{"id":753728,"date":"2023-05-02T10:51:37","date_gmt":"2023-05-02T14:51:37","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/vital-farms-taps-gut-miami-as-agency-of-record-to-usher-in-new-chapter-of-bold-bullsht-free-storytelling\/"},"modified":"2023-05-02T10:51:37","modified_gmt":"2023-05-02T14:51:37","slug":"vital-farms-taps-gut-miami-as-agency-of-record-to-usher-in-new-chapter-of-bold-bullsht-free-storytelling","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/vital-farms-taps-gut-miami-as-agency-of-record-to-usher-in-new-chapter-of-bold-bullsht-free-storytelling\/","title":{"rendered":"Vital Farms Taps GUT Miami as Agency of Record to Usher in New Chapter of Bold, Bullsh*t-Free Storytelling"},"content":{"rendered":"

\nGUT, a brave agency for brave clients, will build awareness for the Vital Farms brand and conviction for its purpose with their unique blend of courage, transparency and intuition
\n<\/h2>\n
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AUSTIN, Texas, May 02, 2023 (GLOBE NEWSWIRE) — Vital Farms<\/u><\/a> (Nasdaq: VITL) has selected GUT Miami<\/u><\/a> \u2013 a creative independent ad agency \u2013 as Agency of Record to help drive the next chapter of disruptive brand growth. GUT specializes in bold and long-term brand building work for brave clients and brands who want to embrace a bravery journey, helping them shape cultural conversations with a \u201cno gut, no glory\u201d mentality.<\/p>\n

\u201cWe are thrilled to collaborate with GUT\u2019s wildly talented crew to continue building the Vital Farms brand,\u201d said Kathryn McKeon, Chief Marketing Officer,\u00a0Vital Farms<\/u><\/a>. \u201cWe look for thought partners who share our values and have a track record of fantastic work that\u2019s culturally relevant. GUT approaches creative with courage, transparency, and intuition and they think holistically about our business and how to meet our consumers where they are.\u201d<\/p>\n

\u201cVital Farms is an incredible brand, and we’re excited to work with a client who truly cares about bringing creative ideas to life that are bold and culturally-relevant, with our shared goals ultimately being to continue building brand awareness and brand love for them in the long-term,\u201d said Andrea Diquez, Global CEO, GUT<\/u><\/a>. \u201cWe are up to the challenge and excited to team up to make those dreams a reality.\u201d<\/p>\n

“Vital Farms is a brave creative client eager to play in culture, while also building more brand love, awareness and trust among consumers nationwide,” said Ricardo Casal, NA CCO & Partner, GUT<\/u><\/a>. “They\u2019re also the definition of what it means to be a gutsy client, having already worked with us on a fun, culturally relevant Valentine’s Day campaign, which was developed in less than a week from conception to execution.”<\/p>\n

While the official relationship just kicked off, Vital Farms and GUT hatched their first campaign together with “Put an Egg On It” on Valentine\u2019s Day to drive brand awareness when the whole world was talking about eggs, but few were talking about egg brands. A trifecta of content \u2014 an ad with couples \u201cpopping the question\u201d with an egg, a contest to win a lifetime supply of eggs, and an open letter from Vital Farms\u2019 CEO on the state of the industry \u2014 laid the brand at the center of the egg-flation conversation. The brand-right balance of playful, witty creative and mindful commentary on egg pricing and supply brought both levity and transparency to the timely topic.<\/p>\n

The campaign hero film<\/u><\/a> ran on Hulu, YouTube, TikTok, and digital billboards the week of Valentine\u2019s Day, generating millions of impressions and positive engagement. One TikToker commented<\/u><\/a>, \u201cthis is better than any Super Bowl ad.\u201d<\/p>\n

\n ABOUT VITAL FARMS<\/strong>: Vital Farms (Nasdaq: VITL), a Certified B Corporation, offers a range of ethically produced foods nationwide. Started on a single farm in Austin, Texas, in 2007, Vital Farms is now a national consumer brand that works with over 300 small family farms and is the leading U.S. brand of pasture-raised eggs by retail dollar sales. Vital Farms\u2019 ethics are exemplified by its focus on the humane treatment of farm animals and sustainable farming practices. In addition, as a Delaware Public Benefit Corporation, Vital Farms prioritizes the long-term benefits of each of its stakeholders, including farmers and suppliers, customers and consumers, communities and the environment, and crew members and stockholders. Vital Farms\u2019 products, including shell eggs, butter, hard-boiled eggs, and liquid whole eggs, are sold in over 22,000 stores nationwide. Vital Farms pasture-raised eggs can also be found on menus at hundreds of foodservice operators across the country. For more information, visit\u00a0https:\/\/vitalfarms.com\/<\/u><\/a>.<\/p>\n

\n ABOUT GUT: <\/strong>GUT is an award-winning global independent creative network with offices in Miami, Buenos Aires, S\u00e3o Paulo, Toronto, Mexico City, Los Angeles and Amsterdam, created on the foundation of three essential values: Courage, Transparency, and above all, Intuition. Since its founding in 2018 by Anselmo Ramos and Gaston Bigio, GUT\u2019s strength has been to help brands generate a disproportionate amount of buzz, infiltrate pop culture, influence behaviors, create brand love long term, and ultimately help solve brands\u2019 biggest business challenges. The GUT Network has also won multiple accolades at the industry\u2019s most prestigious award shows, including at Cannes Lions, where it became the #2 Independent Network of the Year. https:\/\/www.gut.agency\/<\/u><\/a><\/p>\n

\n CONTACT<\/strong>:<\/p>\n

Media:
Rob Discher
Rob.Discher@vitalfarms.com<\/p>\n

Investors:
Matt Siler
Matt.Siler@vitalfarms.com<\/p>\n

A photo accompanying this announcement is available at https:\/\/www.globenewswire.com\/NewsRoom\/AttachmentNg\/e6801804-7bdd-4ea2-a861-139e1f8c3e2a<\/a><\/p>\n


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<\/div>\n","protected":false},"excerpt":{"rendered":"

GUT, a brave agency for brave clients, will build awareness for the Vital Farms brand and conviction for its purpose with their unique blend of courage, transparency and intuition AUSTIN, Texas, May 02, 2023 (GLOBE NEWSWIRE) — Vital Farms (Nasdaq: VITL) has selected GUT Miami \u2013 a creative independent ad agency \u2013 as Agency of Record to help drive the next chapter of disruptive brand growth. GUT specializes in bold and long-term brand building work for brave clients and brands who want to embrace a bravery journey, helping them shape cultural conversations with a \u201cno gut, no glory\u201d mentality. \u201cWe are thrilled to collaborate with GUT\u2019s wildly talented crew to continue building the Vital Farms brand,\u201d said Kathryn McKeon, Chief … <\/p>\n

Continue reading “Vital Farms Taps GUT Miami as Agency of Record to Usher in New Chapter of Bold, Bullsh*t-Free Storytelling”<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-753728","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"\nVital Farms Taps GUT Miami as Agency of Record to Usher in New Chapter of Bold, Bullsh*t-Free Storytelling - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/vital-farms-taps-gut-miami-as-agency-of-record-to-usher-in-new-chapter-of-bold-bullsht-free-storytelling\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Vital Farms Taps GUT Miami as Agency of Record to Usher in New Chapter of Bold, Bullsh*t-Free Storytelling - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"GUT, a brave agency for brave clients, will build awareness for the Vital Farms brand and conviction for its purpose with their unique blend of courage, transparency and intuition AUSTIN, Texas, May 02, 2023 (GLOBE NEWSWIRE) — Vital Farms (Nasdaq: VITL) has selected GUT Miami \u2013 a creative independent ad agency \u2013 as Agency of Record to help drive the next chapter of disruptive brand growth. 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