{"id":754295,"date":"2023-05-03T09:11:10","date_gmt":"2023-05-03T13:11:10","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/applovins-performance-based-buying-for-ctv-advertising-delivers-new-incremental-channel-for-scalable-app-growth\/"},"modified":"2023-05-03T09:11:10","modified_gmt":"2023-05-03T13:11:10","slug":"applovins-performance-based-buying-for-ctv-advertising-delivers-new-incremental-channel-for-scalable-app-growth","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/applovins-performance-based-buying-for-ctv-advertising-delivers-new-incremental-channel-for-scalable-app-growth\/","title":{"rendered":"AppLovin\u2019s Performance-Based Buying for CTV Advertising Delivers New Incremental Channel for Scalable App Growth"},"content":{"rendered":"

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AppLovin\u2019s Performance-Based Buying for CTV Advertising Delivers New Incremental Channel for Scalable App Growth<\/b><\/p>\n

App marketers can now unlock a new performance channel to grow their user base with cost per install buying across AppLovin\u2019s massive, premium CTV supply<\/i><\/p>\n

PALO ALTO, Calif.–(BUSINESS WIRE<\/a>)–
\nAppLovin Corporation (NASDAQ: APP) (\u201cAppLovin\u201d), a leading marketing platform, is bringingperformance-based buying to connected TV (CTV) within its powerful mobile user acquisition platform, AppDiscovery<\/a>. App marketers can now tap into massive CTV supply across hundreds of free ad-supported streaming TV (FAST) apps and 3,000+ channels from a single source of access and only pay for installs.<\/p>\n

This press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20230503005146\/en\/<\/a><\/p>\n

\"AppDiscovery<\/p>\n

AppDiscovery gives advertisers access to real-time, transparent analytics on their CTV campaigns in the same dashboard where they manage mobile campaigns. (Photo: AppLovin Corporation)<\/p>\n<\/div>\n

\nCTV will be the fastest-growing<\/a> medium this year, with ad spending surging 21% to reach more than $25 billion. With 93%<\/a> of U.S. internet users today reachable by CTV, it\u2019s a prime time for app marketers to add this channel to their marketing mix to reach audiences at scale and achieve their ROI goals.<\/p>\n

\n\u201cWe’re excited to successfully bridge the gap between mobile marketing and CTV through a performance buying model,\u201d said Idil Canal, General Manager of AdTech, AppLovin. \u201cWith AppLovin, marketers can easily test and rapidly scale CTV campaigns to acquire high-quality users by accessing a vast audience with targeted, relevant ads \u2014 all while prioritizing installs over impressions.\u201d<\/p>\n

\nCTV advertising on AppDiscovery is seamless. Advertisers can run mobile and CTV ad campaigns, and even leverage AppLovin\u2019s industry-leading in-house creative team for custom, high-performing CTV ads \u2014 all on the same platform.<\/p>\n

\nSince launching AppLovin\u2019s performance CTV campaigns last year, leading credit-building app Kikoff has seen a 3X increase in install rates, and as a result has scaled its CTV budget by 6X, making it a significant part of its app marketing portfolio. \u201cAppLovin\u2019s CTV campaigns brought new momentum to our UA efforts. Not only do they allow us to further differentiate our offering in the marketplace by telling a more complete story to a larger audience, they also deliver on our UA performance goals. We\u2019re excited about the continued partnership and growth potential,\u201d said Max Wang, Growth Marketing Manager at Kikoff.<\/p>\n

\nWith AppDiscovery, advertisers and app marketers can:<\/p>\n