{"id":753672,"date":"2023-05-02T10:24:34","date_gmt":"2023-05-02T14:24:34","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/wrangler-signs-country-music-star-lainey-wilson\/"},"modified":"2023-05-02T10:24:34","modified_gmt":"2023-05-02T14:24:34","slug":"wrangler-signs-country-music-star-lainey-wilson","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/wrangler-signs-country-music-star-lainey-wilson\/","title":{"rendered":"Wrangler\u00ae Signs Country Music Star Lainey Wilson"},"content":{"rendered":"

<\/p>\n

Wrangler\u00ae<\/i> Signs Country Music Star Lainey Wilson<\/b><\/p>\n

Singer\/songwriter and Yellowstone actress will become the face of the denim icon\u2019s fall\/winter 2023 collection.<\/i><\/p>\n

GREENSBORO, N.C.–(BUSINESS WIRE<\/a>)–
\nGlobal denim brand Wrangler\u00ae<\/i><\/a> today announced a multi-year collaboration with reigning CMA Female Vocalist of the Year, most nominated female at the 2023 ACM Awards and Yellowstone actress Lainey Wilson. Wilson will be the face of the Wrangler <\/i>brand\u2019s fall\/winter 2023 women\u2019s collection featuring jeans, tops and jackets and will support the brand via campaign imagery, social media content, onstage denim exclusivity and select meet and greet appearances.<\/p>\n

This press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20230502005238\/en\/<\/a><\/p>\n

\"Global<\/p>\n

Global denim brand Wrangler\u00ae today announced a multi-year collaboration with reigning CMA Female Vocalist of the Year, most nominated female at the 2023 ACM Awards and Yellowstone actress Lainey Wilson. (Photo: Business Wire)<\/p>\n<\/div>\n

\n\u201cI have been devoted to the western lifestyle all my life, and there\u2019s nothing that feels more like home than a pair of Wrangler<\/i> jeans,\u201d said Wilson. \u201cTeaming up with this brand feels like the perfect fit and there are so many new, exciting and trendy styles for women in the upcoming collection, including my favorite bell bottom flare pieces<\/a>.\u201d<\/p>\n

\nA longtime denim fan, Wilson recently released her highly-anticipated Bell Bottom Country album and headlined the sold out Country with a Flare Tour earlier this year. She will be performing at many festivals throughout 2023, including CMA Fest, Stagecoach, Watershed and Lollapalooza. Wilson also appeared in season five of the hit series Yellowstone, which Wrangler<\/i> has collaborated with numerous times through costuming and the official Wrangler x Yellowstone<\/i> Collection<\/a>.<\/p>\n

\n\u201cOver the last several years, Lainey Wilson has become a genuine and inspirational voice to fans of the brand, sharing her honest journey from a PRCA flag girl to an award-winning musician,<\/i>\u201d said Holly Wheeler, vice president global marketing – Wrangler. <\/i>\u201cAs the most recognized female artist in recent country music history and a leading voice in the western movement, we\u2019re thrilled to have her represent Wrangler<\/i> alongside other industry greats like George Strait, Jon Pardi and Cody Johnson.<\/i>\u201d<\/p>\n

\nAs the western movement continues to ride into mainstream fashion, Wrangler <\/i>is at the forefront of denim trends with new washes and prints on bootcut and flare denim that have been crucial to the brand\u2019s core for decades. The upcoming Wrangler <\/i>fall\/winter collection will be available nationwide and on Wrangler<\/i><\/a>.com<\/a> beginning in July. Key styles that Wilson can be spotted in include a denim vest, printed bootcuts, trumpet flare and velvet flare bottoms, a denim sherpa jacket and western button-down tops.<\/p>\n

\nThe brand will continue to team up with Wilson in 2024 with Wilson as the face of Wrangler<\/i> women\u2019s next spring and a Wrangler<\/i> x Lainey Wilson Capsule Collection expected in the fall of 2024. To see Wilson\u2019s favorite Wrangler <\/i>picks and more about the Wilson and Wrangler<\/i> duo follow @wrangler<\/i><\/a>and @laineywilsonmusic<\/a>. Hear more from Wilson\u2019s past interviews with the brand at Wrangler<\/i>Network.com<\/i><\/a>.<\/p>\n

About Wrangler\u00ae<\/i><\/b><\/p>\n

Wrangler\u00ae<\/i>, of Kontoor Brands (NYSE: KTB), has been an icon in authentic American style for 75 years. With a rich legacy rooted in the Western lifestyle, Wrangler<\/i> is committed to offering superior quality and timeless design. Its collections for men, women, and children look and feel great, inspiring all those who wear them to be strong and ready for everyday life. Wrangler<\/i> is available in retail stores worldwide, including flagship stores in Fort Worth and Greensboro, department stores, mass-market retailers, specialty shops, top western outfitters, and online. For more information, visit Wrangler.com.<\/i><\/a><\/p>\n

About Lainey Wilson<\/b><\/p>\n

\nCMA 2022 Female Vocalist of the Year, CMA 2022 New Artist of the Year, and ACM\u2019s 2022 New Female Artist of the Year, Lainey Wilson has earned the enthusiasm of the industry. Having been named to nearly every \u201cArtist to Watch\u201d list, being crowned the most nominated female artist at the 2023 ACM awards, as well as the top nominated artist at the 2023 CMT Music Awards, the Louisiana native is one of Nashville\u2019s hottest and most buzzed-about new artists. Landing her first No. 1 with her PLATINUM Certified ACM Song of the Year, \u201cThings A Man Oughta Know,\u201d nearly 10 years to the day after leaving her small farming community in a camper trailer to chase her dreams, she has won over legions of fans with her signature Bell Bottom Country sound and aesthetic, which blends traditional Country with a modern yet retro flare. A prolific and sought-after songwriter (having co-writer credits on songs by artists including Luke Combs, Flatland Calvary, and more), Lainey is a fresh, fierce voice in Nashville, delivering CMA-nominated album of the year with her label debut, Sayin\u2019 What I\u2019m Thinkin\u2019. With a rockstar stage presence, her artistry has taken her across the globe, performing for sold-out crowds throughout the US, UK, and Germany with notable names like Jon Pardi, Luke Combs, Morgan Wallen, HARDY, Jason Aldean, Ashley McBryde, and more. After topping the country radio charts for a second time with the two-week No. 1 hit, \u201cNever Say Never\u201d with Cole Swindell, she recently achieved her third and fourth No. 1 song with \u201cHeart Like a Truck\u201d and HARDY collaboration \u201cwait in the truck\u201d. Her critically acclaimed album, \u201cBell Bottom Country,\u201d reached No. 9 on Billboard\u2019s Country Albums Chart, quickly rose to No. 1 on iTunes charts and has amassed over 350 million streams to date. Most recently, she made her acting debut in Season 5 of the smash hit series \u201cYellowstone\u201d as a musician character named Abby, where she premiered her original \u201cSmell Like Smoke\u201d as well as showcased other hits off her recent album including \u201cWatermelon Moonshine\u201d and \u201cHold My Halo\u201d. Adding to her growing list of endeavors, Wilson was named \u201cTractor Supply Brand Ambassador,\u201d was honored at Billboard\u2019s Women in Music Awards with the Rulebreaker Award, and most recently joined forces with Wrangler as the face of their 2023 fall\/winter women’s collection. For more information and upcoming tour dates, visit www.laineywilson.com<\/a> or follow on Instagram @laineywilsonmusic \/ Twitter @laineywilson \/ Facebook.com\/laineywilsonmusic<\/a>.<\/p>\n

\"\"<\/p>\n

View source version on businesswire.com: <\/span>https:\/\/www.businesswire.com\/news\/home\/20230502005238\/en\/<\/a><\/span><\/p>\n

\nKaitlyn DeSimone
\n
kdesimone@fwv-us.com
\n<\/a>
919.606.8281<\/p>\n

LAINEY WILSON MEDIA CONTACT:
\n
Andrea Vividor
\n
TeamLainey@JonesWorks.com<\/a><\/p>\n

KEYWORDS:<\/b> North Carolina United States North America<\/p>\n

INDUSTRY KEYWORDS:<\/b> Textiles Entertainment Marketing Advertising Communications Manufacturing Celebrity Fashion Music Retail<\/p>\n

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Global denim brand Wrangler\u00ae today announced a multi-year collaboration with reigning CMA Female Vocalist of the Year, most nominated female at the 2023 ACM Awards and Yellowstone actress Lainey Wilson. (Photo: Business Wire)<\/font><\/td>\n<\/tr>\n<\/table>\n","protected":false},"excerpt":{"rendered":"

Wrangler\u00ae Signs Country Music Star Lainey Wilson Singer\/songwriter and Yellowstone actress will become the face of the denim icon\u2019s fall\/winter 2023 collection. GREENSBORO, N.C.–(BUSINESS WIRE)– Global denim brand Wrangler\u00ae today announced a multi-year collaboration with reigning CMA Female Vocalist of the Year, most nominated female at the 2023 ACM Awards and Yellowstone actress Lainey Wilson. Wilson will be the face of the Wrangler brand\u2019s fall\/winter 2023 women\u2019s collection featuring jeans, tops and jackets and will support the brand via campaign imagery, social media content, onstage denim exclusivity and select meet and greet appearances. This press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20230502005238\/en\/ Global denim brand Wrangler\u00ae today announced a multi-year collaboration with reigning CMA Female Vocalist of the … <\/p>\n

Continue reading “Wrangler\u00ae Signs Country Music Star Lainey Wilson”<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-753672","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"\nWrangler\u00ae Signs Country Music Star Lainey Wilson - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/wrangler-signs-country-music-star-lainey-wilson\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Wrangler\u00ae Signs Country Music Star Lainey Wilson - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"Wrangler\u00ae Signs Country Music Star Lainey Wilson Singer\/songwriter and Yellowstone actress will become the face of the denim icon\u2019s fall\/winter 2023 collection. 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