{"id":754904,"date":"2023-05-04T09:39:52","date_gmt":"2023-05-04T13:39:52","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/doubleverify-launches-programmatic-pre-bid-attention-optimization-segments-to-maximize-campaign-performance\/"},"modified":"2023-05-04T09:39:52","modified_gmt":"2023-05-04T13:39:52","slug":"doubleverify-launches-programmatic-pre-bid-attention-optimization-segments-to-maximize-campaign-performance","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/doubleverify-launches-programmatic-pre-bid-attention-optimization-segments-to-maximize-campaign-performance\/","title":{"rendered":"DoubleVerify Launches Programmatic Pre-Bid Attention Optimization Segments To Maximize Campaign Performance"},"content":{"rendered":"

<\/p>\n

DoubleVerify Launches Programmatic Pre-Bid Attention Optimization Segments To Maximize Campaign Performance<\/b><\/p>\n

DoubleVerify expands attention offering with new activation segments, providing brands with an end-to-end approach to performance measurement and campaign optimization.<\/i><\/p>\n

NEW YORK–(BUSINESS WIRE<\/a>)–DoubleVerify<\/a> (\u201cDV\u201d) (NYSE: DV), a leading software platform for digital media measurement, data and analytics, announced today the expansion of its performance solutions to include pre-bid attention optimization segments \u2013 enabling brands and agencies to maximize campaign performance at scale by identifying inventory characterized by high attention.<\/p>\n

\n\u201cAs the demand for alternate performance currencies heats up, attention-based measurement is becoming increasingly essential to advertisers seeking to drive better outcomes,\u201d said Mark Zagorski, CEO of DoubleVerify. \u201cNow, DV is driving to close the performance loop by introducing programmatic pre-bid segments that enable brands to focus on media correlated with delivering stronger campaign metrics. We have already seen exceptional results, proving that our attention metrics have the power to drive meaningful business outcomes. Building on the success of DV’s Authentic Attention\u00ae, an MRC-accredited measurement solution, we are excited to provide advertisers with innovative attention activation segments to further enhance campaign performance.\u201d<\/p>\n

\nDV\u2019s Universal Attention Segments are powered by best-in-class machine learning and data from DV Authentic Attention\u00ae, the company\u2019s flagship Attention solution. These industry-leading segments are updated daily and leverage all of DV\u2019s attention data globally, offering brands a unique and easy-to-activate solution to avoid low-attention placements and improve performance by optimizing toward high-attention inventory.<\/p>\n

\n\u201cOur new solution highlights our capacity to provide brands with an end-to-end approach to attention-based campaign performance,\u201d said Daniel Slotwiner, SVP of Attention, DoubleVerify. \u201cDV performance solutions now establish a continuous feedback loop between attention activation, measurement and optimization \u2013 ultimately enhancing campaign performance and business outcomes.\u201d<\/p>\n

\nLast month, DV appointed Slotwiner to oversee the company\u2019s comprehensive attention initiatives, including product innovation, strategy, commercialization, and industry research and insights. Previously, Slotwiner led ad effectiveness research at Facebook for ten years, worked on competitive research at Google, and was VP of Measurement at GoPuff, focused on activating data for retail media.<\/p>\n

\nDV\u2019s new attention segments are available to all advertisers and are accessible across leading demand-side platforms, including Amobee, MediaMath and Invest DSP. Other DSPs will follow, including Adobe Advertising, DeepIntent, Quantcast and Viant.<\/p>\n

\n\u201cDV’s attention solution analyzes over 50 data points on the exposure of a digital ad and consumer\u2019s engagement with a digital ad,\u201d said Terence Freeman, Senior Director Partnerships, MediaMath. \u201cTo now bring that data into the media-buying environment is a game changer, enabling our advertisers to better optimize campaigns and ensure they’re only buying top-performing media.\u201d<\/p>\n

\n\u201cDoubleVerify’s pre-bid attention segments strengthen our platform\u2019s holistic offering around attention, as it emerges as a key metric across the media ecosystem,\u201d said Karim Rayes, Chief Product Officer, Tremor International and the parent company of Amobee. \u201cThis new offering will allow our clients to identify top-performing inventory and optimize performance through an easy and automated process.\u201d<\/p>\n

\nIn the upcoming months, DV will launch Dynamic Attention Segments exclusive to its customers. In addition to attention insights, these segments will leverage each brand’s existing media quality settings and specific performance data, allowing for customized optimizations based on the advertiser’s unique profile. This will contribute to even greater improvements in campaign performance.<\/p>\n

\nDV Authentic Attention\u00ae is an MRC-accredited and privacy-friendly measurement solution that does not rely on cookies. DV Authentic Attention analyzes over 50 data points at the impression level on the exposure of a digital ad and consumer\u2019s engagement with a digital ad and device, in real-time. For exposure, DV evaluates an ad\u2019s entire presentation, quantifying its intensity and prominence through metrics that include viewable time, share of the screen, video presentation, audibility, and more. For engagement, DV analyzes key user-initiated events that occur while the ad creative is exposed, including user touches, screen orientation, video playback, and audio control interactions. Exposure and Engagement ladder up into the DV Attention Index, an overarching measure of attention that provides key insight into campaign performance.<\/p>\n

\nFor more information about DoubleVerify, contact Sales@DoubleVerify.com<\/a>.<\/p>\n

About DoubleVerify<\/b><\/p>\n

\nDoubleVerify is the leading independent provider of marketing measurement software, data and analytics that authenticates the quality and effectiveness of digital media for the world’s largest brands and media platforms. DV provides media transparency and accountability to deliver the highest level of impression quality for maximum advertising performance. Since 2008, DV has helped hundreds of Fortune 500 companies gain the most from their media spend by delivering best in class solutions across the digital ecosystem, helping to build a better industry. Learn more at www.doubleverify.com<\/a>.<\/p>\n

\"\"<\/p>\n

View source version on businesswire.com: <\/span>https:\/\/www.businesswire.com\/news\/home\/20230504005365\/en\/<\/a><\/span><\/p>\n

\nMedia:
\n
Chris Harihar
\n
chris@crenshawcomm.com<\/a><\/p>\n

KEYWORDS:<\/b> New York United States North America<\/p>\n

INDUSTRY KEYWORDS:<\/b> Technology Content Marketing Marketing Advertising Communications Professional Services Software Media Digital Marketing Data Analytics<\/p>\n

MEDIA:<\/b><\/p>\n\n","protected":false},"excerpt":{"rendered":"

DoubleVerify Launches Programmatic Pre-Bid Attention Optimization Segments To Maximize Campaign Performance DoubleVerify expands attention offering with new activation segments, providing brands with an end-to-end approach to performance measurement and campaign optimization. NEW YORK–(BUSINESS WIRE)–DoubleVerify (\u201cDV\u201d) (NYSE: DV), a leading software platform for digital media measurement, data and analytics, announced today the expansion of its performance solutions to include pre-bid attention optimization segments \u2013 enabling brands and agencies to maximize campaign performance at scale by identifying inventory characterized by high attention. \u201cAs the demand for alternate performance currencies heats up, attention-based measurement is becoming increasingly essential to advertisers seeking to drive better outcomes,\u201d said Mark Zagorski, CEO of DoubleVerify. \u201cNow, DV is driving to close the performance loop by introducing programmatic … <\/p>\n

Continue reading “DoubleVerify Launches Programmatic Pre-Bid Attention Optimization Segments To Maximize Campaign Performance”<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-754904","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"\nDoubleVerify Launches Programmatic Pre-Bid Attention Optimization Segments To Maximize Campaign Performance - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/doubleverify-launches-programmatic-pre-bid-attention-optimization-segments-to-maximize-campaign-performance\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"DoubleVerify Launches Programmatic Pre-Bid Attention Optimization Segments To Maximize Campaign Performance - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"DoubleVerify Launches Programmatic Pre-Bid Attention Optimization Segments To Maximize Campaign Performance DoubleVerify expands attention offering with new activation segments, providing brands with an end-to-end approach to performance measurement and campaign optimization. NEW YORK–(BUSINESS WIRE)–DoubleVerify (\u201cDV\u201d) (NYSE: DV), a leading software platform for digital media measurement, data and analytics, announced today the expansion of its performance solutions to include pre-bid attention optimization segments \u2013 enabling brands and agencies to maximize campaign performance at scale by identifying inventory characterized by high attention. \u201cAs the demand for alternate performance currencies heats up, attention-based measurement is becoming increasingly essential to advertisers seeking to drive better outcomes,\u201d said Mark Zagorski, CEO of DoubleVerify. \u201cNow, DV is driving to close the performance loop by introducing programmatic … Continue reading "DoubleVerify Launches Programmatic Pre-Bid Attention Optimization Segments To Maximize Campaign Performance"\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.marketnewsdesk.com\/index.php\/doubleverify-launches-programmatic-pre-bid-attention-optimization-segments-to-maximize-campaign-performance\/\" \/>\n<meta property=\"og:site_name\" content=\"Market Newsdesk\" \/>\n<meta property=\"article:published_time\" content=\"2023-05-04T13:39:52+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&sty=20230504005365r1&sid=flmnd&distro=nx&lang=en\" \/>\n<meta name=\"author\" content=\"Newsdesk\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Newsdesk\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/doubleverify-launches-programmatic-pre-bid-attention-optimization-segments-to-maximize-campaign-performance\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/doubleverify-launches-programmatic-pre-bid-attention-optimization-segments-to-maximize-campaign-performance\\\/\"},\"author\":{\"name\":\"Newsdesk\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/#\\\/schema\\\/person\\\/482f27a394d4fda80ecb5499e519d979\"},\"headline\":\"DoubleVerify Launches Programmatic Pre-Bid Attention Optimization Segments To Maximize Campaign Performance\",\"datePublished\":\"2023-05-04T13:39:52+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/doubleverify-launches-programmatic-pre-bid-attention-optimization-segments-to-maximize-campaign-performance\\\/\"},\"wordCount\":813,\"image\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/doubleverify-launches-programmatic-pre-bid-attention-optimization-segments-to-maximize-campaign-performance\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/cts.businesswire.com\\\/ct\\\/CT?id=bwnews&sty=20230504005365r1&sid=flmnd&distro=nx&lang=en\",\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/doubleverify-launches-programmatic-pre-bid-attention-optimization-segments-to-maximize-campaign-performance\\\/\",\"url\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/doubleverify-launches-programmatic-pre-bid-attention-optimization-segments-to-maximize-campaign-performance\\\/\",\"name\":\"DoubleVerify Launches Programmatic Pre-Bid Attention Optimization Segments To Maximize Campaign Performance - 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