{"id":758458,"date":"2023-05-12T08:37:12","date_gmt":"2023-05-12T12:37:12","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/servicenow-to-acquire-artificial-intelligence-powered-platform-g2k-to-transform-retail-and-beyond\/"},"modified":"2023-05-12T08:37:12","modified_gmt":"2023-05-12T12:37:12","slug":"servicenow-to-acquire-artificial-intelligence-powered-platform-g2k-to-transform-retail-and-beyond","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/servicenow-to-acquire-artificial-intelligence-powered-platform-g2k-to-transform-retail-and-beyond\/","title":{"rendered":"ServiceNow to Acquire Artificial Intelligence Powered Platform G2K to Transform Retail and Beyond"},"content":{"rendered":"<p>        <!--.bwalignc { text-align: center; list-style-position: inside }body {font:normal small Arial,Helvetica,sans-serif;color:#000;background-color:#fff;padding:24px;margin:0;} a img {border:0;} h3 {font-size:medium;color:#000;margin:0 0 1em 0; text-align:center;}-->  <\/p>\n<p class=\"bwalignc\"><b>ServiceNow to Acquire Artificial Intelligence Powered Platform G2K to Transform Retail and Beyond<\/b><\/p>\n<p class=\"bwalignc\"><i>ServiceNow to add G2K\u2019s smart IoT technology to the Now Platform, enabling businesses to intelligently action digital and in-store data with enterprise-grade workflows<\/i><\/p>\n<p>SANTA CLARA, Calif.&#8211;(<a href=\"http:\/\/www.businesswire.com\">BUSINESS WIRE<\/a>)&#8211;<a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.servicenow.com%2F&amp;esheet=53399122&amp;newsitemid=20230512005085&amp;lan=en-US&amp;anchor=ServiceNow&amp;index=1&amp;md5=1e3da7343ff8345ccb12043f0cddd61c\">ServiceNow<\/a> (NYSE: NOW), the leading digital workflow company making the world work better for everyone, today announced it has signed an agreement to acquire artificial intelligence (AI) powered platform <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fg2k.ai%2Fen%2F&amp;esheet=53399122&amp;newsitemid=20230512005085&amp;lan=en-US&amp;anchor=G2K&amp;index=2&amp;md5=dbb4f0339253ad0da0c86ecfd9442c65\">G2K<\/a> to transform retail and other industries. G2K\u2019s technology allows organizations to connect real-time data across storefronts and other physical spaces for a complete view of operational data. ServiceNow plans to add G2K\u2019s smart IoT technology to the Now Platform, enabling businesses to intelligently action digital and in-store data with enterprise-grade workflows.<\/p>\n<p id=\"news-body-cta\">This press release features multimedia. View the full release here: <a href=\"https:\/\/www.businesswire.com\/news\/home\/20230512005085\/en\/\" rel=\"nofollow\">https:\/\/www.businesswire.com\/news\/home\/20230512005085\/en\/<\/a><\/p>\n<div id=\"bwbodyimg\" style=\"width: 480px;float:left;padding-left:0px;padding-right:20px;padding-top:0px;padding-bottom:0px\"><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20230512005085\/en\/1791960\/4\/MicrosoftTeams-image_%2821%29.jpg\" alt=\"(Graphic: Business Wire)\" \/><\/p>\n<p style=\"font-size:85%\">(Graphic: Business Wire)<\/p>\n<\/div>\n<p>\nMany organizations still struggle to turn vast amounts of data into actions that have business impact. This is especially true for retailers that have the unique challenge of managing operations based on a wide variety of digital and in-store data streams across thousands of stores, employees, and customers, and must be able to connect data back to central operations. Through this acquisition and working in partnership with top retail customers, ServiceNow plans to develop an AI-powered end-to-end workflow solution with G2K\u2019s technology for the retail industry, with the flexibility to apply to other industries like transportation, healthcare, entertainment and manufacturing in the future.<\/p>\n<p>\n\u201cServiceNow is relentlessly focused on co-creating the future of work with our customers,\u201d said Karel van der Poel, senior vice president and general manager at ServiceNow. \u201cRetail is just the beginning. This acquisition allows ServiceNow to create even greater simplicity and efficiency for our customers\u2019 growing needs across any industry, from manufacturing and supply chain to transportation and entertainment.\u201d<\/p>\n<p>\n&#8220;Many retailers are turning to a range of AI point solutions to help reshape retail experiences for employees and customers alike, but this results in fractured operations across the enterprise,&#8221; said Omar El Gohary, chief technology officer and co-founder at G2K. &#8220;Together, G2K and ServiceNow will realize a connected vision for our customers and help transform the world of work for retail and beyond \u2013 and we couldn&#8217;t be more excited about it.&#8221;<\/p>\n<p>\nG2K\u2019s technology gives retailers the ability to connect real-time data across storefronts and other physical spaces and uses AI to translate that data into insights that allow organizations to take action. G2K can help businesses plan inventory based on demand, improve on-site customer experiences, address in-store maintenance or other mechanical issues, and increase employee productivity. By integrating these end-to-end physical capabilities within the Now Platform, ServiceNow becomes one of the only leading companies providing enterprise-grade retail workflows, enabling businesses to seamlessly bridge the physical world into a digital workflow platform.<\/p>\n<p>\nFounded by Karsten Neugebauer and Omar El Gohary in 2013, G2K employs 200+ employees across Berlin, Cairo, Dubai, Mexico, and is headquartered in Munich, Germany. The company belongs to the Top 100 Most Innovative Companies in Germany and won the Reta Award for Top Supplier Retail in the category \u201cBest Enterprise Solution\u201d at Euroshop 2023.<\/p>\n<p>\nG2K follows recent acquisitions of <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Faccount.servicenow.com%2Fpresession%3Fsource_id%3Dwww%26client_id%3D0oakzlc2t3W1goPqt0x7%26redirect_uri%3Dhttps%253A%252F%252Fwww.servicenow.com%252Fbin%252Fservicenow%252Fv2%252Ftoken%26response_type%3Dcode%26state%3Dseamless%26scope%3Dopenid%26referer%3Dhttps%253A%252F%252Fwww.servicenow.com%252Fcompany%252Fmedia%252Fpress-room%252Fservicenow-to-acquire-hitch.html&amp;esheet=53399122&amp;newsitemid=20230512005085&amp;lan=en-US&amp;anchor=Hitch+Works&amp;index=3&amp;md5=115aa5a5312aa5a5180814391e371a81\">Hitch Works<\/a> and <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.servicenow.com%2Fcompany%2Fmedia%2Fpress-room%2Fservicenow-to-acquire-element-ai.html&amp;esheet=53399122&amp;newsitemid=20230512005085&amp;lan=en-US&amp;anchor=Element+AI&amp;index=4&amp;md5=f1484a9cae13d4c3dd2e5cbc5b842fd0\">Element AI<\/a> as part of ServiceNow\u2019s commitment to bring additional layers of AI-driven value to customers. ServiceNow expects to close the acquisition of G2K in Q3\u201923, subject to the completion of regulatory review. Financial terms of the deal were not disclosed.<\/p>\n<p>\nTidal Partners LLC acted as exclusive financial advisor to ServiceNow on the transaction and Baker McKenzie LLP served as legal counsel.<\/p>\n<p><b>Use of Forward-Looking Statements<\/b><\/p>\n<p>\nThis press release contains &#8220;forward-looking statements&#8221; about the expectations, beliefs, plans, intentions, and strategies relating to ServiceNow\u2019s proposed acquisition of G2K pending regulatory review. Such forward-looking statements include statements regarding future product capabilities and offerings and expected benefits to ServiceNow. Forward-looking statements are subject to known and unknown risks and uncertainties and are based on potentially inaccurate assumptions that could cause actual results to differ materially from those expected or implied by the forward-looking statements. If any such risks or uncertainties materialize or if any of the assumptions prove incorrect, our results could differ materially from the results expressed or implied by the forward-looking statements we make. We undertake no obligation, and do not intend, to update the forward-looking statements. Factors that may cause actual results to differ materially from those in any forward-looking statements include, without limitation, inability or delays in assimilating or integrating G2K\u2019s technology into our platform; inability to retain employees of G2K after the transaction closes; unanticipated obligations or liabilities related to G2K\u2019s legacy business or transitional services in connection with the separation of certain legacy G2K operations; potential adverse tax consequences; and disruption to our business and diversion of management attention and other resources. Further information on factors that could affect our financial and other results is included in the filings we make with the Securities and Exchange Commission from time to time.<\/p>\n<p><b>About ServiceNow<\/b><\/p>\n<p>\nServiceNow (NYSE: NOW) makes the world work better for everyone. Our cloud\u2011based platform and solutions help digitize and unify organizations so that they can find smarter, faster, better ways to make work flow. So employees and customers can be more connected, more innovative, and more agile. And we can all create the future we imagine. The world works with ServiceNow\u2122. For more information, visit: <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=http%3A%2F%2Fwww.servicenow.com&amp;esheet=53399122&amp;newsitemid=20230512005085&amp;lan=en-US&amp;anchor=www.servicenow.com&amp;index=5&amp;md5=d1f3eb6029c066606bbb35356622f912\">www.servicenow.com<\/a>.<\/p>\n<p>\n\u00a9 2023 ServiceNow, Inc. All rights reserved. ServiceNow, the ServiceNow logo, Now, and other ServiceNow marks are trademarks and\/or registered trademarks of ServiceNow, Inc. in the United States and\/or other countries. Other company names, product names, and logos may be trademarks of the respective companies with which they are associated.<\/p>\n<p><img decoding=\"async\" alt=\"\" src=\"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20230512005085r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\" style=\"width:0;height:0\" \/><span class=\"bwct31415\" \/><\/p>\n<p id=\"mmgallerylink\"><span id=\"mmgallerylink-phrase\">View source version on businesswire.com: <\/span><span id=\"mmgallerylink-link\"><a href=\"https:\/\/www.businesswire.com\/news\/home\/20230512005085\/en\/\" rel=\"nofollow\">https:\/\/www.businesswire.com\/news\/home\/20230512005085\/en\/<\/a><\/span><\/p>\n<p><b>Media Contact<br \/>\n<\/b><br \/>Jacqueline Velasco<br \/>\n<br \/>408.561.1937<br \/>\n<br \/><a rel=\"nofollow\" href=\"mailto:press@servicenow.com\">press@servicenow.com<\/a><\/p>\n<p><b>Investor Relations<br \/>\n<br \/><\/b>Darren Yip<br \/>\n<br \/>925.388.7205<br \/>\n<br \/><a rel=\"nofollow\" href=\"mailto:ir@servicenow.com\">ir@servicenow.com<\/a><\/p>\n<p><b>KEYWORDS:<\/b> California United States North America<\/p>\n<p><b>INDUSTRY KEYWORDS:<\/b> Technology Software Networks Internet Retail IOT (Internet of Things) Data Management Artificial Intelligence Online Retail<\/p>\n<p><b>MEDIA:<\/b><\/p>\n<table cellpadding=\"3\" cellspacing=\"3\">\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Logo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20230512005085\/en\/1330354\/3\/ServiceNow_logo_RGB_BL_Green.jpg\" alt=\"Logo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><\/font><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Photo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20230512005085\/en\/1791960\/3\/MicrosoftTeams-image_%2821%29.jpg\" alt=\"Photo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\">(Graphic: Business Wire)<\/font><\/td>\n<\/tr>\n<\/table>\n","protected":false},"excerpt":{"rendered":"<p>ServiceNow to Acquire Artificial Intelligence Powered Platform G2K to Transform Retail and Beyond ServiceNow to add G2K\u2019s smart IoT technology to the Now Platform, enabling businesses to intelligently action digital and in-store data with enterprise-grade workflows SANTA CLARA, Calif.&#8211;(BUSINESS WIRE)&#8211;ServiceNow (NYSE: NOW), the leading digital workflow company making the world work better for everyone, today announced it has signed an agreement to acquire artificial intelligence (AI) powered platform G2K to transform retail and other industries. G2K\u2019s technology allows organizations to connect real-time data across storefronts and other physical spaces for a complete view of operational data. ServiceNow plans to add G2K\u2019s smart IoT technology to the Now Platform, enabling businesses to intelligently action digital and in-store data with enterprise-grade workflows. &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/servicenow-to-acquire-artificial-intelligence-powered-platform-g2k-to-transform-retail-and-beyond\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;ServiceNow to Acquire Artificial Intelligence Powered Platform G2K to Transform Retail and Beyond&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-758458","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>ServiceNow to Acquire Artificial Intelligence Powered Platform G2K to Transform Retail and Beyond - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/servicenow-to-acquire-artificial-intelligence-powered-platform-g2k-to-transform-retail-and-beyond\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"ServiceNow to Acquire Artificial Intelligence Powered Platform G2K to Transform Retail and Beyond - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"ServiceNow to Acquire Artificial Intelligence Powered Platform G2K to Transform Retail and Beyond ServiceNow to add G2K\u2019s smart IoT technology to the Now Platform, enabling businesses to intelligently action digital and in-store data with enterprise-grade workflows SANTA CLARA, Calif.&#8211;(BUSINESS WIRE)&#8211;ServiceNow (NYSE: NOW), the leading digital workflow company making the world work better for everyone, today announced it has signed an agreement to acquire artificial intelligence (AI) powered platform G2K to transform retail and other industries. G2K\u2019s technology allows organizations to connect real-time data across storefronts and other physical spaces for a complete view of operational data. ServiceNow plans to add G2K\u2019s smart IoT technology to the Now Platform, enabling businesses to intelligently action digital and in-store data with enterprise-grade workflows. &hellip; Continue reading &quot;ServiceNow to Acquire Artificial Intelligence Powered Platform G2K to Transform Retail and Beyond&quot;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.marketnewsdesk.com\/index.php\/servicenow-to-acquire-artificial-intelligence-powered-platform-g2k-to-transform-retail-and-beyond\/\" \/>\n<meta property=\"og:site_name\" content=\"Market Newsdesk\" \/>\n<meta property=\"article:published_time\" content=\"2023-05-12T12:37:12+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/mms.businesswire.com\/media\/20230512005085\/en\/1791960\/4\/MicrosoftTeams-image_%2821%29.jpg\" \/>\n<meta name=\"author\" content=\"Newsdesk\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Newsdesk\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/servicenow-to-acquire-artificial-intelligence-powered-platform-g2k-to-transform-retail-and-beyond\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/servicenow-to-acquire-artificial-intelligence-powered-platform-g2k-to-transform-retail-and-beyond\\\/\"},\"author\":{\"name\":\"Newsdesk\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/#\\\/schema\\\/person\\\/482f27a394d4fda80ecb5499e519d979\"},\"headline\":\"ServiceNow to Acquire Artificial Intelligence Powered Platform G2K to Transform Retail and Beyond\",\"datePublished\":\"2023-05-12T12:37:12+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/servicenow-to-acquire-artificial-intelligence-powered-platform-g2k-to-transform-retail-and-beyond\\\/\"},\"wordCount\":1037,\"image\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/servicenow-to-acquire-artificial-intelligence-powered-platform-g2k-to-transform-retail-and-beyond\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/mms.businesswire.com\\\/media\\\/20230512005085\\\/en\\\/1791960\\\/4\\\/MicrosoftTeams-image_%2821%29.jpg\",\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/servicenow-to-acquire-artificial-intelligence-powered-platform-g2k-to-transform-retail-and-beyond\\\/\",\"url\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/servicenow-to-acquire-artificial-intelligence-powered-platform-g2k-to-transform-retail-and-beyond\\\/\",\"name\":\"ServiceNow to Acquire Artificial Intelligence Powered Platform G2K to Transform Retail and Beyond - 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G2K\u2019s technology allows organizations to connect real-time data across storefronts and other physical spaces for a complete view of operational data. ServiceNow plans to add G2K\u2019s smart IoT technology to the Now Platform, enabling businesses to intelligently action digital and in-store data with enterprise-grade workflows. &hellip; Continue reading \"ServiceNow to Acquire Artificial Intelligence Powered Platform G2K to Transform Retail and Beyond\"","og_url":"https:\/\/www.marketnewsdesk.com\/index.php\/servicenow-to-acquire-artificial-intelligence-powered-platform-g2k-to-transform-retail-and-beyond\/","og_site_name":"Market Newsdesk","article_published_time":"2023-05-12T12:37:12+00:00","og_image":[{"url":"https:\/\/mms.businesswire.com\/media\/20230512005085\/en\/1791960\/4\/MicrosoftTeams-image_%2821%29.jpg","type":"","width":"","height":""}],"author":"Newsdesk","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Newsdesk","Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/servicenow-to-acquire-artificial-intelligence-powered-platform-g2k-to-transform-retail-and-beyond\/#article","isPartOf":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/servicenow-to-acquire-artificial-intelligence-powered-platform-g2k-to-transform-retail-and-beyond\/"},"author":{"name":"Newsdesk","@id":"https:\/\/www.marketnewsdesk.com\/#\/schema\/person\/482f27a394d4fda80ecb5499e519d979"},"headline":"ServiceNow to Acquire Artificial Intelligence Powered Platform G2K to Transform Retail and Beyond","datePublished":"2023-05-12T12:37:12+00:00","mainEntityOfPage":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/servicenow-to-acquire-artificial-intelligence-powered-platform-g2k-to-transform-retail-and-beyond\/"},"wordCount":1037,"image":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/servicenow-to-acquire-artificial-intelligence-powered-platform-g2k-to-transform-retail-and-beyond\/#primaryimage"},"thumbnailUrl":"https:\/\/mms.businesswire.com\/media\/20230512005085\/en\/1791960\/4\/MicrosoftTeams-image_%2821%29.jpg","inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/servicenow-to-acquire-artificial-intelligence-powered-platform-g2k-to-transform-retail-and-beyond\/","url":"https:\/\/www.marketnewsdesk.com\/index.php\/servicenow-to-acquire-artificial-intelligence-powered-platform-g2k-to-transform-retail-and-beyond\/","name":"ServiceNow to Acquire Artificial Intelligence Powered Platform G2K to Transform Retail and Beyond - 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