{"id":756034,"date":"2023-05-08T15:27:04","date_gmt":"2023-05-08T19:27:04","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/techtarget-appoints-new-vp-of-ai-strategy-to-further-accelerate-ai-value-delivery-for-end-users-and-customers\/"},"modified":"2023-05-08T15:27:04","modified_gmt":"2023-05-08T19:27:04","slug":"techtarget-appoints-new-vp-of-ai-strategy-to-further-accelerate-ai-value-delivery-for-end-users-and-customers","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/techtarget-appoints-new-vp-of-ai-strategy-to-further-accelerate-ai-value-delivery-for-end-users-and-customers\/","title":{"rendered":"TechTarget Appoints New VP of AI Strategy to Further Accelerate AI Value Delivery for End Users and Customers"},"content":{"rendered":"

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TechTarget Appoints New VP of AI Strategy to Further Accelerate AI Value Delivery for End Users and Customers<\/b><\/p>\n

TechTarget veteran Paul Healey has been tapped to lead the Company\u2019s next phase of AI strategy and development<\/i><\/b><\/p>\n

NEWTON, Mass.–(BUSINESS WIRE<\/a>)–TechTarget, Inc.<\/a> (Nasdaq: TTGT), the global leader in B2B technology purchase intent data and services today announced that it has appointed Paul Healey as new VP of AI Strategy. Healey, a twenty-year TechTarget veteran, is spearheading a cross-functional, enterprise-wide effort to further accelerate and expand TechTarget\u2019s AI strategies in support of its readers and vendor clients alike.<\/p>\n

\n\u201cWe are excited to appoint Paul Healey to this new role as we continue to expand TechTarget\u2019s AI-driven capabilities and solutions,\u201d said Michael Cotoia, Chief Executive Officer, TechTarget. \u201cPaul has more than two decades of experience growing audiences and building complex customer solutions, so he\u2019ll be able to hit the ground running and create immediate impact in this critical area.\u201d<\/p>\n

\nFor reader-users, this new role focuses on responsible uses of AI in alignment with TechTarget\u2019s leadership position as a trusted source of objective information for enterprise technology buyers.<\/p>\n

\n\u201cTechTarget is committed to delivering the highest quality, independent editorial content to our communities of opt-in technology buyers \u2013 the real people who come to us to research upcoming purchase decisions. While generative AI is creating exciting new opportunities for content, there will always be a foundational need for original content from trusted sources,\u201d said Rebecca Kitchens, President, TechTarget. This is no more evident than in TechTarget\u2019s own coverage of AI. TechTarget has seen a 145% increase in audience interest on AI topics and, to serve this need, its TechTarget EnterpriseAI<\/a><\/i> editors have already produced 163 stories in the first 4 months of 2023 \u2013 15% more than in ALL of 2022.<\/p>\n

\nKitchens added: \u201cWe will continue to rely heavily on our world-class editorial team to create this trusted content across every area of enterprise technology. Simultaneously we are investing in AI to increase buyer accessibility and improve scale in our research, our topical matching and content updating to allow our teams to create more original content and more easily get it into the hands of buyers. This will also expand the depth of our buyer intelligence and the precision of the buying signals that we are uniquely able to deliver to our customers.\u201d Her comments echoed areas explored by industry expert Scott Brinker, Editor, chiefmartec.com in his recent article Exploring the 2nd order effects of generative AI in marketing and martech<\/i>:<\/p>\n

\n\u201cEffortless, instantaneous personalized content is going to also mean effortless, instantaneous spam\u2026[that] won\u2019t significantly improve sales prospecting efficacy\u2026Trusted sources will become even more valuable. Communities with verified members will be golden<\/b>\u2026We will crave real human perspective.\u201d<\/p>\n

\nFor vendor clients, Healey will help TechTarget deliver additional value from the company\u2019s information assets in support of both existing and completely new use cases. In its commercial operations, TechTarget is leveraging AI-infused technologies to reinforce its category-leading proprietary intent data offerings. It\u2019s driving new value across its products and services portfolio to help customers achieve breakthrough results.<\/p>\n

\n\u201cWhile AI already is being used to commoditize publicly available content and data sources, TechTarget data is a unique, proprietary source of quality intent data only available to our customers,\u201d said Don Hawk, Co-Founder & Executive Director of Product Innovation, TechTarget. \u201cBecause of this, we have significant AI-informed opportunities to further enhance our understanding of users and accounts and make it easier for go-to-market functions to use this in better serving their target audiences and customers.\u201d<\/p>\n

\nOther specific use areas where TechTarget is investing in AI to create value for customers include:<\/p>\n