{"id":753076,"date":"2023-05-01T09:27:50","date_gmt":"2023-05-01T13:27:50","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/vizio-launches-branded-content-studio-to-deliver-exclusive-series-to-entertainment-fans\/"},"modified":"2023-05-01T09:27:50","modified_gmt":"2023-05-01T13:27:50","slug":"vizio-launches-branded-content-studio-to-deliver-exclusive-series-to-entertainment-fans","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/vizio-launches-branded-content-studio-to-deliver-exclusive-series-to-entertainment-fans\/","title":{"rendered":"VIZIO Launches Branded Content Studio to Deliver Exclusive Series to Entertainment Fans"},"content":{"rendered":"<p>        <!--.bwalignc { text-align: center; list-style-position: inside }\n.bwlistdisc { list-style-type: disc }\n.bwuline { text-decoration: underline }body {font:normal small Arial,Helvetica,sans-serif;color:#000;background-color:#fff;padding:24px;margin:0;} a img {border:0;} h3 {font-size:medium;color:#000;margin:0 0 1em 0; text-align:center;}-->  <\/p>\n<p class=\"bwalignc\"><b>VIZIO Launches Branded Content Studio to Deliver <\/b><b>Exclusive Series to Entertainment Fans<\/b><\/p>\n<p class=\"bwalignc\"><i>The new branded content business represents VIZIO\u2019s commitment to creating bespoke experiences that our audience craves<\/i><\/p>\n<p>IRVINE, Calif.&#8211;(<a href=\"http:\/\/www.businesswire.com\">BUSINESS WIRE<\/a>)&#8211;<a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=http%3A%2F%2Fwww.vizioads.com%2F&amp;esheet=53390539&amp;newsitemid=20230501005313&amp;lan=en-US&amp;anchor=VIZIO&amp;index=1&amp;md5=ee3c95b55ef8795c2f1bde14beba6d6b\">VIZIO<\/a> Ads (NYSE: VZIO) today announced the launch of the VIZIO Branded Content Studio (VBCS), a new business unit created to bring fresh content offerings to millions of VIZIO viewers. The new division will be responsible for developing a slate of data-informed programming across a variety of formats and deliver entertainment we know viewers will enjoy.<\/p>\n<p id=\"news-body-cta\">This press release features multimedia. View the full release here: <a href=\"https:\/\/www.businesswire.com\/news\/home\/20230501005313\/en\/\" rel=\"nofollow\">https:\/\/www.businesswire.com\/news\/home\/20230501005313\/en\/<\/a><\/p>\n<div id=\"bwbodyimg\" style=\"width: 480px;float:left;padding-left:0px;padding-right:20px;padding-top:0px;padding-bottom:0px\"><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20230501005313\/en\/1778901\/4\/Press_Image.jpg\" alt=\"VIZIO Launches Branded Content Studio to Deliver Exclusive Series to Entertainment Fans (Photo: Business Wire)\" \/><\/p>\n<p style=\"font-size:85%\">VIZIO Launches Branded Content Studio to Deliver Exclusive Series to Entertainment Fans (Photo: Business Wire)<\/p>\n<\/div>\n<p>\nVIZIO first tested the VBCS model with the premiere of <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fplatformplus.vizio.com%2Fnews%2Fvizio-debuts-first-branded-entertainment-series-3-pointers&amp;esheet=53390539&amp;newsitemid=20230501005313&amp;lan=en-US&amp;anchor=3+Pointers&amp;index=2&amp;md5=c020c9d373d19fd44989232380d86b20\"><b><i>3 Pointers<\/i><\/b><\/a><i>,<\/i> a short form series featuring <i>Man vs. Food <\/i>host Casey Webb and sponsored by BetMGM. Each episode features sports-themed recipes, beverages, and entertainment hacks designed to elevate the game-day viewing experience, with brand messaging from BetMGM seamlessly woven throughout each episode.<\/p>\n<p>\nA preview of the VBCS slate includes:<\/p>\n<ul class=\"bwlistdisc\">\n<li><b><i>Clean Break<\/i>: <\/b>Michelle Hobgood the Tiny Trainer reveals organizational tips and tricks that are functional, not flawless. Stemming from the popular TikTok trend, organizing hacks are now presented on the biggest screen in the home in an exclusive series created for the DIY\u2019er.\n<\/li>\n<li><b><i>Island Eats<\/i><\/b>: Travel enthusiasts and unique food lovers are taken on a journey to the most exclusive, hard-to-get-to places in the Caribbean. Each episode explores the flavors and textures of the deep blue sea with ocean-side cuisine you have to see, and catch, to believe.\n<\/li>\n<li><b><i>City Limits<\/i>: <\/b>Discover the adventure that lies just outside the limits of your favorite city. Every episode our host will take you just outside of the city to explore something unique that is definitely NOT on your agenda.\n<\/li>\n<li><b><i>From the Ground Up<\/i><\/b>: Comedian <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.rancenix.com%2Fhome&amp;esheet=53390539&amp;newsitemid=20230501005313&amp;lan=en-US&amp;anchor=Rance+Nix&amp;index=3&amp;md5=deb8fb232ae0c186d52d3893c5256bfd\">Rance Nix<\/a> takes business lovers on a mission to spotlight industry experts and entrepreneurs, ranging from food to fashion, culinary and retail. Each episode will tell the story of a passionate creator and the journey from an idea to launching a successful business.\n<\/li>\n<\/ul>\n<p>\n\u201cVBCS is the natural evolution for our team to offer advertisers an opportunity to authentically communicate the voice and value of their brand, into stories that resonate with VIZIO viewers,\u201d said Steve DeMain, VP Branded Content and Sponsorships at VIZIO. \u201cWith a data-informed understanding of what our viewers are interested in, VBCS is uniquely positioned to offer a solution that few others can: a custom, exclusive branded content series that brings brands into the story and entertainment that consumers want to watch.\u201d<\/p>\n<p>\nTo learn more about VIZIO\u2019s Branded Content Studio, please <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fplatformplus.vizio.com%2Finsights&amp;esheet=53390539&amp;newsitemid=20230501005313&amp;lan=en-US&amp;anchor=visit&amp;index=4&amp;md5=681e6757e35e313cbfeef60dba302482\">visit<\/a>.<\/p>\n<p><b>About VIZIO Ads<\/b><\/p>\n<p>\nVIZIO Ads was created to help deliver a more relevant advertising experience to consumers and brands alike. Offering premium, addressable advertising inventory inside of WatchFree+, SmartCast and within popular TV apps, VIZIO Ads gives advertisers the ability to reach new audiences with relevant messages at the right time. VIZIO Ads gives its customers personable service, app-level transparency, and screen-level verification to ensure brands can invest with confidence across one of the largest smart TV footprints in the U.S.<\/p>\n<p>\nLearn more here: <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=http%3A%2F%2Fwww.vizioads.com%2F&amp;esheet=53390539&amp;newsitemid=20230501005313&amp;lan=en-US&amp;anchor=www.vizioads.com&amp;index=5&amp;md5=80befa72305cd0eeae39142e41091ede\">www.vizioads.com<\/a>.<\/p>\n<p><b><span class=\"bwuline\">About VIZIO<\/span><\/b><\/p>\n<p>\nFounded and headquartered in Orange County, California, our mission at VIZIO Holding Corp. (NYSE: VZIO) is to deliver immersive entertainment and compelling lifestyle enhancements that make our products the center of the connected home. We are driving the future of televisions through our integrated platform of cutting-edge Smart TVs and powerful operating system. We also offer a portfolio of innovative sound bars that deliver consumers an elevated audio experience. Our platform gives content providers more ways to distribute their content and advertisers more tools to connect with the right audience.<\/p>\n<p>\nFor more information, visit <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.vizio.com%2Fen%2Fhome&amp;esheet=53390539&amp;newsitemid=20230501005313&amp;lan=en-US&amp;anchor=VIZIO.com&amp;index=6&amp;md5=942adf95a63217a373bf514f60952592\">VIZIO.com<\/a> and follow VIZIO on <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.facebook.com%2Fvizio%2F&amp;esheet=53390539&amp;newsitemid=20230501005313&amp;lan=en-US&amp;anchor=Facebook&amp;index=7&amp;md5=46a23fd56c4d9c23d638f738ca58ff18\">Facebook<\/a>, <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Ftwitter.com%2Fvizio&amp;esheet=53390539&amp;newsitemid=20230501005313&amp;lan=en-US&amp;anchor=Twitter&amp;index=8&amp;md5=13e22e423da2a274267aa789fe4f0dd3\">Twitter<\/a>, and <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.instagram.com%2FVIZIO%2F&amp;esheet=53390539&amp;newsitemid=20230501005313&amp;lan=en-US&amp;anchor=Instagram&amp;index=9&amp;md5=9c6a93ad2f42c792538f1fdc6eeede50\">Instagram<\/a>.<\/p>\n<p>\nCautionary Note Regarding Forward-looking Statements: Information in this press release related to VIZIO\u2019s expectations, plans, or strategies regarding the future, including statements about the expected functionality of VBCS and its value to viewers and advertisers are forward-looking statements that are not facts and involve a number of risks and uncertainties. Factors that could cause VIZIO\u2019s actual future results to differ materially from those expressed in the forward-looking statements set forth in this release include VIZIO\u2019s ability to implement and support this technology to the expected level of performance and other factors identified in the risk factors sections of VIZIO Holding Corp.\u2019s most recently filed quarterly report on Form 10-K. The forward-looking statements in this release are based upon information available to VIZIO as of the date of this release, and VIZIO does not assume any obligation to update any such forward-looking statements. Forward-looking statements believed to be true when made may ultimately prove to be incorrect. These statements are not guarantees of the future performance of Inscape or VIZIO and are subject to risks, uncertainties, and other factors, some of which are beyond its control and may cause actual results to differ materially from current expectations.<\/p>\n<p><img decoding=\"async\" alt=\"\" src=\"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20230501005313r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\" style=\"width:0;height:0\" \/><span class=\"bwct31415\" \/><\/p>\n<p id=\"mmgallerylink\"><span id=\"mmgallerylink-phrase\">View source version on businesswire.com: <\/span><span id=\"mmgallerylink-link\"><a href=\"https:\/\/www.businesswire.com\/news\/home\/20230501005313\/en\/\" rel=\"nofollow\">https:\/\/www.businesswire.com\/news\/home\/20230501005313\/en\/<\/a><\/span><\/p>\n<p><b>Press Contact for VIZIO:<br \/>\n<\/b><br \/>Melissa Hourigan<br \/>\n<br \/>Fabric Media<br \/>\n<br \/>720-608-1919<br \/>\n<br \/>melissa@fabricmedia.net<\/p>\n<p><b>KEYWORDS:<\/b> California United States North America<\/p>\n<p><b>INDUSTRY KEYWORDS:<\/b> Hardware Consumer Electronics Technology Entertainment TV and Radio<\/p>\n<p><b>MEDIA:<\/b><\/p>\n<table cellpadding=\"3\" cellspacing=\"3\">\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Logo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20230501005313\/en\/1593800\/3\/VIZIO_Logo_Businesswire.jpg\" alt=\"Logo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><\/font><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Photo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20230501005313\/en\/1778901\/3\/Press_Image.jpg\" alt=\"Photo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\">VIZIO Launches Branded Content Studio to Deliver Exclusive Series to Entertainment Fans (Photo: Business Wire)<\/font><\/td>\n<\/tr>\n<\/table>\n","protected":false},"excerpt":{"rendered":"<p>VIZIO Launches Branded Content Studio to Deliver Exclusive Series to Entertainment Fans The new branded content business represents VIZIO\u2019s commitment to creating bespoke experiences that our audience craves IRVINE, Calif.&#8211;(BUSINESS WIRE)&#8211;VIZIO Ads (NYSE: VZIO) today announced the launch of the VIZIO Branded Content Studio (VBCS), a new business unit created to bring fresh content offerings to millions of VIZIO viewers. The new division will be responsible for developing a slate of data-informed programming across a variety of formats and deliver entertainment we know viewers will enjoy. This press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20230501005313\/en\/ VIZIO Launches Branded Content Studio to Deliver Exclusive Series to Entertainment Fans (Photo: Business Wire) VIZIO first tested the VBCS model with the &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/vizio-launches-branded-content-studio-to-deliver-exclusive-series-to-entertainment-fans\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;VIZIO Launches Branded Content Studio to Deliver Exclusive Series to Entertainment Fans&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-753076","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>VIZIO Launches Branded Content Studio to Deliver Exclusive Series to Entertainment Fans - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/vizio-launches-branded-content-studio-to-deliver-exclusive-series-to-entertainment-fans\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"VIZIO Launches Branded Content Studio to Deliver Exclusive Series to Entertainment Fans - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"VIZIO Launches Branded Content Studio to Deliver Exclusive Series to Entertainment Fans The new branded content business represents VIZIO\u2019s commitment to creating bespoke experiences that our audience craves IRVINE, Calif.&#8211;(BUSINESS WIRE)&#8211;VIZIO Ads (NYSE: VZIO) today announced the launch of the VIZIO Branded Content Studio (VBCS), a new business unit created to bring fresh content offerings to millions of VIZIO viewers. The new division will be responsible for developing a slate of data-informed programming across a variety of formats and deliver entertainment we know viewers will enjoy. This press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20230501005313\/en\/ VIZIO Launches Branded Content Studio to Deliver Exclusive Series to Entertainment Fans (Photo: Business Wire) VIZIO first tested the VBCS model with the &hellip; Continue reading &quot;VIZIO Launches Branded Content Studio to Deliver Exclusive Series to Entertainment Fans&quot;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.marketnewsdesk.com\/index.php\/vizio-launches-branded-content-studio-to-deliver-exclusive-series-to-entertainment-fans\/\" \/>\n<meta property=\"og:site_name\" content=\"Market Newsdesk\" \/>\n<meta property=\"article:published_time\" content=\"2023-05-01T13:27:50+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/mms.businesswire.com\/media\/20230501005313\/en\/1778901\/4\/Press_Image.jpg\" \/>\n<meta name=\"author\" content=\"Newsdesk\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Newsdesk\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/vizio-launches-branded-content-studio-to-deliver-exclusive-series-to-entertainment-fans\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/vizio-launches-branded-content-studio-to-deliver-exclusive-series-to-entertainment-fans\\\/\"},\"author\":{\"name\":\"Newsdesk\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/#\\\/schema\\\/person\\\/482f27a394d4fda80ecb5499e519d979\"},\"headline\":\"VIZIO Launches Branded Content Studio to Deliver Exclusive Series to Entertainment Fans\",\"datePublished\":\"2023-05-01T13:27:50+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/vizio-launches-branded-content-studio-to-deliver-exclusive-series-to-entertainment-fans\\\/\"},\"wordCount\":915,\"image\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/vizio-launches-branded-content-studio-to-deliver-exclusive-series-to-entertainment-fans\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/mms.businesswire.com\\\/media\\\/20230501005313\\\/en\\\/1778901\\\/4\\\/Press_Image.jpg\",\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/vizio-launches-branded-content-studio-to-deliver-exclusive-series-to-entertainment-fans\\\/\",\"url\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/vizio-launches-branded-content-studio-to-deliver-exclusive-series-to-entertainment-fans\\\/\",\"name\":\"VIZIO Launches Branded Content Studio to Deliver Exclusive Series to Entertainment Fans - 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Market Newsdesk","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.marketnewsdesk.com\/index.php\/vizio-launches-branded-content-studio-to-deliver-exclusive-series-to-entertainment-fans\/","og_locale":"en_US","og_type":"article","og_title":"VIZIO Launches Branded Content Studio to Deliver Exclusive Series to Entertainment Fans - Market Newsdesk","og_description":"VIZIO Launches Branded Content Studio to Deliver Exclusive Series to Entertainment Fans The new branded content business represents VIZIO\u2019s commitment to creating bespoke experiences that our audience craves IRVINE, Calif.&#8211;(BUSINESS WIRE)&#8211;VIZIO Ads (NYSE: VZIO) today announced the launch of the VIZIO Branded Content Studio (VBCS), a new business unit created to bring fresh content offerings to millions of VIZIO viewers. The new division will be responsible for developing a slate of data-informed programming across a variety of formats and deliver entertainment we know viewers will enjoy. This press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20230501005313\/en\/ VIZIO Launches Branded Content Studio to Deliver Exclusive Series to Entertainment Fans (Photo: Business Wire) VIZIO first tested the VBCS model with the &hellip; Continue reading \"VIZIO Launches Branded Content Studio to Deliver Exclusive Series to Entertainment Fans\"","og_url":"https:\/\/www.marketnewsdesk.com\/index.php\/vizio-launches-branded-content-studio-to-deliver-exclusive-series-to-entertainment-fans\/","og_site_name":"Market Newsdesk","article_published_time":"2023-05-01T13:27:50+00:00","og_image":[{"url":"https:\/\/mms.businesswire.com\/media\/20230501005313\/en\/1778901\/4\/Press_Image.jpg","type":"","width":"","height":""}],"author":"Newsdesk","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Newsdesk","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/vizio-launches-branded-content-studio-to-deliver-exclusive-series-to-entertainment-fans\/#article","isPartOf":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/vizio-launches-branded-content-studio-to-deliver-exclusive-series-to-entertainment-fans\/"},"author":{"name":"Newsdesk","@id":"https:\/\/www.marketnewsdesk.com\/#\/schema\/person\/482f27a394d4fda80ecb5499e519d979"},"headline":"VIZIO Launches Branded Content Studio to Deliver Exclusive Series to Entertainment Fans","datePublished":"2023-05-01T13:27:50+00:00","mainEntityOfPage":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/vizio-launches-branded-content-studio-to-deliver-exclusive-series-to-entertainment-fans\/"},"wordCount":915,"image":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/vizio-launches-branded-content-studio-to-deliver-exclusive-series-to-entertainment-fans\/#primaryimage"},"thumbnailUrl":"https:\/\/mms.businesswire.com\/media\/20230501005313\/en\/1778901\/4\/Press_Image.jpg","inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/vizio-launches-branded-content-studio-to-deliver-exclusive-series-to-entertainment-fans\/","url":"https:\/\/www.marketnewsdesk.com\/index.php\/vizio-launches-branded-content-studio-to-deliver-exclusive-series-to-entertainment-fans\/","name":"VIZIO Launches Branded Content Studio to Deliver Exclusive Series to Entertainment Fans - 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