datePublished":"2023-05-19T13:09:07+00:00","mainEntityOfPage":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/southern-tide-and-lilly-pulitzer-launch-south-carolina-inspired-capsule-collection\/"},"wordCount":782,"image":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/southern-tide-and-lilly-pulitzer-launch-south-carolina-inspired-capsule-collection\/#primaryimage"},"thumbnailUrl":"https:\/\/mms.businesswire.com\/media\/20230519005067\/en\/1798337\/4\/ST-Lilly-Collaboration_%281%29.jpg","inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/southern-tide-and-lilly-pulitzer-launch-south-carolina-inspired-capsule-collection\/","url":"https:\/\/www.marketnewsdesk.com\/index.php\/southern-tide-and-lilly-pulitzer-launch-south-carolina-inspired-capsule-collection\/","name":"Southern Tide and Lilly Pulitzer Launch South Carolina-Inspired Capsule Collection - 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