{"id":756510,"date":"2023-05-09T09:39:33","date_gmt":"2023-05-09T13:39:33","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/transunion-reinforces-commitment-to-media-and-entertainment-business-with-addition-of-industry-veteran-julie-clark\/"},"modified":"2023-05-09T09:39:33","modified_gmt":"2023-05-09T13:39:33","slug":"transunion-reinforces-commitment-to-media-and-entertainment-business-with-addition-of-industry-veteran-julie-clark","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/transunion-reinforces-commitment-to-media-and-entertainment-business-with-addition-of-industry-veteran-julie-clark\/","title":{"rendered":"TransUnion Reinforces Commitment to Media and Entertainment Business\u00a0with Addition of Industry Veteran Julie Clark"},"content":{"rendered":"

\nClark, former Spotify executive, to lead Media and Entertainment business;\u00a0Matt Spiegel transitions to newly created TruAudience growth strategy role
\n<\/h2>\n
\n

CHICAGO, May 09, 2023 (GLOBE NEWSWIRE) — TransUnion (NYSE: TRU) announced today that Julie Clark has been named Senior Vice President of the Media and Entertainment business<\/a>. TransUnion also announced the evolution of Matt Spiegel\u2019s role from Executive Vice President of the Media and Entertainment vertical to a newly created role dedicated to driving growth for TransUnion\u2019s TruAudience\u2122 solution line<\/a> across the U.S.<\/p>\n

Over the past five years, since launching its marketing solutions business, TransUnion has evolved into a leading provider of data driven marketing solutions leveraged by marketers, media companies, agencies, and technology and data providers across categories. Today companies including Horizon, Univision, OpenAP, iHeartMedia, and Magnite leverage components of TruAudience to better understand their customers, increase media addressability, and improve marketing performance. TruAudience incorporates technology capabilities stemming from the acquisitions of Neustar and Tru Optik.<\/p>\n

\u201cFive years ago, the TransUnion leadership team and I had a vision to develop an unrivaled portfolio of data-driven marketing solutions. Today, many of the world\u2019s most prestigious media companies, agencies and marketers use our suite of products to serve as the backbone of how they reach and communicate with their consumers,\u201d said Spiegel. \u201cWhen it became time to bring on a new leader of the media and entertainment business, Julie was the logical choice to join TransUnion. She has a deep history building media businesses, and intimately understands the needs of our core constituents. I am confident that she will effectively partner with leaders of the industry to continue the growth of our media and entertainment business.\u201d<\/p>\n

In this role, Clark will set the strategic direction for how TransUnion works with the Media and Entertainment category. She will lead the business and architect how TransUnion helps clients solve their most complex marketing challenges.<\/p>\n

Prior to joining TransUnion, Clark has held several leadership positions building ad businesses from the ground up. In her most recent role, Clark served as Global Head of Advertising Revenue Innovation at Spotify, responsible for podcast monetization, agency development, programmatic, trading, brand safety and category development.<\/p>\n

Clark served as Vice President of Programmatic Advertising and Data Strategy at Hearst, responsible for building and launching HearstExchange. Clark has also held positions at Rocket Fuel, AudienceScience, and Scripps Networks Interactive (now Discovery Communications). Clark has received a number of accolades, including Ad Age\u2019s Leading Women U.S. (2021), Variety\u2019s New York Women’s Impact Report (2021) and The Drum Digerati\u2019s World\u2019s Top 100 Digital Marketers (2019). Clark earned her Bachelor of Arts from the University of Notre Dame and her MBA at Northwestern University\u2019s Kellogg School of Management.<\/p>\n

\u201cWith increasing signal loss, it has never been harder to understand, identify and reach consumers,\u201d added Clark. \u201cTransUnion has built, what I believe, is one of the strongest data-driven marketing tech stacks in the market. TruAudience is armed and ready to solve very real challenges faced across media. The TransUnion business is at an inflection point and look forward to scaling our market share.\u201d<\/p>\n

Spiegel\u2019s new role represents TransUnion\u2019s continued focus on meeting the needs of its clients across all of its lines of business. Spiegel will work closely with TransUnion\u2019s business leaders and TruAudience product leaders to assess market needs, develop strategies for future solutions, and ensure that TransUnion is providing innovative marketing solutions for years to come.<\/p>\n

Spiegel concluded, \u201cI\u2019m looking forward to partnering both internally at TransUnion and with leading companies across categories to drive innovation and deepen our partnerships.\u201d<\/p>\n

\n About TransUnion (NYSE:TRU)\u00a0<\/strong>
\n
TransUnion is a global information and insights company with over 12,000 associates operating in more than 30 countries. We make trust possible by ensuring each person is reliably represented in the marketplace. We do this with a Tru\u2122<\/sup> picture of each person: an actionable view of consumers, stewarded with care. Through our acquisitions and technology investments we have developed innovative solutions that extend beyond our strong foundation in core credit into areas such as marketing, fraud, risk and advanced analytics. As a result, consumers and businesses can transact with more confidence and achieve great things. We call this Information for Good\u00ae<\/sup>\u00a0\u2014 and it leads to economic opportunity, great experiences and personal empowerment for millions of people around the world.\u00a0http:\/\/www.transunion.com\/business<\/a><\/u><\/p>\n\n\n\n\n\n
\n Contact<\/strong>\u00a0<\/td>\nDavid Blumberg<\/td>\n<\/tr>\n
\u00a0<\/td>\nTransUnion<\/td>\n<\/tr>\n
\n E-mail<\/strong>\n <\/td>\ndavid.blumberg@transunion.com<\/td>\n<\/tr>\n
\n Telephone<\/strong>\u00a0<\/td>\n312-972-6646<\/td>\n<\/tr>\n<\/table>\n


\n
\n \n <\/div>\n

<\/div>\n","protected":false},"excerpt":{"rendered":"

Clark, former Spotify executive, to lead Media and Entertainment business;\u00a0Matt Spiegel transitions to newly created TruAudience growth strategy role CHICAGO, May 09, 2023 (GLOBE NEWSWIRE) — TransUnion (NYSE: TRU) announced today that Julie Clark has been named Senior Vice President of the Media and Entertainment business. TransUnion also announced the evolution of Matt Spiegel\u2019s role from Executive Vice President of the Media and Entertainment vertical to a newly created role dedicated to driving growth for TransUnion\u2019s TruAudience\u2122 solution line across the U.S. Over the past five years, since launching its marketing solutions business, TransUnion has evolved into a leading provider of data driven marketing solutions leveraged by marketers, media companies, agencies, and technology and data providers across categories. Today companies … <\/p>\n

Continue reading “TransUnion Reinforces Commitment to Media and Entertainment Business\u00a0with Addition of Industry Veteran Julie Clark”<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-756510","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"\nTransUnion Reinforces Commitment to Media and Entertainment Business\u00a0with Addition of Industry Veteran Julie Clark - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/transunion-reinforces-commitment-to-media-and-entertainment-business-with-addition-of-industry-veteran-julie-clark\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"TransUnion Reinforces Commitment to Media and Entertainment Business\u00a0with Addition of Industry Veteran Julie Clark - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"Clark, former Spotify executive, to lead Media and Entertainment business;\u00a0Matt Spiegel transitions to newly created TruAudience growth strategy role CHICAGO, May 09, 2023 (GLOBE NEWSWIRE) — TransUnion (NYSE: TRU) announced today that Julie Clark has been named Senior Vice President of the Media and Entertainment business. 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