\nJetBlue (Nasdaq: JBLU) today launched the new TrueBlue\u00ae loyalty program, offering members more value with the introduction of tiles, Perks You Pick\u2122, expanded levels of Mosaic and more ways to earn perks and status than ever before. The program, announced last year<\/a>, builds on TrueBlue\u2019s award-winning features that customers have come to love while expanding to offer members new opportunities to earn perks and status whether in the air or on the ground. With this reimagined loyalty program, JetBlue has set the bar sky-high as a travel brand with new industry-leading rewards for more customers to earn and enjoy.<\/p>\n
\n\u201cAs JetBlue grows, we maintain our commitment to delivering innovative programs and products that provide our customers withgreat service and low fares, which is why we are thrilled to launch the new TrueBlue loyalty program,\u201d said Jayne O\u2019Brien, head of marketing and loyalty, JetBlue. \u201cThe new TrueBlue comes at the perfect time as we prepare not only to become a bigger JetBlue, but a travel partner that brightens all aspects of the journey by offering our customers more choices, perks and ways to earn rewards.\u201d<\/p>\n
\n\u201cJetBlue is continuing our legacy of disrupting travel for the better with unique, customer-first programs such as the new TrueBlue,\u201d said Christopher Buckner, vice president of loyalty and partnerships, JetBlue. \u201cThe new TrueBlue redefines what it means to be a loyalty program by offering new and exciting perks to more customers, as well as providing more ways to attain perks and status.\u201d<\/p>\n
\n\u201cWe\u2019re excited that our travel sites Paisly.com and JetBlue Vacations are fully integrated into the new TrueBlue so that members can rack up rewards along their journey\u2014when booking flights and beyond,\u201d said Andres Barry, president, JetBlue Travel Products. \u201cMoving forward, when a customer books a car rental or activity on Paisly, or a flight + cruise or hotel package with JetBlue Vacations, they will earn TrueBlue points towards their next trip and<\/i> earn tiles to get them closer to one of their next Perks You Pick.”<\/p>\n
Earn Tiles to Build Your Mosaic, Your Way<\/b><\/p>\n
\nTiles are the new way for TrueBlue members to track progress toward Mosaic status while also unlocking valuable perks along the way. With the introduction of tiles, TrueBlue members can turn road trip rentals into an inflight ros\u00e9, or that dream vacation into Mosaic status.<\/p>\n
\nOne tile is awarded for every $100 in qualifying purchases\u00b9 on JetBlue, JetBlue Vacations\u00ae, Paisly\u00ae by JetBlue, many JetBlue extras and fees and American Airlines flights. Additionally, one tile is awarded for every $1,000 in eligible spend\u00b9 on all JetBlue credit cards. The more ways customers interact with JetBlue, the more perks they can earn.<\/p>\n
More Perks for More Customers<\/b><\/p>\n
\nUnderstanding that no two travelers are alike, the new TrueBlue gives customers the ability to choose the rewards that are most valuable to them. For the first time ever, TrueBlue members will be able to customize their experience with Perks You Pick from a new menu of rewards after reaching only 10 tiles.<\/p>\n
\nFor every 10 tiles TrueBlue members earn (until reaching Mosaic status at 50 tiles), they can choose a new perk, including:<\/p>\n
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- \nEarly Boarding.<\/p>\n
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- \nGet settled sooner with Group B boarding (excluding Blue Basic fares).<\/p>\n<\/li>\n<\/ul>\n<\/li>\n
- \nPriority Security.<\/p>\n
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- \nAccess an expedited lane to security at dozens of airports.2<\/sup><\/li>\n<\/ul>\n<\/li>\n
- \nAlcoholic Drink.<\/p>\n
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- \nFirst beer, wine or liquor is free each flight (21+).<\/p>\n<\/li>\n<\/ul>\n<\/li>\n
- \nJetBlue Vacations Bonus.<\/p>\n
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- \n2X points bonus on a JetBlue Vacations package (one-time use).3<\/sup><\/li>\n<\/ul>\n<\/li>\n
- \n5,000-Point Bonus.<\/p>\n
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- \nBoost your TrueBlue balance with 5,000 bonus points.<\/p>\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n
\nThese perks will allow even occasional travelers to enjoy an elevated experience when flying on JetBlue. TrueBlue members can track their tiles on their TrueBlue dashboard starting today, with members receiving tiles for spend from the start of 2023. Any member eligible for Perks You Pick based on their 2023 tile count will have the opportunity to immediately select as many perks as they\u2019re eligible for.<\/p>\n
\nOnce a customer earns 50 tiles, they will reach Mosaic 1 status, automatically receive all TrueBlue Perks You Pick and benefit even more from new Mosaic levels and Mosaic Perks You Pick4<\/sup>.<\/p>\n
Take Mosaic to the Next Level<\/b><\/p>\n
\nWhether they fly it, buy it or drive it, TrueBlue members need only collect 50 tiles to unlock Mosaic\u2014a milestone that\u2019s within reach for more customers whether they\u2019re booking flights, family vacations, or your favorite all-inclusive getaways. The new and expanded Mosaic now contains four levels, each offering Mosaic Signature Perks to enjoy:<\/p>\n
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- \nMosaic 1 \u2013 50 tiles:<\/p>\n
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- \nFirst Two Checked Bags Free.<\/p>\n<\/li>\n
- \nBeer, Wine & Liquor.<\/p>\n<\/li>\n
- \nEven More\u00ae Space at Check-In.<\/p>\n<\/li>\n
- \nSame-Day Switches.<\/p>\n<\/li>\n
- \nMosaic Boarding.<\/p>\n<\/li>\n
- \nPriority Security.<\/p>\n<\/li>\n
- \nDedicated Check-In.<\/p>\n<\/li>\n
- \nDedicated Support Line and Priority Chat Assistance.<\/p>\n<\/li>\n
- \nHeathrow Express Upgrade.<\/p>\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n
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- \nMosaic 2 \u2013 100 tiles: Even More Space at Booking<\/p>\n
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- \nUp to 7\u201d more legroom at no extra charge during booking on every JetBlue-operated flight (pending availability).<\/p>\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n
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- \nMosaic 3 \u2013 150 tiles: Move to Mint<\/p>\n
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- \nFour certificates that let you book in Core, then move to Mint\u00ae at no extra charge (pending availability).<\/p>\n<\/li>\n
- \nTransatlantic routes require 2 certificates, per person, per segment, while all other routes require 1 certificate per person, per segment, to move to Mint.<\/p>\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n
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- \nMosaic 4 \u2013 250 tiles: Move to Mint Again + BLADE Airport Transfers<\/p>\n
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- \nTwo more certificates that let you book in Core, then move to Mint at no extra charge (pending availability).<\/p>\n<\/li>\n
- \nCredits for 4 one-way BLADE Airport helicopter transfers between Manhattan and JFK or EWR.<\/p>\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n
\nAdditionally, each time a member qualifies for a new level of Mosaic, they\u2019ll be able to select one new perk from the Mosaic Perks You Pick menu, including:<\/p>\n
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- \nFoundersCard Blue Membership<\/p>\n
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- \nEnjoy 150+ premium travel, business, and lifestyle benefits\u2014created exclusively for Mosaic members.<\/p>\n<\/li>\n<\/ul>\n<\/li>\n
- \nPet Fee Waiver<\/p>\n
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- \nJet with your pet (cat or small dog) on all eligible JetBlue-operated flights at no extra charge ($125 value per flight).<\/p>\n<\/li>\n<\/ul>\n<\/li>\n
- \n$99 Statement Credit on Select JetBlue Cards<\/p>\n
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- \nOne-time $99 statement credit for JetBlue Plus or Business Card.5<\/sup><\/li>\n<\/ul>\n<\/li>\n
- \n20-Tile Bonus<\/p>\n
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- \nGet or gift a 20-tile boost to get to the next level\u2014and more perks\u2014faster.<\/p>\n<\/li>\n<\/ul>\n<\/li>\n
- \n15,000-Point Bonus<\/p>\n
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- \nBoost your TrueBlue balance with 15,000 bonus points.<\/p>\n<\/li>\n<\/ul>\n<\/li>\n
- \nMint Suite Priority<\/p>\n
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- \nPriority access to Mint Suite selection on select aircraft (pending availability). Excludes Mint Studio\u00ae.<\/p>\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n
Scoring TrueBlue Points<\/b><\/p>\n
\nWhile tiles will track progress towards status and perks, TrueBlue members will continue to earn points that can be redeemed for award travel and Cash + Points bookings. From taking trips to taking surveys, al fresco brunches to everyday purchases, it\u2019s easy to rack up TrueBlue points. And since there are no blackout or expiration dates, it\u2019s just as easy to use them (or share them to friends and family members with Points Pooling).<\/p>\n
\nAll TrueBlue members also have an opportunity to boost their points balances with Perks You Pick. A 2x points bonus on JetBlue Vacations (one-time use only) and the 5,000-Point Bonus are available as two of the TrueBlue Perks You Pick while Mosaic members can select the 15,000-Point Bonus as one of their perks.<\/p>\n
About JetBlue<\/b><\/p>\n
\nJetBlue is New York’s Hometown Airline\u00ae, and a leading carrier in Boston, Fort Lauderdale-Hollywood, Los Angeles, Orlando and San Juan. JetBlue carries customers to more than 100 destinations throughout the United States, Latin America, Caribbean, Canada and United Kingdom. For more information and the best fares, visit jetblue.com<\/a>.<\/p>\n
\n1. Qualifying travel spend excludes government taxes and fees and travel insurance. All net purchases are qualifying credit card spend. See TrueBlue Terms & Conditions and applicable cardmember agreement.<\/p>\n
\n2. May not be available at all airports, for additional information please visit: https:\/\/www.jetblue.com\/flying-with-us\/even-more-space<\/a><\/p>\n
\n3. Members selecting the JetBlue Vacations Bonus perk will earn this benefit on the 6 TrueBlue points per eligible dollar spent on airfare and 1 TrueBlue point per eligible dollar spent on hotels, car rentals, cruises, and transfers calculated based on the member\u2019s individual proportionate share, as determined by JetBlue, of a JetBlue Vacations package booking; members selecting this perk will not earn the bonus on any other individual travelers\u2019 portions of the booking. Points bonus does not apply to the Mosaic bonus, any credit card bonus, or any additional bundled points or promotional points. See terms and conditions.<\/p>\n
\n4. Any TrueBlue Perks You Pick that are not selected by the member as they accumulate tiles will automatically be granted upon reaching any level of Mosaic status, but the 5,000 bonus points and the JetBlue Vacations Bonus will not be available to Mosaics who earned status in 2022 for 2023. If a Mosaic qualifies for 2024 and beyond, they are eligible to receive these perks.<\/p>\n
\n5. The $99 Statement Credit on Select JetBlue Cards is available to Barclays JetBlue Plus World Elite Mastercard\u00ae and JetBlue Business Mastercard\u00ae cardmembers only. You will be eligible to select this perk after reaching Mosaic 1 status. The perk can only be redeemed once per Mosaic qualifying year. If you switch products from Barclays JetBlue Plus Card to the Barclays JetBlue Card, you will no longer be eligible for this perk. The statement credit will appear 2-4 weeks after you select the perk. Your Card Account will not be eligible to receive the statement credit if it is closed or in default under your Cardmember Agreement at the time of fulfillment. Statement credits reduce your Card Account balance but cannot be applied toward any minimum payment requirement and are otherwise subject to the terms and conditions applicable to your Card Account.<\/p>\n
<\/p>\n
View source version on businesswire.com: <\/span>https:\/\/www.businesswire.com\/news\/home\/20230510005560\/en\/<\/a><\/span><\/p>\n
- \nPriority access to Mint Suite selection on select aircraft (pending availability). Excludes Mint Studio\u00ae.<\/p>\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n
- \n20-Tile Bonus<\/p>\n
- \nOne-time $99 statement credit for JetBlue Plus or Business Card.5<\/sup><\/li>\n<\/ul>\n<\/li>\n
- \nFoundersCard Blue Membership<\/p>\n
- \nMosaic 4 \u2013 250 tiles: Move to Mint Again + BLADE Airport Transfers<\/p>\n
- \nMosaic 3 \u2013 150 tiles: Move to Mint<\/p>\n
- \nUp to 7\u201d more legroom at no extra charge during booking on every JetBlue-operated flight (pending availability).<\/p>\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n
- \nMosaic 2 \u2013 100 tiles: Even More Space at Booking<\/p>\n
- \nMosaic 1 \u2013 50 tiles:<\/p>\n
- \n5,000-Point Bonus.<\/p>\n
- \n2X points bonus on a JetBlue Vacations package (one-time use).3<\/sup><\/li>\n<\/ul>\n<\/li>\n
- \nAlcoholic Drink.<\/p>\n
- \nAccess an expedited lane to security at dozens of airports.2<\/sup><\/li>\n<\/ul>\n<\/li>\n