{"id":759457,"date":"2023-05-18T05:03:10","date_gmt":"2023-05-18T09:03:10","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/lee-and-berbrick-join-forces-to-launch-a-global-collection-highlighting-buddy-lee\/"},"modified":"2023-05-18T05:03:10","modified_gmt":"2023-05-18T09:03:10","slug":"lee-and-berbrick-join-forces-to-launch-a-global-collection-highlighting-buddy-lee","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/lee-and-berbrick-join-forces-to-launch-a-global-collection-highlighting-buddy-lee\/","title":{"rendered":"Lee\u00ae and BE@RBRICK Join Forces to Launch a Global Collection Highlighting Buddy Lee"},"content":{"rendered":"<p>        <!--.bwalignc { text-align: center; list-style-position: inside }body {font:normal small Arial,Helvetica,sans-serif;color:#000;background-color:#fff;padding:24px;margin:0;} a img {border:0;} h3 {font-size:medium;color:#000;margin:0 0 1em 0; text-align:center;}-->  <\/p>\n<p class=\"bwalignc\"><b><i>Lee\u00ae<\/i> and BE@RBRICK Join Forces to Launch a Global Collection Highlighting Buddy Lee<\/b><\/p>\n<p class=\"bwalignc\">\nThe iconic global mascot gets a makeover into a new figurine and apparel capsule<\/p>\n<p>GREENSBORO, N.C.&#8211;(<a href=\"http:\/\/www.businesswire.com\">BUSINESS WIRE<\/a>)&#8211;<b><i><a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.lee.com%2Flee-x-bearbrick.html%3Futm_medium%3Dpr%26utm_source%3Dbusinesswire%26utm_campaign%3D2023-leexbearbrick%26utm_term%3Dpage-link%26utm_content%3D2023-leexbearbrick_press-release%26ktb_team%3Dbrand%26ktb_tac%3Dorganic%26ktb_obj%3Dsee&amp;esheet=53402708&amp;newsitemid=20230518005236&amp;lan=en-US&amp;anchor=Lee&amp;index=1&amp;md5=290f5348bacfb148c8cef105c5d85e83\">Lee<\/a><\/i><\/b><b><i>\u00ae<\/i><\/b> announced a global collaboration with MEDICOM TOY, creator of the iconic BE@RBRICK dolls, for an apparel and figurine collection inspired by the iconic <i>Lee<\/i>\u00ae<i \/>mascot, Buddy Lee.<\/p>\n<p id=\"news-body-cta\">This press release features multimedia. View the full release here: <a href=\"https:\/\/www.businesswire.com\/news\/home\/20230518005236\/en\/\" rel=\"nofollow\">https:\/\/www.businesswire.com\/news\/home\/20230518005236\/en\/<\/a><\/p>\n<div id=\"bwbodyimg\" style=\"width: 480px;float:left;padding-left:0px;padding-right:20px;padding-top:0px;padding-bottom:0px\"><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20230518005236\/en\/1797108\/4\/Lifestyle_7.jpg\" alt=\"Lee\u00ae, the iconic American denim and apparel brand, has launched their first capsule collection with MEDICOM TOY, creator of the BE@RBRICK dolls. Photo Credit is: \u00a9Lee \u00a9\ufe0e2023 MEDICOM TOY\" \/><\/p>\n<p style=\"font-size:85%\">Lee\u00ae, the iconic American denim and apparel brand, has launched their first capsule collection with MEDICOM TOY, creator of the BE@RBRICK dolls. Photo Credit is: \u00a9Lee \u00a9\ufe0e2023 MEDICOM TOY<\/p>\n<\/div>\n<p>\nFirst introduced more than 100 years ago, the Buddy Lee doll has amassed a global following amongst pop culture, denim and history aficionados. The <i>Lee\u00ae<\/i> x BE@RBRICK collection captures the brand\u2019s playful attitude embodied by Buddy, mixing BE@RBRICK\u2019S design-driven mission with a nod to &#8217;90s nostalgia.<\/p>\n<p>\n\u201cThis collaboration feels like the perfect mesh of two global icons,\u201d said Joe Broyles, Vice President of Global Collaborations, <i>Lee\u00ae<\/i>. \u201cThe figurines are a new iteration of Buddy and will be great additions for denim fans and BE@RBRICK collectors. We love how the accompanying tees and jacket bring a wearable connection to these collectibles.\u201d<\/p>\n<p>\nThe figurine is available in the 1000% &#8211; standing over two feet tall \u2013 size as well as a duo of the 400% and 100% styles. Each wears a denim overall and hat inspired by the heritage design <i>Lee\u00ae<\/i> has been making for more than a century. The apparel consists of three tees and a denim jacket. Each tee features a different design of patches or screenprinted imagery of Buddy and his BE@RBRICK counterpart. Based on the iconic <i>Lee\u00ae<\/i> Rider jacket, the denim jacket is an oversized fit and vintage wash with sewn on patches of Buddy. Pieces are available in sizes XS-XXL with prices at $45 for the tees to $185 for the jacket. The collectibles cost $800 for the large one and $200 for the duo.<\/p>\n<p>\nThe Lee x BE@RBRICK collection is available at Concepts stores in Boston and New York City and online, as well as on <i>Lee\u2019s<\/i> owned sites and stores in Europe, North Carolina and Asia.<\/p>\n<p><b>ABOUT LEE<br \/>\n<br \/><\/b><i>Lee\u00ae<\/i>, a Kontoor Brands (NYSE: KTB) brand, has been a pioneer in purposefully designed denim and casual apparel for more than 130 years. As an iconic American brand, <i>Lee\u2019s<\/i> heritage is filled with fashion firsts marked by innovative fits, era-defining silhouettes, and legendary details in styles for men, women and boys. <i>Lee\u2019s<\/i> youthful energy, unrelenting optimism and fearless confidence have created generations of brand loyalists across the globe. For more information, visit <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=http%3A%2F%2Fwww.lee.com&amp;esheet=53402708&amp;newsitemid=20230518005236&amp;lan=en-US&amp;anchor=www.lee.com&amp;index=2&amp;md5=fcb825fccdafb03d8f014d43a426421e\">www.lee.com<\/a>.<\/p>\n<p><b>ABOUT MEDICOM TOY<br \/>\n<br \/><\/b>Established in 1996 under the slogan \u201cMaking things that we want rather than product development based on marketing,\u201d MEDICOM TOY designs and produces various character figures in a wide range of categories from movies, TV shows, comics, video games, etc.<\/p>\n<p>\nIn 2001, the company created a bear-shaped block type figure, \u201cBE@RBRICK,\u201d which has collaborated with various artists, brands, companies and characters from all over the world.<\/p>\n<p>\nMEDICOM TOY also has a wide range of business activities, including the development of a textile brand \u201cFABRICK\u00ae\u201d and the production of \u201cSofvi.\u201d MEDICOM TOY is running five retail stores \u201cProject 1\/6 (Udagawa-cho, Shibuya-ku), MEDICOM TOY TOKYO SKYTREE TOWN Solamachi store, MEDICOM TOY PLUS (Omotesando Hills), 2G TOKYO (Shibuya Parco) and 2G OSAKA (Shinsaibaishi Parco). In 2021, MEDICOM TOY celebrated its 25th anniversary and BE@RBRICK\u2019s 20th anniversary.<\/p>\n<p><img decoding=\"async\" alt=\"\" src=\"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20230518005236r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\" style=\"width:0;height:0\" \/><span class=\"bwct31415\" \/><\/p>\n<p id=\"mmgallerylink\"><span id=\"mmgallerylink-phrase\">View source version on businesswire.com: <\/span><span id=\"mmgallerylink-link\"><a href=\"https:\/\/www.businesswire.com\/news\/home\/20230518005236\/en\/\" rel=\"nofollow\">https:\/\/www.businesswire.com\/news\/home\/20230518005236\/en\/<\/a><\/span><\/p>\n<p>\nScenario PR<br \/>\n<br \/><a rel=\"nofollow\" href=\"mailto:lee@scenariopr.com\">lee@scenariopr.com<\/a><\/p>\n<p><b>KEYWORDS:<\/b> North Carolina United States North America<\/p>\n<p><b>INDUSTRY KEYWORDS:<\/b> Fashion Toys Retail Other Consumer Consumer Women Men<\/p>\n<p><b>MEDIA:<\/b><\/p>\n<table cellpadding=\"3\" cellspacing=\"3\">\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Photo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20230518005236\/en\/1797108\/3\/Lifestyle_7.jpg\" alt=\"Photo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\">Lee\u00ae, the iconic American denim and apparel brand, has launched their first capsule collection with MEDICOM TOY, creator of the BE@RBRICK dolls. Photo Credit is: \u00a9Lee \u00a9\ufe0e2023 MEDICOM TOY<\/font><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Logo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20230518005236\/en\/1797205\/3\/Lee_X_Bearbrick_Lockup_Landscape_%281%29.jpg\" alt=\"Logo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><\/font><\/td>\n<\/tr>\n<\/table>\n","protected":false},"excerpt":{"rendered":"<p>Lee\u00ae and BE@RBRICK Join Forces to Launch a Global Collection Highlighting Buddy Lee The iconic global mascot gets a makeover into a new figurine and apparel capsule GREENSBORO, N.C.&#8211;(BUSINESS WIRE)&#8211;Lee\u00ae announced a global collaboration with MEDICOM TOY, creator of the iconic BE@RBRICK dolls, for an apparel and figurine collection inspired by the iconic Lee\u00aemascot, Buddy Lee. This press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20230518005236\/en\/ Lee\u00ae, the iconic American denim and apparel brand, has launched their first capsule collection with MEDICOM TOY, creator of the BE@RBRICK dolls. Photo Credit is: \u00a9Lee \u00a9\ufe0e2023 MEDICOM TOY First introduced more than 100 years ago, the Buddy Lee doll has amassed a global following amongst pop culture, denim and history aficionados. The &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/lee-and-berbrick-join-forces-to-launch-a-global-collection-highlighting-buddy-lee\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Lee\u00ae and BE@RBRICK Join Forces to Launch a Global Collection Highlighting Buddy Lee&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-759457","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Lee\u00ae and BE@RBRICK Join Forces to Launch a Global Collection Highlighting Buddy Lee - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/lee-and-berbrick-join-forces-to-launch-a-global-collection-highlighting-buddy-lee\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Lee\u00ae and BE@RBRICK Join Forces to Launch a Global Collection Highlighting Buddy Lee - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"Lee\u00ae and BE@RBRICK Join Forces to Launch a Global Collection Highlighting Buddy Lee The iconic global mascot gets a makeover into a new figurine and apparel capsule GREENSBORO, N.C.&#8211;(BUSINESS WIRE)&#8211;Lee\u00ae announced a global collaboration with MEDICOM TOY, creator of the iconic BE@RBRICK dolls, for an apparel and figurine collection inspired by the iconic Lee\u00aemascot, Buddy Lee. This press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20230518005236\/en\/ Lee\u00ae, the iconic American denim and apparel brand, has launched their first capsule collection with MEDICOM TOY, creator of the BE@RBRICK dolls. Photo Credit is: \u00a9Lee \u00a9\ufe0e2023 MEDICOM TOY First introduced more than 100 years ago, the Buddy Lee doll has amassed a global following amongst pop culture, denim and history aficionados. 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This press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20230518005236\/en\/ Lee\u00ae, the iconic American denim and apparel brand, has launched their first capsule collection with MEDICOM TOY, creator of the BE@RBRICK dolls. Photo Credit is: \u00a9Lee \u00a9\ufe0e2023 MEDICOM TOY First introduced more than 100 years ago, the Buddy Lee doll has amassed a global following amongst pop culture, denim and history aficionados. 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