{"id":753125,"date":"2023-05-01T11:08:15","date_gmt":"2023-05-01T15:08:15","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/applovin-expands-google-biddings-open-beta-to-all-max-publishers\/"},"modified":"2023-05-01T11:08:15","modified_gmt":"2023-05-01T15:08:15","slug":"applovin-expands-google-biddings-open-beta-to-all-max-publishers","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/applovin-expands-google-biddings-open-beta-to-all-max-publishers\/","title":{"rendered":"AppLovin Expands Google Bidding\u2019s Open Beta To All MAX Publishers"},"content":{"rendered":"

<\/p>\n

AppLovin Expands Google Bidding\u2019s Open Beta To All MAX Publishers<\/b><\/p>\n

Following successful closed beta, MAX publishers can now access Google\u2019s quality demand through in-app bidding to maximize incremental revenue opportunity<\/i><\/p>\n

PALO ALTO, Calif.–(BUSINESS WIRE<\/a>)–
\nAppLovin Corporation (NASDAQ: APP) (\u201cAppLovin\u201d), a leading marketing platform, announced today that Google\u2019s <\/a>bidding <\/a>open beta<\/a> as an SDK buyer will be available to all publishers via AppLovin’s MAX<\/a> platform. Publishers who use MAX already benefit from the largest selection of network bidders and DSPs and can now take advantage of this powerful revenue opportunity, while driving operational efficiency and reducing technical overhead.<\/p>\n

\n\u201cBidding represents the most efficient method to transact media in-app. We are thrilled to continue our long-term partnership with Google as they expand into real-time bidding and drive more value for the world\u2019s top mobile publishers on our platform,\u201d said Idil Canal, General Manager of AdTech, AppLovin. \u201cMAX\u2019s objective is to run a fair and transparent unified auction for advertisers, and drive competition for developers to continue to grow their business with increased revenue. After years of working together to make bidding a reality, Google\u2019s move represents a landmark moment for the entire mobile ecosystem.\u201d<\/p>\n

\nIn July 2022, Google partnered with MAX in closed beta<\/a> as an SDK bidder in the real-time bidding (RTB) unified auction. Google quickly became a top bidder on MAX with their strong demand and reach.MAX now supports the ability for publishers to set up Google bidding with one-click, automatically creating placement IDs within MAX enabling publishers to start monetizing immediately.<\/p>\n

\nMAX runs the most competitive auctions and leverages a leading number of demand sources including AppLovin Exchange<\/a> (ALX) \u2013\u2013 the largest real-time bidding exchange \u2013\u2013 plus more than 25 SDK networks and 20+ in-app bidders.<\/p>\n

\nAppLovin saw huge interest in accessing Google bidder demand from a high volume of publishers, which led to the approval of thousands of apps that saw impressive results and incremental earnings. Yegor Vaikhanski, CEO and co-founder of SayGames, added that, \u201cWe have had an excellent experience working closely with Google and MAX to test Google bidding. We have been very pleased by the collaboration with which both teams have worked with us, already see a positive revenue impact and we plan to further scale adoption.\u201d<\/p>\n

About AppLovin<\/b><\/p>\n

AppLovin<\/a> accelerates business growth with market leading technologies. AppLovin\u2019s end-to-end software solutions use powerful machine learning to optimize monetization, empower data-driven marketing decisions, and ensure profitable growth. All while helping businesses deliver personalized experiences at a massive global scale. AppLovin is headquartered in Palo Alto, California with several offices globally.<\/p>\n

\nSource: AppLovin Corp.<\/p>\n

\"\"<\/p>\n

View source version on businesswire.com: <\/span>https:\/\/www.businesswire.com\/news\/home\/20230501005128\/en\/<\/a><\/span><\/p>\n

\nJoshua Grandy
\n
press@applovin.com<\/a><\/p>\n

KEYWORDS:<\/b> California United States North America<\/p>\n

INDUSTRY KEYWORDS:<\/b> Marketing Communications Apps\/Applications Technology Networks Internet<\/p>\n

MEDIA:<\/b><\/p>\n\n\n\n\n
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AppLovin Expands Google Bidding\u2019s Open Beta To All MAX Publishers Following successful closed beta, MAX publishers can now access Google\u2019s quality demand through in-app bidding to maximize incremental revenue opportunity PALO ALTO, Calif.–(BUSINESS WIRE)– AppLovin Corporation (NASDAQ: APP) (\u201cAppLovin\u201d), a leading marketing platform, announced today that Google\u2019s bidding open beta as an SDK buyer will be available to all publishers via AppLovin’s MAX platform. Publishers who use MAX already benefit from the largest selection of network bidders and DSPs and can now take advantage of this powerful revenue opportunity, while driving operational efficiency and reducing technical overhead. \u201cBidding represents the most efficient method to transact media in-app. We are thrilled to continue our long-term partnership with Google as they expand … <\/p>\n

Continue reading “AppLovin Expands Google Bidding\u2019s Open Beta To All MAX Publishers”<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-753125","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"\nAppLovin Expands Google Bidding\u2019s Open Beta To All MAX Publishers - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/applovin-expands-google-biddings-open-beta-to-all-max-publishers\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"AppLovin Expands Google Bidding\u2019s Open Beta To All MAX Publishers - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"AppLovin Expands Google Bidding\u2019s Open Beta To All MAX Publishers Following successful closed beta, MAX publishers can now access Google\u2019s quality demand through in-app bidding to maximize incremental revenue opportunity PALO ALTO, Calif.–(BUSINESS WIRE)– AppLovin Corporation (NASDAQ: APP) (\u201cAppLovin\u201d), a leading marketing platform, announced today that Google\u2019s bidding open beta as an SDK buyer will be available to all publishers via AppLovin’s MAX platform. Publishers who use MAX already benefit from the largest selection of network bidders and DSPs and can now take advantage of this powerful revenue opportunity, while driving operational efficiency and reducing technical overhead. \u201cBidding represents the most efficient method to transact media in-app. We are thrilled to continue our long-term partnership with Google as they expand … Continue reading "AppLovin Expands Google Bidding\u2019s Open Beta To All MAX Publishers"\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.marketnewsdesk.com\/index.php\/applovin-expands-google-biddings-open-beta-to-all-max-publishers\/\" \/>\n<meta property=\"og:site_name\" content=\"Market Newsdesk\" \/>\n<meta property=\"article:published_time\" content=\"2023-05-01T15:08:15+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&sty=20230501005128r1&sid=flmnd&distro=nx&lang=en\" \/>\n<meta name=\"author\" content=\"Newsdesk\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Newsdesk\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/applovin-expands-google-biddings-open-beta-to-all-max-publishers\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/applovin-expands-google-biddings-open-beta-to-all-max-publishers\\\/\"},\"author\":{\"name\":\"Newsdesk\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/#\\\/schema\\\/person\\\/482f27a394d4fda80ecb5499e519d979\"},\"headline\":\"AppLovin Expands Google Bidding\u2019s Open Beta To All MAX Publishers\",\"datePublished\":\"2023-05-01T15:08:15+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/applovin-expands-google-biddings-open-beta-to-all-max-publishers\\\/\"},\"wordCount\":479,\"image\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/applovin-expands-google-biddings-open-beta-to-all-max-publishers\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/cts.businesswire.com\\\/ct\\\/CT?id=bwnews&sty=20230501005128r1&sid=flmnd&distro=nx&lang=en\",\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/applovin-expands-google-biddings-open-beta-to-all-max-publishers\\\/\",\"url\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/applovin-expands-google-biddings-open-beta-to-all-max-publishers\\\/\",\"name\":\"AppLovin Expands Google Bidding\u2019s Open Beta To All MAX Publishers - 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