{"id":755035,"date":"2023-05-04T12:27:57","date_gmt":"2023-05-04T16:27:57","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/head-shoulders-introduces-first-of-its-kind-anti-dandruff-shampoo-made-with-only-9-ingredients\/"},"modified":"2023-05-04T12:27:57","modified_gmt":"2023-05-04T16:27:57","slug":"head-shoulders-introduces-first-of-its-kind-anti-dandruff-shampoo-made-with-only-9-ingredients","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/head-shoulders-introduces-first-of-its-kind-anti-dandruff-shampoo-made-with-only-9-ingredients\/","title":{"rendered":"HEAD &amp; SHOULDERS INTRODUCES FIRST-OF-ITS-KIND ANTI-DANDRUFF SHAMPOO MADE WITH ONLY 9 INGREDIENTS"},"content":{"rendered":"<p>        <!--.bwalignc { text-align: center; list-style-position: inside }\n.bwlistdisc { list-style-type: disc }body {font:normal small Arial,Helvetica,sans-serif;color:#000;background-color:#fff;padding:24px;margin:0;} a img {border:0;} h3 {font-size:medium;color:#000;margin:0 0 1em 0; text-align:center;}-->  <\/p>\n<p class=\"bwalignc\"><b>HEAD &amp; SHOULDERS INTRODUCES FIRST-OF-ITS-KIND ANTI-DANDRUFF SHAMPOO MADE WITH ONLY 9 INGREDIENTS<\/b><\/p>\n<p class=\"bwalignc\"><b><i>Head &amp; Shoulders BARE uses minimal ingredients for gentle yet effective dandruff protection<\/i><\/b><\/p>\n<p>CINCINNATI&#8211;(<a href=\"http:\/\/www.businesswire.com\">BUSINESS WIRE<\/a>)&#8211;<br \/>\nHead &amp; Shoulders, the world\u2019s number one anti-dandruff shampoo, introduces BARE \u2013 H&amp;S\u2019s first-ever nine ingredient anti-dandruff shampoo that gets the job done with no trade-offs.<\/p>\n<p id=\"news-body-cta\">This press release features multimedia. View the full release here: <a href=\"https:\/\/www.businesswire.com\/news\/home\/20230504005160\/en\/\" rel=\"nofollow\">https:\/\/www.businesswire.com\/news\/home\/20230504005160\/en\/<\/a><\/p>\n<div id=\"bwbodyimg\" style=\"width: 452px;float:left;padding-left:0px;padding-right:20px;padding-top:0px;padding-bottom:0px\"><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20230504005160\/en\/1782722\/4\/Press_release_image_%231_%281%29.jpg\" alt=\"Head &amp; Shoulders introduces first-of-its-kind anti-dandruff shampoo made with only 9 ingredients \u2013 enter, BARE. (Photo: Business Wire)\" \/><\/p>\n<p style=\"font-size:85%\">Head &amp; Shoulders introduces first-of-its-kind anti-dandruff shampoo made with only 9 ingredients \u2013 enter, BARE. (Photo: Business Wire)<\/p>\n<\/div>\n<p>\nConsumers are more conscious than ever about what they put in and on their bodies. When it comes to treating dandruff, some worry that products with long and complicated ingredient lists will further irritate their already aggravated scalp. In fact, in a recent study conducted by Head &amp; Shoulders*, more than half of scalp health sufferers have the misconception that anti-dandruff shampoos damage their scalp and that DIY home treatments are a more effective solution for their scalp concerns.<\/p>\n<p>\nAn overwhelming 90% of scalp health sufferers have tried a DIY scalp solution they discovered from a news outlet or on social media, thinking it will be the answer to their scalp woes. However, the flakes persist because these remedies don\u2019t treat the true cause of dandruff.<\/p>\n<p>\nThe Solution? <b>Enter Head &amp; Shoulders BARE.<\/b> After two years of work and over 100 formula attempts, Head &amp; Shoulders created a product that gives users a simple, effective anti-dandruff solution they can feel good about using.<\/p>\n<p><b>Head &amp; Shoulders BARE is anti-dandruff shampoo, done differently.<\/b><\/p>\n<p>\nContaining only nine hardworking ingredients, this new anti-dandruff formula is free from sulfates, silicones and dyes, with a recyclable bottle that contains 45% less plastic**. It\u2019s dermatologically tested and clinically proven. These formulas are designed to work across all hair types and deliver the effective dandruff protection expected from Head &amp; Shoulders.<\/p>\n<p>\n\u201cMillions of people suffer from dandruff, and many consumers are choosing minimalist products. After years of research and seven pending patents, we are excited to offer Head &amp; Shoulders BARE,\u201d says John Brownlee, P&amp;G Senior Vice President, NA Hair Care. \u201cConsumers can feel confident in a minimal ingredient solution \u2013 formula and bottle \u2013 that gets the job done with the trusted &amp; proven dandruff protection that makes Head &amp; Shoulders the #1 Dermatologist recommended brand.\u201d<\/p>\n<p><b>The 9-Ingredient BARE formula contains:<\/b><\/p>\n<ul class=\"bwlistdisc\">\n<li><b>Zinc Pyrithione (ZPT)<\/b>, a clinically-proven dandruff fighting active\n<\/li>\n<li><b>Sodium Cocoyl Isethionate,<\/b> for cleaning the scalp and hair\n<\/li>\n<li><b>Lauramidopropyl Betaine, <\/b>for creating lather\n<\/li>\n<li><b>Cellulosic Polyquaternium,<\/b> to leave hair feeling moisturized\n<\/li>\n<li><b>Acrylate,<\/b> thickens the formula for ease of use\n<\/li>\n<li><b>Citric Acid,<\/b> balances the pH to be gentle on scalp and hair\n<\/li>\n<li><b>Fragrance,<\/b> provides a pleasant smell and in use experience\n<\/li>\n<li><b>Sodium Benzoate,<\/b> for preserving the formula\u2019s freshness\n<\/li>\n<li><b>Water,<\/b> for holding the formula together\n<\/li>\n<\/ul>\n<p>\nBARE comes in two variations that address the specific scalp needs of consumers \u2013 <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.walmart.com%2Fip%2FHead-Shoulders-BARE-Pure-Clean-Dandruff-Shampoo-Anti-Dandruff-13-5-oz%2F2760763165%3Fathbdg%3DL1100&amp;esheet=53392907&amp;newsitemid=20230504005160&amp;lan=en-US&amp;anchor=Pure+Clean&amp;index=1&amp;md5=6442cd2ba1bd7ff4a37a29462898ce78\">Pure Clean<\/a> is a coconut water scented formula for those with an oily scalp and hair, and <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.walmart.com%2Fip%2FHead-Shoulders-BARE-Soothing-Hydration-Dandruff-Shampoo-Anti-Dandruff-13-5-oz%2F2157863217%3Fathbdg%3DL1100&amp;esheet=53392907&amp;newsitemid=20230504005160&amp;lan=en-US&amp;anchor=Soothing+Hydration&amp;index=2&amp;md5=2cdb7c3ba2b1d3cf9e889b778b2e1a2a\">Soothing Hydration<\/a> is an orchid and aloe scented formula for those with a dry scalp and hair.<\/p>\n<p>\nThe fully recyclable BARE bottle is designed to roll and squeeze, allowing the consumer to finish every last drop.<\/p>\n<p>\nHead &amp; Shoulders BARE is available now for $9.99 exclusively at Walmart stores and Walmart.com. Learn more about BARE at <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fheadandshoulders.com%2Fen-us%2Fshop-products%2Fdandruff-shampoo%2Fbare-pure-clean-anti-dandruff-shampoo&amp;esheet=53392907&amp;newsitemid=20230504005160&amp;lan=en-US&amp;anchor=HeadandShoulders.com&amp;index=3&amp;md5=304c0963f0242e44ed93438c1468eb16\">HeadandShoulders.com<\/a>.<\/p>\n<p><b>About Head &amp; Shoulders<\/b><\/p>\n<p>\nWith over 60 years of trailblazing innovation on scalp care, Head &amp; Shoulders has established itself as the leader in dandruff protection and is the world\u2019s #1 anti-dandruff shampoo, used by 1.3 billion people across 140 countries. Head &amp; Shoulders provides a broad range of cosmetic benefits and offers custom solutions for different hair types and scalp concerns.<\/p>\n<p><b>About Procter &amp; Gamble<\/b><\/p>\n<p>\nP&amp;G serves consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always\u00ae, Ambi Pur\u00ae, Ariel\u00ae, Bounty\u00ae, Charmin\u00ae, Crest\u00ae, Dawn\u00ae, Downy\u00ae, Fairy\u00ae, Febreze\u00ae, Gain\u00ae, Gillette\u00ae, Head &amp; Shoulders\u00ae, Lenor\u00ae, Olay\u00ae, Oral-B\u00ae, Pampers\u00ae, Pantene\u00ae, SK-II\u00ae, Tide\u00ae, Vicks\u00ae, and Whisper\u00ae. The P&amp;G community includes operations in approximately 70 countries worldwide. Please visit <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=http%3A%2F%2Fwww.pg.com&amp;esheet=53392907&amp;newsitemid=20230504005160&amp;lan=en-US&amp;anchor=http%3A%2F%2Fwww.pg.com&amp;index=4&amp;md5=1806ec842fda16d6db494ea12ee6058a\">http:\/\/www.pg.com<\/a> for the latest news and information about P&amp;G and its brands. For other P&amp;G news, visit us at <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.pg.com%2Fnews&amp;esheet=53392907&amp;newsitemid=20230504005160&amp;lan=en-US&amp;anchor=https%3A%2F%2Fwww.pg.com%2Fnews&amp;index=5&amp;md5=a005f78f192b0c1bf51d4f52632b98dd\">https:\/\/www.pg.com\/news<\/a>.<\/p>\n<p><i>* <\/i><i>The survey recruited a nationally representative population of 1,000 US adults from ages 18-44 who currently experience scalp issues. Scalp issues were defined as currently experiencing and of the following symptoms: dry scalp, itchy scalp, scalp redness, scalp irritation, tight feeling of the scalp, scalp flakes or oily\/greasy scalp. The responses were gathered March 16-23, 2023, through consumer insights provider, Toluna.<\/i><\/p>\n<p><i>**Per mL vs. our 370 mL bottle<\/i><\/p>\n<p><img decoding=\"async\" alt=\"\" src=\"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20230504005160r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\" style=\"width:0;height:0\" \/><span class=\"bwct31415\" \/><\/p>\n<p id=\"mmgallerylink\"><span id=\"mmgallerylink-phrase\">View source version on businesswire.com: <\/span><span id=\"mmgallerylink-link\"><a href=\"https:\/\/www.businesswire.com\/news\/home\/20230504005160\/en\/\" rel=\"nofollow\">https:\/\/www.businesswire.com\/news\/home\/20230504005160\/en\/<\/a><\/span><\/p>\n<p>\nMarina Maher Communications<\/p>\n<p>\nJenna Hreshko<br \/>\n<br \/><a rel=\"nofollow\" href=\"mailto:jhreshko@hellommc.com\">jhreshko@hellommc.com<\/a><\/p>\n<p>\nAllie Maurillo<br \/>\n<br \/><a rel=\"nofollow\" href=\"mailto:amaurillo@hellommc.com\">amaurillo@hellommc.com<\/a><\/p>\n<p><b>KEYWORDS:<\/b> Ohio United States North America<\/p>\n<p><b>INDUSTRY KEYWORDS:<\/b> Discount\/Variety Women Other Retail Supermarket Men Specialty Home Goods Consumer Retail<\/p>\n<p><b>MEDIA:<\/b><\/p>\n<table cellpadding=\"3\" cellspacing=\"3\">\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Logo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20230504005160\/en\/1782717\/3\/HS_BARE_logo.jpg\" alt=\"Logo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><\/font><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Photo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20230504005160\/en\/1782722\/3\/Press_release_image_%231_%281%29.jpg\" alt=\"Photo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\">Head &amp; Shoulders introduces first-of-its-kind anti-dandruff shampoo made with only 9 ingredients \u2013 enter, BARE. (Photo: Business Wire)<\/font><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Photo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20230504005160\/en\/1782726\/3\/Press_release_image_%232_%281%29.jpg\" alt=\"Photo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\">After two years of work and over 100 formula attempts, Head &amp; Shoulders created a product that gives users a simple, effective anti-dandruff solution they can feel good about using. (Photo: Business Wire)<\/font><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Photo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20230504005160\/en\/1782729\/3\/Press_release_image_%233_%281%29.jpg\" alt=\"Photo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\">The fully recyclable BARE bottle is designed to roll and squeeze, allowing the consumer to finish every last drop. (Photo: Business Wire)<\/font><\/td>\n<\/tr>\n<\/table>\n","protected":false},"excerpt":{"rendered":"<p>HEAD &amp; SHOULDERS INTRODUCES FIRST-OF-ITS-KIND ANTI-DANDRUFF SHAMPOO MADE WITH ONLY 9 INGREDIENTS Head &amp; Shoulders BARE uses minimal ingredients for gentle yet effective dandruff protection CINCINNATI&#8211;(BUSINESS WIRE)&#8211; Head &amp; Shoulders, the world\u2019s number one anti-dandruff shampoo, introduces BARE \u2013 H&amp;S\u2019s first-ever nine ingredient anti-dandruff shampoo that gets the job done with no trade-offs. This press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20230504005160\/en\/ Head &amp; Shoulders introduces first-of-its-kind anti-dandruff shampoo made with only 9 ingredients \u2013 enter, BARE. (Photo: Business Wire) Consumers are more conscious than ever about what they put in and on their bodies. When it comes to treating dandruff, some worry that products with long and complicated ingredient lists will further irritate their already aggravated scalp. &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/head-shoulders-introduces-first-of-its-kind-anti-dandruff-shampoo-made-with-only-9-ingredients\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;HEAD &amp; SHOULDERS INTRODUCES FIRST-OF-ITS-KIND ANTI-DANDRUFF SHAMPOO MADE WITH ONLY 9 INGREDIENTS&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-755035","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>HEAD &amp; SHOULDERS INTRODUCES FIRST-OF-ITS-KIND ANTI-DANDRUFF SHAMPOO MADE WITH ONLY 9 INGREDIENTS - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/head-shoulders-introduces-first-of-its-kind-anti-dandruff-shampoo-made-with-only-9-ingredients\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"HEAD &amp; SHOULDERS INTRODUCES FIRST-OF-ITS-KIND ANTI-DANDRUFF SHAMPOO MADE WITH ONLY 9 INGREDIENTS - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"HEAD &amp; SHOULDERS INTRODUCES FIRST-OF-ITS-KIND ANTI-DANDRUFF SHAMPOO MADE WITH ONLY 9 INGREDIENTS Head &amp; Shoulders BARE uses minimal ingredients for gentle yet effective dandruff protection CINCINNATI&#8211;(BUSINESS WIRE)&#8211; Head &amp; Shoulders, the world\u2019s number one anti-dandruff shampoo, introduces BARE \u2013 H&amp;S\u2019s first-ever nine ingredient anti-dandruff shampoo that gets the job done with no trade-offs. This press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20230504005160\/en\/ Head &amp; Shoulders introduces first-of-its-kind anti-dandruff shampoo made with only 9 ingredients \u2013 enter, BARE. (Photo: Business Wire) Consumers are more conscious than ever about what they put in and on their bodies. When it comes to treating dandruff, some worry that products with long and complicated ingredient lists will further irritate their already aggravated scalp. &hellip; Continue reading &quot;HEAD &amp; SHOULDERS INTRODUCES FIRST-OF-ITS-KIND ANTI-DANDRUFF SHAMPOO MADE WITH ONLY 9 INGREDIENTS&quot;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.marketnewsdesk.com\/index.php\/head-shoulders-introduces-first-of-its-kind-anti-dandruff-shampoo-made-with-only-9-ingredients\/\" \/>\n<meta property=\"og:site_name\" content=\"Market Newsdesk\" \/>\n<meta property=\"article:published_time\" content=\"2023-05-04T16:27:57+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/mms.businesswire.com\/media\/20230504005160\/en\/1782722\/4\/Press_release_image_%231_%281%29.jpg\" \/>\n<meta name=\"author\" content=\"Newsdesk\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Newsdesk\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/head-shoulders-introduces-first-of-its-kind-anti-dandruff-shampoo-made-with-only-9-ingredients\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/head-shoulders-introduces-first-of-its-kind-anti-dandruff-shampoo-made-with-only-9-ingredients\\\/\"},\"author\":{\"name\":\"Newsdesk\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/#\\\/schema\\\/person\\\/482f27a394d4fda80ecb5499e519d979\"},\"headline\":\"HEAD &amp; 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